Developing Culturally Relevant Outreach and Treatment Services to Latino Problem Gamblers

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1 Developing Culturally Relevant Outreach and Treatment Services to Latino Problem Gamblers

2 As of July 1, 2006: 44.3 million Hispanics lived in U.S. (14.8% of total population) IN OREGON: Latinos comprised more than 10% of total population

3 Currently in Oregon Latinos make up more than 25 percent of the population in Morrow, Malheur, and Hood River counties.

4 Latinos constitute: 14.7 % (77,000) of Washington County 10.5 % (73,390) of Multnomah County 22 % (68,230) of Marion County

5 Estimation by 2020: Hispanics will comprise 28% of school age children in Oregon

6 In 2000: State of Washington Washington ranked tenth among U.S. states in total Hispanic/Latino population

7 By 2004 Estimates Latinos comprise 8.4 % of the Washington population

8 In Washington Between 1990 and 2000: Latino population doubled in 23 of Washington s 39 counties In 2000: Latinos made up more than 30% in Yakima and Grant counties

9 In Adams and Franklin Counties: In 1990 over 45 percent of the population were Hispanics By 2000, Hispanics represented an estimated 51.2% (Adams) and 55.8% (Franklin)

10

11 Latinos constitute: 5.4 % (95,242) of King County 5.5 % (38,621) of Pierce County 4.7% (28,590) of Snohomish County

12 2007 Oregon Conference Oregon Problem Gambling Treatment Services tapped in to Latino professionals as resources Twenty Latino addiction professionals paid to attend Thirty Gambling treatment providers participated

13 2007 Conference Brainstormed barriers to access and retention of Latino clients and Latino staff Challenges unique to each community (metro vs. rural)

14 Strategies Brainstormed strategies to address and minimize barriers Strategies particularly effective in each community

15 2008 Latino Focus Group Questions on outreach to Latinos - Who? - What? - When? - Where? - How?

16 Questions 1) What do you think is the best way to reach the Latino community with messages and information about problem gambling? 2) Should we have a general campaign with the same message and general appearance? Or should we choose certain target groups and aim individual messages to them?

17 Questions 3) Who is the best person in the family to talk to about problem gambling who is most likely to be able to use the information and share it with others? 4) What are the most important messages or information we need to provide to the Latino community? What information do we want to emphasize?

18 Recommendations from focus group: Develop a Latino Advisory Committee Formed in September 2008 Ten Spanish speaking alcohol and drug counselors from 9 different agencies four rural, six urban Meet every six weeks

19 a) appropriate outreach and services for Latino clients b) Spanish-speaking workforce of trained problem gambling treatment counselors to adequately treat Latino problem gamblers Latino Advisory Committee To advise and guide PGS: To advise and guide PGS:

20 Outreach Conducted Two 20 min TV spots on Metro Community Helpline 30 min TV spot for Public Television in Lane County Two radio spots aired 200 times in Lane County Two min TV spot - aired state-wide for approximately three months Numerous fliers, presentations and posters

21 Results of Outreach ntion vention.org/ethnicgroups.htm

22 STATE-WIDE GAMBLING HELPLINE SPANISH SPEAKING CALLS: July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June (43 total) (114 total) (189 total) Total calls reported in FY as Spanish equals 6.5% of total calls

23 Training Increased interest in certification: Two day Problem Gambling Treatment training provided three times in Spanish PGS paid for conference costs and expenses to attend trainings

24 PGS provided training and support on data reporting requirements PGS provided technical assistance and materials for program development and outreach in Spanish Training

25 Training for Latino Professionals Previous to October 2007: One Spanish-speaking CGAC I As of March 2012: Ten Spanish speaking CGAC I, one CGAC II and one NCGC I

26 Training for Latino Professionals Previous to October 2007: No Spanish speaking gambling programs As of March 2012 Seven Gambling programs providing services to Latino gamblers in Spanish (2 urban, 5 rural) Two potential programs to start

27 Common Themes - Respect (respeto) - Family (familia) - Personal relationships (personalismo) - Trust (confianza) - Spirit (espiritu) - Fatalism (fatalismo)

28 Respeto Address elders in traditional ways Mutual deference (age, sex, social position, economic status and authority) Older expects respect from younger, men from women, teachers from students, etc.)

29 Includes many people in extended family Support role is vital Family involvement important FAMILIA

30 Substance Abuse Addiction seen as willful, selfdestructive conduct Threatens well-being of entire family Shame Banishment from family is enormous threat

31 CONFIANZA Respect culture and showing personal interest Respect leads to TRUST If trusted, believe provider has best interest at heart, will value time with provider and believe what they say

32 Importance of personal relationships Personalismo Expect providers to be warm, friendly, personal Take interest in personal life Rely on communitybased organizations

33 ESPIRITU Mainstream medicine and other providers separate physical and mental health care Latino culture views health as continuum of body, mind and spirit

34 Fatalismo Everyone s fate is already predetermined Destinies are beyond one s control Resignation, suffering is normal, bear with dignity Passivity

35 LATINO PANEL Comprised of Latino gambling treatment professionals Experience performing outreach to Latino community

36 Panel will share: Needs of the Latino community Barriers to treatment Strategies to develop culturally relevant services to Latino gamblers

37 What are the main barriers to Latinos? a) Knowing about problem gambling? b) Accessing treatment? Questions:

38 Barriers What questions/concerns/fears would a Latino problem gambler or family member have about getting help? How should we respond to these questions/concerns /fears?

39 Questions: What challenges and barriers are unique to your community? Urban Rural Other?

40 Questions: What methods do you or your agency use right now to let Latino community members know about problem gambling? Is it effective? Why or why not?

41 Questions: How do we inform the Latino public in our communities? What is the best way to reach the Latino community with messages and information about problem gambling?

42 Questions: What are the most important messages or information we need to provide to the Latino community?

43 To deliver effective services: Involve family members Show respect Get personal Respect traditional healing approaches Encourage asking of questions

44 Biggest Assets Values: Family life Support for recovery Educate family on nature of addiction Spirituality faith in God Collective cultural identify

45 Cultural adaptation Translation to Spanish not enough Need culturally effective communication

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