A WORD FROM OUR FOUNDER
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1 WELLTOLD.COM
2 A WORD FROM OUR FOUNDER A few years ago my life took an unexpected turn when I was diagnosed with a very aggressive form of breast cancer. Throughout my 16-month cancer treatment, I dug deep into every aspect of my lifestyle and questioned everything. In doing so, I discovered quite incredibly, that most natural health products are not natural at all. In fact, the word natural is not even a regulated word and most natural supplements contain a host of synthetics and fillers - everything from cane sugar to palm oil to maltodextrin and artificial flavours and colours. How could this be? This really didn t sit right with me, so I set out to do something about it, and founded Well Told Health. We craft clean, pure health boosters from certified organic botanicals and nothing else. Our products contain no synthetics, no fillers, no soy and are Non GMO Project verified. We are completely transparent about our ingredients so you can make your own informed decisions. I created Well Told Health as much for the health of the people I love as I did for everyone else. It took us close to three years of research and development to come up with our highly efficacious, clean formulations, and I could not be more grateful for my incredibly talented and passionate team. We all truly hope you enjoy our products. Monica Ruffo Founder & CEO WELLTOLD.COM 02
3 ORGANIC BOTANICALS + NOTHING ELSE Well Told Health curates the most effective and researched plant-based ingredients for its highly effective Health Boosters, everything from grapes, to beets to rhodiola rosea to lemon balm to name a few. WELLTOLD.COM 03
4 INGREDIENTS NO SYNTHETICS NO FILLERS NO ISOLATES NO DAIRY NO SOY VEGAN WELLTOLD.COM 04
5 TAKING IT ONE STEP FURTHER: RIGOROUS INGREDIENT TESTING AND QUALITY CONTROL. In addition to being organic and Non-GMO Project verified, all of our ingredients and finished products undergo a very rigorous five-step lab-testing protocol. INDIVIDUAL INGREDIENT TESTING 1. Identity testing: the lab analyzes each ingredient upon delivery to ensure it is exactly what it is supposed to be and nothing else. 2. Microbial counts, yeast and mould tests are done to ensure safety. 3. Pathogen analysis is performed to make sure ingredients contain absolutely no salmonella, escherichia coli, staphylococcus, pseudomonas aeruginose. 4. Although ingredients are all individually organic certified, a pesticide analysis is performed nonetheless as an extra precautionary measure. FINAL PRODUCT TESTING 5. We do a microbial and pathogen analysis on the finished product to ensure nothing was missed or introduced in the manufacturing process. WELLTOLD.COM 05
6 OUR PRODUCTS WELLTOLD.COM 06
7 WHY TAKE IT If you experience restlessness or sleeplessness due to mental stress. If you are looking for a natural sleep aid that is not habit forming. Nothing but ORGANIC GOJI BERRIES Contain some of the highest concentrations of melatonin among edible plants ORGANIC LEMON BALM Well known for its sedative properties and as a sleep aid SLEEP PROMOTES A STATE OF CALM AND CAN BE USED AS A NON-HABIT FORMING SLEEP AID. SAMPLE SIZE - SLEEP Our convenient individual sachets contain 2 capsules (one dose) of our sleep formula. WELLTOLD.COM 07
8 I am quite obsessed with this product. The sleep booster helps me stay asleep and have the best sleeps ever! I wake up feeling incredible and so well rested with 0 grogginess like other sleep alternatives out there (ex. straight melatonin). I LOVE this product and it has been a total game changer for my overall wellness. KAYLA KERVIN, CERTIFIED HOLISTIC NUTRITIONIST AND VERIFIED BUYER This product has been absolutely wonderful for me. For well over 30 years I have had trouble falling and staying asleep. I have tried everything available through prescriptions and over the counter; nothing provided any relief as effective as the Well Told Sleep Booster. For me, it has really been a daily well being changer! CAROL D., VERIFIED BUYER WELLTOLD.COM 08
9 WHY TAKE IT If you live with ongoing stress that causes mental fatigue. If you have a job that requires optimal cognitive function. If you are studying for exams. If you have sensations of weakness. If you work out intensely. To enable your body to adapt to exertion. Nothing but ORGANIC BEETS Shown to improve muscle efficiency and endurance ORGANIC MACA An energy-enhancing root vegetable ORGANIC MATCHA TEA Finely ground tea leaves known to increase energy ORGANIC RHODIOLA ROSEA Grown in Alberta, Canada, these roots can relieve symptoms of stress such as mental fatigue and can support cognitive function, such as mental focus and stamina. ENERGY AN ADAPTOGEN THAT INCREASES PHYSICAL ENERGY AND SUPPORTS MENTAL FOCUS. SAMPLE SIZE - ENERGY Our convenient individual sachets contain 2 capsules (one dose) of our energy formula. WELLTOLD.COM 09
10 As a teacher, my job easily zaps my energy. This vitamin helps me feel normalized, as if the fog is lifted, without feeling unnaturally energetic or jittery. It helps me feel alert during the day and feel energized enough after work to take care of myself too. ANNA M., VERIFIED BUYER The Energy Booster really provides the energy I am looking for. I feel the difference if I skip it. I also trust that it is natural and safe. JULIE G., VERIFIED BUYER WELLTOLD.COM 10
