Stand Out Get Involved Be AMAzing

Transcription

1 Chapter Plan Stand Out Get Involved Be AMAzing University of South Florida College of Business

2 Table of Contents Chapter Overview Professional Development Community & Social Impact Fundraising Membership Internal/External Communication Chapter Operation Calendar of Events Budget

3 2 Chapter Overview MISSION STATEMENT The University of South Florida American Marketing Association (USF-AMA) is dedicated to the enhancement of members pro- professionals from AMA Tampa Bay, the University of South Florida, and the Tampa Bay business community. Slogan Stand Out, Get Involved, Be AMAzing! Strengths one of the top three categories The chapter has reached approximately 100 members for the the business community through AMA-Tampa Bay, philanthropic events, internships, corporate tours, fundraisers and guest speakers combined service of almost 30 years standing Faculty Advisors in 2014, 2013, and 1991 Executive Board and chairs maintain excellent notes during events and internship opportunities - panies such as Mitsubishi and Nielsen fessional chapter of AMA-Tampa Bay crease the professional development of our members? Weaknesses USF-AMA is not funded by the university or the College of Business USF s large, decentralized campus hinders AMA s ability to recruit non-business majors and presents challenges for event planning the board members hundred dollars Opportunities With over 1.2 million people in Tampa Bay, USF-AMA has a vast potential to tap for community support of chapter activities With over 500 USF marketing majors, the chapter has a large pool for potential membership membership alumni database USF-AMA is the only undergraduate marketing organization on campus Students need additional experience and extracurricular post-collegiate employment 2014 The AMA Tampa Bay professional chapter is one of the chapter members are also AMA Tampa Bay professional chapter members Many USF-AMA alumni remain in the Tampa Bay area and are actively involved through offering internship opportunities and volunteering to be speakers The chapter continues to mentor smaller AMA chapters in Florida including St. Leo, the University of Tampa, and Stetson University Threats The College of Business has 16 other major student Over 500 other academic organizations at USF compete for the involvement of students Different class schedules hinder member participation and availability involvement Member involvement is hindered by high cost of membership and conference fees Even though the nation s economic situation has improved, donations Different class schedules hinder member participation and availability Other organizations compete for event sponsors and attendance

4 CHAPTER GOALS of the Year standards of excellence USF-AMA alumni initiatives `development, fundraising, philanthropic events and industry-sponsored programs Professional Development Goal: through guest speakers, corporate tours, and conferences OBJECTIVE: EDUCATIONAL VALUE Professional Speakers Goal: 20 speakers, 50 members attend each Strategy: Find speakers for general member meetings through the USF Career Center, AMA advisors, employers, social media, and personal contacts to give presentations on résumés, net- analysis, and guidance on professionalism. Corporate Tours Goal: 6 tours, 10 members attend each Strategy: Contact companies, present and past speakers, alumni, and personal connections to coordinate facility tours to expose members to a variety of business environments. and improve skills that ultimately enhance resumes for members. Outstanding Marketing USF-AMA Week Goal: 5 events, 25 members tion to the marketing professors on Faculty Friday. The members Goal: 35 USF members attend, 75 attendees total, 6 USF members to enter Marketing Strategy Competition - - ing, a marketing strategy competition, career expo, and industry bsite, social media, , phone calls, viral marketing, and pro- Goal: 15 members, 7 incoming E-board members Strategy: Send 15 USF AMA members to the 2015 AMA International Collegiate Conference by advertising conference team building and bonding, professional development, past experiences, points incentive, and leadership enhancement Competition. 3

