Fundraising Toolkit. #rubinrun

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1 Fundraising Toolkit #rubinrun

2 Table of Contents Fundraising Tip Sheet 3 Talking Points 4 Fast Facts 5 Special Fundraising Incentives 6 Sample Donation Request Templates 7 Sample Donation Thank You Template 9 Sample Fundraising Team Recruitment Template 10 Sample Social Media Posts 11 Downloads 13

3 1. GET THE BALL ROLLING Fundraising Tip Sheet Nobody likes to be first. Inspire others to get involved by making the first contribution on your page! 2. ADD YOUR WHY TO THE We ve put together templates for you to use in your fundraising efforts help family and friends understand why YOU chose to run and raise funds for special needs programming by personalizing the letters with WHY you are fundraising. 3. START WITH YOUR CLOSE CONTACTS Start by ing your close contacts who are the most likely to donate with personal messages. This will build up momentum. Then use the template you customized to reach ALL of your other contacts. Don t be shy! If you don t ask, people can t support you and this meaningful cause. 4. NOW MOVE ON TO SOCIAL MEDIA On your social media pages, tag and thank people that have already donated while you are asking for new donations. This spreads your message further and lets people who haven t given yet know that others have! 5. REENGAGE WITH Send follow up s. People are busy and usually appreciate a reminder . Use to share your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone. 6. CONTINUE THANKING AND UPDATING SOCIAL MEDIA As more of your network gets behind you, keep thanking them on social media and continue to share your progress towards your goal. Remember: Fundraising often takes a little creativity and persistence, but it s vitally important to our mission and you can do it. Know that we ll be with you the whole way and that your effort makes a big difference! THANK YOU!

4 Talking Points These talking points will help you share important information with friends and family about the Kaplen JCC on the Palisades Annual Rubin Run MISSION Supporting Individuals with Special Needs Deeply rooted in Jewish values and tradition, the Kaplen JCC on the Palisades is a vibrant home for the Jewish People that welcomes all and cultivates the social, intellectual, physical and spiritual well-being of the entire community. IMPACT The JCC s Guttenberg Center for Special Services serves more than 850 individuals annually, and provides critical services to individuals ranging in age from early childhood through adulthood! Our JCC helps individuals with intellectual and developmental disabilities, autism spectrum disorders, neurological and cognitive impairments, communication and language differences and physical challenges as well. CRITICAL RESOURCE Offering local services, with transportation, providing a wide range of rehabilitative programs including aquatics, dance and music, and functioning within the caring and safe environment of the JCC the Guttenberg Center provides the enrichment and professional guidance these individuals need and deserve in an inclusive and accessible environment for all. Our diverse curriculum focuses on the essential tools required for independent living, social and communication skills, and vocational training as well as health and wellness, recreation, art and music therapy, pet and equine therapy and technology. These programs are vitally important to families in the community, especially to families with young adult children who are seeking options for long-term care. HOW YOUR SUPPORT HELPS Your participation in the Rubin Run supports the JCC s programs and services that directly impact children, teens and adults who are differently-abled to: 1) Learn appropriate social interactions 2) Increase communication skills and self-expression 3) Develop greater independence in activities of daily living and self-help 4) Improve their overall health and well-being 5) Achieve a more positive quality of life for themselves and their families

5 Fast Facts These facts will help you convey why the JCC is uniquely positioned to be a leading resource for this special and exceptional group of individuals and their families. 1. The U.S. Census Bureau says about 20% of Americans between the ages of 16 and 64 suffer some form of physical, mental or emotional impairment. Many of them are outliving their parents thanks to improved care medical technology. 2. Nearly 1/5 of all Americans more than 54 million men, women and children have a physical, sensory or intellectual disability 3. Autism effects 1 in every 59 children 4. 40% of children with autism have minimal conversational skills 5. The lifetime cost for an individual with autism is estimated to be $3.2 million 6. Households containing at least one family member with a cognitive disability are also marked by the highest poverty rate, 32%, within the U.S.

