HBCU STUDENT LIVES MATTER!

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1 Morehouse School of Medicine Department of Psychiatry and Behavioral Sciences HBCU STUDENT LIVES MATTER! BEHAVIORAL HEALTH COMMUNICATIONS PROMOTION CAMPAIGN WEBINAR Presenters Dr. Eugene Herrington Co-Project Director HBCU-Center for Excellence Morehouse School of Medicine Mrs. Joan Trent Program Coordinator HBCU-Center for Excellence Morehouse School of Medicine Mrs. Dollmesha Greene Program Manager HBCU-Center for Excellence Morehouse School of Medicine Shirley Flen Labbe, MA/NCP-BCCP Associate Director, Counseling and Wellness Center Xavier University of Louisiana

2 Through a Cooperative Agreement with the Substance Abuse and Mental Health Services Administration s (SAMHSA) Center for Substance Abuse Treatment, (CSAT) and Center for Mental Health Services, (CMHS). Morehouse School of Medicine established the Historically Black Colleges and Universities Center for Excellence in Behavioral Health (HBCU-CFE), funded as Grant No. TI

3 Goals of the HBCU Center for Excellence Promote student behavioral health to positively impact student retention. Expand campus service capacity, including the provision of culturally appropriate behavioral health resources. Facilitate best practices dissemination and behavioral health workforce development.

4 Behavioral health refers to individuals at risk of or suffering from mental, behavioral, or addictive disorders HBCU Health Promotion Campaign

5 Depression, bi-polar, anxiety and symptoms of eating disorders are all associated with lower academic performance. African American college students (18-25 years old) have some of the highest unmet behavioral health treatment needs and the lowest rates for seeking help! Too often students do not know how and where to ACCESS SERVICE! HBCU Health Promotion Campaign

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7 HBCU STUDENT LIVES MATTER!

8 Promoting Behavioral Health Through Campus-Based Public Service Announcements (PSAs) What is a Public Service Announcement (PSA)?

9 PSAs are short print (script), audio and video messages that are designed to inform the public about a specific issue or cause. PSAs provide viewers, listeners or readers with valuable information that could positively affect their lives.

10 Newspaper (print PSAs) Radio (audio PSAs) Television (video PSAs) And answer the questions who, what, where, when and why using the strongest arguments, the most appealing characters and the right tone and information to persuade the audience to pay attention to the message and act on it.

11 Step one What is your message? Can it be told in 30 seconds or less? Step two Who is your target audience? Step three Identify your resources. What is your budget? Step four Determine your medium (print, audio, video). Step five Determine the interest level

12 Have clear goals and objectives The language should be simple and concise, so make sure your message is clear. You only got a few seconds to reach your audience. Make every word count. Do not overload viewers or listeners with too many different messages List all the possible messages you d like to get bring to the public s attention and then decide on the most vital one Brainstorm look at other PSAs for ideas May sure that your facts are accurate The content of your script should have the right words or phrases that will captivate your audience. PSAs usually contain a call to action. Consider including the number to counseling center hotline or where students can go to get help.

13 Research has shown that public service announcements can be successful in influencing a positive behavioral change. Ingredients of an effective PSA are: Execution PSAs should be simple, well-produced or designed, informative, interesting and entertaining. Repetition PSAs are generally part of a comprehensive campaign that delivers the message using a variety of different medium. Targeting The message should address an important issue among the target audience in a way that resonates with those individuals and builds trust. Call to Action PSAs should include a response mechanism such as a toll-free number, a website to visit or a brochure to request.

