TABLE OF CONTENTS. 1 Chapter Overview. 2 Professional Development. 3 Community and Social Impact. 4 Fundraising. 5 Membership

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2 TABLE OF CONTENTS 2 1 Chapter Overview 2 Professional Development 3 Community and Social Impact 4 Fundraising 5 Membership 6 Internal/External Communications 7 Chapter Operations 8 Calendar of Events 9 Budget

3 CHAPTER OVERVIEW MISSION STATEMENT 3 The University of South Florida American Marketing Association (USF-AMA) is dedicated to the enhancement of members professional development through practical marketing experience, community and social impact, and mutually beneficial relationships with business professionals from AMA Tampa Bay, the University of South Florida, and the Tampa Bay business community. Slogan Stand Out, Get Involved, Be AMAzing! Strengths For the past 15 years, we have been ranked in the top 20 chapters. Membership has reached approximately 100 for the past seven years. Our chapter, founded in 1980, has developed strong ties with the business community through AMA-Tampa Bay, philanthropic events, internships, corporate tours, fundraisers and guest speakers. Our passionate faculty advisors, Ms. Solomon, Ms. Walsh, and a special projects advisor, Ms. Panzer, served on the Collegiate Chapters Council for seven years, with a combined service of almost 30 years. Three faculty advisors won the Hugh G. Wales Award for Outstanding Faculty Advisors in 2014, 2013, and Executive Board and chairs maintain excellent notes during tenure to transition incoming officers, promoting continuity. Our weekly newsletter, website, and social media presence provide members with information, news of upcoming events and internship opportunities. For seven years our chapter co-hosted the Florida Regional Conference with the FIU chapter. In 2014 we hosted the conference in Tampa and this year FIU will present the conference. Going forward we will alternate hosting. This year, for the first time, we are sending three E-Board members to other regional conferences, UW-Whitewater and UPenn. We maintain a strong business relationship with companies such as Mitsubishi, Nielsen, Raymond James Financial, Little Greek Fresh Grille and 22 Squared Advertising. We have developed a mentorship program with the professional chapter of AMA- Tampa Bay. We filters all decisions with the question, Will this increase the professional development of our members? We offer scholarships to international students. Approximately one-third of marketing majors and minors are members of USF- AMA. Opportunities With over 4.4 million people in Tampa Bay, we has a vast potential to tap for community support of chapter activities. With over 290 USF marketing majors and minors, our chapter has a large pool for potential membership. Our chapter maintains a growing AMA Executive Board and membership alumni database. We are the only undergraduate marketing organization on campus. Students need additional experience and extracurricular activities to have a competitive advantage when seeking post-collegiate employment The AMA Tampa Bay professional chapter is one of the fastest growing in the nation Since Fall 2014, all new and renewing collegiate chapter members are also AMA Tampa Bay professional chapter members. Many alumni remain in the Tampa Bay area and are actively involved through offering internship opportunities and volunteering to be speakers. Our chapter continues to mentor smaller AMA chapters in Florida including St. Leo, the University of Tampa, and Stetson University. Weaknesses We are not funded by the university or the College of Business. USF s large, decentralized campus hinders AMA s ability to recruit non-business majors and presents challenges for event planning. Holding E-Board elections every semester creates inconsistency among leadership styles and chemistry between the board members. We do not have an assigned Tax-ID which poses a challenge when asking for community donations but is in process of becoming a 501(c)3 organization which cost several hundred dollars. AMA advisors are also instructors with almost 200 students each semester and have substantial college committee work. Our chapter had an AMA E-Board and membership alumni database, which was deleted due to technological errors. Threats The College of Business has 16 other major student organizations which cater to specific business majors. Over 500 other academic organizations at USF compete for the involvement of students. Many students have internships or jobs while taking a full course load, which leaves less time to participate. Different class schedules hinder member participation and availability. USF is a commuter school which limits students campus involvement. Member involvement is hindered by high cost of membership and conference fees. Even though the nation s economic situation has improved, it remains difficult for us to obtain sponsorships and donations. Different class schedules hinder member participation and availability Other organizations compete for event sponsors and attendance. CHAPTER GOALS 1. To increase our ranking among collegiate AMA chapters and ultimately become the AMA International Collegiate Chapter of the Year 2. To uphold our reputation within the College of Business and with industry-sponsored programs through