6 Special Fundraising Incentives We re proud to recognize YOU our great fundraisers for your tremendous efforts! 2019 Individual Fundraising Incentives* If you raise $1,000, you can choose one of the following rewards: One (1) Personal Training Session with a JCC fitness expert One (1) hour-long Swedish Massage at the Spa at the JCC One (1) Facial Treatment at the Spa at the JCC One-week pass to the Seiden Wellness Center (must be an existing member) Two-week pass to the JCC (for non-members only) $100 JCC Cash *Please note that individual fundraising incentives apply for personal fundraising totals only, and does not include the average raised by a team. Team incentives will acknowledged separately as noted below Youth Individual Fundraising Incentive (High School Seniors & under) If you raise $360, you will receive a $25 Amazon Gift Card 2019 Team Fundraising Incentives If your team raises $5,000, your team will be recognized as follows: Team to receive a complimentary functional group training session at the JCC with our certified fitness experts (details to be mutually agreed upon) Every individual team member will receive a 2019 Rubin Run Tribute medallion Event DJ will verbally recognize team achievement during the event Team will be recognized on JCC Facebook page Team will have their photo taken immediately following the event and each team member will receive a commemorative copy (photo to be coordinated with JCC staff on the day of the event photos will be received 4 to 6 weeks following event)

7 Sample * Fundraising Donation Request Dear <insert first name>, This Mother s Day, I will be joining more than 1,000 fellow runners at the Kaplen JCC on the Palisades in the Rubin Run to raise money for individuals with special needs in Bergen County and beyond. I have accepted the challenge to train and run/walk the [5K/10K/8K Trail Run] and am committed to a fundraising goal of $[insert amount]. Donations will help children, teens and adults with special needs gain access to the many high-level programs and services offered annually by the JCC. From learning how to live independently to art and music therapy to strengthening social and communication skills, the JCC helps more than 850 children, teens and adults to live the highest quality life in a safe and inclusive environment. Here is how you can help! Go to my Fundraising Page at [PERSONAL FUNDRAISING PAGE LINK], to make a secure, 100% tax deductible donation. If you prefer to pay by check, make it payable to: Kaplen JCC on the Palisades and enclose a note that your donation is in my honor. You can mail your contribution to the JCC at Attn: Rubin Run, Kaplen JCC on the Palisades, Taub Campus, 411 E. Clinton Avenue, Tenafly, NJ By making a donation on my behalf, you will be helping hundreds of individuals (and their families) who need your support. The JCC s goal is to raise over $150,000 and it is critical that our community supports their efforts. Thank you so much. I am confident that TOGETHER we can make a difference. Yours truly, (your name) * templates will also be accessible by logging into your fundraising page. This will allow you to reach out to your contacts through RunSignUp. Please note that for the best results we strongly recommend personalizing your s, especially to your closest friends and family.

8 Sample * Fundraising Request Follow-Up Dear <insert first name>, I hope you got the that I sent you on <insert date>. So far, I ve made <insert progress toward goal>. I really need your help to reach my personal fundraising goal! This cause means a lot to me and I would like to share this parent s story with you: A few years ago, my son was suddenly thrown out of his daycare and declared a danger to himself and others. We had no idea why he was suddenly having violent temper tantrums in school, seemed afraid of everyday sounds and was terrified of walking into a pre-school classroom. Ultimately, he was diagnosed with high functioning autism. We were desperate to set our son up for success and petrified we wouldn t have the means to do that. We enrolled him at the JCC as a fresh start, we found the help we needed and it is almost hard to put into words the impact that it has had on our lives. The staff at the JCC was incredible; they immediately took us into their program, and above all, into their hearts. My son was taught how to feel safe again, learned valuable social and pragmatic language, and the sensory integration sessions in his occupational therapy became a lifeline for him. Today, he successfully attends our public school s preschool program where he is able to follow normal classroom routines with no issues. None of this would have been possible without the generous scholarship support we received from the JCC. Our lives have been changed. The JCC is an amazing organization committed to meeting the varied needs of individuals with special needs in our community. That is why I am raising [insert personal/team goal] for this cause. Many people in our community are showing their support, and I hope you can make a donation, at whatever level you are able, to help the JCC reach even more individuals in our community. Please make your donation today at [insert fundraising page link]. Thank you again for your support! Sincerely, (your name) * templates will also be accessible by logging into your fundraising page on RunSignUp. This will allow you to reach out to your contacts through RunSignUp. Please note that for the best results we strongly recommend personalizing your s, especially to your closest friends and family.

