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1 Made in Ireland

2 Contents Leader Natural Dog Nutrition 3 Leader Range 4 Introducing your dog to Leader Top Tips 8 Caring for your Puppy 9 Puppy Small 10 Puppy 12 Puppy Large 14 Adult Small 16 Adult 18 Adult Large 20 Senior Small 22 Senior 24 Senior Large 26 Adult Sensitive Small 28 Adult Sensitive 30 Adult Sensitive Large 32 Adult Slimline Small 34 Adult Slimline 36 Adult Slimline Large 38 Adult Supreme Small 40 Adult Supreme 42 Adult Supreme Large 44 Consistent Quality Guaranteed 46 Contact Details 46 Made in Ireland Five generations of the Connolly family have been making quality animal feeds in Ireland for over 100 years. As animal lovers, our expertise and commitment to providing optimum nutrition for every stage of your pet s life is paramount. From puppy to senior, small breed to large breed, and any situation requiring more specific care, we want to do what is best for our pets, which is why producing complete, balanced dog foods from pure, natural ingredients is our priority. To learn more about the traceability of our ingredients, visit Developed by vets, every natural ingredient in the Leader range is carefully selected from local sources where possible, to provide excellent food digestibility and nutritional quality. As your dog progresses through life, Leader Natural Dog Nutrition is there every step of the way to provide a diet suited to your dog s individual needs

3 Introducing your dog to Leader When changing your dog s food to Leader, do so by gradually mixing the new food with the old food over a period of several days. PUPPY SMALL PUPPY LARGE DAY % 75% DAY % 50% SENIOR DAY % 25% SMALL DAY % SLIMLINE SMALL LARGE LARGE SMALL LARGE SENSITIVE SMALL LARGE SUPREME 4 SMALL LARGE CURRENT FOOD 5

4 Nutrition as nature intended If you want the very best for your dogs, LEADER dog food is for you. So for continued health and vitality, feed your dog LEADER, let the LEADER shine through! LEADER is formulated using only top quality ingredients that are beneficial to your dog, and will help your dog stay active and healthy throughout their lives. A taste YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful LOW CALORIE this low fat recipe is specifically designed for overweight dogs ALFALFA an excellent natural fibre source helping to support a healthy gut linseed rich source of omega-3s, supporting healthy skin and shiny coat Botanical Benefits with added ginger, turmeric, cranberries, beetroot and rosemary gentle formulation ingredients carefully selected for the needs of the sensitive dog HEALTHY SKIN & coat omega-3s promote a shiny coat and encourage healthy skin condition HIGH MEAT CONTENT highly digestible, containing a high proportion of chicken meat JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints LARGE KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs OPTIMAL DIGestion yucca schidigera included to aid digestion and reduce stool odour SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs STRENGTHENS Bones balanced with vitamin D3, calcium and phosphorus for healthy bones STRONG, HEALTHY MUSCLES high quality proteins for the development of strong, lean muscles STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences tailored growth formula specially designed for the slower growth rate of large breed pups BEETROOT an excellent source of folic acid, iron and natural antioxidants BROWN RICE contains natural fibre and has a low GI for slow release energy highly digestible protein with an excellent amino CRANBERRIES rich in antioxidants and an excellent source of vitamin C GLUCOSAMINE & CHONDRoitin essential for overall healthy joint development and function POTATO easily digestible and contains highly bio-available proteins PREBiotics help optimise intestinal microflora to support digestive health ROSEMARY containing natural antioxidants, with calcium and vitamin B6 SEAWEED excellent source of natural fibre, antioxidants and minerals TURKEY highly digestible, low in fat and containing vitamins B3 and B6 LOW allergy RISK formulated with lamb, possessing hypoallergenic characteristics LAMB excellent protein source, suitable for dogs with sensitivities 6 7