maintaining standards of excellence 3. To improve networking skills through relationships with College of Business faculty, businesses professionals, the AMA Tampa Bay, and alumni 4. To develop well-rounded members through the use of the member point system to reward participation in all aspects of the chapter initiatives 5. To optimize leadership skills among executive board members through team building retreats, weekly participative board meetings, continuation of officer legacies, and preferential attendance at invitation-only industry events 6. To produce strong leaders through the development of multiple committees with autonomous direction to guide professional development, fundraising, philanthropic events and industry-sponsored programs 7. To provide our members with real-world experience through internship opportunities and chapter events

4 PROFESSIONAL DEVELOPMENT Goal: To enhance professional development for members through exposure to a wide variety of marketing professionals through guest speakers, corporate tours, and conferences 4 OBJECTIVE: EDUCATIONAL VALUE To help members apply knowledge and skills learned through AMA to their professional careers Professional Speakers Goal: 20 speakers, 50 members attend each Strategy: Find speakers for general member meetings through the USF Career Center, AMA advisors, employers, social media, and personal contacts to give presentations on résumés, networking strategies, internships, personal career stories, industry analysis, and guidance on professionalism. Corporate Tours Goal: 6 tours, 10 members attend each Strategy: Contact companies, present and past speakers, alumni, and personal connections to coordinate facility tours to expose members to a variety of business environments. AMA Certificate Programs Goal: 20 members complete 1 certificate each Strategy: Utilize national certificates offered on the ama.org webpage in order to enhance knowledge, gain experience and improve skills that ultimately enhance resumes for members. Outstanding Marketing Week Goal: 5 events, 25 members Strategy: Activities related to marketing will be held each day of the week. We will end the week by showing our appreciation to the marketing professors on Faculty Friday. The members will vote on their favorite undergraduate professor, in which the winner will receive prizes. Fall 2015 Regional Conferences Goal: 20 USF members attend the Florida Regional Conference at FIU Goal: Send E-board members to premier, out of state regional conferences; (NEW) 2 E-Board members to attend UW-Whitewater Regional Conference 1 E-Board member to attend UPenn Regional Conference Strategy: In order to increase participation at the Florida Regional Conference, our chapter will pay for partial hotel expense. We will pay for the airfare for the other two conferences. 38th Annual AMA International Collegiate Conference Goal: 20 members, 7 incoming E-Board members Strategy: Send 15 members to the 2016 AMA International Collegiate Conference. The chapter will pay most registration fees and hotel rooms. Consulting Practice (NEW) Goal: 10 members to generate $1,000 over 2 semesters Strategy: By initiating a consulting practice, members will identify clients, develop marketing strategies and tactics, conduct primary and secondary research, and manage marketing budgets. OBJECTIVE: RELATIONSHIP BUILDING To offer additional value to members through positive relationships with the American Marketing Association, USF, and the Tampa Bay business community AMA Tampa Bay Goal: 6 events, 12 members Goal: 2 E-Board members to attend the monthly professional chapter board meetings. Strategy: Meet with the AMA Tampa Bay collegiate liaison each semester to arrange activities with our chapter. All collegiate chapter members are also members of the professional chapter and are offered a discounted membership of $5.00 to join the professional chapter. As an incentive for members, USF sponsors students to attend AMA Tampa Bay luncheons the fall and spring semesters. USF Muma College of Business (MCOB) Goal: 6 events, 15 members Strategy: Assign an Executive Board member to maintain a relationship with the USF MCOB Dean s office. Encourage members to attend and volunteer at professional MCOB events to improve their networking, interviewing, résumé building, and communication skills. Members receive points for attending events. Student Organization Partnerships Goal: 2 partnerships Strategy: Partner with other student organizations in the Muma College of Business to generate membership interest and increase attendance and awareness of chapter events. All organization leaders meet twice per semester to collaborate and discuss upcoming events. Social media and are used to communicate between organizations. OBJECTIVE: CAREER DEVELOPMENT To prepare members for professional business situations through practical marketing experience Career Building Workshops Goal: 3 workshops per semester, 45 students attend each Strategy: Enhance member s professional development through providing workshops on résumé building, interviewing, presentation skills, etiquette, or other topics. Student Résumé Bank Goal: 20 résumés Strategy: Post résumés submitted by chapter members in the Student Résumés page that is nested under the professional development section of the usfama.com website. Members will receive points and exposure of their résumés as an incentive to participate in the new program. Employment/Internship Opportunities Goal: (EACH SEMESTER) 10 opportunities Strategy: Professionals in the Tampa Bay area and our connections frequently inform our chapter about upcoming career opportunities. An E-Board member searches our weekly for opportunities through USF and the Muma College of Business through the Collier Student Success Center, the marketing practicum professor, and the marketing department. OBJECTIVE: AMA COLLEGIATE COMPETITIONS To compete and place in AMA collegiate competitions