9 Sample * Donation Thank You Dear <insert first name>, Thank you for your generous donation to the Kaplen JCC on the Palisades in support of my Rubin Run fundraising efforts. Your support helps the JCC further its mission of providing an inclusive, accessible environment that enhances the quality of life for all those in need. Donations to the Rubin Run help the JCC to provide services designed to meet the wide range of specific needs of children, teens and adults who are differently-abled as well as providing much needed support and respite for their families and caregivers. It is the JCC s goal is to create a nurturing environment and community, allowing each individual the opportunity to reach his or her highest potential in a physically and emotionally safe environment. Thank you again for your generous contribution and, most of all, for helping to create a community that celebrates differences and supports individuals of every age and ability. Sincerely, (your name) * templates will also be accessible by logging into your fundraising page. This will allow you to reach out to your contacts through RunSignUp. Please note that for the best results we strongly recommend personalizing your s, especially to your closest friends and family.

10 Sample * Fundraising Team Recruitment Dear <insert first name>, This year I am forming a team to run/walk in the 38 th annual Rubin Run, which supports programs and services for individuals with special needs at the Kaplen JCC on the Palisades. I want to do something that will directly benefit the many deserving individuals (and their families) with special needs at the JCC and this is WHY I m participating. The Rubin Run is more than a race! It is an opportunity to honor a loved one who has been diagnosed with a developmental disability or autism, to help a family in need who will benefit from the JCC s amazing programs and services and for people of all ages and abilities to come together and celebrate our differences. I would love for you to join my team and participate in this great event. I promise you will have a great time, get a little exercise, and in the end, feel great about helping a meaningful cause. If you would like to join me, please follow these simple instructions to register online: 1. Go to the Race Page: 2. Select "Sign Up" to begin the registration process 3. Enter in all participant information and click Continue 4. First, you need to create your own fundraiser 5. Select Become a Fundraiser 6. Enter in a name, goal amount, and message to describe your Fundraiser 7. Under Join Team Fundraiser, select my team name from the drop down menu: My team name is [INSERT TEAM NAME] 8. When complete, click the Continue button to complete registration. *You can also join my team without registering for the race. Go to jccotp.org/rubinrun then select Donate and select Become a Fundraiser When you register you will get your own personal fundraising page, which you can use to contact your friends, neighbors, co-workers, etc. and ask them to support you. You can also keep track of your donations and even customize the page to your own personal style! Please feel free to contact me at the number below, or check out for more Race information. Thank you for taking the time to read this . I hope that you will share this with me. Sincerely, (your name) (your phone number) * templates will also be accessible by logging into your fundraising page. This will allow you to reach out to your contacts through RunSignUp. Please note that for the best results we strongly recommend personalizing your s, especially to your closest friends and family.