5 Top Tips Caring for your Puppy Small Dog 2-10kg, Medium Dog 11-25kg, Large Dog 26kg+ Dogs digestive systems differ from ours, so dogs need a diet formulated especially for their needs. You should try to feed your dog at the same time each day. If possible it is better to feed your adult dog in two feeds per day rather than just one, especially for large breeds. There are certain foods which can be toxic to dogs, including chocolate (unless specifically formulated for dogs) and onions. You should be aware of what foods can be harmful to your dog. Make sure your dog gets sufficient exercise. This is a great way to bond with your dog while maintaining their health. Be vigilant with the amount of food you give your dog. Use our LEADER measuring cups to help follow the recommended amounts. Money Back Guarantee if you are not entirely satisfied with the product. Just search Leader Dog Food and you ll find us! The tips and information in this booklet are just guidelines. All dogs are individuals and may have individual needs. Puppies can be introduced to solid food from about 4 weeks of age. At this stage you will need to add some warm (not boiling) water to the kibbles to get a porridge-like consistency. Feed like this up to 6/7 weeks of age. In the event of changing a puppy s diet make sure to do so gradually, introducing the new food over a 1-2 week period, so as not to upset their sensitive digestive system. Puppies need to be fed regularly. For the first few months they should be fed 4 5 small meals daily. A puppy s tummy is very small. As your puppy matures, the frequency of feeds can be reduced until reaching adulthood, at which stage feeding twice daily is recommended. Remember different breeds mature at different ages. A small breed (e.g. Pug) may reach mature body size as early as 9 months, whereas a giant breed (e.g. St Bernard) will still be growing up to two years of age. Make sure your puppy gets all the necessary vaccinations from your vet. Also ensure that your puppy is wormed regularly. After exercising, place your puppy in another room for an hour or so. The puppy gets used to being left alone and this may help to prevent anxiety, which can often lead to excessive barking and chewing. It is good to get your puppy accustomed to travelling in the car at an early stage. Try to make the first few trips positive ones. Make sure to have FUN with your puppy! 8 Made in Ireland 9

6 PUPPY UP TO 1 YEAR SMALL Dehydrated Chicken (39%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Alfalfa, Hydrolysed Liver Protein, Minerals, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 30.0% Fat Content 17.0% Crude Fibres 2.0% Ash 6.5% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT SUPPORTS HEALTHY GROWTH The Leader Puppy Small Breed chicken and rice formulation is perfectly balanced and provides all the nutritional requirements for the growing puppy. Puppies require optimum levels of vitamins and minerals, including calcium and phosphorus, to support proper development. This formula includes highly digestible proteins with an excellent amino to assist healthy growth and is enriched with omega-3 oils, which help to promote a radiant and shiny coat. The small kibble shape and size is perfectly suited to small breed puppies. Puppy Body Weight (kg) Daily Feeding Amount grams/day Puppy Age 1 3 months 4 8 months 9 12 months 1 65g 50g 45g 2 100g 85g 70g 3 135g 105g 90g 4 160g 125g 100g 5 195g 165g 135g 6 220g 185g 150g 7 245g 205g 170g 8 265g 225g 195g 9 290g 245g 210g g 265g 230g We recommend puppies 1-6 months are given a minimum of three feeds per day. Provide one third in morning, one third at lunch, one third in evening. We recommend puppies 6-12 months are given a minimum of two feeds per day. Provide half in morning, and half in evening. Pour the correct amount of Leader into your dog s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed guidelines and should be adjusted depending on your puppies individual needs. If your puppy appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your puppy appears underweight, you may need to feed slightly more. Monitor your puppies bodyweight regularly and adjust the feeding amount as required. This food is recommended for small breed puppies until they are approximately 10 to 12 months old. At this age, your dog is fully developed and requires a balanced diet tailored towards adult dogs. STRONG, HEALTHY MUSCLES high quality proteins for the development of strong, lean muscles STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino CRANBERRIES rich in antioxidants and an excellent source of vitamin C STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 10 11