5 5 Chapter Plan: October 7th, 2015 Goal: 5 Executive Board members participate Strategy: Construct a chapter plan to guide our chapter in the academic year. It will be submitted for the Collegiate Awards Program. AMA Sales Competition: November 2 nd, 2015 Goal: 2 members Strategy: Give members the opportunity to optimize their sales techniques. Hershey Ice Breakers Cool Blasts Case Competition: December 9th, 2015 Goal: 1 submission, 7 members Strategy: Our members will work under the guidance of an advisor to research and develop the required integrated marketing communications plan for Ice Breakers Cool Blasts. The committee will meet once a week. Website Competition: November 4th, 2015 Goal: 1 submission Strategy: Evaluations of our website are performed frequently from industry qualified judges to gain feedback and compare our website to other collegiate AMA chapter websites before submitting. Hugh G. Wales Faculty Advisor Award Goal: N/A Strategy: We cannot nominate our advisor because she won this award in Outstanding Marketing week: November 11 th, 2015 Goal: 30 students participate Strategy: Provide professional development opportunities for members and communicate and build awareness of opportunities for non-members. Perfect Pitch: January 20 th, 2016 (NEW) Goal: 2 members Strategy: Provide members with high pressure job interviewing skills. AMA Student Marketer of the Year: January 26th, 2016 Goal: 1 member submission Strategy: Submit 1 member to be nominated for Student Marketer of the Year. Annual Report: February 17th, 2016 Goal: 3 Executive Board Members Strategy: Report the results of the chapter plan. T-shirt Competition: March 17 th, 2016 Goal: 1 submission Strategy: Allow members to use their creative skills to create the award winning t- shirt. COMMUNITY AND SOCIAL IMPACT Goal: USF-AMA strives to strengthen the understanding of social responsibility and the importance of servant leadership through volunteering and helping the community. We will utilize our marketing skills to advertise, plan events, and promote causes in the community. OBJECTIVE: NON-PROFIT MARKETING EXPERIENCE To provide local non-profit organizations with marketing expertise at no cost. Marketing expertise will be delivered through market planning and networking through community service events Non-Profit Consulting Goal: Identify at least one organization where our marketing skills can make a major impact; donate $7,500 in pro bono services Strategy: We have identified several organizations with which we could work. However, the selection is not finalized. Spring 2016 Big Cat Rescue (BCR) Goal: 15 member committee, 75 attendees, 100 petitions, donate $4,500 in pro bono services Strategy: With over 100 rescued exotic cats, the Big Cat Rescue is a non-profit organization in the Tampa Bay area. Our chapter will create a campus event to raise awareness about the abuse of big cats around the world. The committee will OBJECTIVE: SOCIAL RESPONSIBILITY To take an active role in the area of social responsibility both on campus and in the community also promote a petition to change cat laws and save cat lives through creative marketing strategies and social media. This will be the sixth year of internships at BCR. Spring 2016 Gasparilla Festival of the Arts (GFA) Goal: 15-member committee, 200 surveys, donate $2,250 in pro bono services Strategy: For 45 years the GFA, a non-profit organization, hosted its annual event without market research. In 2013, our chapter collaborated with the GFA board to create a survey to collect information on the demographics. This will be our third year analyzing and presenting the data to GFA, and the committee will assist with promoting the event. Support Military Troops Overseas Goal: $50 in donations Strategy: Our chapter discovered that citizens are having difficulty affording to send care packages overseas. We will collect monetary donations to help send these materials to show our support and appreciation of American troops. Environmental Activism Goal: 10 members, 5 hours Strategy: Our chapter will volunteer for a non-profit, Keep Tampa Bay Beautiful, to Improve Tampa Bay s neighborhoods, parks and streetscapes. We will help through committee clean up events such as garbage pickup, tree planting, and landscaping. Events will be promoted using social media. Breast Cancer Research Goal: Raise $35 Strategy: Compete with other student organizations in a Loose Change competition to raise the most money for breast cancer research. 5

