* QUALITY CHOICE A Complete Pet Food for * NO WHEAT/ WHEAT GLUTEN. Vet WHEAT GLUTEN. Quality Choice CHICKEN 100% Satisfaction Guaranteed
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1 NATURE S RANGE A Complete Pet Food for SENIOR or OVERWEIGHT Cats SENIOR CAT KITTEN Complete SENIOR/LIGHT Pet Food for Adult Dogs Contains Omega 3 SALMON Complete Pet Food for PUPPIES & GROWING Dogs LAMB & RICE PUPPY DOG SALMON & POTATO CHICKEN & RICE CHICKEN Complete Pet Food for KITTENS EXCLUSIVE diets for IVC practices For EVERY stage of their LIFE Internal Use Only
2 EXCLUSIVE DIETS for your PRACTICE NATURE S RANGE IVC and GA Pet Food Partners have created a pet food range which is only available from IVC practices. This offers an alternative solution for our clients who are not buying our existing premium brands such as Royal Canin or Hills. Currently 80% of our client base don t buy food from our practices. These are our target clients.
3 The benefits of an EXCLUSIVE product range NATURE S RANGE 3 Recommend in the knowledge that the products can only be purchased from IVC practices 3 Greater opportunities for continuity and one-to-one care 3 Not available via internet pharmacies, online retailers or pet shops 3 Increase trust, loyalty and build closer client relationships 3 Increase footfall for your practice 3 Develop new business opportunities by attracting new clients 3 Improve repeat business and cross-selling opportunities 3 Increased profitability can also be sold at cost price on the Pet Health Club
4 NATURE S RANGE is a quality diet, competitively priced. Natures Range offers a quality alternative to buying a basic mass market diet in the supermarket, here s why... Complete SENIOR/LIGHT Pet Food for Adult Dogs Contains Omega 3 LAMB & RICE Complete Pet Food for PUPPIES & GROWING Dogs PUPPY DOG A Complete Pet Food for SENIOR or OVERWEIGHT Cats SALMON & POTATO SENIOR CAT Complete Pet Food for KITTENS KITTEN CHICKEN 3 Our Canine range has high nutritional values with the main ingredients representing over 50% contents (e.g. Chicken & Rice contains 26% Chicken & 26% Rice) 3 In our Feline range, meat is always the first ingredient 3 Traceability on all food sources (both forward and backwards) 3 A palatability guarantee with refund if clients are not happy. Currently the actual returns are % 3 GA Pet Foods is a member of the PFMA and operates according to the BRC accredited standards 3 All batches of product are fully lab tested before release 3 Recipes formulated to FEDIAF nutritional guidelines. 3 Comparable brands are Arden Grange, Eukanaba and James Wellbeloved (in fact GA Pet Foods originally made JWB) 3 Made in Britain CHICKEN & RICE SALMON
5 GA Pet Food Partners Natures Range is manufactured in the UK by GA Pet Food Partners. Founded in 1992, the business has gone from strength to strength. GA Pet Food Partners remains a private family owned business, with the 3rd generation of the Bracewell Family actively committed to driving GA s success in the future and working together with the 350 staff across GA s two sites in Lancashire. 3 World leading establishment, with the latest in extrusion technology 3 Other brands produced by GA include Barking Heads, Edens and Simpsons 3 Already successfully sold in many IVC practices 3 Trusted and experienced
6 Buy One Get One Free OFFER An option for any practice wishing to generate early interest and transition clients on to an IVC exclusive brand. This is cost neutral for the practice. Margin structure means you won t make money or lose money either. However, the purchased bag has to be sold at full margin (minimum 33% mark up). This offer CANNOT be used in conjunction with any other offer e.g. cost price food sales. FREE point of sale (POS) material, posters and product stickers, are available from Think POS without the BOGOF offer are also available. To process on Voyager, simply discount second bag by. FOR EVERY STAGE OF THEIR LIFE Ask your vet about our range of QUALITY PET FOODS Examples of standard artwork NATURES RANGE CHICKEN & RICE Ask your vet about our range of QUALITY PET FOODS Terms & Conditions: offer only available on Nature s Range food. Terms & Conditions: offer only available on Nature s Range food. NATURE S RANGE BUY ONE GET ONE Complete Pet Food for KITTENS FREE KITTEN Contains Omega 3 NATURE S RANGE BUY ONE GET ONE Complete SENIOR/LIGHT Pet Food for Adult Dogs FREE For EVERY stage of their LIFE For EVERY stage of their LIFE FREE Buy One Get One FREE CHICKEN NATURES RANGE FOR EVERY STAGE OF THEIR LIFE Buy One Get One Terms & Conditions: offer only available on Nature s Range food. Examples of BOGOF artwork Terms & Conditions: offer only available on Nature s Range food.