7 PUPPY UP TO 1 YEAR Dehydrated Chicken (36%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 28.0% Fat Content 15.0% Crude Fibres 2.0% Ash 6.5% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT SUPPORTS HEALTHY GROWTH The Leader Puppy chicken and rice formulation is perfectly balanced and provides all the nutritional requirements for the growing puppy. Puppies require optimum levels of vitamins and minerals, including calcium and phosphorus, to support proper development. This formula includes highly digestible proteins with an excellent amino to assist healthy growth and is enriched with omega-3 oils, which help to promote a radiant and shiny coat. Puppy Body Weight (kg) Daily Feeding Amount grams/day Puppy Age 1 3 months 4 8 months 9 12 months months 1 65g 50g 50g Adult 2 100g 85g 85g Adult 3 135g 105g 105g Adult 4 160g 125g 125g Adult 5 195g 165g 165g Adult g 265g 265g Adult g 350g 350g 270g g 430g 430g 325g g 525g 525g 395g g 585g 585g 445g We recommend puppies 1-6 months are given a minimum of three feeds per day. Provide one third in morning, one third at lunch, one third in evening. We recommend puppies 6-12 months are given a minimum of two feeds per day. Provide half in morning, and half in evening. guidelines and should be adjusted depending on your puppies individual needs. If your puppy appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your puppy appears underweight, you may need to feed slightly more. Monitor your puppies bodyweight regularly and adjust the feeding amount as required. Store in a cool, dry place, away from direct sunlight This food is recommended for puppies until they are approximately 12 months old. At this age, your dog is fully developed and requires a balanced diet tailored towards adult dogs. STRONG, HEALTHY MUSCLES high quality proteins for the development of strong, lean muscles STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino BEETROOT an excellent source of folic acid, iron and natural antioxidants STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones HIGH MEAT CONTENT highly digestible, containing a high proportion of chicken meat GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 12 13

8 PUPPY UP TO MONTHS LARGE Dehydrated Chicken (30%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Glucosamine Hydrochloride, Ginger, Turmeric, Chondroitin Sulphate, Yucca schidigera. Protein 25.0% Fat Content 13.0% Crude Fibres 2.0% Ash 6.5% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT HEALTHY JOINT FORMULATION TAILORED GROWTH FORMULA The Leader Puppy Large Breed chicken and rice formulation is highly digestible and perfectly balanced, providing a tailored nutritional solution for the specific growth curves of large breed puppies. Puppies require optimum levels of vitamins and minerals, including calcium and phosphorus, to support proper development. Levels of glucosamine and chondroitin in this product are appropriate to the growth demands of large breed puppies. The formula is enriched with omega-3 oils which help to promote a radiant and shiny coat. The large kibble shape and size is perfectly suited to large breed puppies, helping to slow the rate of eating. Puppy Body Weight (kg) Daily Feeding Amount grams/day Puppy Age months months months months months 5 195g 165g 135g Adult Adult g 265g 230g Adult Adult g 350g 290g Adult Adult g 430g 350g 310g Adult g 525g 420g 380g Adult g 585g 465g 445g 415g g 675g 545g 520g 500g g 765g 620g 595g 575g g 840g 700g 670g 650g g 930g 790g 740g 720g g 990g 870g 810g 790g We recommend puppies are given a minimum of three feeds per day. Provide one third in morning, one third at lunch, one third in evening. guidelines and should be adjusted depending on your puppies individual needs. If your puppy appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your puppy appears underweight, you may need to feed slightly more. Monitor your puppies bodyweight regularly and adjust the feeding amount as required. This food is recommended for large breed puppies until they are approximately 16 to 24 months old (depending on breed). At this age, your dog is fully developed and requires a balanced diet tailored towards adult dogs. TAILORED GROWTH FORMULA specially designed for the slower growth rate of large breed pups STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino CRANBERRIES rich in antioxidants and an excellent source of vitamin C JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints LARGER KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs LINSEED rich source of omega 3s, supporting healthy skin and shiny coat BROWN RICE contains natural fibre and has a low GI for slow release energy 14 15

9 UP TO 1O YEARS SMALL Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 22.0% Fat Content 14.0% Crude Fibres 2.1% Ash 6.0% 21,750i.u. 1,875i.u. 233i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 229.2mg 91.0mg 187.5mg No.1 INGREDIENT A TASTE YOUR DOG LOVES Small dogs have specific nutritional requirements. The Leader Adult Small Breed chicken and rice formulation is perfectly balanced and helps to provide all the nutritional needs of the small breed dog. This formula includes highly digestible proteins with an excellent amino for good overall wellbeing and is enriched with omega-3 oils, which help to promote healthy skin and coat. The small kibble shape and size is perfectly suited to small breed dogs. Adult Body Weight (kg) Daily Feeding Amount 1 30g 2 50g 3 65g 4 80g 5 95g 6 110g 8 135g g g We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. This food is recommended for small breeds until they are approximately 10 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs. STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino BEETROOT an excellent source of folic acid, iron and natural antioxidants A TASTE YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function BROWN RICE contains natural fibre and has a low GI for slow release energy 16 17