6 6 Feeding America Tampa Bay Goal: Collect 75 cans Strategy: Feeding America Tampa Bay is the largest domestic hunger relief organization in the country, consisting of a network of more than 200 food banks. We will collect canned goods and money to feed the hungry as well as design a flyer and generate a slogan to promote the cause. OBJECTIVE: CHAPTER LEADERSHIP To reach out to developing AMA chapters in the area and guide them to success using our leadership skills Ambassador Program Goal: Mentor chapters in 3 universities Strategy: Our chapter is one of the leading chapters in the Florida region. Our chapter will assist other chapters by sharing the weekly newsletter. Our chapter will also designate an E-Board member to maintain communication between chapters and invite students from St. Leo University, University of Tampa and USF St. Petersburg to attend our events and share ideas with their members to further evolve their programs. FUNDRAISING Goal: To plan, organize, and execute successful marketing campaigns to fund the chapter s annual operations OBJECTIVE: INDUSTRY SPONSORED EVENTS To encourage at least 65% member involvement in planning, operating, and completing fundraising events using marketing, promotions, research, sales, and management skills Local Restaurant Get Back Events Goal: 2 events, profit $50, 20 members Strategy: Earn a percentage of sales for mentioning AMA on a specified day with participating restaurants in the USF area. Members who partake in event days will receive points as incentives for attending. We will reach out to the USF community, friends, AMA alumni, and family to promote event days using flyers, social media, and word of mouth advertising Spring 2016 ScramBULL Goal: $10,000 profit, 30 members Strategy: Host the 15th Annual USF-AMA Golf ScramBULL, the largest and most profitable fundraiser for the chapter. The profits from the event will fund members who attend the AMA International Conference as well as other various chapter operations. Beginning in September, members will use event-planning skills to raise money, maintain alumni and sponsor relationships, and gain networking experience by securing sponsorships, auction donations and recruiting golfers. At the January 31st event, members will provide excellent customer service to over 100 golfers through meeting arriving golfers, assisting with bags, providing lunch and dinner, managing contests, taking photos, and awarding prizes and goody bags. OBJECTIVE: ONGOING FUNDRAISERS To provide non-event methods of continual fundraising to support our chapter activities Promotional Merchandise Sale Goal: $75 Profit Strategy: Sell USF-AMA branded merchandise to members at general meetings. Business Cards Goal: $100 Profit, 5 members Strategy: Utilize the USF-AMA business card template. Members will order business cards though the VP of Professional Development, who will place orders in bulk to receive a discounted rate. MEMBERSHIP Goal: Enhance professional opportunities through a large membership base with a high percentage of membership involvement OBJECTIVE: CHAPTER GROWTH Increase membership through the use of prospecting and selling skills to recruit members Membership Drive Information Table Goal: 150 prospective members, 40 hours per semester Strategy: Increase awareness of USF-AMA on campus and capture the interest of valuable prospects. Recruitment will take place in high traffic locations across campus with AMA members handing out flyers, answering questions, sharing their experiences, and collecting s. The Directors of Recruitment will enlist members for tabling twice a week at MCOB and for the first month of the semester at the USF campus-wide Bull Market. VP of Membership will follow up with an informational to prospective members to thank them for their interest. Week of Welcome (WOW) & Student Organization Showcase Goal: Participate each semester Strategy: The first week of each semester is dedicated to WOW. The MCOB dean and department chairs host a cook out and give away college t-shirts. This huge event includes a student organization showcase at which we have a table to recruit new members. Recruitment Advertisements Goal: 50 new members, reach 800 students Strategy: Advertisements will be displayed on LCD screens both in the College of Business and the USF Marshall Student Center to promote our upcoming events and weekly meetings throughout the USF campus. Director of Recruitment will chalk ads on breezeways and populated walkways weekly before meetings on Tuesdays, as well as distribute flyers around the USF campus. 6

7 Referral Program Goal: 10 new members Strategy: Current members will network with friends, classmates, colleagues, and co-workers to recruit new members into USF-AMA. Members earn points when their referrals join. Classroom Presentations Goal: (EACH SEMESTER) 15 classes, reach 1,000 students Strategy: To increase awareness of USF-AMA, E-Board members will give presentations in business classes emphasizing the benefits of joining. Visit & Join Goal: Allow prospective members 3 free meetings Strategy: By allowing prospective member to attend 3 free meetings we can reduce the perceived risk in joining the chapter. It also allows them to budget for dues. Membership Database Goal: Weekly reports and data analysis Strategy: Use a professional database system to record information of members including name, address, phone, , points earned, active status, graduation date, survey results, and other information. We will collect information from membership applications and sign-in sheets to create