Seminar on Halal: Brunei s Perspective. Cristalina Jalil Marsal Deputy Head Halal Innovation Industry Centre

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1 Seminar on Halal: Brunei s Perspective Cristalina Jalil Marsal Deputy Head Halal Innovation Industry Centre

2 Good Morning

3 BRUNEI DARUSSALAM - POTENTIAL AREAS FOR INVESTMENTS

4 Potential areas: Food Security Bruneihalal & Halal Science BioInnovation Corridor & Biodiversity

5 Brunei Darussalam Strong Islamic Country Green Environment : Blue Sky, Clean Air, Fresh Water 74% forest cover (pristine) Politically Stable

6 Food Security in Brunei Darussalam 2011 data Towards Self-Sufficiency in Food Production 80% 99.18% 4.44% 85.7% 99.15% 0.69%

7 Food Security To increase local food production Improve the quality of local food products Improve capability in food safety Investment Opportunities and potential areas for collaboration Technology inflow Investment in green house production of high quality vegetables and flowers Outsource expertise in research and development to improve quality of local agriculture and fisheries products

8 The Bruneihalal Brand The Bruneihalal Brand was launched by His Majesty The Sultan and Yang Di-Pertuan of Brunei Darussalam in August 2009 Muslim population 1.8 billion Halal industry US$ 2.1 trillion

9 World Halal Labels Text Text Text Text Text

10 Halal Brand Vs Halal Label Halal Brand Marque Halal Certification Label

11 Potential Areas for Collaboration and Investment Outside Brunei Darussalam Contract manufacturing/private labeling with food companies As a reference laboratory for Halal Science In Brunei Darussalam Investment in manufacturing of Halal food, cosmetics, Health products at the Brunei Innovation Corridor for the regional (600 million) or global market (1.8 billion) Investment in Halal logistic (in an effort to make Brunei Darussalam as Hub for the BIMP EAGA region). Company Logo

12 Brunei Darussalam Halal Science Initiatives

13 INITIATIVES TAKEN Setting up of the Brunei Darussalam Halal Science Centre Strengthening of Halal Science capabilities Halal products research and development

14 Objectives To function as a non-profit organization (Fardu Kifayah). Provide Halal analytical services for the detection of contamination in raw and finished products for Halal market. Carry out research and development on Halal analysis and production of Halal products. Establish an extensive Halal related database for reference. Provide scientific support services to the Ministry of Religious Affairs for certification of Halal products.

15 Memorandum of Understandings (MoU) Graduate School of Engineering, Osaka University, Japan Establish a collaboration on food and ingredient testing capabilities and biodiversity-related studies including screening of novel bio-functional materials and jointly develop methods for food and beverages analysis Japan Food Research Laboratories, Japan

16 Activities Research & Development Database Development Analytical Services

17 Database Development Food Products Food Additives Cosmetics Medicines and Health Supplements

18 Research & Development Food Ingredients Alternative Halal Products R&D Analytical Method Development

19 Current Analytical Services Detection of porcine derivatives using PCR Molecular Biology Animal speciation of raw products using ELISA Animal speciation of cooked products using ELISA

20 Analytical Services Fats & Oils Biochemical contamination Proteins & DNA Analysis Blood contamination Alcohol Gelatin

21 The GLOBAL REFERENCE LAB Future. R&D to develop and apply advanced methodologies Screening of all imported and locally produced goods Become an accredited lab

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23 Brunei Innovation Corridor JIS UBD ITB Empire Hotel & Country Club Shahbandar Forest Recreational Park BIC SITE

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25 Strategic Location of Brunei Darussalam There are air connections to major cities within ASEAN (BKK JKT - KUL SIN) 25

26 Regional Context of BIC Located at the Brunei-Muara District, the most populous district of the country BIC is located on the outskirt of BSB. It is approximately 10 km from BSB and 5 km from the Airport assuming traveling on the Highway Network 26

27 The Logistic Advantages of Brunei Darussalam Enhancing Logistic Advantages due to BIC Current Situation (By-Pass) Post-Corridor Era (Regional Hub) To China, Pakistan, India, Eastern Europe To Hong Kong, Japan, US Evolution due to increase in: Cargo base Trade flows Business tourism Financial activities To Australia, New Zealand 27

28 Aerial View of BIC Phase 1 is shaded in red Body Copy Headings Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla aliquet lectus ac elit commodo scelerisque. Aenean condimentum ultricies mauris, vitae gravida nisi ultricies vitae. Duis vitae ultricies elit. Vivamus id orci id erat convallis aliquam. Proin venenatis lacinia feugiat. Bullet Points: The Bullet Points can be enlarged Large Heading Bullet Poin 28

29 Aerial View of Phase 1 Various aerial view of Phase 1. 29

30 Development Guidelines Development Guidelines will certain, transparent with predictable outcomes for developers. Avoidance of piece meal development. They intend to supplement to the current planning standards of Brunei Darussalam A generic set of guidelines covering: Building Design with reference to Heritage, setback, materials, sustainability, color tone Parking Landscaping Signage, fencing, lighting Secured by Design or Crime Prevention Through Environmental Design (CPTEP) Good Manufacturing Practices principles to be embedded into the design guidelines. 30

31 BIODIVERSITY

32 RESEARCH AND INNOVATION - BIOPROSPECTING Aromatics Cosmetics Gene pool Bio-fertilizer Rennet Food ingredients PLANT MICROBES FOREST HERBS Ecotourism Ecological model Habitat study Environmental study Medicinal plants Natural remedy Health Supplements

33 Potential areas for Collaboration Establishment of research and development activities in Brunei Darussalam Innovative ingredients (Halal, natural or organic) Environment/nature/flora and fauna National Herbarium of Brunei Darussalam Forest management and stewardship Peat studies Carbon trading studies Commercialisation of new innovative products example halal rennet, coloring, natural/halal preservatives health products

34 HIIC

35 Thank You Arigato Gozaimashita