University of Wisconsin Eau Claire Chapter Plan

Transcription

1 University of Wisconsin Eau Claire Chapter Plan 0

2 Table of Contents Chapter Overview 1 Professional Development 2 Community Service 4 Fundraising 5 Membership 6 Communications 7 Chapter Operations 8 Calendar of Events 9 Budget 10

3 Chapter Overview The University of Wisconsin Eau Claire American Marketing Association has enjoyed a history of success by providing our members with the skills and experiences needed to be successful marketing professionals. UWEC-AMA has received recognition from our college, university, employers, and the AMA. Receiving Gold Collegiate Chapter status for the academic year has strengthened our resolve to continually improve and maintain our status as a top AMA chapter. University of Wisconsin- Eau Claire AMA Mission Statement The University of Wisconsin- Eau Claire s American Marketing Association is a student-run, professional business organization aimed at providing members with continual knowledge, motivation, and the leadership skills necessary to be successful in a competitive, global business environment. Specifically, we provide opportunities that assist the professional and personal development of our members, and expand our members professional networks. AMA Executive Board The UW- Eau Claire AMA Executive Board consists of ten members committed to the success and growth of our AMA chapter. Through extensive planning, budgeting, and communication, our Executive Board and Directors work to overcome obstacles and implement a wide variety of events and activities to support our mission. The Executive Board and Directors have very high expectations for this academic year and have set aggressive goals in this chapter plan. Overall Chapter Goals Successes are rarely obtained on the first, or even second try. UW-Eau Claire AMA strives to provide our members with the skills and mindset to not only overcome the many challenging obstacles ahead, but also the ability to continue to push when we experience a failure. Hence, this year we focus on the theme: F.A.I.L. First Attempt in Learning. UW-Eau Claire AMA s main objective is to provide value to our members, the University of Wisconsin-Eau Claire, and the Eau Claire community. We specifically aim to provide meaningful speakers and workshops, rejuvenate relationships with other organizations, and provide real world experience to assist our members in overcoming failures and to strengthen our resolve as a chapter. Target Markets In order to recruit and attract motivated chapter members, we must identify students who can support our chapter mission and contribute to our organization s success. We also look for students who will benefit from the opportunities that the UW-Eau Claire AMA has to offer. We have identified a set of primary, secondary, and tertiary markets. In our annual report we will assess our membership and the effectiveness of our targeting approaches. Primary Target Market: Marketing Majors and Minors Secondary Target Market: UWEC College of Business Students Tertiary Target Market: Communication and Advertising Majors and Minors SWOT Analysis Strengths Recognized in the Eau Claire community as an active professional collegiate organization Strong relationship with alumni and local businesses Experienced and committed advisor Opportunities New and current students interested in joining a successful organization with a strong value proposition Co-sponsor events with other organizations to build relationships and expand opportunities for members Weaknesses Lack of member turnout for some professional and membership building events Keeping members actively involved throughout the entire school year Inexperience of Executive Board members due to high turnover from previous year Threats Potential members joining other successful business organizations on campus Potential sponsors supporting other organizations at the university 1

4 Professional Development Overall To prepare UWEC AMA members for their future career through workshops, marketing conferences, professional speakers, corporate visits, competitions, and certificate programs. Overall Provide at least 50 skill development, networking, team building, and leadership opportunities. General Meetings and Professional Speakers Hold weekly meetings with bi-weekly professional speakers sharing knowledge on a variety of relevant topics. Have an average of 55 students attending each meeting. VP of Communications will schedule speakers. Reach out to professors in College of Business to host a marketing panel. Promote each meeting with blasts, social media, and advertising around campus. Knowledge Workshops Have an average of 20 people attend and participate in each of our workshops. Host a total of 5 knowledge workshops each focused on a particular marketing skill. Promote our workshops using both internal and external communication methods. Choose workshop topics of importance or relevance to building a strong career path. Professional Tours Arrange a total of three professional business tours. Have an average attendance of 20 members. Collaborate with other organizations on campus to reduce travel costs and increase the number of overall attendees. Promote the tours through social media and general meetings to generate interest. Coordinate with local businesses to enhance our relationship with them. Student Professional Development Program Have members participate in four professional development workshops: The Business Professional, Professional Image, Etiquette, and a Networking Banquet. Have 90% of members complete one of four workshops; 80% complete two of four; 70% complete three of four; 50% complete all four workshops. Post workshop dates in the Low Down as well as the AMA Weekly and AMA calendar. Provide chapter points for completing each workshop. UWEC Regional Conference Host our third annual regional conference on February 19, Have an attendance of 150 AMA members from at least five different Universities. Obtain sponsors for a career corner and three different competitions to be held during the conference. Begin promoting to other Universities in October to create awareness about the event. Reserve venue and communicate with local businesses to help sponsor our conference by October. Finalize all speakers and workshop arrangements by mid-january. AMA Case Competition Establish a team of at least 6 members to enter a final report. Make the case finals and present at the AMA International Collegiate Conference. Create a timeline to complete primary and secondary research, strategy, creative IMC, and report in a time efficient manner. Hold weekly meetings to get status updates as well as delegate tasks. Have members from the previous year s team contribute as mentors. 2

