Web Color Palette. Primary Palette. Secondary Palette. August 2009, Version 1.3
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1 The purpose of the University color palette is to: Establish and maintain unified, consistent design throughout the University Primary Palette - Purple Provide a design tool that ensures legibility and complies with ADA requirements regarding the sight impaired and color blind Primary Palette The primary color for the University Signature Logo System is Primary Purple, Pantone 273/Hexadecimal #39275B. Secondary Palette PMS 273 hex #39275B Secondary Palette - Gold, Black, Gray, White The secondary colors for the University Signature Logo System are gold, black (may be tinted to gray) and white. PMS 117 hex #C79900 PMS Black hex # PMS Gray PMS White PMS 273/hex #39275B PMS Black/ hex #
2 primary & secondary Colors Acceptable Colors The W Logo and Signature must be used in the Primary and Secondary palette colors only. The University Signature is primarily displayed in Primary Purple and black. It is also acceptable to display the Signature in one of the Secondary Palette colors. The Purple W may not be tinted. PMS 273/hex #39275B PMS 117/hex #C79900 Black Gray (tint of black) White 2
3 Primary & Secondary background Colors Acceptable Background Colors Acceptable purple and gold background colors are specified here. Note: Primary Purple is NOT lavender. Care should be taken that it remains in the blue spectrum, rather than red. hex #39275b hex #DFDDE8 hex #E3BF42 hex #d7c896 text Colors hex #8E632A for headlines only Purple #39275B may be used for headlines and body copy text. Gold #8E632A may be used for headlines only, not for body copy. White may be used for headlines against Purple #39275B, not for body copy. Black and Gray may be used for headlines and body copy, if the contrast to the background is sufficiently legible. #39275B background Headline text in #8E632A. Do not use for Body copy text. Headline text in White. Body copy text in white. #d7c896 background Headline text in Primary Purple. Body copy text in Primary Purple. Headline text in Black. Body copy text in Black. For more information regarding ADA and legibility guidelines, please contact: Terry Thompson, UW Technology Accessibility Specialist #dfdde8 background Headline text in Primary Purple. Body copy text in Primary Purple. Headline text in Black. Body copy text in Black. Headline text in Gold. Do not use for body copy text. #E3BF42 background Headline text in Primary Purple. Body copy text in Primary Purple. Headline text in Black. Body copy text in Black. Headline text in White. Do not use for body copy text. 3
4 primary & secondary Colors: unacceptable Do not deviate from Primary & Secondary Palettes #d7c896 background White body copy text on Gold background is too hard to read and does not comply with ADA standards. Do not use white body copy text on gold background. #E3BF42 background White body copy text on Gold background is too hard to read and does not comply with ADA standards. Do not use white body copy text on gold background. Do not apply a gradient to Logo or Signature #DFDDE8 background White body copy text in #DFDDE8 background is too hard to read and does not comply with ADA standards. Do not use white body copy text on #dfdde8 background. Do not tint the Logo or Signature White background Gold body copy text on white background is too hard to read and does not comply with ADA standards. Do not use gold body copy text on white background. Do not tint Primary Purple. Tinting can appear lavender. 4
5 Primary Palette - Purple PMS 273/hex #39275B hex #DFDDE8 (background color only) Secondary Palette - Gold + Black + Gray + White PMS 117/hex #C79900 hex #d7c896 hex #8E632A for headlines only Black Gray (tint of black) White Supplementary/Accent Palette - Bright PMS 7406/hex #EBB700 PMS 370/hex #5b8f22 PMS 293/hex #0046AD PMS 292/hex #63B1E5 PMS 7499/hex #EDE8C4 PMS 159/hex #C75B12 Supplementary/Accent Palette - Muted PMS 117/hex #C79900 PMS 5767/hex #898F4B PMS 647/hex # PMS 644/hex #93B1CC PMS 7501/hex #DBCEAC PMS 167/hex #BD4F19 The Supplementary Palettes are to be used as accent colors and should not be used without the Primary and Secondary Palettes present. 5
6 Contact Information & References The University of Washington Signature Logo System was created to accommodate a variety of applications and needs, while sustaining the cohesion that is critical to a clear, concise and reputable identity system. Please be aware that it is not practical to attempt to imagine every conceivable issue or scenario for the purposes of this document. For more information or assistance in interpreting the guidelines, please contact: UW MARKETING Cheryl Nations Creative Director cnations@uw.edu Alanya Cannon Sr. Creative Manager, Design & Production alcan@uw.edu UW web COMMUNICATIONS, marketing Gina Hills Associate Director, Web Communications, Marketing ghills@uw.edu Kilian Frey Web Designer, Marketing kilianf@uw.edu Americans with disabilities guidelines Terry Thompson UW Technology Accessibility Specialist tft@u.washington.edu For UW Marketing Web page examples, visit:
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