Microsoft Office Excel database that will be continuously updated. USF-AMA International Student Scholarship Goal: (2 per year) 2 International Students Strategy: We will promote international student involvement in the chapter through providing two scholarships to cover dues. Collaborating with the USF INTO program and the international student services, we will use print, , and social media to advertise the scholarship. To encourage motivated entrants, we will require applicants to submit an essay. Recruitment Video Goal: 1 new video for the year Strategy: A new recruitment video explaining benefits of membership and was made in the beginning of the semester. The video opens with a drone flying over the USF campus and segues to E-Board members describing the benefits of AMA membership. Membership Dues Goal: $90 dues will include membership to the collegiate and AMA Tampa Bay professional chapters and to the national organization. Strategy: Collegiate dues are $38, national dues are $47, and AMA Tampa Bay professional chapter dues are $5. Chapter Polo Goal: To have a professional garment that clearly identifies our organization Strategy: Every member receives a free high quality polo shirt with the chapter logo on the front and #BeAMAzing on the sleeve. Total Membership Goals Goal: Fall: 50 new and renewing members; Spring: 35 new and renewing members. Maintain and average of 75 members per semester. Strategy: Utilize all of the previous recruitment and retention strategies. 7 OBJECTIVE: ACTIVE INVOLVEMENT To use initiatives to increase active members in order to maximize benefits and friend referrals Member Incentive Point System Goal: (EACH SEMESTER) 15 Active members, 10 Premier members Strategy: Increase member participation by using a point system to reward involved members. Members will earn points for participation in chapter activities and wearing their chapter polos to any club activity. This will be tracked in a database accessible on our website. Members with 400 or more points will be considered Active members and those with over 600 points will be considered Premier members. Active and Premier members will be rewarded with no or reduced costs for AMA conferences and end of semester banquets. Member of the Week Goal: 20 members Strategy: Motivate members to be involved in chapter activities. Member of the week will be chosen based on chapter participation. The chapter member will be awarded a $10 gift card and be featured on the website homepage, social media, and weekly newsletter. Banquet Goal: (EACH SEMESTER) 1 event, 25 members Strategy: Plan a formal dinner at a local restaurant to celebrate the end of the semester. Active members receive the dinner at half the cost and Premier members receive a free dinner. The chapter distributes Alpha Mu Alpha cords and awards. New Member Mentor Program Goal: (EACH SEMESTER) 5 new members per E-Board member Strategy: Maintain communication with members and establish interpersonal relationships. E-Board members will choose five members to communicate with weekly. Communication will be conducted in-person, by social networking, and via phone. Networking Socials & Team Building Goal: (EACH SEMESTER) 10 events, 10 students per event Strategy: Provide members with the opportunities to build personal and professional friendships that will continue after graduating from USF. Socials will be held on weekends and before and after meetings to encourage members to network with each other. We will also participate in intramural sports teams to provide a fun competitive situation while teaching members how to work together. Alpha Mu Alpha Goal: (EACH SEMESTER) 2 members Strategy: Induct eligible members of USF-AMA into Alpha Mu Alpha, the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty. INTERNAL/EXTERNAL COMMUNICATION Goal: USF-AMA will use a wide variety of external and internal communication media to promote the mission of AMA. Creativity and networking skills are used to market USF-AMA and reach out to the community. OBJECTIVE: PROMOTIONAL PROGRAMS To increase awareness of USF-AMA meetings and events on campus by using electronic initiatives and traditional media Creative Team Goal: (EACH SEMESTER) 2 members, 5 projects Strategy: The creative director and committee members will actively work with other committees to promote our organization and its related activities on 7

8 campus. The team will create visually compelling promotional materials for the chapter, including t-shirts, flyers, posters, and any promotional materials with which committees need assistance. USF-AMA Flyers Goal: (EACH SEMESTER) 10 different flyer templates Strategy: Create visually appealing flyers to increase awareness of our meetings, speakers, and events. Flyer templates will be rotated throughout the semester with different information relating to member meetings and events. A greater effort will be taken to post these flyers throughout the USF campus, in addition to the USF College of Business. This will increase the likelihood of new students joining USF-AMA. USF Marshall Student Center (MSC) and Muma College of Business (MCOB) E- Screens Goal: (EACH SEMESTER) 5 different promotional images Strategy: Through the use of the LED display screens located throughout the MSC and COB, we can increase awareness of AMA sponsored events. The chapter submits