5 Professional Development Continued Resume Portfolio Have 30 AMA members turn in a resume to be provided to all professional speakers. Hold a resume workshop to allow students to improve their resume prior to submission. Incentivize members to turn in resume by giving out chapter points. Certificate Programs Have 20 students complete at least one of the AMA certificate programs. Have 12 students complete at least two of the AMA certificate programs. Promote certificates using general meetings and social media to demonstrate the benefits. Incentivize members to gain certificates by giving out chapter points. Affordable Integrated Marketing Solutions (AIMS) Have 12 individuals actively involved in finding clients and completing projects. Complete a total of six paid marketing consulting projects throughout the course of the year. VP of Business Consulting will serve as business consultant, recruiter, and be responsible for completing each project on time. Engage members in real world marketing experience through these unique projects. Marketing Week Work with Collegiate Entrepreneur Organization (CEO) to promote speakers throughout the week. Host a volunteer outing to help a non-profit organization during the week and have at least 12 students attend. Host a Career Development Seminar and have at least 50 students attend. VP of Communication and PR Directors will be in charge of promoting all events throughout campus and the community to encourage participation. Sales Competitions Have 8 members actively participate in sales competitions including: Blugold Sales Competition, UW-Whitewater Regional Conference Sales Competition, UWEC Regional Conference Sales Competition and the Great Northwood s Sales Warm-up. Have two members compete in the AMA National Sales Competition. Encourage a competitive environment by having the top two competitors compete at AMA Nationals. Promote sales competitions at our general meetings. Give out chapter points for competing in and winning all sales competitions. AMA Regional Conferences Attend two regional conferences: UW- Whitewater (20 students attending) and Aurora University (12 students attending). Have members involved in all competitions offered at each regional conference attended. Promote the competitions and networking opportunities at each general meeting. Incentivize members to attend conferences by giving out chapter points. AMA National Conference Have 12 members attend the National Conference. Inform all board members of deadlines and guidelines before the fall semester starts. Promote the conference early on and provide fundraising opportunities for interested members. AMA National Competitions Enter the following competitions sponsored by the AMA: Best video for Community and Social Impact competition; Case; Outbound Sales; AMA Sales; Website; Outstanding Marketing Week; SABRE Business Simulation; Perfect Pitch; AMA Student Marketer of the Year; Marketing Strategy Competition; Chapter t-shirt; Best video for Community and Social Impact competition. Strategy Inform all members of deadlines and guidelines regarding competitions. 3

6 Community Service Overall To provide a connection between UWEC AMA students and community partners to promote learning experiences and development through participation in thoughtfully organized service experiences. Overall Reach out to local organizations to coordinate opportunities for members, while promoting these events to our members at meetings and through social media. AMA Keep on Chuckin' 5K Organize the 33 rd annual AMA 5K in honor of Chuck, a past marketing professor and AMA advisor. Raising $4,600 to support both the Teaching in Excellence Fund and student scholarship fund in his name. Coordinate with the entire chapter to: raise sponsorships, coordinate with the university, promote the event on social media, and setup online registration. Eau Claire Amazing Clean Up Participate in the Eau Claire amazing clean up and help maintain our cities parks. Contact the individual in charge of the events organization and volunteer at one of Eau Claire s many parks during the cleanup. Humane Society Volunteer at the Humane Society in Eau Claire with 10 members at 5 various dates throughout the year. Promote the benefits of volunteering with the Humane Society at all of our general meetings. Schedule Humane Society volunteering around our existing calendar of events giving members time to request off work and participate in volunteering. Soup Kitchen/Ruth House Have at least 5 members volunteer at a local soup kitchen or the Ruth House each semester. Promote the cause of the Ruth House and Soup Kitchen to all members. Plan dates for both the Ruth House and soup kitchen both semesters and arrange rides for people to attend. AIMS Complete two pro-bono projects for that utilize our marketing expertise. Reach out to local organizations who are in need of additional marketing help. Red Cross Blood Drive Host a blood drive with the Red Cross on December 8 th on the third floor of the Davies Student Center. Coordinate with the Davies student centers office to reserve rooms and Red Cross to have all equipment transported to campus. Market the event to members and students at the university. Secure a table in the student center to spread awareness and sign people up to donate. New Events Develop 2 new community service events this year that have not previously been undertaken. A director will be in charge of chapter research for potential new ideas that members would be excited about participating in. Ambassador Program Work with at least two AMA collegiate chapters to help them improve their organizations. Reach out to regional AMA collegiate chapters who are struggling with particular aspects of running a successful organization. 4

