Recruiting Tips, Tools & Incentives. Tuesday, September 16, 2014
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1 Recruiting Tips, Tools & Incentives Tuesday, September 16, 2014
2 Today s Moderators Sara Sanders SNA State Affiliate Relations Manager Rachel Lightcap SNA Membership Manager
3 Questions & Answers Type your questions into the Questions box at any time during the webinar. Questions will be addressed during the webinar and at the end as time allows.
4 Today s Topics Recruiting Best Practices Member Benefits Your Elevator Speech Let s Hear From the Experts! Star Club Annual Membership Campaign
5 Recruiting Best Practices Potential members won t join if they don t know about SNA Member testimony is the most powerful recruiting tool
6 Recruiting Best Practices Satisfied members are your best recruiters Recruiting must be ongoing
7 Member Benefits School Nutrition Magazine Advocacy Efforts E-Newsletters Free Resources Awards & Scholarships Special Events Professional Development Meetings & Conferences
8 School Nutrition Magazine SNA s award-winning flagship publication Only magazine targeted specifically to the unique operational needs of school nutrition professionals Published 11 times per year
9 Advocacy Efforts Giving you a voice in Congress Participating in powerful partnerships Increasing public awareness
10 E-Newsletters CN Direct SNA SmartBrief Tuesday Morning
11 Free Resources Lots of resources on SNA s website just for members: PR resources and talking points Tools to promote your program to school administrators Procurement toolkit Summer feeding toolkit Breakfast in the classroom tools
12 STEPS Challenge
13 Awards & Scholarships
14 SNA Special Events National School Breakfast Week School Lunch Hero Day National School Lunch Week
15 Professional Development
16 EXPLORE SEE YOU IN SALT LAKE FOR ANC 2015! DISCOVER INSPIRE SALT LAKE CITY, UT - JULY PHOTO CREDITS: SLC CVB-D.PULSIPHER
17 Your Elevator Speech 1. You have such an important job serving school meals to our nation s children. By belonging to SNA, you are part of something bigger than just your school or district. You are joining the 55,000 committed members from across the county who are feeding the future. You represent all of the hungry children who eat at school and your voice matters.
18 Your Elevator Speech 2. Also, by being a member of SNA, you get a support network of friends who understand the everyday challenges of the cafeteria and access to resources that help make your job easier. This includes a monthly magazine, free webinars and e-newsletters. All of this for less than 14 cents per day!
19 Your Elevator Speech 3. [CUSTOMIZE] I love being a SNA member because...or I have benefitted from SNA membership because... OR My favorite thing about being a SNA member is... [Make your story personal! Speak about what YOU have gotten out of your SNA membership!]
20 Elevator Speech Tips Put it in YOUR words Have membership materials handy Incentives are important (if relevant)
21 Practice Making the ASK A Always be ready! S Show your enthusiasm K Know your audience
22 Let s Hear From the Experts! Marty Flynn Executive Director Kentucky SNA Susan Cheshire Executive Director Georgia SNA
23 What top 3 benefits do you discuss when recruiting new members to SNA?
24 What is the most common reason you hear from individuals that do not want to join? How do you overcome or respond to this?
25 Does your state have any membership drives or recruitment incentives? How could these be modified to a more local level?
26 Any other tips or advice for recruiters?
27 SNA Star Club Dedicated Members Building the Future of SNA! Recruit new members to SNA Earn points for new members + every year they renew
28 New Star Club Fresh look Fewer levels New awards Credits do not expire
29 Star Club Categories
30 New Star Club Awards
31 Annual Membership Campaign Recruit 5 or more new SNA members between June 1, 2014 and May 31, Win an all-expenses paid spa day for two or 1 of 7 registrations to ANC 2016 in San Antonio, TX.
32 Be the Referrer!
33 QUESTIONS?
34 Questions & Answers Type your questions into the Questions box and click send.
35 Contact Us! For membership questions, contact:
36 THANK YOU!
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