History AWARDS. We at HEED ENERGY know very well it takes the highest quality and the best value for money to gain and hold the trust of customers.

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Cordelia Jean Snow
5 years ago
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We at HEED ENERGY know very well it takes the highest quality and the best value for money to gain and hold the trust of customers.

2 History The European energy drink is a young successful participator of the only 20 years old, but dynamically developing energy drink market. HEED ENERGY is an emerging brand, which is looking forward to a very promising future. We at HEED ENERGY know very well it takes the highest quality and the best value for money to gain and hold the trust of customers. With ongoing product development and continuous investment, we strive to maintain the uncompromising quality the HEED brand is known for. Our energy drinks are produced in full compliance with the strictest regulation using the finest ingredients. The brand is considered to be a top choice for consumers in several markets. AWARDS 2018 ACQ5 Global Awards - Manufacturing company of the year (Medium 100+M) 2016 Global CSR Award Mumbai The Best Corporate Social Responsibility Practice Award 2013 Food Safety System Certification Superbrands 2012 Strategic Manufacturing Award nomination 2012 Global and World Class Manufacturing Finalist 2012 Product of the Year 2008 World Food Moscow Most impressive Debut and Best Energy Drink Awards The success of HEED ENERGY brand lies in its exceptional quality, eye-catching design, great value for money, high distribution and top of the class marketing.

The Factory is a newly (2011) built fully automated ultramodern factory, with the

) factories: one of Europe s best three factories in the 'Global and World Class

of the factories such Heineken, L'Oreal, Unilever, Toyota Motor Europe etc.

FSSC22000, and also IFS, BRC, Halal certifications the capacity of the factory is

5 billion cans per year is accompanied by a fully automated logistic center is

privately-owned wall-to-wall factory in Europe has a high-tech laboratory for

(neither with drink, nor with (leaking) cans) LOGISTICS INFORMATION 1 tray(case)

INVESTMENTS TOP-OF-THE-LINE FILLING FACTORY TOP-OF-THE-LINE CAN MANUFACTURING

3 The Factory is a newly (2011) built fully automated ultramodern factory, with the best available technology is along all (not just drink!) factories: one of Europe s best three factories in the 'Global and World Class Manufacturing' category, by the prestigious Strategic Manufacturing Awards (aside of the factories such Heineken, L'Oreal, Unilever, Toyota Motor Europe etc.) has the strictest and highest possible food safety certification in Europe: FSSC22000, and also IFS, BRC, Halal certifications the capacity of the factory is about 1.5 billion cans per year is accompanied by a fully automated logistic center is accompanied by an aluminium can plant, becoming the first and largest privately-owned wall-to-wall factory in Europe has a high-tech laboratory for constant monitoring of the parameters of the drinks no quality issues at all (neither with drink, nor with (leaking) cans) LOGISTICS INFORMATION 1 tray(case) = 24cans 1 pallet = 120 tray = 2880 cans 1 truck = cans 1 x 40 container = cans REASONS WE ARE UNIQUE IN THE ENERGY DRINK MARKET CONTINOUS GREENFIELD INVESTMENTS TOP-OF-THE-LINE FILLING FACTORY TOP-OF-THE-LINE CAN MANUFACTURING PLANT OUTSTANDING INTERNATIONAL MARKETING AND BRAND STRATEGY FIRST CLASS HUMAN RESOURCE CAPACITY OWN LOGISTIC COMPANY TO PRO- VIDE OUTSTANDING CONSUMER SERVICE COMMITMENT TOWARDS INTERNATIONAL EXPANSION EXCELLENT QUALITY AT AN AFFORDABLE PRICE AND PROVEN SUCCESS WHERE IT S ALREADY MARKETED heedenergy.com

KEY FEATURES Excellent quality at an affordable price With the well-known energy drink flavor; tuttifrutti From Europe s most modern filling factory Eye-catching packaging

6% + Sodium citrate (used as an acidity regulator) VITAMINS 5x B-vitamins FLAVOUR Tutti frutti (also called mixed fruit) COLOUR Caramel BUBBLES Carbon dioxide CAFFEINE (having

HEED ENERGY products are made with high quality ingredients, without any preservatives.