10 UP TO 8 YEARS Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 21.0% Fat Content 12.0% Crude Fibres 2.2% Ash 6.0% 19,500i.u. 1,750i.u. 215i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 208.5mg 85.0mg 175.0mg No.1 INGREDIENT A TASTE YOUR DOG LOVES The Leader Adult chicken and rice formulation is perfectly balanced and helps to provide all the nutritional needs for the adult dog, supporting health and vitality. This formula includes highly digestible proteins with an excellent amino for good overall wellbeing and is enriched with omega-3 oils which help to promote healthy skin and coat g* 8 130g* g g g g g g g g g g g We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. *Leader Adult Small Breed is recommended for dogs weighing less than 10kg guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. This food is recommended for medium breeds until they are approximately 8 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs. STRONG, HEALTHY MUSCLES high quality proteins for the development of strong, lean muscles STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino ROSEMARY containing natural antioxidants, with calcium and vitamin B6 STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones A TASTE YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function ALFALFA an excellent natural fibre source helping to support a healthy gut 18 19

11 UP TO 6 YEARS LARGE Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 21.0% Fat Content 10.0% Crude Fibres 2.0% Ash 6.0% 17,250i.u. 1,625i.u. 200i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 187.5mg 79.0mg 162.5mg No.1 INGREDIENT LARGE KIBBLE SIZE Containing high quality, highly digestible ingredients, the Leader Adult Large Breed chicken and rice formulation is perfectly balanced and helps to provide all the nutritional needs for the large breed dog. This delicious recipe is enhanced with increased levels of glucosamine and chondroitin, which help to promote healthy joints. The large kibble shape and size is perfectly suited to large breed dogs g g g g g g g g g g g g g We recommend large breed adult dogs are given a minimum of two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. This food is recommended for large breeds until they are approximately 6 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs. STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences A TASTE YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful highly digestible protein with an excellent amino ROSEMARY containing natural antioxidants, with calcium and vitamin B6 JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints LARGER KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs BEETROOT an excellent source of folic acid, iron and natural antioxidants ALFALFA an excellent natural fibre source helping to support a healthy gut 20 21

12 SENIOR OVER 1O YEARS SMALL Dehydrated Chicken (27%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 23.0% Fat Content 12.0% Crude Fibres 2.2% Ash 6.5% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT JOINT SUPPORT As dogs enter their senior years, they benefit from diets which are designed to support healthy ageing. The carefully balanced chicken and rice formulation of Leader Senior Small Breed helps to support good motility in the digestive tract and increased levels of glucosamine and chondroitin help to promote healthy joints. This recipe is highly digestible, while the small kibble shape and size is perfectly suited to small breed dogs. 1 28g 2 47g 3 64g 4 75g 5 90g 6 105g 8 125g g g We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints highly digestible protein with an excellent amino BEETROOT an excellent source of folic acid, iron and natural antioxidants BOTANICAL BENEFITS with added ginger, turmeric, cranberries, beetroot and rosemary SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs CRANBERRIES rich in antioxidants and an excellent source of vitamin C LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 22 23

13 SENIOR OVER 8 YEARS Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Glucosamine Hydrochloride, Ginger, Turmeric, Chondroitin Sulphate, Yucca schidigera. Protein 22.0% Fat Content 11.0% Crude Fibres 2.2% Ash 6.5% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT JOINT SUPPORT As dogs enter their senior years, they benefit from diets which are designed to support healthy ageing. The carefully balanced chicken and rice formulation of Leader Senior helps to support good motility in the digestive tract and increased levels of glucosamine and chondroitin help to promote healthy joints g* 8 128g* g g g g g g g g g g g *Leader Adult Small Breed Senior is recommended for dogs weighing less than 10kg We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. OPTIMAL DIGESTION yucca schidigera included to aid digestion and reduce stool odour STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino BEETROOT an excellent source of folic acid, iron and natural antioxidants JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints BOTANICAL BENEFITS with added ginger, turmeric, cranberries, beetroot and rosemary CRANBERRIES rich in antioxidants and an excellent source of vitamin C LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 24 25