7 Fundraising c Overall Raise at least $20,000 and provide opportunities for members to interact with local businesses and develop their marketing skills while benefiting our chapter financially. Overall Promote each potential fundraiser through all available channels and stress the importance of sales experience to our members. Eau Claire Regional Conference Gain attendance of at least 150 AMA members from at least five different universities. Raise at least $7,000 through Corporate Sponsorships and attendance. Strategy Begin promoting conference to schools and companies in October to create awareness. Fall Career Conference Co-sponsor the Fall Career Conference with 800 student attendees and 130 employers. Provide 25 AMA members to assist in the production and promotion of the event to earn a minimum of $225. VP of Fundraising and VP of Events will work with Career Services to execute the event. Assist with promoting the event around campus and at our AMA general meetings. Spring Career Conference Sponsor the Spring Career Conference with 800 student attendees and 120 employers. Provide 30 AMA members to assist in the production and promotion of the event to earn $300. VP of Fundraising and VP of Events will work with Career Services to execute the event. Assist with promoting the event around campus and at our AMA general meetings. AIMS Complete six paid marketing consulting projects earning a total of $2,500. Gain participation from 12 members. Create three teams of four students who will be managed by the VP of Business Consulting. Continue to build our client base through relationships with the University and AMA alumni. Planner Sales Develop and create 6,000 student planners that will promote AMA. Distribute all planners around the UWEC campus earning $800. Hand out planners during the Blugold Organization Bash to assist in promoting AMA on campus. Distribute planners to the student center and offices on campus. Grants Obtain a competitive $7,400 Blugold grant to support travel expenses for competing UWEC- AMA members. Obtain a competitive $500 College of Business grant to support travel expenses for competing UWEC-AMA members. Follow all procedures and write persuasive grant applications. What s Brewin with AMA? Sell coffee and doughnuts once a week to raise money and promote our chapter. Raise a total of $500. Promote upcoming events and meetings. Promote fundraiser through flyers and posters. Remain located in the same area so purchasing becomes a habit for students and faculty. AMA Business Apparel Design and print multiple AMA-related apparel to sell to members and families and raise $500 Promote all designs through meetings and social media Country Jam Raise a total of $1,000. Collaborate with the Country Jam staff to create an effective strategic marketing plan. Promote through social media, our website, our weekly meetings, and on campus. 5

8 Membership Overall Recruit new members with a variety of different interests to allow our chapter to develop new ideas and gain dedicated members. Overall Vice President and Directors of Membership will promote all of the social and developmental activities AMA offers, along with the benefits these activities can provide through campus activities, related lectures, and community events. Membership Drive Reach potential new members with an emphasis on incoming freshmen. New Initiative College of Business Freshman Luncheon held first week of fall classes to inform 150 students about AMA. New Initiative Declared Marketing Majors and Minors informational meeting held prior to first day of classes in inform 75 students about AMA. Provide our advising center with both the national AMA brochure and develop a chapter specific brochure to be provided to all students that show interest in marketing. Attend both the first and second semester Blugold Organization Bash (BOB). Additional Recruitment Host an informational open house with at least 75 people in attendance. Obtain 45 new members in the fall semester and 25 new members in the spring. Retain 90% of our non-graduating members from the previous year. Provide information about AMA at the Blugold Organization Bash. Chalk Classrooms to inform students about each general meeting. Membership Appreciation Honor members at the end of each semester with a variety of awards such as Most Involved, Life of AMA, Best Professionally Dressed, etc. Honor students with enough chapter points as either Gold Member, Platinum Member, Diamond Member, or Member of the Year. Reward membership participation each week. Distribute an end of the semester survey to determine award winners. Recognize winners at award ceremony as well as on our website. AMA Scholarships Award a new UWEC AMA member with a $200 scholarship. Award a $300 scholarship with guidelines for any UWEC AMA member demonstrating strong leadership skills and potential. Require attendance at four general meetings, five social, and three volunteer events. Essay included that is evaluated by UWEC College of Business faculty. New Member Dinner Have 35 people attend. Host a series of relationship building activities. Advertise the event at our meetings. Discuss past New Member Dinner experiences to demonstrate the benefits. Explain the opportunities each VP is responsible for and allow members to select a group of interest at each meeting. Semi-Formal Host a dual organization semi-formal with 80 attendees. VP of Events will work closely with other willing business organizations. Promote through social media, general meetings, and blasts. Social Events Host social events at least twice a month. Have at least 25 members attend each event. Promote social events at every meeting, in our newsletter, weekly s, and social media. 6