bi-weekly advertisement to be displayed on the E-screens. The MSC E- screens will reach all majors, and the COB E-screens will primarily target business majors. Strategy: USF hosts a weekly event called the Bull Market in front of the Marshall Student Center, allowing local businesses and student organizations to connect with students. We will request a space every week for the first month of each semester to keep USF students informed of AMA activities and events through face-to-face interaction and distributing flyers. From past experience we have learned recruiting after the first month is not effective at a university-wide market. College of Business (MCOB) Breezeway Goal: (EACH SEMESTER) 5 members, 42 hours (210 hours total) Strategy: The USF MCOB allows student organizations to table in front of the building for recruiting purposes. Every Tuesday and Thursday members update students of USF AMA s weekly events and membership opportunities through face-to-face interaction and distributing flyers. Unlike the USF Bull Market, the MCOB Breezeway tabling allows USF AMA to reach business majors exclusively. Marketing Faculty & Key MCOB Stakeholders Goal: Increase awareness of chapter activities by sending the weekly newsletter to all faculty and PH.D students and others. Invite them to each semester s banquet. Strategy: By having a structured way to communicate with key stakeholders, we can increase awareness of chapter activities. Other key stakeholders include the Senior Director of Undergraduate Affairs and the Director of Communications and marketing of MCOB. USF Bull Market Goal: (EACH SEMESTER) 5 members, 16 hours (80 hours total) OBJECTIVE: INTERNAL COMMUNICATIONS To communicate chapter meetings, events and information to members, the general student body and chapter alumni through USF-AMA s various communication channels 8 Weekly Agenda and PowerPoint Goal: 50 impressions per week Strategy: Create weekly agendas and PowerPoint or Prezi shows for member meetings to provide students with information about upcoming events, committee activities, and speaker profiles. Calendar style agendas are handed out at weekly meetings to give members a clear view of the chapter's monthly activities. Bulletin Boards Goal: (EACH SEMESTER) 2 updates Strategy: Muma College of Business provides us with two bulletin boards inside the business building where it can post relevant chapter information. The boards will be updated twice a semester with flyers containing information about upcoming meetings and events. Pogoplug Cloud Storage Goal: Update E-Board position responsibilities every semester Strategy: Purchased three-year unlimited cloud storage space for E-Board to keep records, insuring more efficient transition between semesters. General Member Newsletter Goal: 1 newsletter weekly, 30% open rate Strategy: The VP of Membership will create and distribute a weekly online newsletter to the general members that outlines that week s speaker, events, committee meetings, and internship opportunities. The newsletter is distributed via MailChimp, which provides open rate data. OBJECTIVE: EXTERNAL COMMUNICATIONS To maintain relationships with alumni, employers, local businesses, the college of business, and campus organizations by keeping them up-to-date on USF-AMA activities through a variety of marketing vehicles Alumni Networking Goal: 50 alumni Strategy: Reinstitute an alumni database and send out a quarterly alumni newsletter. Alumni are strongly encouraged to follow us on social media. Our previous database was lost due to a technological error. Marketing Department Newsletter Goal: 2,000 recipients per semester Strategy: Quarterly reports will be sent to alumni, administrators, faculty and sponsors via . The newsletter has an AMA spotlight and allows recipients to follow the chapter's activities and progress while offering a channel of communication with current chapter members. Muma College of Business Newsletter Goal: 1,000 views per issue Strategy: An article about chapter activities will be submitted to "The Executive" which is delivered to all USF business, alumni, faculty, staff, employers, advisory councils, the business community at large, and the USF Board of Trustees. Professional Contact Database Goal: 50 contacts, 10 new contacts Strategy: Maintain an organized database of past and future guest speakers and professional contacts. OBJECTIVE: UP-TO-DATE WEBSITE AND SOCIAL MEDIA To reach and inform prospective students, current students, and alumni of chapter activities and professional opportunities through the use of the USF-AMA website ( Facebook, Twitter, LinkedIn, Pinterest and Instagram 8