14 SENIOR OVER 6 YEARS LARGE Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Glucosamine Hydrochloride, Ginger, Turmeric, Chondroitin Sulphate, Yucca schidigera. Protein 21.0% Fat Content 10.0% Crude Fibres 2.2% Ash 6.5% 21,750i.u. 1,875i.u. 233i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 229.2mg 91.0mg 187.5mg No.1 INGREDIENT JOINT SUPPORT As dogs enter their senior years, they benefit from diets which are designed to support healthy ageing. The carefully balanced chicken and rice formulation of Leader Senior Large Breed helps to support good motility in the digestive tract and boosted levels of glucosamine and chondroitin help to promote healthy joints. This recipe is highly digestible, while the large kibble shape and size is perfectly suited to large breed dogs g g g g g g g g g g g g g We recommend large breed adult dogs are given a minimum of two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones STRONG IMMUNE SYSTEM added antioxidants help to support your dog s natural defences highly digestible protein with an excellent amino BEETROOT an excellent source of folic acid, iron and natural antioxidants JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints LARGER KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs CRANBERRIES rich in antioxidants and an excellent source of vitamin C LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 26 27

15 SENSITIVE SMALL Dehydrated Lamb (30%), Brown Rice, White Rice, Sunflower Oil, Potato Protein, Whole Linseed, Minerals, Alfalfa, Seaweed Meal, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Yucca schidigera. Protein 24.0% Fat Content 15.0% Crude Fibres 2.2% Ash 7.5% 21,750i.u. 1,875i.u. 233i.u. Copper Sulphate Pentahydrate 28.0mg 229.2mg 91.0mg Zinc Chelate of Amino Acid Hydrate 187.5mg Amino Acids L-Lysine Monohydrochloride 1,060mg L-Tryptophan 100mg NUTRITIOUS LAMB ALLERGY CARE OPTIMAL DIGESTION Just like us, dogs can suffer from food sensitivities. The pure, natural, wholesome recipe of Leader Adult Small Breed Sensitive includes lamb and potatoes, which can help to minimise skin irritation and digestive upsets. This carefully balanced and gentle recipe includes omega-3 oils and high quality proteins to satisfy nutritional demands. The small kibble shape and size is perfectly suited to small breed dogs. 1 27g 2 45g 3 60g 4 75g 5 90g 6 100g 8 130g g g We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. GENTLE FORMULATION ingredients carefully selected for the needs of the sensitive dog OPTIMAL DIGESTION yucca schidigera included to aid digestion and reduce stool odour LAMB excellent protein source, suitable for dogs with sensitivities POTATO easily digestible and contains highly bioavailable proteins LOW ALLERGY RISK formulated with lamb, possessing hypoallergenic characteristics SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs SEAWEED excellent source of natural fibre, antioxidants and minerals PREBIOTICS help optimise intestinal microflora to support digestive health 28 29

16 SENSITIVE Dehydrated Lamb (28%), Brown Rice, White Rice, Sunflower Oil, Potato Protein, Whole Linseed, Minerals, Alfalfa, Seaweed Meal, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Yucca schidigera. Protein 23.0% Fat Content 11.0% Crude Fibres 2.1% Ash 7.0% 19,500i.u. 1,750i.u. 215i.u. Copper Sulphate Pentahydrate 28.0mg 208.5mg 85.0mg Zinc Chelate of Amino Acid Hydrate 175.0mg Amino Acids L-Lysine Monohydrochloride 1,800mg L-Tryptophan 100mg NUTRITIOUS LAMB ALLERGY CARE OPTIMAL DIGESTION Just like us, dogs can suffer from food sensitivities. The pure, natural, wholesome recipe of Leader Adult Sensitive includes lamb and potatoes, which can help to minimise skin irritation and digestive upsets. This carefully balanced and gentle recipe includes omega-3 oils and high quality proteins to satisfy nutritional demands g* 8 135g* g g g g g g g g g g g *Leader Adult Small Breed Sensitive is recommended for dogs weighing less than 10kg We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. GENTLE FORMULATION ingredients carefully selected for the needs of the sensitive dog OPTIMAL DIGESTION yucca schidigera included to aid digestion and reduce stool odour LAMB excellent protein source, suitable for dogs with sensitivities POTATO easily digestible and contains highly bioavailable proteins LOW ALLERGY RISK formulated with lamb, possessing hypoallergenic characteristics A TASTE YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful SEAWEED excellent source of natural fibre, antioxidants and minerals PREBIOTICS help optimise intestinal microflora to support digestive health 30 31