9 Communications Overall Create effective communication within the organization between the Executive Board, Directors, and general members as well as efficient external communications that promote UWEC AMA and obtain the support of alumni and regional businesses. Overall Convey AMA events and opportunities throughout the university and community using social media newsletters and press releases, along with the benefits these activities can provide through campus activities, related lectures, and community events. Internal AMA Weekly Generate a weekly to send to all AMA members to inform and update them on current and upcoming activities. Utilize MailChimp services to create more visually appealing and effective s. VP of Administration will assign a Director to send a weekly , informing members of upcoming events by Tuesday of each week. Low Down Create a bi-weekly newsletter, also known as the Low Down, to inform and update members on upcoming events, community service projects, and professional development opportunities. Include a profile of our professional speakers. Directors of Public Relations will be in charge of using Microsoft Publisher to create an attractive Low Down to be distributed at every general meeting. Leadership Knowledge Transfer Create Google Drive account to allow more retention of leadership materials. Update and maintain leadership packets for all Executive Board and Director Positions. Encourage Executive Board members and Directors to update their binders after each semester. Hold a yearly Senior Sendoff meeting to allow old executives an opportunity to talk to the new executives. External AMA Website Create a mobile version of the uwecama.org website. Create an Alumni Spotlight section. Integrate Google Calendars into the website. Add 25 new historical pictures of our chapter. Place in the top ten in the Wix.com AMA website competition. Have VP of Administration work with a group of students to brainstorm ideas and ways to improve our website. Maintain and up-date the website every week. Social Media Increase our Facebook likes and Twitter followers by 40 likes/followers. Increase Instagram followers by 30 followers. Create a new AMA Snapchat account to better involve members. Promote Facebook, Twitter, Instagram, Snapchat, and LinkedIn during our open house and each meeting. VP of Membership will offer contests and prizes specific to being interactive with all social media outlets. Press Releases Provide two press releases per month and send them to Bizwire, the College of Business Newsletter and various local news media. VP of Communication and Directors of Public Relations write press releases promoting the activities and involvement of AMA members at UWEC. 7

10 Chapter Operations Overall To have well defined procedures and processes to ensure that organizational goals are met. Overall Clearly define the expectations and goals of the chapter utilizing research with our membership, strategic planning, leadership training, and informative meetings. Chapter Plan and Annual Report Create challenging yet realistic goals for the year. Submit each report on time and by the guidelines. President and Vice President will prepare both documents in conjunction with feedback from executive board members and chapter advisor. Chapter Research Conduct a survey after each meeting to obtain membership feedback on organizational effectiveness and satisfaction with activities. Hold focus groups of 8-12 students twice per semester to get information on how to improve AMA. Create a survey after each workshop and professional speaker to allow students to provide feedback and to improve future meetings. Distribute surveys during meetings to obtain the best response rate. College of Business Student Advisory Committee Advocate for the AMA and stay informed of institutional changes that can impact our chapter. Meet monthly with the UWEC College of Business Dean and other student organization leaders. Chapter Points Develop and build upon the incentive point program to encourage, promote, and track membership participation. VP of Membership will create different point levels based on the activity a person participated in. Promote incentive points at each meeting and hold awards for top members at the end of each semester. Advisor Meetings Have the President, Vice President, VP of Fundraising/Corporate Sponsorship, and VP of Business Communications meet with our advisor once per week. Advisor will ensure all operations are running smoothly. Leadership Meetings Hold weekly meetings for the Executive Board members to ensure better communication. Have weekly Directors' meetings to allow time to update all leaders of upcoming activities and events as well as any issues that might arise. Hold weekly meetings between the President and each VP individually to ensure tasks are being completed on time. Reserve a venue on campus and hold meetings at the same time each week. Inform all Executive Board members and Directors of the meetings and provide reminders of date, place, and time. Director and Executive Board Training Provide information for new Directors and future Executive Board members to have a smooth transition period. Use our leadership binders as the primary means of education and tips. Provide position descriptions and details of responsibilities to educate individuals who want to hold a leadership position. Hold a pass off meeting where individuals in a new position can ask questions and get advice. Directors Retreat Have two events, one each semester, promoting team building and relationships between the leaders of our chapter. Have a 95% attendance rate between the Executive Board members and Directors VP of Events will coordinate all the traveling and overnight arrangements and provide an outline for the upcoming activities for the semester 8