7 Complete Pet Food for KITTENS KITTEN KITTEN STARTER DIET A rich, highly palatable food, providing the essential nutrition for y, growing kittens. to maintain a y M a y immune CHICKEN F OOD F PER DAY 0-2 MONTHS OLD MONTHS OLD 2-3 MONTHS OLD g 35-50g 50-60g 60-80g g g MONTHS OLD MONTHS OLD MONTHS OLD Crude Protein 33%, Crude Oils & Fats 20%, Crude Fibres 2%, Crude Ash 6%, Omega % 8x300g bag: bag: ADULT CAT CHICKEN 8x300g bag: bag: Poultry Meal (18%), Maize, Rice (14%), Prairie Meal, Poultry Fat, Fish Meal (10%), Sugar Beet Pulp, Egg Powder, Salmon Oil, Chicken Stock, Minerals, Linseeds, Brewers Yeast, Fish S tock, Vitamins, Taurine, DL-Methionine, Mannanoligosaccharides MOS (528 mg/kg), Fructooligosaccharides FOS (528 mg/kg) Vitamins; Vitamin A (as retinyl acetate) 32,760 IU, Vitamin D3 (as cholecalciferol) 2,280 IU, Biotin 434 mcg; Trace Elements: Zinc Chelate of Amino Acids Hydrate 356 mg, Zinc Sulphate Monohydrate 296 mg (Total Zinc 160 mg), Ferrous Sulphate Monohydrate 321 mg, Ferrous Chelate of Amino Acids Hydrate 21 mg (Total Iron 99 mg), Manganous Sulphate Monohydrate 117 mg (Manganese 37 mg), Cupric Chelate of Amino Acids Hydrate 53 mg, Cupric Sulphate Pentahydrate 42 mg (Total Copper 16 mg), Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg), Sodium Selenite 0.53 mg (Selenium 0.24 mg); Amino Acids: Taurine 1167 mg Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya. WEIGHT OF CAT 0-2.5kg kg 3.5-5kg 5kg g 45-55g 55-70g 70g+ Crude Protein 30%, Crude Oils & Fats 18%, Crude Fibres 2%, Crude Ash 7.5%, Omega % A rich, nutritious, complete cat food providing all of the essential vitamins and minerals to maintain the and vitality of your cat. to maintain a y C OAT M a y immune Poultry Meal (38%), Rice, Maize, Poultry Fat, Sugar Beet Pulp, Chicken Stock, Egg Powder, Fish Meal, Brewers Yeast, Salmon Oil, Minerals, Vitamins, Cellulose, Taurine, D L-Methionine, Mannanoligosaccharides MOS (318 mg/kg), Fructooligosaccharides FOS (318 mg/kg) Vitamins; Vitamin A (as retinyl acetate) 19,656 IU, Vitamin D3 (as cholecalciferol) 1,367 IU, Biotin 260 mcg/kg; Trace Elements: Zinc Chelate of Amino Acids Hydrate 356 mg, Zinc Sulphate Monohydrate 296 mg (Total Zinc 160 mg, Ferrous Sulphate Monohydrate 321 mg, Ferrous Chelate of Amino Acids Hydrate 21 mg (Total Iron 99 mg), Manganous Sulphate Monohydrate 117 mg (Manganese 37 mg, Cupric Chelate of Amino Acids Hydrate 53 mg, Cupric Sulphate Pentahydrate 42 mg (Total Copper 16 mg), Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg), Sodium Selenite 0.53 mg (Selenium 0.24 mg); Amino Acids: Taurine 700 mg Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya.
8 SALMON ADULT CAT SALMON A highly palatable salmon food which provides cats with a balanced and complete diet. to maintain a y M a y immune SENIOR or OVERWEIGHT Cats SENIOR CAT WEIGHT OF CAT 0-2.5kg kg 3.5-5kg 5kg g 45-55g 55-70g 70g+ Crude Protein 28%, Crude Oils & Fats 18%, Crude Fibres 2%, Crude Ash 7.5%, Omega % 8x300g bag: bag: A Complete Pet Food for SENIOR/ LIGHT CAT 8x300g bag: bag: Salmon (26%), Poultry Meal, Maize, Rice, Poultry Fat, Sugar Beet Pulp, Salmon Oil, Brewers Yeast, Egg Powder, Fish Meal, Chicken Stock, Minerals, Fish Stock, Vitamins, Taurine, DL-Methionine, Mannanoligosaccharides MOS (350 mg/kg), Fructooligosaccharides FOS (350 mg/kg) Vitamins; Vitamin A (as retinyl acetate) 19,656 IU, Vitamin D3 (as cholecalciferol) 1,367 IU, Biotin 260 mcg; Trace Elements: Zinc Chelate of Amino Acids Hydrate 356 mg, Zinc Sulphate Monohydrate 296 mg (Total Zinc 160 mg, Ferrous Sulphate Monohydrate 321 mg, Ferrous Chelate of Amino Acids Hydrate 21 mg (Total Iron 99 mg), Manganous Sulphate Monohydrate 117 mg (Manganese 37 mg), Cupric Chelate of Amino Acids Hydrate 53 mg, Cupric Sulphate Pentahydrate 42 mg (Total Copper 16 mg), Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg), Sodium Selenite 