17 SENSITIVE LARGE Dehydrated Lamb (27%), Brown Rice, White Rice, Sunflower Oil, Potato Protein, Whole Linseed, Minerals, Alfalfa, Seaweed Meal, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Yucca schidigera. Protein 22.0% Fat Content 10.0% Crude Fibres 2.1% Ash 7.5% 17,250i.u. 1,625i.u. 200i.u. Copper Sulphate Pentahydrate 28.0mg 187.5mg 79.0mg Zinc Chelate of Amino Acid Hydrate 162.5mg Amino Acids L-Lysine Monohydrochloride 1,780mg L-Tryptophan 100mg NUTRITIOUS LAMB ALLERGY CARE OPTIMAL DIGESTION Just like us, dogs can suffer from food sensitivities. The pure, natural, wholesome recipe of Leader Adult Large Breed Sensitive includes lamb and potatoes, which can help to minimise skin irritation and digestive upsets. This carefully balanced and gentle recipe includes omega-3 oils and high quality proteins to satisfy nutritional demands. The large kibble shape and size is perfectly suited to large breed dogs g g g g g g g g g g g g g We recommend large breed adult dogs are given a minimum of two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. GENTLE FORMULATION ingredients carefully selected for the needs of the sensitive dog OPTIMAL DIGESTION yucca schidigera included to aid digestion and reduce stool odour LAMB excellent protein source, suitable for dogs with sensitivities POTATO easily digestible and contains highly bioavailable proteins LOW ALLERGY RISK formulated with lamb, possessing hypoallergenic characteristics LARGER KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs SEAWEED excellent source of natural fibre, antioxidants and minerals PREBIOTICS help optimise intestinal microflora to support digestive health 32 33

18 SLIMLINE SMALL NUTRITIOUS TURKEY LOW CALORIE Dogs can become overweight if their activity levels have slowed down or if they are eating more than they need. The reduced fat and calorie levels of Leader Adult Small Breed Slimline, along with the inclusion of L-Carnitine, support healthy weight loss and help to manage obesity. This carefully balanced recipe is highly digestible, while the small kibble shape and size is perfectly suited to small breed dogs. Dehydrated Turkey (21%), Brown Rice, White Rice, Pea Starch, Potato Starch, Dehulled Oats, Chicken Fat, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 21.0% Fat Content 8.0% Crude Fibres 2.4% Ash 6.5% 1 28g 2 48g 3 67g 4 81g 5 97g 6 108g 8 138g g g 21,750i.u. 1,875i.u. 233i.u. Copper Sulphate Pentahydrate 28.0mg 229.2mg 91.0mg Zinc Chelate of Amino Acid Hydrate 187.5mg Amino Acids L-Lysine Monohydrochloride 1,630mg We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog is overweight, please select the daily feeding amount for the desired adult bodyweight. LOW CALORIE this low fat recipe is specifically designed for overweight dogs A TASTE YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful TURKEY highly digestible, low in fat and containing vitamins B3 and B6 CRANBERRIES rich in antioxidants and an excellent source of vitamin C STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function BROWN RICE contains natural fibre and has a low GI for slow release energy 34 35