11 Calendar of Events 1 st Semester 2 nd Semester September, th Blugold Organizations Bash 10 th AMA Open House 15 th Director Interviews 17 th General Meeting 1 18 th New Member Dinner 24 th General Meeting 2 Buddy Bowling October, st General Meeting 3 2 nd Corn Maze Social 5 th Beginning of Marketing Week 7 th Chapter Plan Due 8 th General Meeting 4 12 th Outbound Sales Competition Registration Opens 15 th General Meeting 5 Highway Clean up 16 th Whitewater AMA Regional Conference 22 nd General Meeting 6 23 rd Directors' Retreat 29 th General Meeting 7 30 th Aurora AMA Regional Conference November, st Student Poster Session Abstracts Due 2 nd National Sales Competition Entries Begin 4 th Website Competition Submission Due 5 th General Meeting 8 11 th Outstanding Marketing Week Submission Due 12 th General Meeting 9 15 th Highway Cleanup 19 th General Meeting th Triple House Hop Social December, nd Hugh G. Wales Faculty Advisor Award Due 3 rd General Meeting 11 4 th Christmas Party Social 8 th Blood Drive 9 th Hershey s Case Report Due 10 th End of Semester Meeting January, th SABRE Business Simulation Registration Opens Collegiate Exhibit Competition Entries Due 20 th Perfect Pitch Competition Registration Opens 26 th AMA Student Marketer of the Year Due 28 th Welcome Back Meeting February, rd AMA/USCA Sales Student of the Year Due Marketing Strategy Competition Registration Opens Collegiate Role Playing Selling Certificate Opens Blugold Organizations Bash 4 th General Meeting 1 5 th New Member Dinner 10 th AMA EBSCO Marketing Scholar Award Due AMA Social Impact Scholarship Due AMA Minority Leadership Scholarship Due 11 th General Meeting 2 12 th Directors' Retreat 17 th Annual Report Due 18 th General Meeting 3 19 th Eau Claire Regional Conference 24 th Best Community & Social Impact Video Competition 25 th General Meeting 4 March, rd General Meeting 5 4 th Triple House Hop 17 th Chapter T-Shirt Competition 17 th -19 th AMA National Conference 24 th General Meeting 6 31 st General Meeting 7 April, th General Meeting 8 14 th General Meeting 9 21 st General Meeting nd AMA Cookout Social 23 rd Eau Claire Amazing Clean up 28 th General Meeting th Keep on Chuckin' 5k May, th Senior Sendoff Meeting 9

12 Budget Revenue Expenses Membership Membership Dues $3, Blugold Organization Bash (2) $40.00 Total Membership $3, Director Interviews (2) $60.00 Pre-Meeting Snacks (10) $ Fundraising Member of the Week (10) $ Planner Distribution $ Recruitment Materials $ Coffee Fundraiser (26 weeks) $ Membership Supplies $ Eau Claire Career Conferences (2) $ New Member Dinners (2) $ AMA Business Apparel $ Open House (2) $ Country Jam $1, Total Membership $1, UWEC Regional Conference $7, Total Fundraising $10, Fundraising Coffee Fundraiser $ Keep on Chuckin 5K Total Fundraising $ Corporate Sponsorship $3, Registration Fees $1, Keep on Chuckin 5K Raffle $ Permits $90.00 T-shirts $ Promotional Supplies $ Total Fun Run $4, Supplies $ T-shirts $1, Total Fun Run $2, Social Activities Socials (8) $ Social Activities Hayride $ Director's Retreat (2) $ Semi-Formal (1) $ Twin Cities Professional Tours $ Triple House Hop (2) $ Corn Maze $1, Total Social Activities $2, Semi-Formal $ Triple House Hop (2) $ AIMS Buddy Bowling (2) $ Research Projects $2, Total Social Activities $3, Total AIMS $2, Community Service Grants 2015 Fun Run Donation $3, Blugold Commitment $7, Total Charity $3, College of Business Travel Grant $ Total Grants $7, Collegiate AMA TOTALS National Dues $2, Starting Balance $10, National Travels $7, Aurora Regional Conference $ Add: Revenue $30, Whitewater Regional Conference $ Less: Expenses $25, UWEC Regional Conference $5, Total Collegiate AMA $15, Ending Balance $14, Member Scholarship Membership $ Leadership $ Total Scholarship Donation $