THE SUPPORTERS PACK GET BEHIND MENTAL HEALTH The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 1 20/07/ :04:05

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1 THE SUPPORTERS PACK GET BEHIND MENTAL HEALTH The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 1 20/07/ :04:05

2 THE SUPPORTERS PACK Our aim is to raise awareness around mental health both on and off the pitch, and we need your help. Striker Boy is a critically acclaimed children s novel written by author. suffered from depression for over 20 years before sadly taking his own life in That s why we have teamed up with Mind to release a spl edition of the book, with all the proceeds going to the charity and the bereaved family. The book retails for and 1.40 from every copy sold goes to Mind, a registered charity in England and Wales (charity number ). This will help fund fantastic campaigns like Get Set to Go, which promotes positive well-being through sport. wasn t able to access support in his community through Mind bause, quite simply, they didn t have enough resources to meet the demand for services. We want to make sure this doesn t happen to other people, and that everyone gets the help and respt they deserve. HOW YOUR CLUB CAN GET BEHIND THE CAMPAIGN! We ve come up with four promotional formations designed to maximise the exposure of the campaign and engage your fans with this important issue. They are all cost-free and you can mix and match between them to find your own match winning formula. GET THE BALL ROLLING! If you d like to lend your support to this fantastic campaign please sam@strikerboy.com. 2 The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 2 20/07/ :04:05

3 FORMATION 1: GO DIGITAL Our digital package is easy to implement and reaches out to a global audience. Here s what s included: WEBSITE BANNER le di ti on We ll supply you with a banner for your website to promote the campaign. The banner will link through to where people can find out more and buy the book. We can customise the banner to any spification! Only l Ed it io n Scores on every level! le di ti on The Daily Mail SHOW YOUR SUPPORT FOR MENTAL HEALTH THIS SEASON! FEATURED NEWS ARTICLE ON YOUR WEBSITE Lorem ipsum dolor sit amet, constetuer adipiscing elit, sed dm nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim venm, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugt nulla facilisis at vero eros et accumsan et iusto odio dignissim qui Let your fans know the club is getting behind the campaign by posting an article on your blog. We can supply exact copy and images, or work collaboratively with your editorl team. io le dit Striker Boy - supporting mental health through football and reading Put a link to the article, or a banner, in your digital newsletter simple! FEATURE IT IN YOUR DIGITAL NEWSLETTER n Lorem ipsum dolor sit amet, constetuer adipiscing elit, sed dm nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim venm, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugt nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis Lorem ipsum dolor sit amet, constetuer adipiscing elit, sed dm nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim venm, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugt nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Sound like a winner? sam@strikerboy.com to get started! Lorem ipsum dolor sit amet, constetuer adipiscing elit, sed dm nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim venm, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugt nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Lorem ipsum dolor sit amet, constetuer adipiscing elit, sed dm nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim venm, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugt nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Only SHOW YOUR SUPPORT FOR MENTAL HEALTH THIS SEASON! Read more... Share 3 The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 3 20/07/ :04:06

4 FORMATION 2: PUT IT IN PRINT Your stadium is the heart of the club and the ideal place to show your support. Here s how you can let your fans know about the campaign inside the ground: POSTERS NAT DIXON, DIXON, PREMIER PREMIER FOOTBALLER FOOTBALLER... NAT... AGE AGE S pee cci i aal lee ddi tiiti oon n Our A4 posters are ideal for displaying in concourses, toilets, and elsewhere we ve included your first poster with this pack! We are happy to customise the posters with your club s branding from from 1.40 every copy copy sold sold every donated to to donated Mind. Mind. PUT IT IN THE PROGRAMME WHO LOVE LOVE FOOTBALL. FOOTBALL. THE PERFECT GIFT FOR CHILDREN WHO HEALTH THIS THIS SEASON! SEASON! SHOW YOUR SUPPORT FOR MENTAL HEALTH Scores on every level A big, big, thrilling, thrilling, fun-packed fun-packed read! read! A The Daily Mail The National National Literacy Literacy Assoction Assoction The GRAB YOUR COPY AT: PITCH-SIDE ADVERTISING BOARD POINT OF SALE IN THE CLUB SHOP Promote mental health awareness and literacy at the same time by selling Striker Boy in your club shop. We ll provide the point of sale display and at just it s a great value buy for football fans. Pitch-side advertising boards are an iconic part of the beautiful game and a fantastic place to let people know about the campaign. If you ve got a free space pitch-side, we d love to fill it! We would love to feature the campaign in your matchday programme either through an article or advertisement. NAT DIXON, DIXON, PREMIER PREMIER FOOTBALLER FOOTBALLER... AGE AGE NAT By 4 The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 4 20/07/ :04:08

5 FORMATION 3: EVENTS Dedicate a matchday to mental health to really engage your supporters and get the message out there. Here are three simple ideas for matchday events: STRIKER BOY PROGRAMME STAND Programmes Our team would love to work alongside your programme sellers to promote the campaign by selling Striker Boy on a matchday. We d be happy to offer a spl reduced price when the book is purchased with your programme. HALF-TIME PRESENTATION We can present this important message to the crowed either through a walkout onto the pitch or v video. Make your half-time about more than pies! COLLECTION BUCKETS Raise funds for Mind dirtly with a bucket colltion, our volunteers are raring to go! Sound like a winner? sam@strikerboy.com to get started! 5 The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 5 20/07/ :04:09

6 FORMATION 4: ENGAGE YOUNG READERS dedicated his life to inspiring children to love reading, working for many years as a primary school teacher before boming a published author. He splised in writing books that engage reluctant readers. Let s get kids reading! THE PERFECT GIFT FOR CHRISTMAS Striker Boy is the ideal gift for your junior supporters this Christmas. If your club runs a young supporters programme and is having a Christmas party then why not give every child a copy of the book? We ll even come and play the part of Santa! Or go even further and buy a copy for all your junior season ticket holders! OUTREACH PROGRAMMES If you work with schools in your local community then Striker Boy is a fantastic resource to give your team. As well as the book, we have also designed two teacher resource packs, one for literacy and the other for emotional resilience. Thank you for taking the time to learn about the Striker Boy campaign. LET S GET GOING! sam@strikerboy.com to register your support. MAKE MIND YOUR CHARITY OF THE SEASON! There has never been a more important time for football clubs to get behind mental health. If you d like to make Mind an officl charity partner, please asher@mind.com 6 The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 6 20/07/ :04:09

7 FOOTBALLER... AGE from every copy sold donated to Mind. THE PERFECT GIFT FOR CHILDREN WHO LOVE FOOTBALL. SHOW YOUR SUPPORT FOR MENTAL HEALTH THIS SEASON! Scores on every level A big, thrilling, fun-packed read! The Daily Mail The National Literacy Assoction GRAB YOUR COPY AT: The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 7 20/07/ :04:10