19 SLIMLINE NUTRITIOUS TURKEY LOW CALORIE Dogs can become overweight if their activity levels have slowed down or if they are eating more than they need. The reduced fat and calorie levels of Leader Adult Slimline, along with the inclusion of L-Carnitine, support healthy weight loss and help to manage obesity. Dehydrated Turkey (21%), Brown Rice, White Rice, Pea Starch, Potato Starch, Dehulled Oats, Chicken Fat, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 20.0% Fat Content 7.5% Crude Fibres 2.4% Ash 6.5% 19,500i.u. 1,750i.u. 215i.u g* 8 130g* g g g g g g g g g g g *Leader Adult Small Breed Slimline is recommended for dogs weighing less than 10kg Copper Sulphate Pentahydrate 28.0mg 208.5mg 85.0mg Zinc Chelate of Amino Acid Hydrate 175.0mg Amino Acids L-Lysine Monohydrochloride 2,630mg We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog is overweight, please select the daily feeding amount for the desired adult bodyweight. LOW CALORIE this low fat recipe is specifically designed for overweight dogs A TASTE YOUR DOG LOVES this palatable recipe ensures your dog will enjoy every mouthful TURKEY highly digestible, low in fat and containing vitamins B3 and B6 ROSEMARY containing natural antioxidants, with calcium and vitamin B6 STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones BOTANICAL BENEFITS with added ginger, turmeric, cranberries, beetroot and rosemary GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function BROWN RICE contains natural fibre and has a low GI for slow release energy 36 37

20 SLIMLINE LARGE NUTRITIOUS TURKEY LOW CALORIE Dogs can become overweight if their activity levels have slowed down or if they are eating more than they need. The reduced fat and calorie levels of Leader Adult Large Breed Slimline, along with the inclusion of L-Carnitine, support healthy weight loss and help to manage obesity. This carefully balanced recipe is highly digestible, while the large kibble shape and size is perfectly suited to large breed dogs. Dehydrated Turkey (21%), Brown Rice, White Rice, Pea Starch, Potato Starch, Dehulled Oats, Chicken Fat, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 19.0% Fat Content 7.0% Crude Fibres 2.5% Ash 6.5% g g g g g g g g g g g g g 17,250i.u. 1,625i.u. 200i.u. Copper Sulphate Pentahydrate 28.0mg 187.5mg 79.0mg Zinc Chelate of Amino Acid Hydrate 162.5mg Amino Acids L-Lysine Monohydrochloride 2,860mg We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog is overweight, please select the daily feeding amount for the desired adult bodyweight. LOW CALORIE this low fat recipe is specifically designed for overweight dogs JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints TURKEY highly digestible, low in fat and containing vitamins B3 and B6 ROSEMARY containing natural antioxidants, with calcium and vitamin B6 LARGER KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs BOTANICAL BENEFITS with added ginger, turmeric, cranberries, beetroot and rosemary CRANBERRIES rich in antioxidants and an excellent source of vitamin C BROWN RICE contains natural fibre and has a low GI for slow release energy 38 39

21 SUPREME SMALL Dehydrated Chicken (29%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 24.0% Fat Content 16.0% Crude Fibres 2.2% Ash 6.0% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT RADIANT COAT FORMULA For dogs who deserve to look and feel their very best. Higher levels of protein, oils and omega-3s in Leader Adult Small Breed Supreme provide superior nutrition for your adult dog to promote excellent health, vitality and appearance. The chicken and rice formulation is highly digestible and palatable and enhanced with increased levels of glucosamine and chondroitin, which help to promote healthy joints. The small kibble shape and size is perfectly suited to small breed dogs. Adult Body Weight (kg) Daily Feeding Amount 1 26g 2 43g 3 55g 4 75g 5 85g 6 100g 8 125g g g We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. This food is recommended for small breeds until they are approximately 10 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs. HEALTHY SKIN & COAT omega-3s promote a shiny coat and encourage healthy skin condition HIGH MEAT CONTENT highly digestible, containing a high proportion of chicken meat highly digestible protein with an excellent amino CRANBERRIES rich in antioxidants and an excellent source of vitamin C STRONG, HEALTHY MUSCLES high quality proteins for the development of strong, lean muscles SMALL KIBBLE SIZE kibble size and shape appropriate for feeding small breed dogs GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 40 41