14 Radio Consider your on-campus radio station or local community stations Radio stations accept print PSAs (called scripts) that are read by the announcer Scripted radio PSAs should be typed in all capitals, using long em-dashes ( ) instead of commas, and ellipses ( ) instead of periods. Use conversational language Television Consider your on-campus TV station or local public stations Consider working with the drama and communication clubs or departments Consider developing a storyboard for your script before you begin shooting Print Consider your campus newspaper or local newspaper Consider the graphic design and layout

15 PSA should be part of a larger behavioral health awareness campaign What future goals do have for the campaign To provide the literature or audio/visual behavioral health education that aids in the reduction of stigma To create a bill board To develop a website or facebook page To create informational packets for educators

16 WHAT YOU CAN DO TO HELP HBCU STUDENTS, STAFF AND FACULTY! HBCU Health Promotion Campaign

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18 Ms. Labbe is currently serving as the Interim Director of the Counseling and Wellness Center. She is a master level counselor, and certified as a national certified psychologist. She received her masters in education counseling from Xavier University. She has been a staff member of Xavier University of Louisiana for 31 years. Ms. Labbe counsels students referred for substance abuse and she collaborated in developing and presenting workshops on substance abuse prevention. She has also supervised the internship of graduate counseling education students. She chaired the curriculum committee and facilitated the freshmen orientation course for l3 years. She, also, co-edited the freshmen orientation course textbook for a seven years period, which included substance abuse content. As associate director of the counseling and Wellness Center, she assists the director of counseling services in the coordination of the wellness programs, disability program, editor of the Counseling & Wellness newsletter, recovery activities, and personal and academic counseling program. She has presented time management and study skills workshops at national conferences and to campus and community groups. Ms. Labbe s specialties are mental health counseling, wellness promotion, and advising student groups.

19 What We Did Work with your Institution and get a sponsor. Organized a group of students and assessed the behavioral health needs/issue on our campus (i.e. stigma, depression, LGBTQ or Alcohol Tobacco and other Drug use). Developed a message and decided how we wanted to showcase the message on campus (print, campus TV/radio or social media). Get behavioral health message around campus. Create signage so others can vote on PSA (i.e. VOTE NOW XAIVER at Submit Entry and Participate in the HBCU Center for Excellence Behavioral Health Awareness Day in February) and winners are announced. Benefits in Participating in the HBCU-CFE Behavioral Health PSA Campaign!! Use PSAs on campus to provide information or build awareness to help other peers Address issue relevant to our campus Service Credit, volunteer hours or class credit Campus leadership Promote change on campus (i.e. policies). Leave a campus legacy of positive change Resume Builder HBCU Health Promotion Campaign

20 Xavier University of LA

21 HBCU-CFE BEHAVIORAL HEALTH COMMUNICATIONS PROMOTION CAMPAIGN

22 HBCU Students Matter!

23 Students Promote Positive Change Create a Behavioral Health Communications Message (PSA) that relates to the issues on your campus!

24 Peer leaders throughout the nation are supported and encouraged to play a vital role in raising awareness and understanding about behavioral health. 1. Providing information of local resources 2. Disseminating information (PSA, brochures, posters, news articles, wallet cards, help line info and more) 3. Serving as a support system/peer leader HBCU Health Promotion Campaign

25 To utilize the creative talents of HBCU students to produce a campaign to raise awareness and educate others about mental health, its impact on the overall well-being of students and associated impacts on academic performance. The campaign should emphasize positive behaviors and benefits of peer support HBCU Health Promotion Campaign

26 PSA Kick-off Webinar- October 27 th 2016 PSA Entries Accepted November 1 st 2016 Thru February 1 st 2017 Deadline for Submitting Entries Feb 1 st 2017 Campus Voting February 10 th -17 th 2017 Voting Close February 17 th 5pm Winners Announced during Behavior Health Awareness Day Thursday, February 23 rd, 2017

27 A successful communication campaign will: Capture the viewer s attention Convince the viewer that they can make a difference Make every word and image count Use emotions to inspire and motivate the viewer Clearly calls the viewer to action Provides treatment options and or referral information HBCU Health Promotion Campaign

28 Students may want to preview existing campaigns and materials for ideas about what might work on specific campus. A few suggestions are listed below. Resources and Materials HBCU Health Promotion Campaign