5 OBJECTIVE: RELATIONSHIP BUILDING Goal: 6 events, 12 members bers are offered a discounted membership of $5.00 to join the professional chapter. As an incentive for members, USF-AMA sponsors students to attend AMA Tampa Bay luncheons the fall and spring semesters. Little Greek Restaurants Marketing Strategy Case Competition restaurant chain, by conducting research to determine students OBJECTIVE: CAREER DEVELOPMENT Career Building Workshops Strategy: Enhance member s professional development Goal: 16 E-Board members participate Strategy: As an incentive to join the USF-AMA Executive Board, each E-Board member is assigned a member from same E-Board position in the professional chapter. The men- goals pertaining for Executive Board position and chapter for meetings. Goal: 5 Executive Board members participate Strategy: Construct a chapter plan to guide USF-AMA in the Goal: 1 entry submission, 7 members - Goal: 1 submission 4 OBJECTIVE: AMA COLLEGIATE COMPETITIONS USF College of Business (COB) Goal: 6 events, 15 members Strategy: Assign an Executive Board member to maintain a rela- attend and volunteer at professional COB events to improve their skills. Members receive points for attending events. Student Organization Partnerships Goal: 2 partnerships College of Business to generate membership interest and in- - upcoming events. Social media and are used to communi- Goal: 20 résumés Strategy: Post résumés submitted by chapter members in the development section of the usfama.com USF-AMA bsite. Strategy: Professionals in the Tampa Bay area and USF-AMA opportunities. An E-Board member searches USF-AMA Business through the USF Career Center, marketing practicum professor, and marketing department. Goal: 1 member submission Strategy: Submit 1 member of USF-AMA to be nominated for Student Marketer of the Year. Goal: Enter 3 competitions, 10 member committee Strategy: Be The Match s mission is to save lives by delivering giate Chapters Council of AMA has provided. Goal: 5 Executive Board Members chapter plan, including highlights, and a SWOT analysis.

6 Community & Social Impact Goal: USF-AMA strives to strengthen the understanding of social responsibility and the importance of servant leadership promote causes in the community. USF-AMA focuses on activities promoting or assisting organization s efforts that save OBJECTIVE: NON-PROFIT MARKETING EXPERIENCE Goal: 10 members attend Strategy: A 5K run for breast cancer survivors to help pay for - - Goal: 15 member committee, 75 attendees, 100 petitions Strategy: With over 100 rescued exotic cats, the Big Cat Goal: Enter 3 competitions, 10 member committee Strategy: Be The Match s mission is to save lives by deliver- the Collegiate Chapters Council of AMA has provided. Spring 2015 Gasparilla Festival of the Arts (GFA) Goal: 15-member committee, 200 surveys - promoting the event. Goal: 5 members, 1 meeting monthly leaders in high school by building presentation skills for their students to compete in the national marketing case basis to track progress. OBJECTIVE: SOCIAL RESPONSIBILITY Goal: $50 in donations Strategy: USF-AMA discovered that citizens are having Goal: 10 members, 5 hours Tampa Bay Beautiful, to improve Tampa Bay s neighborhoods, clean up events such as garbage pick up, tree planting, and Goal: Collect 75 cans Strategy: Feeding America Tampa Bay is the largest domestic hunger relief organization in the country, consisting of OBJECTIVE: CHAPTER LEADERSHIP Goal: Mentor chapters in 3 universities to further evolve their programs. 5

7 Goal: To plan, organize, and execute successful marketing campaigns to fund the chapter s annual operations OBJECTIVE: INDUSTRY SPONSORED EVENTS - skills Strategy: Earn a percentage of sales for mentioning AMA on - munity, friends, AMA alumni, and family to promote event days Fundraising - to raise money, maintain alumni and sponsor relationships, and donations and recruiting golfers. At the Feb. 8th event, mem- ing prizes and goody bags. OBJECTIVE: ONGOING FUNDRAISERS - vides mentors in various majors and helps land jobs. USF-AMA approached USF-AMA to help promote its brand amongst the a check for $500. members and the College of Business. Based on the number of a check. Strategy: Sell USF-AMA branded merchandise to members at general meetings. USF-AMA Business Cards Strategy: Utilize the USF-AMA business card template. Members - Membership Goal: OBJECTIVE: CHAPTER GROWTH Goal: 150 prospective members, 75 hours - - an informational to prospective members to thank them for their interest. in the College of Business and the USF Marshall Student Center to promote USF-AMA s upcoming events and Center the Marshall Student Center to inform students of meeting date and time. - 6

8 - mester. Strategy: Use a professional database system to record information of members including name, address, phone, , points earned, active status, graduation date, survey results, and other information. USF-AMA continuously updated. Goal: (2 per year) 2 International Students - - cial media to advertise the scholarship. To encourage motivated OBJECTIVE: ACTIVE INVOLVEMENT members Strategy: Increase member participation by using a point system - - Goal: 20 members Strategy: Motivate members to be involved in chapter activities. - Banquet Strategy: Plan a formal dinner at a local restaurant to celebrate the end of the semester. Active members receive the dinner at half the cost and Premier members receive a free dinner. The ber - - Alpha Mu Alpha Strategy: Induct eligible members of USF-AMA into Alpha Mu uate, graduate and doctoral marketing students, and marketing faculty. Internal/External Communication Goal: OBJECTIVE: PROMOTIONAL PROGRAMS ly compelling promotional materials for the chapter, including 7 ness of USF-AMA meetings, speakers, and events. Flyer tem- information relating to member meetings and events. A great-

