Behavioral Health Communications Promotions Campaign Public Service Announcement (PSA) Contest

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2014-2015 Behavioral Health Communications Promotions

1 Behavioral Health Communications Promotions Campaign Public Service Announcement (PSA) Contest Presenters: Dr. Eugene Herrington Co-Project Director, HBCU-CFE and Joan Trent Program Coordinator, HBCU-CFE

2 OVERVIEW Through a Cooperative Agreement with the Substance Abuse and Mental Health Services Administration s (SAMHSA), Center for Substance Abuse Treatment, (CSAT) and Center for Mental Health Services, (CMHS) Morehouse School of Medicine established the Historically Black Colleges and Universities Center for Excellence in Behavioral Health (HBCU-CFE), funded as Grant No. TI

3 The Goals of the HBCU-CFE Promote student behavioral health to positively impact student retention Expand campus service capacity, including the provision of culturally appropriate behavioral health resources Facilitate best practices dissemination and behavioral health workforce development

4 PURPOSE Introduce the HBCU-CFE Behavioral Health Communications Promotions Campaign Public Service Announcement (PSA) Contest

5 What Is Behavioral Health? Behavioral health refers to individuals at risk of, or suffering from, mental, behavioral, or addictive disorders.

6 Know the Facts about Behavioral Health Depression, co-occurring depression and anxiety and symptoms of eating disorders are all associated with lower academic performance. African American college students (18-25 years old) have some of the highest unmet behavioral health treatment needs and the lowest rates for seeking help! Too often students do not know how and where to ACCESS SERVICE!

7 WE CAN T AFFORD TO KEEP THE SECRET JOIN YOUR PEERS TO POSTIVELY PROMOTE BEHAVIORAL HEALTH ON YOUR CAMPUS!

8 HBCU Students - Campuses.. Produce an effective PSA that will demonstrate behavioral health awareness that may promote policy change or stigma reduction on your campus!

9 GIVE A VOICE TO THE MESSAGE!

10 Students Promote Positive Change Create a Behavioral Health Public Service Announcement (PSA) Begin to raise awareness on your campus during National Behavioral Health Awareness Day February 26 th, 2015

11 National HBCU Behavioral Health Awareness Day Thursday, February 26 th 2015 The purpose of this day is to educate and raise awareness on behavioral health issues impacting the HBCU community

12 During this National Campaign Peer leaders throughout the nation are supported and encouraged to play a vital role in raising awareness and understanding about behavioral health. 1. Providing information of local resources 2. Disseminating information (PSA, brochures, posters, news articles, wallet cards, help line info and more 3. Serving as a support system/peer leader

13 SAY YES AND ADDRESS.. Behavioral Health Issues on Your Campus and in Your Community

THINGS YOU MUST DO Complete and submit the HBCU Behavioral Health Communications Promotion Campaign application Develop communication message pertaining to Behavioral Health Awareness (address the

14 THINGS YOU MUST DO Complete and submit the HBCU Behavioral Health Communications Promotion Campaign application Develop communication message pertaining to Behavioral Health Awareness (address the issues and needs on your campus) Secure written consent for any content contained in the PSA that that entrant(s) did not create, e.g. images and music Submit your Public Service Announcement! Create a buzz on your campus to encourage faculty, staff and students to VOTE! Be creative! Contact the HBCU-CFE if you have questions

15 Follow the Guidelines Audio and video: WMV, WMA, WAV, and P3 Audio and video entries must be only 30-seconds 1 megabytes (MB) long (Entries longer than 30-seconds will be disqualified) Print Limit to one page Compress large file PDF Document CAMPUS NEWS Students join with CFE and Take a Stand to Stomp-out Risky Behaviors on College Campus! Schools can submit entries in multiple categories and there is no limit to the number of submissions per category or per institution. By submitting an entry, the contestant(s) give HBCU-CFE and SAMHSA the right to publish the PSA in part or in whole in any medium. Entrants must be cognizant of their institution policies and obtain the proper clearance prior to submission.

16 Remember the Rules Address Concerns for your campus Originality Judging/Voting Deadlines Publicity Intellectual Property Faculty/Staff Sponsor

17 Deadline for Submitting your entry! February 2nd, :00 pm (Eastern Standard Time)

18 VOTE!! You Can Determine the Winners! On-line voting will be open to the public via a voting link provided by the HBCU-CFE Voting will start on February 9 th, 2015 and end on February 13 th, 2015

19 The Winner(s)! The winner and two honorable mentions will be determined by the following judging criteria: Innovative use of Materials Persuasion beliefs, attitudes and behaviors Attention Grabbing Message On-line votes

20 The Award! The winners will be recognized nationally National HBCU Behavioral Health Awareness Day Posted on the HBCU Center for Excellence, Face book, You-Tube and twitter web sites The winner will also receive a plaque to acknowledge Achievement and Service Honorable mentions will receive certificates and recognition at the National HBCU Behavioral Health Awareness Day Webcast, February 26 th, 2015

Resources and Services National Resources www.storiesthatheal.samhsa.gov www.whatadifference.samhsa.gov www.abovetheinfluence.com/theads/pdfs/i-do-me.pdf www.staystrongfoundation.org www.

21 Resources and Services National Resources National Services HBCU CFE Previous Years PSAs

22 2014 PSA Contest Winners

23 2012 First Place Texas Southern University 2013 Behavioral Health Public Service Announcement Campaign

2013 1 st Place Winner Fayetteville State University

24 st Place Winner Fayetteville State University 2013 Behavioral Health Public Service Announcement Campaign

25 Fayetteville State University 2013 Behavioral Health Public Service Announcement Campaign

26 Florida Memorial University 2013 Behavioral Health Public Service Announcement Campaign

27 Florida Memorial University 2013 Behavioral Health Public Service Announcement Campaign

28 Address an Issue

30 RAISE AWARENESS

31 Social Media Blast a Text Message CAMPUS RADIO-TV STATION CLUBS Student groups and clubs Your Campus Newspaper SGA The Band

32 COMING TO OUR CAMPUS SOON! VOTE TODAY Go to for the voting link

33 JUDGING and VOTING February 9 th - 13 th 2015

34 *A link will be available on the HBCU CFE website encouraging all to view the PSA s and VOTE All HBCUCAMPUSES are encouraged to participate!

35 HBCU CFE Public Service Campaign TIME LINE

CAMPAIGN KICK-OFF NOVEMBE 20 th 2014 INFORMATION WEBINAR November 20 th 2-3pm EDT CREATE PROJECT - November 20 th, 2014 February 1 st 2015 DEADLINE TO SUBMIT TO THE

36 CAMPAIGN KICK-OFF NOVEMBE 20 th 2014 INFORMATION WEBINAR November 20 th 2-3pm EDT CREATE PROJECT - November 20 th, 2014 February 1 st 2015 DEADLINE TO SUBMIT TO THE HBCU CFE February 2 nd 2015 CAMPUS VOTING - February 9 th 13 th 2015 WINNERS ANNOUCNED - February 26 th 2015 HBCU BEHAVIROL HEALTH AWARENESS DAY - February 26 TH 2015

37 Questions and Answers For more information Joan Trent, Program Coordinator HBCU (4228)

HBCU STUDENT LIVES MATTER!

Morehouse School of Medicine Department of Psychiatry and Behavioral Sciences HBCU STUDENT LIVES MATTER! BEHAVIORAL HEALTH COMMUNICATIONS PROMOTION CAMPAIGN WEBINAR Presenters Dr. Eugene Herrington Co-Project