22 SUPREME Dehydrated Chicken (27%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 23.0% Fat Content 15.0% Crude Fibres 2.2% Ash 6.5% 24,000i.u. 2,000i.u. 250i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 250.0mg 97.2mg 200.0mg No.1 INGREDIENT RADIANT COAT FORMULA For dogs who deserve to look and feel their very best. Higher levels of protein, oils and omega-3s in Leader Adult Supreme provide superior nutrition for your adult dog to promote excellent health, vitality and appearance. The chicken and rice formulation is highly digestible and palatable and enhanced with increased levels of glucosamine and chondroitin, which help to promote healthy joints g* 8 125g* g g g g g g g g g g g We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening. *Leader Adult Small Breed Supreme is recommended for dogs weighing less than 10kg guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. This food is recommended for medium breeds until they are approximately 8 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs. HEALTHY SKIN & COAT omega-3s promote a shiny coat and encourage healthy skin condition OPTIMAL DIGESTION yucca schidigera included to aid digestion and reduce stool odour highly digestible protein with an excellent amino CRANBERRIES rich in antioxidants and an excellent source of vitamin C STRENGTHENS BONES balanced with vitamin D3, calcium and phosphorus for healthy bones HIGH MEAT CONTENT highly digestible, containing a high proportion of chicken meat GLUCOSAMINE & CHONDROITIN essential for overall healthy joint development and function LINSEED rich source of omega 3s, supporting healthy skin and shiny coat 42 43

23 SUPREME LARGE Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate. Protein 22.0% Fat Content 13.0% Crude Fibres 2.0% Ash 6.5% 21,750i.u. 1,875i.u. 233i.u. Copper Sulphate Pentahydrate Zinc Chelate of Amino Acid Hydrate 28.0mg 229.2mg 91.0mg 187.5mg No.1 INGREDIENT RADIANT COAT FORMULA For dogs who deserve to look and feel their very best. Higher levels of protein, oils and omega-3s in Leader Adult Large Breed Supreme provide superior nutrition for your adult dog to promote excellent health, vitality and appearance. The chicken and rice formulation is highly digestible and palatable and enhanced with increased levels of glucosamine and chondroitin, which help to promote healthy joints. The large kibble shape and size is perfectly suited to large breed dogs g g g g g g g g g g g g g We recommend large breed adult dogs are given a minimum of two feeds per day. Provide half in morning and half in evening. guidelines and should be adjusted depending on your dog s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more. Monitor your dog s condition and adjust the feeding amount until the correct bodyweight is achieved. This food is recommended for large breeds until they are approximately 6 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs. HEALTHY SKIN & COAT omega-3s promote a shiny coat and encourage healthy skin condition JOINT HEALTH formulated with glucosamine and chondroitin, aiding healthy joints highly digestible protein with an excellent amino ROSEMARY containing natural antioxidants, with calcium and vitamin B6 LARGER KIBBLE SIZE larger kibble size and shape appropriate for large breed dogs BOTANICAL BENEFITS with added ginger, turmeric, cranberries, beetroot and rosemary LINSEED rich source of omega 3s, supporting healthy skin and shiny coat BROWN RICE contains natural fibre and has a low GI for slow release energy 44 45

24 Consistent Quality Guaranteed To ensure the consistent high quality of Leader Natural Dog Nutrition, all ingredients and finished products are quality checked in our state-of-the-art, on-site laboratory in Co. Kilkenny, Ireland. Our facility, which is independently audited and accredited to the BRC Global Standard for Food Safety, is HACCP compliant, and has numerous quality assurance tests running throughout the manufacturing and packing process. As a responsible dog owner, you can rest assured that your pet is receiving strict nutritional quality and safe ingredients in each and every mouthful. Leader Natural Dog Nutrition is developed and manufactured by: Connolly s RED MILLS Goresbridge, Co. Kilkenny, Ireland (0) info@leaderdogfood.com As a family-run company, we are proud of the foods we make and take personal responsibility for each and every bag. Contact us with your comments or suggestions, and visit our website for Pet Health and Nutrition Advice. We would love to hear from you. 46 Made in Ireland

25 Connolly s RED MILLS Goresbridge, Co. Kilkenny, Ireland (0) info@leaderdogfood.com