9 9 Website ( (NEW DESIGN) Goal: (EACH WEEK) 100 site visits Strategy: The Director of Communications will completely redesign the website for the The new design is mobile devise friendly since most members access this through their mobile phones and tablets. The chapters website is hosted by WordPress, ( and maintained by the Director of Communication. The website will be updated twice a week with activities such as community service events, internships, job opportunities, scholarship listings, student résumés, etc. The website will feature photos of recent events to gain popularity for current and prospective members. Website Feedback Forum Goal: 20 reviews Strategy: Create a feedback forum on the website for members to post comments and recommendations for the current and future AMA. Social Media (Facebook and LinkedIn) Goal: Increase Facebook likes by 10% (651 to 716), increase our LinkedIn connections by 20% (from 216 to 259) Goal: 2 Facebook posts a week Strategy: Post all upcoming events, reminders, and announcements on social networking sites on a daily basis. Social media will link new and old members in a networking environment. The chapter aims to increase activity across all committees and events through these social tools, in addition to improving chapter visibility for members and non-members. Instagram and Snapchat Goal: (EACH WEEK) 2 Instagram posts and 2 Snapchat posts Goal: Increase followers by 15% (148 to 170) Strategy: Establish a presence on Instagram and Snapchat to upload pictures and inform followers of upcoming events. MCOB Social Media Goal: 10 per semester (5 Facebook posts and 5 Instagram posts) Strategy: Submit photos to the Director of Communications & Marketing for inclusion on the MCOB social media pages. Executive Board Facebook Group Goal: 3 discussion threads per week Strategy: Implement a private Facebook group for E-Board members only. Weekly agendas and meeting minutes will be posted here. It will also be a tool for the Executive Board to have open discussions with each other and brainstorm new ideas for AMA. CHAPTER OPERATION Internal Objective: General Membership To strengthen relations between the Executive Board members and chapter members General Member Meetings Goal: To hold 11 general member meetings per semester on Tuesday afternoons. Strategy: To book a meeting room in advance to secure the location for the meetings. Room must have PowerPoint capability. Serve food at all meetings to encourage participation. Committees Goal: (EACH SEMESETER) 5 committees Strategy: Contribute to the achievement of each Executive Board member s goals for the specified semester and to the overall success of the chapter. Appointed committee chairs will act as a liaison between the Executive Board members and the committee members by delegating responsibilities and assisting in the coordination and execution of events and activities. Committees promote teamwork among chapter members and play a crucial role in the overall professional development of the members. Membership Database (NEW) Goal: Create a database to capture key metrics Strategy: The VP of Membership will create this database after the E-Board decides which metrics to capture. It will be updated throughout each semester. Membership Survey (NEW) Goal: Survey the membership at the end of each semester Strategy: The president and president elect will design the survey and analyze the data to improve the chapter. Office Hours Goal: 15 hours per week Strategy: Utilize office hours for extra time with committee members, collaborative work on creative projects, and membership information. Executive Board members will be required to contribute a minimum of one hour per week the AMA office, located in the Muma College of Business, to be available to members for additional information and assistance. Communication Goal: To provide the general membership, sponsors, and faculty with a professional and reliable way to contact each Executive Board member. Strategy: E-Board members will be provided with a Google mail account for each position. Gmail accounts are transferred to new E-Board members each semester for consistency in communication. Internal Objective: Executive Board To emphasize leadership, professionalism, and communication among Executive Board members on projects Executive Board Structure Goal: To emulate a small business by providing members with practical management experience Strategy: Board members will be challenged to contribute to the decisionmaking processes to achieve the common goal of chapter success. Board members will learn valuable lessons in teamwork, organization, and communication. Additionally, an Executive Board member contract was developed and signed by all E-board members. The contract highlights 9

10 responsibilities and expectations that need to be met to ensure the chapter accomplishes its goals. Scoring Feedback Goal: Utilize previous years Chapter Plan/ Annual Report Judging scorecard Strategy: Analyze the judges report to identify strengths and weakness and make improvements. While we are proud to be a silver chapter for at least five years, we want to improve. Rebranding Goal: To create a new logo to be used across all chapter collaterals Strategy: A new logo will be created and used on website, social media, stationary, business cards, t-shirts, polo shirts, and any other place the logo appears. E-Board Retreats Goal: One per semester Strategy: Our advisor hosts us for a planning session and dinner at her home each semester. Bi- Annual Elections Goal: One election per semester Strategy: To elect candidates that will reflect the traditionally high standards of professionalism and leadership essential for the implementation of chapter goals. Officer elections will be held at the end of each semester and the current Executive Board and faculty advisors will conduct interviews and appoint new officers. Past President Advisory Board Goal: One meeting per semester Strategy: Alumni who were previously on the Executive Board will join the