11 Sample Social Media Posts Facebook Copy and paste any of the suggested messages below on Facebook. Be sure to update it with your information and include the link to your fundraising page before posting. Invitation to FB Friends: I just signed up for #RubinRun, a community-wide event for individuals with special needs! Not only will I be participating, but I'll also be supporting children, teens and adults in Bergen County who are differently-abled by raising money Please help me reach my goal of $, every little bit helps! [INSERT YOUR FUNDRAISING PAGE LINK] I m participating in the 38 th annual #RubinRun this Mother s Day! Not only am I running/walking the [5K, 10K, or 8K Trail Run], but I m also raising money which is dedicated to providing vital programs and services to children, teens, and adults with special needs (and their families). Please help me reach my fundraising goal by making a donation on my team/personal fundraising page: [INSERT YOUR FUNDRAISING PAGE LINK] Fundraising Updates: Thank you to my amazing friends and family for supporting my participation in #RubinRun by helping me raise $ so far! There s still time to donate: [INSERT YOUR FUNDRAISING PAGE LINK] Please help me reach my goal! Just week(s) left until I m running/walking at #RubinRun! So far, I ve raised $ I m challenging myself with the [5K, 10K, or 8K Trail Run] event and I m asking you my family and friends to support my efforts by making a donation to invest in high-quality, inclusive programs and services for individuals with special needs. Will you help me reach my fundraising goal? [INSERT YOUR FUNDRAISING PAGE LINK] Fundraising Goal Met: We did it! Thank you to everyone who helped me reach my fundraising goal I can t wait to challenge myself at #RubinRun this Mother s Day. If you haven't had a chance to donate yet, there's still time. [INSERT YOUR FUNDRAISING PAGE LINK] Thank you to my friends and family for all of your support! Together we raised $ Every dollar raised will directly support programs and services supporting individuals with special and help to improve their quality of life. Still want to show your support? You can donate at [INSERT YOUR FUNDRAISING PAGE LINK] *If you would like to share a photo on your Facebook page, check out one of the many images in the Downloads section of this toolkit.

12 Instagram Copy and paste any of the suggested messages below onto Instagram. Be sure to update any post with your information and include the link to your fundraising page before posting. Invitation to your Instagram followers: I just signed up for #RubinRun & will be raising money for the JCC. Help me reach my goal: [INSERT YOUR FUNDRAISING PAGE LINK] I'm supporting individuals with special needs by raising money for the JCC through #RubinRun. Will you donate? [INSERT YOUR FUNDRAISING PAGE LINK] Fundraising Updates: Thanks to my amazing friends & family for helping me raise $ for #RubinRun so far! Let's keep going: [INSERT YOUR FUNDRAISING PAGE LINK] weeks until I face my #RubinRun challenge! Help me reach my fundraising goal for the JCC : [INSERT YOUR FUNDRAISING PAGE LINK] Fundraising Goal Met: We did it! Thanks to everyone who helped me reach my fundraising goal for #RubinRun: [INSERT YOUR FUNDRAISING PAGE LINK] Thank you for your support! Together we raised $ for the #RubinRun supporting programs and services helping individuals with special needs reach their highest potential: [INSERT YOUR FUNDRAISING PAGE LINK] Example Hashtags to include in your posts: #RubinRun #JCC #jccfit #running for a cause #runningforareason #run #runner #running #charity #donate #giveback #community #newjersey #bergencounty #tenafly #motivation #RubinRunProud #RunforSpecialNeeds #mymomisrunningtherubinrun #proudofmyrubinrunnermom #Rubinrun #mothersday #fitfamily #familyfit #mominspires #momrunsforacause *If you re not sure what photo you would like to share on your Instagram page, please feel free to download one of the many Instagram stickers and shareable photos available in the Downloads section of this toolkit.

13 Downloads Below are some tools to help your fundraising be successful, click on any of the links or icons below to get started: Thank You Cards share a note of thanks with all of your donors who supported your fundraising efforts. Guttenberg Center for Special Services Fact Sheet share this fact sheet with your donors to inform them about the important work the JCC is doing Sample Fundraising Templates Donation Request, Donation Request Follow-Up, Thank You, and Fundraising Team Recruitment Letter Social Media Tools o Facebook Cover Photos o Instagram Stickers & Shareable Images