2014 DTC National Advertising Awards Finalists
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1 2014 DTC National Advertising Awards Finalists All Gold, Silver, and Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 23. Each therapeutic category winner from Television, Print, Website, and Digital Media will also be entered into an overall Gold, Silver, and Bronze judging for each medium. Finalists listed below in alphabetical order by brand Television Best Television Advertisement Women s Care Bayer Shionogi, Inc. Amgen Mirena Osphena Prolia Best Television Advertisement Mental Health Ostuka America Pharmaceutical Sunovion Abilify Chantix Lunesta Best Television Advertisement Pulmonary GlaxoSmithKline & Boehringer Ingelheim AstraZeneca Advair Spiriva Symbicort
2 Best Television Advertisement Cardiovascular Bristol- Myers Eliquis Squibb/ Boehringer Pradaxa Ingelheim Xarelto Best Television Advertisement Inflammatory Amgen Enbrel Humira Xeljanz Best Television Advertisement Men s Health Androgel Eli Lilly Cialis Viagra Best Television Advertisement Pain Botox Migraine Eli Lilly Cymbalta Lyrica Best Television Advertisement Medical Devices Mylan Epipen Stryker Get Around Knee Lap Band
3 Best Television Advertisement Diabetes Novo Nordisk Levemir LifeScan One Touch Novo Nordisk Victoza Best Television Advertisement Other Juvederm Restasis Genentech Tamiflu Print Women s Care Estring Shionogi Osphena Teva Women s Paragard Health Mental Health Ostuka America Abilify Pharmaceutical Chantix Sunovion Lunesta Pulmonary Merck Dulera & Boehringer Spiriva Ingelheim AstraZeneca Symbicort
4 Cardiovascular AstraZeneca Crestor Boehringer Pradaxa Ingelheim Xarelto Inflammatory Humira Stelara Xeljanz Men s Health Eli Lilly Cialis Dendreon Provenge Viagra Pain Botox Migraine Lyrica Relpax Medical Devices Mylan Epipen Stryker Get Around Knee DePuy Sigma Knee Diabetes Sanofi- Aventis Lantus Novo Nordisk Levemir Novo Nordisk Victoza
5 HIV Bristol- Myers Atripla Squibb and Gilead Prezista Therapeutics Bristol- Myers Reyataz Squibb MS/Alzheimers Acorda Ampyra Therapeautics Novartis Exelon Novartis Gilenya Pharmaceu- ticals Other Restasis Genentech Tamiflu Toviaz Website Women s Care Novartis Oncology Shionogi, Inc. Teva Women s Health Afinitor Osphena Paragard
6 Mental Health Otsuka America Pharmaceutical Noven Therapeutics Lundbeck LLC Pulmonary Merck & Boehringer AstraZeneca Cardiovascular AstraZeneca Boehringer Ingelheim Inflammatory Amgen Shire Men s Health Dendreon Corporation Actavis, Ltd. Abilify Daytrana Onfi Dulera Spiriva Symbicort Crestor Pradaxa Xarelto Enbrel Firazyr Stelara AndroGel Provenge Rapaflo
7 Pain Medical Devices Stryker Given Imaging Diabetes Sanofi- Aventis LifeScan Novo Nordisk HIV Bristol- Myers Squibb Therapeutics Bristol- Myers Squibb MS/Alzheimers Acorda Novartis Biogen Celebrex Lyrica Relpax GetAroundKnee Lap- Band Pill Cam SB Lantus One Touch Victoza Atripla Prezista Reyataz Ampyra Gilenya Tecfidera
8 Other Sanofi U.S. Astellas Ferring Pharmaceuticals Auvi- Q Mybetriq Prepopik Digital Media Women s Care Novartis Oncology Afinitor Estring Teva Women s Paragard Health Mental Health Otsuka America Abilify Pharmaceutical Chantix Sunovion Lunesta Pulmonary Sunovion Alvesco AstraZeneca Symbicort Sepracor, Inc. Xopenex Cardiovascular AstraZeneca Crestor Boehringer Pradaxa Ingelheim Xarelto
9 Inflammatory Amgen Enbrel Humira Xeljanz Men s Health Androgel Eli Lilly Axiron Dendreon Provenge Pain Celebrex Eli Lilly Cymbalta Lyrica Medical Devices Mylan Epipen Stryker GetAroundKnee Medtronic, Inc. Medtronic Diabetes Sanofi- Aventis Lantus Novo Nordisk NovoLog Flexpen Novo Nordisk Victoza HIV Therapeutics Bristol- Myers Squibb Gilead Positively Together Reyataz Stribild
10 MS/Alzheimers Genzyme Aubagio Biogen Tecfidera Novartis Gilenya Pharmaceuticals Other Sanofi U.S. Auvi- Q Teva Nuvigil Pharmaceuticals Biotech, Inc. Stelara Disease Education Disease Education Television Therapeutic Condition Mylan Anaphalaxis GSK Asthma Gilead Hepatitis C Psoraisis Speaks Merck Shingles Disease Education Website Alzheimers Alzheimers Association Association GlaxoSmitKline Asthma.com Crohns & Colitis Escape the Stall Foundation of America My Chronic Migraine My Dry Eyes
11 Disease Education Print Therapeutic Condition Mylan Anaphalaxis Gilead HIV GSK Lupus Migraine RA Drug Launch Drug Launch Therapeutic Condition Ad Agency Novartis Afinitor Metastatic The Oncology breast cancer Cementbloc Sanofi US Auvi- Q Anaphylaxis Publicis Healthcare Communica tions Group Sionogi, Inc. Osphena Painful intercourse due to menopause Publicis Kaplan Thaler Ad Title More Auvi- Q DTC Launch Osphena ed Launch Biogen Tecfidera MS GSW Biogen Tecfidera Drug Launch Xeljanz RA Y&R Body Language
12 CRM CRM Therapeutic Condition Ad Agency Novartis Gilenya MS Saatchi & Saatchi Shionogi, Inc. Osphena Painful intercourse due to menopause Restasis Chronic Dry Eye Wellness Publicis Kaplan Thaler Beacon Healthcare Communica tions RTC Ad Title Gilenya Go Osphena ecrm Your Eyes Novo Nordisk Victoza Type 2 Diabetes VictozaCare Patient Support Xeljanz RA Y&R Xeljanz + You Public Relations Best Public Relations Campaign Therapeutic Condition Genzyme; a Sanofi Company Sanofi Pasteur and March of Dimes Sanofi, U.S. Aubagio Multiple Sclerosis Ad Agency VPR Patient Outreach Ad Title Genzyme MS Ambassadors Unbran- ded Pertussis Biosector 2 The Sounds of Pertussis VPR Patient Outreach Type 1 and 2 Diabetes VPR Patient Outreach AIC Champions Congratulations and best of luck to the finalists. All Gold, Silver, and Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 23. Each therapeutic category winner from Television, Print, Website, and Digital Media will also be entered into an overall Gold, Silver, and Bronze judging for each medium. Be there in person to salute the winners or receive recognition for a job well done.
13 To register for the DTC National Conference, order tickets to the Ad Awards dinner only, or for more details about the event or Advertising Awards, visit or contact the DTC Perspectives office at
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