W I N D M I L L L A N E

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1 WINDMILL LANE

2 PreservINg a UniqUE LANDMArk in DubLIN s MusicAL and Artistic History Over the past 40 years, Windmill Lane has become an eccentric jewel-in-the-crown of Dublin s cultural landscape. Musicians have been drawn to the eponymous studio and, in turn, fans have flocked to pay tribute, adorning the walls of the street with murals, tags and eulogies to the artists who recorded there. Over the years, these have included The Rolling Stones, Van Morrison, Sinéad O Connor, Kate Bush, R.E.M. and, of course, U2. Windmill Lane also acted as an incubator for the fledgling Irish street art scene which is now world-renowned. The lane, named after a windmill that stood on the site from 1823, has been through many incarnations as the surrounding city evolved, and its most recent history is no different. Windmill Lane as we know it, a cultural hub for artists, musicians and tuned-in tourists, is being confined to the annals of history, as the street is being redeveloped into a cornerstone of Dublin s Silicone Docks. Recognising the heritage of the street and its significance to modern Ireland, Movember set out to preserve one of Dublin s landmarks by conserving its famous walls and in doing so pay tribute to this icon of contemporary Dublin history.

3 The Preservation Journey The redevelopers of Windmill Lane, Hibernia REIT took steps to preserve the famous walls and granted Movember permission to remove and preserve several sections. Movember realised that this was no ordinary undertaking, and that it would require a team of experts to execute it. Long-standing Movember supporters Catapult Events were first consulted, and they initially brought together Actavo Events, Fearon O Neill Rooney Consulting Engineers and Chains Ltd to survey the walls, assess the feasibility of the project and develop a method statement for the works. Chains LTD then executed a system whereby sections of the wall could be removed intact. This was achieved by fitting the sections with prefabricated angle iron frames, complete with plywood-drilled and chemicalfixed threaded rods bolted through the wall to secure to the brickwork and adorning graffiti. After removal, the sections underwent painstaking repair and remedial work by Wallace Contracting LTD, as well as additional fabrication by Chains, to ensure that this part Dublin s cultural heritage was saved for future generations.

4 Own an Iconic Piece of DubLIN s cultural PasT AND Raise Funds for Men s HEALth Even without their cultural significance, these lovingly preserved sections of the Windmill Lane wall are hugely impressive pieces in their own right. Their rareness and historical significance makes them all the more so. To raise vital funds for Action Prostate Cancer, an initiative of the Irish Cancer Society, as well as the Movember Foundation s Global Action Plan, we are now offering you the opportunity to own these one-of-a-kind tributes to a time that has now passed. Check out our video here, documenting the story, narrated by Dave Fanning. To enquire about owning one, please contact neiler@movember.com

5 WINDMILL LANE t H E w a l l s

6 WInDMILL 1 Final artwork painted in situ by the godfather of Irish street art, RASK, before removal. Size: 1,220CM x 2,100CM. Weight: 1,140KG

7 WINDMILL 2 In its organic state as of the day of removal, with original brickwork added during remedial works. Size: 1,220CM x 2,100CM. Weight 1,310KG

8 WInDMILL 3 In its organic state as of the day of removal, supplemented with original brickwork during remedial works. Size: 1,220CM x 2,100CM. Weight 1,170KG

9 WInDMILL 4 In its organic state as of the day of removal, supplemented with original brickwork during remedial works. Size: 770CM x 2,100CM. Weight: 850KG

10 WInDMILL 5 Final artwork painted in situ by leading Irish street artist SUMS in situ before the removal. Size: 1,220CM x 2,100CM. Weight 1,140KG

11 About the MovEMber FoUNDAtion The Movember Foundation is the world s leading men s health charity. Best known for challenging men to grow moustaches during November, the Movember Foundation s campaign is about starting fresh conversation about men s health, and raising funds to deliver innovative, breakthrough programmes for men. Over 5.5 million have joined the movement worldwide since 2003, raising over 550m to date and funding over 1,000 projects that focus on prostate cancer, testicular cancer, poor mental health and physical inactivity. Irish Mo Bros and Mo Sistas have raised over 11 Million in the past seven years, which funds a range of programmes, run in partnership with the Irish Cancer Society, as well as Movember s GAP initiative.

12 WINDMILL LANE thank you CHAINS LIMITED