Taurine is a sulfur amino acid that occurs naturally in human body, especially in the nervous system and brain.

It has a vital role in maintaining stamina and health as it regulates the liquid level in muscle cells.

Taurine also functions as an energy carrier in the human body, aids body detoxification, stabilizes cell membranes and regulates calcium concentration.

4 KEY FEATURES Excellent quality at an affordable price With the well-known energy drink flavor; tuttifrutti From Europe s most modern filling factory Eye-catching packaging Proven success where its already being marketed Still the first choice of our consumers WATER 88.2% SUGAR CITRUS Citric acid 0.6% + Sodium citrate (used as an acidity regulator) VITAMINS 5x B-vitamins FLAVOUR Tutti frutti (also called mixed fruit) COLOUR Caramel BUBBLES Carbon dioxide CAFFEINE (having about 5000 years history) TAURINE (exists also in meat, breast milk, baby food,...) What is in our energy drink? HEED ENERGY products are made with high quality ingredients, without any preservatives. Our company has the most modern production lines in Europe, so our energy drinks are preserved with pasteurization and do not contain any kind of synthetic coloring materials. Taurine is a sulfur amino acid that occurs naturally in human body, especially in the nervous system and brain. It can also be found in breast milk, being an essential amino acid for babies. It has a vital role in maintaining stamina and health as it regulates the liquid level in muscle cells. Taurine positively effects insulin, adrenaline and cholesterol levels, sperm production, and helps to protect the entire immune system. Taurine also functions as an energy carrier in the human body, aids body detoxification, stabilizes cell membranes and regulates calcium concentration. Caffeine is a xanthine alkaloid that can be found in coffee and cocoa beans, as well as in tea leaves, guarana berries and cola kernel. It has been used as an enjoyment product by people from the beginning. It stimulates the central nervous system and heart muscles, helps to combat fatigue, improves mental functions and muscle performance. Caffeine intake reduces reaction time, improves coordination and stamina. B-complex vitamins generate energy for the body, assist in the digestion of carbohydrates and play an important role in the normal functioning of heart and muscles. They have significant effect on physical and mental capability as well. HELL contains vitamins B2, B3, B5, B6 & B12.

Store Perfect store For the perfect appearance and

promotional marketing tools, which we provide our

elements to consider when influencing a customer.

young, confident and quirky/ fun way, a vertical

One of its advantages is that it can be placed

5 Store Perfect store For the perfect appearance and product placement it is essential to offer promotional marketing tools, which we provide our partners in order to help them to achieve an adequate turnover. In-store POS material should not contain more than three messages. Focus on price and product are the two most important elements to consider when influencing a customer. In order to help in-store communication in a vibrant, young, confident and quirky/ fun way, a vertical version of the key visual has been developed. One of its advantages is that it can be placed anywhere in the store or the supermarket. It also offers large communication surfaces and can hold a lot of products. Exclusive distributor sticker for shops window. heedenergy.com

6 10 marketing tools TOP 10 marketing tools Store sticker Lanyard 4# Floorstand display Keyring Sampling cup

7 A4,A3,A2 poster Wobbler Silicone bracelet T-shirt Tablet pen heedenergy.com

8 Artin Foodstuﬀ L.L.C P.O.Box Level 14 Plaza Tower 1 Downtown Dubai - UAE info@artingroup.ae heedenergy.com

Activity: Count the Cubes!

An initiative of the BC Pediatric Society & the Heart and Stroke Foundation Activity: Count the Cubes! Sip Smart! BC Teacher Resource Guide Page 1 Activity 4. Count the Cubes! (15-20 mins) Key Messages