advisory board and meet with the new President. They will offer insights into current industry practices, provide continuity in chapter reporting for AMA National, and discuss ideas for chapter growth. Leadership Development & Transition Goal: Monthly Executive Board Socials Strategy: To develop unity, teamwork, trust and respect among the E-Board members. Promote and strengthen interpersonal communication skills and ease the transition between semesters. All Executive Board members schedules will be considered when planning the socials to ensure all can attend. Executive Board Meetings Goal: Hold a weekly Executive Board meeting Strategy: Prior to the general meeting, the Executive Board will meet to discuss, strategize, and plan events. This will promote reliance among Board members and focus on continuous evaluation and unique programs to enrich the well roundedness of chapter members. Advisor Weekly Meetings Goal: 14 in the fall and 15 in the spring Strategy: The President and Executive Vice President will also meet weekly with the Mrs. Solomon for a 1 ½ hours to keep review chapter activities throughout each semester. All information will be relayed to other Executive Board members 10 CALENDER OF EVENTS FALL 2015 August Executive Board Planning Sessions: Two Scheduled Membership Recruitment Table: Two Scheduled First Day of Classes MCOB Week of Welcome September EBM: Five Scheduled First General Meeting: Informational GMM: Four Scheduled Advisor Meeting: Three Scheduled Committee Meetings: Four Scheduled Membership Recruitment Table: Seven Scheduled Guest Speakers: Justine Griffin, Eric Blankenship, Case competition Workshop Corporate Tour: Nielsen Social Event: Two Scheduled MCOB General Interest Meeting USF Career Networking Fair Attend AMA Tampa Bay Professional Board Meeting AMA Tampa Bay Luncheons: Two Scheduled October Attend UPenn & UW-Whitewater Regional Conferences EBB: Four Scheduled GMM: Four Scheduled Dean s Luncheon Advisor Meeting: Five Scheduled Committee Meetings: Sixteen Scheduled Guest Speakers: Professional Panel, Linkedin Workshop, Excel Workshop Corporate Tour: Raymond James, Sand Pearl Resort Attend AMA Tampa Bay Professional Chapter Board meeting AMA Tampa Bay Luncheons: Two Scheduled AMA Marketing Week Breast Cancer Loose Change Competition Chapter Plan Breast Cancer Awareness Month Turn Facebook Pink Socials: Two Scheduled Free Professional Headshots by AMA Keep Tampa Bay Beautiful November EBM: Four Scheduled GMM: Four Scheduled Advisor Meeting: Four Scheduled Committee Meetings: Four Scheduled Guest Speakers: Four expected Corporate Tour: Two Expected 8th Annual Florida Regional Conference at FIU AMA Tampa Bay Luncheon: One Scheduled Chapter website Competition Outstanding Marketing Week Faculty Advisor Papers/Abstracts Feeding America Tampa Bay December Hershey s Ice Breakers Cool Blasts Case Competition Spring Executive Board Elections Executive Board Transition Meeting Past President Advisory Board Meeting Executive Board Planning Session Fall Banquet Last Day of Classes SPRING 2016 January First Day of Classes Membership Recruitment Table: Six Scheduled College of Business Week of Welcome EBM: Three Scheduled First General Meeting GMM: Three Scheduled Guest Speakers: Three Expected Corporate Tour: One Expected AMA Student Marketer of the Year AMA Faculty Advisor Lifetime Award AMA Tampa Bay Collegiate Liaison Meeting Social Event February EBM: Four Scheduled GMM: Four Scheduled Membership Recruitment Table: Four Scheduled Corporate Tour Guest Speakers: Four Expected 15th Annual Golf ScramBULL AMA Tampa Bay Luncheons: One Expected Social Event March EBM: Four Scheduled 10

11 GMM: Four Scheduled Guest Speakers: Four Expected Big Cat Rescue Event Membership Recruitment Table: Three Scheduled USF Spring Break COB Elevator Competition COB 25 Under 25 Competition Annual Report 38 th Annual International Collegiate Conference Chapter T-Shirt Competition April EBM: Three Scheduled GMM: Three Scheduled Guest Speakers: Three Expected Corporate Tour Last General Meeting Executive Board Elections Spring Banquet Executive Board Transition Meeting Last Day of Classes May Executive Board Team Building Activity Past President Advisory Board Meeting Executive Board Planning Session 11 BUDGET Budget REVENUES ESTIMATED Additional Income School Funding $0 Interest $ International Conference Awards $900 Regional Conference Fundraising Golf ScramBULL $10,000 Restaurant Get Backs $100 Other Fundraisers $400 Membership Membership Dues $9,000 TOTAL REVENUES $30,200 EXPENSES President/VP Officer Expenses $50 Professional Development International Collegiate Conference $5,000 AMA Professional Luncheon Sponsorship $300 Meeting Refreshments and Snacks International Student Scholarships $388 $450 Regional Conference $600 Community Service Promotional Materials $50 Fundraising Golf ScramBULL $4,000 Membership AMA Polo Shirts $2,718 Recruitment (Flyers, chalk, etc.) $60 Printing (Agendas, applications, etc.) $60 Promotional Incentives (candy, stickers, etc.) $100 11

12 Fall/Spring Banquet $2,500 Member of the Week Gifts $200 Membership Dues to AMA IH $4,700 Graduation Cords purchase $50 International Student Scholarship $180 Communications Creative Team Supplies $50 12 TOTAL EXPENSES $21,736 NET PROFIT $8,464 12

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