9 USF Marshall Student Center (MSC) and College of Strategy: Through the use of the LED display screens located throughout the MSC and COB, USF-AMA can further increase primarily target business majors. USF Bull Market ter to keep USF students informed of AMA activities and events front of the building for recruiting purposes. Every Tuesday mem- bership opportunities through face-to-face interaction and distrib- OBJECTIVE: INTERNAL COMMUNICATIONS Bulletin Boards meetings and events. Pogoplug Cloud Storage Goal: Update E-Board position responsibilities every semester Strategy: Purchased three-year unlimited cloud storage space for - OBJECTIVE: EXTERNAL COMMUNICATIONS Goal: 50 alumni - cial media. faculty, staff, employers, advisory councils, the business community at large, and the USF Board of Trustees. Strategy: Create an organized database of past and future USF- AMA guest speakers and professional contacts. Goal: 2,000 recipients per semester - - OBJECTIVE: UP-TO-DATE WEBSITE AND SOCIAL MEDIA - such as community service events, internships, job opportunities, ture photos of recent events to gain popularity for current and prospective members. 8 Strategy: Establish an USF-AMA presence on Instagram to up- post comments and recommendations for the current and future AMA.

10 Strategy: Post all upcoming events, reminders, and announce- - The chapter aims to increase activity across all committees and events through these social tools, in addition to improving chapter visibility for members and non-members. Strategy: Implement a private Facebook group for USF-AMA E-Board members only. Weekly agendas and meeting minutes AMA. Chapter Operation Goal: To hold 11 general member meetings per semester on Tuesday afternoons. Strategy: To book a meeting room in advance to secure the lo- Strategy: Contribute to the achievement of each Executive Board tee members by delegating responsibilities and assisting in the coordination and execution of events and activities. Committees role in the overall professional development of the members the College of Business, to be available to members for additional information and assistance. Goal: To provide the general membership, sponsors, and faculty Board member. Google mail account for each position. Gmail accounts are trans- in communication. practical management experience the decision-making processes to achieve the common goal of by all E-board members. The contract highlights responsibilities and expectations that need to be met to ensure the chapter accomplishes its goals. continuity in chapter reporting for AMA National, and discuss Goal: Monthly Executive Board Socials the E-Board members. Promote and strengthen interpersonal - Goal: One election per semester standards of professionalism and leadership essential for the the end of each semester and the current Executive Board and Goal: One meeting per semester reliance among Board members and focus on continuous eval- - layed to other Executive Board members. 9

11 FALL 2014 Calendar of Events AMA Marketing Week Chapter Plan August College of Business Week of AMA General Interest Meeting Corporate Tour: Southeast Print College of Business General Interest Meeting al Board Meeting Guest Speakers: Professional Outstanding Marketing Week Meeting Fall Banquet SPRING 2015 First General Meeting AMA Student Marketer of the Year Meeting Corporate Tour USF Spring Break Annual Report April Corporate Tour Last General Meeting Spring Banquet Meeting

12 Budget REVENUES ESTIMATED School Funding $0 Interest $100 Total Additional Income $1,000 In-Kind Lunch donation $600 Conference Sponsorship $1,500 Fundraising Golf ScramBULL $15,000 U.S. Polo Assn. event $500 Other s $400 Total Fundraising $16,100 Membership Dues $9,000 Total Membership Dues $9, EXPENSES International Collegiate Conference $5,000 AMA Professional Luncheon Sponsorship $300 International Student Scholarships $388 Total Professional Development $6,138 In-Kind lunch donation $600 Miscellaneous $100 Promotional Materials $50 Total Community Service $50 Fundraising Golf ScramBULL $4,000 Total Fundraising $4,000 AMA Polo Shirts $2,718 Printing (Agendas, applications, etc.) $60 Promotional Incentives (candy, stickers, etc.) $100 Member of the Week Gifts $200 Graduation Cords purchase $50 International Student Scholarship $180 Total Membership $10,568 Creative Team Supplies $50 Total Communications $50