IDENTITY STANDARDS SEPTEMBER 2017 VERSION 1.0

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1 IDENTITY STANDARDS SEPTEMBER 2017 VERSION 1.0 For general questions or inquiries to the Office of Marketing and Creative Services, us at or call

2 INTRODUCTION: THE IVC BRAND The Irvine Valley College (IVC) Identity Standards Manual establishes guidelines for the consistent use of the college s visual brand identity. A cohesive brand, used both on and off campus, elevates IVC s reputation, increasing its ability to recruit outstanding students, faculty and staff. Adhering to these guidelines will increase the quality, efficiency and effectiveness of the college s communication efforts. These standards apply to all graphic and written communications created by and for the college, both internally and externally. These include but are not limited to brochures, flyers, newsletters, catalogs, schedules, programs, invitations, stationery, business cards, promotional items, social media, and webpages. Consistency in design and application instills and reinforces a strong brand identity. The manual is intended to educate and assist IVC employees in ensuring the college s image is projected in a clear, professional and unified manner. Consistent graphic elements are critical components of all print and online publications. This is a living document. As technology changes and IVC grows, so too will its brand. For help, contact the Office of Marketing and Creative Services. THE IVC BRAND 1

3 THE COLLEGE SEAL The IVC seal is used solely for formal occasions, such as diplomas, certificates and graduation announcements. It is not interchangeable with the logo. The logo is appropriate for the majority of uses. For help discerning which to use, contact the Office of Marketing and Creative Services. The IVC seal is a stylized orange tree with an open book at its base and the Latin phrase A posse ad esse, which translates to From possibility to actuality, in a scroll below. It includes the year (1985) that the college first received its independent status, not its founding date (1979). The orange tree represents IVC s past, as the college was built on an orange grove. The seal may be either IVC Blue or silver (See page 8), but never both, unless done in foil. It may not be recolored or filled with color, nor may its elements be isolated or manipulated. THE IVC BRAND 2

4 THE IVC LOGO PMS 877 PMS 288 LOGO COLOR ALTERNATIVES FULL-COLOR REVERSED ONE-COLOR ONE-COLOR REVERSED The IVC logo is the college s official visual identifier. It should appear on all print and digital communications and signage. It is important to apply this logo consistently and properly across all collateral to maintain a unified identity. The preferred colors used for the college logo are IVC Blue for the college name and the square the tree stands in, and silver for the IVC orange tree and shadow box. See page 8 for more information on the college colors. LOGO COLOR ALTERNATIVES FULL-COLOR REVERSED Use the full-color reversed logo for dark backgrounds as the preferred logo alternative. ONE-COLOR Use the one-color IVC Blue logo for white or light backgrounds when only one color is available for printing. REVERSED Use the reversed logo for dark backgrounds when only one color is available for printing. THE IVC BRAND 3

5 THE IVC LOGO: INCORRECT USAGE COLOR CHANGES DO NOT change the colors to anything other than those specified on page 3. POOR IMAGE QUALITY DO NOT use a low resolution or pixilated form of the logo. Irvine Valley College STRETCHING AND DISTORTION DO NOT stretch, squish, transform, or distort the logo. RETYPING NAME Do not change the font or retype the college name. SEPARATION OF LOGO ELEMENTS DO NOT separate or rearrange the logo s elements. SPECIAL EFFECTS DO NOT add special effects to the logo such as a drop shadow, gradient, bevel, or outline. It is extremely important for brand success that the Irvine Valley College logo is displayed correctly. The logo should not be altered in any way, as this can cause a degradation of brand integrity and production quality. THE IVC BRAND 4

6 THE IVC LOGO: EXTENSIONS The logo extension provides an identifiable mark for a campus unit that is consistent with the Irvine Valley College brand. Contact the Office of Marketing and Creative Services to request the official logo extension artwork for your unit. The name of an IVC school, department, program, or service may be added to the IVC logo as an extension. In all cases, the correct name of the unit must be used. The logo extension can be configured either stacked or horizontally to satisfy the specific application requirements. THE IVC BRAND 5