11 WHY TAKE IT If you have a demanding job. If you have young children. If you experience fatigue on a regular basis. If you re going through an emotionally stressful time in your life. If you work out regularly and want to mitigate the physical effects of stress on your body. If you want to give your immune system a boost. Nothing but STRESS FIGHTER AN ADAPTOGEN THAT ADAPTS TO YOUR BODY S UNIQUE NEEDS. ORGANIC REISHI Known for its stress reducing and immune boosting properties ORGANIC LION S MANE Has been shown to improve cognitive function and memory ORGANIC MAITAKE Used in Herbal Medicine to support the immune system WELLTOLD.COM 11
12 WHY TAKE IT Chronic inflammation can go undetected for years and can lead to other serious conditions, including digestive disorders, heart disease, thyroid issues and chronic pain. Our Turmeric product is a therapeutic dose that has been approved by Health Canada as an anti-inflammatory. Nothing but ORGANIC TURMERIC A powerful anti-inflammatory and one of the most studied natural ingredients in the world TUMERIC A SINGLE-INGREDIENT SO POWERFUL IT DOESN T NEED ANYTHING ELSE. WELLTOLD.COM 12
13 Fabulous products, I noticed a difference within the first week of taking them. Would definitely recommend! DORIANA Z., VERIFIED BUYER I started taking this because I have bad inflammation in my back and neck. Since taking this booster for a while now, my inflammation has gone down. I will continue to take this for the foreseeable future and recommend anyone else that has inflammation to give it a try as well. GARY O., VERIFIED BUYER WELLTOLD.COM 13
14 WHY TAKE IT If you work out that s great! But what most people don t know is that intense workouts also create oxidative stress in the body, which in turn causes us to age faster. If you live with emotional stress, antioxidants can help protect against the physical damage that can result from it. If you don t eat at least 10 portions of fruit and vegetables a day, you are likely not getting enough antioxidants in your diet, which are only found in plant-based food. To combat many of the other toxins and free radicals that are unfortunately part of modern life. Nothing but ANTIOXIDANT PROTECTS AGAINST OXIDATIVE STRESS THAT AGES YOUR CELLS AND YOUR BODY. ORGANIC AMLA One of the highest known sources of antioxidants RAW ORGANIC CACAO Not to be mistaken for cocoa powder, raw cacao is made by cold pressing cacao beans, which preserves living enzymes and removes fat ORGANIC CLOVES Quite possibly the most antioxidants per gram weight of all foods ORGANIC GRAPE SKIN All the antioxidant benefits of wine without the alcohol WELLTOLD.COM 14
15 I really like this product a lot! I try to take it in the morning after my smoothie. So far I m really impressed with the products Well Told. Thank you!! PAULINE G., VERIFIED BUYER Great product. I have noticed a big difference in my skin and overall health and well-being. HEATHER B., VERIFIED BUYER WELLTOLD.COM 15
16 WHY TAKE IT If you work indoors or wear sunscreen, since our bodies convert sunshine into vitamin D. If you live anywhere north of the 37 th parallel since the northern hemisphere does not get strong enough sunlight for sufficient vitamin D production. If you are looking for good bone and teeth health. Because a majority of North Americans are vitamin D deficient and it s impossible to get through diet. Helps in the absorption and use of calcium and phosphorus. As vitamin D needs vary, we suggest you get a blood test so your healthcare provider can recommend the right dose for you. Nothing but VITAMINE D AN ESSENTIAL FACTOR IN THE MAINTENANCE OF BONES, TEETH AND GENERAL HEALTH. ORGANIC PORTOBELLO MUSHROOMS Specially grown and exposed to the sun to create vitamin D ORGANIC QUINOA High in magnesium that helps vitamin D absorption ORGANIC SPINACH An antioxidant powerhouse that helps with vitamin D absorption WELLTOLD.COM 16
17 I have been taking both the turmeric and vitamin D supplements for a few months and find them the most effective supplements I ve found so far. Will definitely be repurchasing and recommending to friends. JANI Y., VERIFIED BUYER Excellent! I adore. Quality ++++ GENEVIÈVE M., VERIFIED BUYER WELLTOLD.COM 17
18 HOW THE JOURNEY CIRCLES BACK Sustainable health and sustainable practices should go hand-in-hand. Because Well Told Health Boosters are crafted entirely from clean, organic botanicals, it only seems right that we protect the earth in every way we can. All of our packaging is made from recycled paper and is printed with water-based inks. Everything is recyclable, including the bottles and caps. We donate 1% of all sales to non-profit organizations that share our values. WELLTOLD.COM 18
19 THANK YOU! WELLTOLD.COM
MEDIA KIT WELLTOLD.COM
MEDIA KIT WELLTOLD.COM FIRST-EVER CLEAN SUPPLEMENTS, CRAFTED PURELY FROM ORGANIC FOOD WELL TOLD HEALTH TAKES ON CONVOLUTED NATURAL HEALTH INDUSTRY WITH SIMPLE, FRESH OFFERING TABLE OF CONTENTS THE WELL
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