Clean Conscience. DESN 410 F001: 2D Core Studio Cindy Lee

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1 Clean Conscience DESN 410 F001: 2D Core Studio Cindy Lee

2 Topic Introduction Research & Development Result

3 The Prompt

4 Research Not Just a Pretty Face Stacy Malkan No More Dirty Looks Siobhan O Conner & Alexandra Spunt There s Lead in Your Lipstick Gillian Deacon

5 Research Beauty Alert! Stacya Silverman What s Inside? Shopper s Guide to Dirty Dozen David Suzuki Foundation How Much Body Lotion Will Be Absorbed in Your Lifetime? Burts Bees

6 Topic Focus A lot of material thats already out there is in the cosmetic industry Focus to personal body care products as a different by still related area A basic and staple household and toiletry item Under the same rules and regulations that govern cosmetic & drug products

7 Research

8 Research

9 Rework the ingredient list in soap products

10 Audience

11 Survey When shopping for bar soap/body wash what is the biggest influence when making your purchasing decision? Price Scent Design Other How often do you stop to take the time to look at the ingredient label? Never All the time When going through the ingredient list, about how many ingredients can you recognize or have some idea of? Less than How influential is a seal of approval in your purchasing decision? (Example: Beauty Awards, Not Tested on Animals) Not Influential Very Influential

12 Goals & Objectives Extend on amount of information presented What does it do & why is it there Give it more prominence

13 Considerations

14 Considerations

15 Visual Influences

16 Considerations Dove By Unilever Olay By Procter & Gamble Pangea Organics By Pangea Organics Aveeno By Johnson & Johnson Dial By Henkel Dr Bronner By Dr Bronner

17 Considerations

18 Development

19 Development Tetrasodium EDTA Tetrasodium Etidronate DMDM Hydatoin Sodium Stearate Potassium Hydroxide Magnesium Stearate Glycol Distearate Lauric Acid Sodium Lauryl Sulfate Cocamidopropyl Betaine

20 Development Tetrasodium EDTA Tetrasodium Etidronate Preservatives DMDM Hydatoin Sodium Stearate Potassium Hydroxide Magnesium Stearate Glycol Distearate Stabilizers Emulsifiers Lauric Acid Sodium Lauryl Sulfate Surfactants Cocamidopropyl Betaine

21 Development Tetrasodium EDTA Tetrasodium Etidronate DMDM Hydatoin Sodium Stearate Potassium Hydroxide Magnesium Stearate Glycol Distearate Lauric Acid Sodium Lauryl Sulfate Cocamidopropyl Betaine Preservatives Stabilizers Emulsifiers Surfactants > Extend Shelf Life > Keep it in Bar/Liquid State > Modify Appearances > Cleansers/Moisterizers

22 Development This Product Lists 22 Ingredients This Product Lists 10 Ingredients 8 Cleanse - Sodium Laurate - Magnesium laurate -Sodium Isethionate -Sodium Cocoglyceryl Ether Sulfonate -Lauric Acid -Cococnut Acid -Sodium Cocyl Isethionate -Sodium Cocoglyceral Ether Sulfonate 7 Cleanse & Hydrate -Blood Orange Oil -Hemp Seed Oil -Lavender Oil -Lavender Flower -Lavender Mailette Oil -Cardamom Oil -Rosemary Extract 5 Keep it in Bar Form -Paraffin -Glycerin -Magnesium Cocoate -Sodium Stearate -Sodium Chloride 2 Hydrate - Aqua - Shea Butter 4 Enhance Appearances -Talcs -Magnesium Stearate -Stearic Acid -Titanium Dioxide 2 Extend Shelf Life -Tetrasodium EDTA - Etidronic Acid Parfum 3 Keep it in Bar Form -Saponfied Soybean Oil -Saponfied Olive Oil -Saponfied Coconut Oil

23 Result This Product Lists 21 Ingredients 9 Cleanse & Hydrate 4 Modify Appearance Sodium Cocoyl Isethionate Sodium Cocoglyceral Ether Sulfonate Aqua Talc Magnesium Stearate Stearic Acid Titanium Dioxide Sodium Isethionate Coconut Acid 2 Extend Shelf Life Magnesium Laurate Lauric Acid Tetrasodium EDTA Sodium Laurate Shea Butter Tetrasodium Etidronate 5 Keep it in Bar Form Paraffin Glycerin Sodium Stearate 1 Give Scent Magnesium Cocoate Sodium Chloride Parfum/Fragrance Parfum/Fragrance contains multiple ingredients Best used before JAN 2014

24 Result This Product Lists 11 Ingredients 7 Cleanse & Hydrate Fir Needle Oil Sage Oil Clove Leaf Oil Lavendin Oil Lemongrass Extract Rosemary Extract 4 Keep it in Bar Form Saponfied Soybean Oil Saponfied Olive Oil Saponfied Coconut Oil Saponfied Manitoba Harvest Hemp Seed Oil Best used before JAN 2014

25 Result This Product Lists 17 Ingredients 10 Cleanse & Hydrate Aqua Glycerin Cocamidopropyl Betaine Sodium Laureth Sulfate Oat Kernel Flour Coriander Extract Elettaria Extract Gum Myrrh Extract Hydrolyzed Wheat Protein Hydrolyzed Wheat Starch 3 Modify Appearances Glycol Distearate Polyquaternium-10 Quaternium-15 2 Keep it in Liquid State PEG-20 Almond Gylceride Guar Hydroxyproprltrimonium Chloride 2 Extend Shelf Life Tetrasodium EDTA Citric Acid Best used before JAN 2014 JOHNSON & JOHNSON INC. Markham, Canada L3R 5L2 Made in U.S.A. J&J Inc JOHNSON & JOHNSON PACIFIC CONSUMER SERVICE CENTRE Australia New Zealand

26 Research This Product Lists 14 Ingredients 7 Cleanse & Hydrate 2 Modify Appearance Sodium Lauroyl Isethionate Sodium Stearic Acid CI Tallowate Lauric Acid Sodium 2 Extend Shelf Life Isethionate Aqua Cocamidopropyl Tetrasodium EDTA Betaine Sodium Cocoate Tetrasodium Etidronate 2 Keep it in Bar Form 1 Gives Scent Sodium Stearate Sodium Chloride Parfum/Fragrance Parfum/Fragrance contains multiple ingredients Best used before JAN 2014

27 Research This Product Lists 10 Ingredients 7 Cleanse & Hydrate Aqua Coconut Oil Olive Oil Corn Mint Extract Hemp Oil Jojoba Oil Peppermint Oil 2 Extend Shelf Life Tocopherol Citric Acid 1 Keeps it in Liquid State Potassium Hydroxide Best used before JAN 2014

28 Research This Product Lists 15 Ingredients 5 Cleanse & Hydrate Aqua Cocamidopropyl Betaine Sodium Laureth Sulfate Glycerin Cocamidopropyl PG-Dimonium Chloride 5 Modify Appearances PEG-8 Polyquarternium-10 Sodium Chloride CI CI Extend Shelf Life DMDM Hydatoin Citric Acid Tetrasodium EDTA 1 Antibacterial Triclosan 1 Gives Scent Parfum Parfum contains multiple ingredients. Best used before JAN 2014

29 Recap Show the purpose and function of the ingredients Extend on the amount of information presented Visually recognizable

30 Thank You

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