History of the EBD Champion Program. J. Leslie Winston, DDS, PhD Procter & Gamble Oral Health

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1 History of the EBD Champion Program J. Leslie Winston, DDS, PhD Procter & Gamble Oral Health

2 Clinical Decision Making Prophets Claims merits of a new treatment / procedures despite empirical findings to the contrary it always works in my hands Illustrates success with cases or mini-studies that have no controls, small samples or poorly defined outcomes. Products marketed using multi-level distribution have many prophets. Fitzpatrick, Int J Prosth 2(4): 2008

3 Vendors Prophets and Vendors Quote prophets Refer to sources that support their biases. Selling treatments to other professionals or the public. Fitzpatrick, Int J Prosth 2(4): 2008

4 Where are we today? Richards 2006 Only 6-7% of all dental treatment is evidence-based >60% of general dentists turn to friends and colleagues for evidence rather than read a textbook or journal Niederman 2009 No dentist believes that he or she does not practice EBD Do you practice EBD on the basis of the best current evidence?

5 Niederman et al 2002 Investigators publish reports of >500 human clinical trials related to each dental specialty Reports appear in >50 journals Identify, obtain, read and appraise > article/day, 365 days/yr, for the rest of your professional life Champions Class of 2009 How many hours do you spend each week reading professional journals, textbooks? Mean 5.3 hrs/week Minimum of 0 and a maximum of 30 hrs/week

6 Champions Champions are made from something they have deep inside them: A desire, a dream, a vision. They have to have last minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill. Muhammad Ali

7 203 Champions CT 2 NJ - RI 3 AUS - PR -

8 Objectives ) To learn what Evidence-Based Dentistry is and how to apply EBD principles and tools in clinical decision-making.

9 Objectives 2) To recruit and train selected dentists throughout the United States to become Evidence-Based Dentistry Champions to disseminate information about EBD to their colleagues.

10 2008 Champions Conference Over 200 individuals attended the EBD Champion Conference 27 Champions Cross-section of practice settings, geographical regions and ability to influence the care of a diverse group of patients Practicing dentists, public health dentists and dental educators Held in conjunction with the 3 rd International EBD Conference

11 What we learned in 2008 Greater than 70% of respondents of both the pre-conference and onsite survey felt that EBD had a positive effect on: Quality of patient care Practitioner s knowledge Practitioner s treatment decisions Patient s decision Advancement of the science of dentistry Continuing education

12 More Learnings Champion knowledge of EBD was heterogeneous Need more resources for dissemination Need environment conducive to discussions and group activities

13 2009 Champions Conference Over 40 individuals attended the EBD Champion Conference 87 Champions Cross-section of practice settings, geographical regions and ability to influence the care of a diverse group of patients Practicing dentists, public health dentists and dental educators Involvement of the broader dental team (dental hygienist and dental assistant participants) **critical for implementation AND dissemination Pre-conference hands-on workshop Conversation-friendlier set-up

14 What we learned in 2009 Third party perspective is needed Participant Evaluations supported changes in format and content Presentations were targeted to audience (77.% vs. 9.9%) Enhanced effectiveness of educational objectives (66.2% vs. 86.5%) Set-up facilitated exchange of ideas (7.9% vs. 84%) Need more resources for dissemination

15 200 Champions Conference ~00 Champions More time in hands-on portion of pre-conference workshop Inclusion of speaker to address 3 rd party perspective

16 Trends Longer-term Results on Impact of EBD >70% in 2008; >86% in Quality of patient care My knowledge My treatment decisions Advancement of science of dentistry Continuing Education Longer-term Results on Implementation 88% of respondents are implementing EBD/98% in 200 Barriers to implementation Time Resources can I find an answer to my question? Tools to disseminate EBD

17 Percent of Responses Class of 202 Dissemination Results Meeting Study Clubs Colleagues Staff Patients Other

18 Quote We need to make clinicians understand that EBD is not about dictating what to do, but about what information is available to supplement their knowledge

19 @AmerDentalAssn #EBDChamps

20 Acknowledgements EBD Champion Organizing Committee Jane Forrest USC Ostrow School of Dentistry Jane Gillette Private Practice Brian Kennedy Private Practice Christopher Smiley Private Practice ADA Council on Dental Benefit Programs Leslie Winston Procter & Gamble Oral Health Daniel Meyer American Dental Association Julie Frantsve-Hawley American Dental Association Center for Evidence Based Dentistry Erica Vassilos American Dental Association Kathleen Dennis American Dental Association Pamela Porembski American Dental Association Sharon Myaard American Dental Association Sharon Tracy American Dental Association

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