29 Do-Me.pdf HBCU-CFE Previous Year PSAs

30 Active Minds: LGBQ Mental Health Resources Association of Gay and Lesbian Psychiatrists A Practitioner's Resource Guide: Helping Families to Support Their LGBT Children Eating Disorders in LGBT populations Lesbian, Gay, Bisexual, and Transgender Health LGBT Populations: A Dialogue on Advancing Opportunities for Recovery from Addictions and Mental Health Problems National Coalition for LGBT Health PFLAG: Parents, Families & Friends of Lesbians and Gays National Transgender Discrimination Survey Report on Health and Health Care The Trevor Project

31 Download and complete the HBCU Behavioral Health Promotion Campaign application at the HBCU- CFE website HBCU Health Promotion Campaign

32 Submission of entries acknowledges the right of the HBCU-CFE and the Substance Abuse and Behavioral Health Services Administration (SAMHSA) to use them for publication and exhibition. By submitting an entry you accept responsibility for securing all appropriate releases (i.e., media and institutional approval) HBCU Health Promotion Campaign

33 Work with Faculty and or Staff to conduct a campus assessment What s trending on your campus? What are the behavioral health needs for your campus? What resources are available on your campus in the community nearest to your campus? What policies that address current and future behavioral health campus needs? Develop behavioral health communication message pertaining to the needs assessment Print name and of all participants on the entry form HBCU Health Promotion Campaign

34 All entries become the property of the HBCU- CFE and cannot be returned. We respect and acknowledge the intellectual copyright of the entering HBCUs creative work and fully protect those rights HBCU Health Promotion Campaign

35 Audio and video: WMV, WMA, WAV, and P3 Audio and video entries must be only 30-seconds 1 megabytes (MB) long. (Entries longer than 30-seconds will be disqualified) Print Limit to one page Compress large file PDF Document HBCU CFE CAMPUS Students join with CFE and Take a Stand to Stomp-out Risky Behaviors on College Campus! Schools can submit entries in multiple categories and there is no limit to the number of submissions per category or per institution. By submitting an entry, the contestant(s) give HBCU-CFE and SAMHSA the right to publish the PSA in part or in whole in any medium. Entrants must be cognizant of their institution policies and obtain the proper clearance prior to submission HBCU Health Promotion Campaign

36 Originality Intellectual Property Publicity Deadline Judging/Voting HBCU Health Promotion Campaign

37 Do not use negative/suggestive images Don not use defaming or negative language/music Do not show brands HBCU Health Promotion Campaign

38 On-line voting will be open to the public/campuses via a voting link on the HBCU-CFE website and staff/faculty sponsor Voting will begin February10th, 2017 and end February 17 th, HBCU Health Promotion Campaign

39 The winners will be recognized nationally National HBCU Behavioral Health Awareness Day During the Dr. Lonnie E. Mitchell Behavioral Health Policy Academy Posted on the HBCU Center for Excellence and Facebook websites. The 1 st place winners will also receive a plaque and all participants will receive a certificate for participation to acknowledge achievement. Honorable mentions will receive certificates and recognition at the National HBCU Behavioral Health Awareness Day Webcast, February 25 th, HBCU Health Promotion Campaign

40 One winner and one honorable mention per category will be determined by the following judging criteria: Innovative use of Materials Persuasion beliefs, attitudes and behaviors Attention Grabbing Message On-line votes HBCU Health Promotion Campaign

41 HBCU National Behavioral Health Awareness Day Thursday, February 23rd, am-12pmEDT Webacast The purpose of this day is to educate and raise awareness on behavioral health issues impacting the HBCU community

42 Clinton College 2016 Claflin College 2016

43 HBCU Health Promotion Campaign Entries

44 Past Print Entries HBCU Health Promotion Campaign

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49 A Special Thank You! Xavier University of LA Shirley Flen Labbe, MA/NCP-BCCP Associate Director, Counseling and Wellness Center Xavier University of Louisiana New Orleans, Louisiana (504)

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