7 THE IVC LOGO: USAGE CLEAR SPACE Distance should match the height of the letter I in the logo. MINIMUM SIZE Minimum width 1.5 CLEAR SPACE The visual character of the Irvine Valley College identity depends on clean and spacious layouts. Always use the recommended clear space, as shown above. Placing any element too close to the logo diminishes the logo s importance. MINIMUM SIZE To ensure legibility, the logo should never be reduced smaller than 1.5 in width without contacting the Marketing and Creative Services office for appropriate sized graphic. Generous clear space and consistent placement are essential for maintaining the integrity of the logo. The clear space is measured by the height of the uppercase letters in the wordmark, as indicated in the diagram. The minimum clear space must always be at least the height of the letter I on all sides of the wordmark. No typography or design element may be placed within this area. THE IVC BRAND 6

8 THE IVC WORDMARK AND LETTERMARK WORDMARK Irvine Valley College LETTERMARK IVC The IVC wordmark and lettermark should be reproduced only from the approved files. They should never be tweaked, stretched or otherwise manipulated. Do not alter or attempt to recreate these elements in any way. Do not change the font of the wordmark or lettermark. WORDMARK A wordmark is a distinct text-only typographic treatment of an institution used for purposes of identification and branding. The IVC wordmark has been typeset using the font Trajan Pro and consists of the college name Irvine Valley College and the approved spacing between the letters and each word. The IVC wordmark is used when space is limited or the logo does not fit within the overall design. LETTERMARK The college lettermark is the abbreviated identifier for IVC. As an acronym, it is often used to identify Irvine Valley College in a variety of applications, such as printed materials and merchandise. Most often, the lettermark accompanies the board footer on marketing materials. The lettermark does not replace the logo. Contact the Office of Marketing and Creative Services if you are unclear whether to use the logo, wordmark, or lettermark in your application. THE IVC BRAND 7

9 THE COLLEGE COLORS PRIMARY The main branded color is IVC Blue, a classic deep blue, with a modern silver serving as a support color. Details on the college are provided below. If you have any questions about color use, please contact the Office of Marketing and Creative Services. IVC Blue PANTONE 288 C100 M68 Y0 K26 R0 G60 B189 HEX #003CBD Silver PANTONE 877 C0 M0 Y0 K35 R166 G166 B166 HEX #A6A6A6 Pantone, CMYK, HEX, and RGB values are provided for each color depending on application. PRINT Pantone Matching System PRINT Four-Color Process DIGITAL Web/Video SECONDARY A secondary set of colors has been selected to complement IVC Blue and silver. These colors can be used as accents in projects as needed; however, they should not be used as the primary color. C90 M16 Y0 K0 R25 G214 B255 HEX #19D6FF C34 M12 Y0 K20 R135 G180 B204 HEX #87B4CC C14 M0 Y0 K7 R204 G237 B237 HEX #CCEDED C0 M54 Y98 K0 R255 G117 B5 HEX #FF7505 C35 M0 Y100 K0 R166 G255 B0 HEX #A6FF00 C16 M92 Y0 K0 R214 G20 B255 HEX #D614FF THE IVC BRAND 8

10 COLLATERAL BUSINESS CARDS IVC offers business cards for employees upon request. Cost and quantities vary. Business cards include the employee s name, official title, department or school, , and phone number. LETTERHEAD IVC letterhead is used for formal letter writing. For example, the letterhead should be used for letters that are mailed out to the community or to students. The IVC letterhead is not intended to be used for meeting agendas, student applications, etc. Printed letterhead can be ordered, and a Word template is available to download. NAME BADGES Name badges may only be ordered for college faculty and staff and are usually ordered for an entire department at a time. Name badges display the IVC logo on white space; a blue space contains the employee s name. Departments may choose to display either the employee s title or the department s name underneath the employee s name. Contact the Office of Marketing and Creative Services to order any IVC collateral. ENVELOPES IVC offers envelopes that complement the IVC letterhead. THE IVC BRAND 9