0.53 mg (Selenium 0.24 mg); Amino Acids: Taurine 700 mg Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya. WEIGHT OF CAT 0-2.5kg kg 3.5-5kg 5kg g 45-55g 55-70g 70g+ Crude Protein 32%, Crude Oils & Fats 15%, Crude Fibres 2.5%, Crude Ash 6.5%, Omega 3 0.7% Specially formulated for senior cats (7+ years) to aid weight management, joint condition and heart function. to maintain a y M a y immune Poultry Meal (27%), Maize, Wheat Flour, Prairie Meal, Poultry Fat, Rice (5%), Brewers Yeast, Salmon, Beet Pulp, Chicken Gravy, Alfalfa, Vitamins, Minerals, Fish Stock, Salmon Oil, Egg Powder, Glucosamine (355 mg/kg), Methylsulfonylmethane (355 mg/kg), Chondroitin Sulphate (250 mg/kg) Vitamins; Vitamin A (as retinyl acetate) 25,095 IU, Vitamin D3 (as cholecalciferol) 1,730 IU, Vitamin E (as alphatocopherol acetate) 600 mg, Vitamin C (as monosodium phosphate) 300 mg, Biotin 210 mcg. Trace Elements; Zinc Sulphate Monohydrate 265 mg (Zinc 95 mg), Ferrous Sulphate Monohydrate 240 mg (Iron 70 mg), Manganous Sulphate Monohydrate 90 mg (Manganous 25 mg), Cupric Sulphate Pentahydrate 20 mg (Copper 5 mg), Sodium Selenite 0.64 mg (Sodium 0.3 mg), Amino Acids; DL-Methionine 2,000 mg, Taurine 2,000 mg, L-Carnitine 1,000 mg Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya. NB: This is the only product in the entire range containing wheat
9 Complete Pet Food for PUPPIES & GROWING Dogs PUPPY DOG bag: bag: PUPPY STARTER DIET M SM, Chondroitin f atty acids M a y immune p et s digestive CHICKEN & RICE Contains Omega 3 bag: bag: bag: EXPECTED ADULT 3-5 MONTHS OL D 5-12 WEEKS OL D F OOD 1-3kg 3-5kg 5-10kg 10-20kg g g g g g g g g g g g g PER DAY WEIGHT 0-12 MONTHS OL D Crude Protein 30%, Crude Oils & Fats 14%, Crude Fibres 2.5%, Crude Ash 9.2%, Omega 3 0.8% An excellent nutrient rich diet that is both energy dense and highly palatable. ADULT DOG CHICKEN & RICE Poultry Meal (30%), Rice (19%), Maize (18%), Oats, Poultry Fat, Sugar Beet Pulp, Fish Meal, Chicken Stock, Brewers Yeast, Egg Powder, Linseeds, Salmon Oil, Minerals, Vitamins, DL-Methionine, Mannanoligosaccharides (530 mg/kg), Fructooligosaccharides (530 mg/kg), L-Carnitine (95 mg/ kg), Yucca Schidigera Extract (240 mg/kg), Glucosamine (90 mg/kg), Methylsulfonylmethane (90 mg/kg), Chondroitin Sulphate (60 mg/kg) Vitamins: Vitamin A (as retinyl acetate) 25,800 IU, Vitamin D3 (as cholecalciferol) 1,750 IU; Trace Elements: Zinc Chelate of Amino Acids Hydrate 340 mg, Zinc Sulphate Monohydrate 285 mg (Total Zinc 155mg), Ferrous Sulphate Monohydrate 310 mg, Ferrous Chelate of Amino Acids Hydrate 21 mg (Total Iron 95 mg), Manganous Sulphate Monohydrate 110 mg (Manganese 35 mg), Cupric Chelate of Amino Acids Hydrate 50 mg, Cupric Sulphate P entahydrate 40 mg (Total Copper 15 mg), Calcium Iodate Anhydrous 1.6 mg (Iodine 1 mg), Sodium Selenite 0.5 mg (Selenium 0.24 mg); Amino Acids: DLMethionine 2,600 mg, L -Carnitine 100 mg Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya. WEIGHT OF DOG 1-5kg 5-20kg 20-30kg 30kg g g g 445g+ Crude Protein 22%, Crude Oils & Fats 8.5%, Crude Fibres 4%, Crude Ash 7.5%, Omega % A complete dog food which is ideally suitable for adult dogs with sensitive digestion and small mouths. Contains Omega 3 f atty acids M a y immune p et s digestive Rice (26%), Poultry Meal (26%), Barley, Oats, Poultry Fat, Sugar Beet Pulp, Fish Meal, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract (195mg/kg) Vitamins: Vitamin A 30,000 IU, Vitamin D3 2,250 IU, Biotin 150 mcg; Trace Elements: Ferrous Sulphate Monohydrate 167 mg (Iron 50 mg), Zinc Sulphate Monohydrate 139 mg (Zinc 50 mg), Manganous Sulphate Monohydrate 105 mg (Manganese 35 mg), Cupric Sulphate Pentahydrate 60 mg/kg (Copper 15 mg), Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg), Sodium Selenite 0.67 (Selenium 0.3 mg) Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya.
10 LAMB & RICE ADULT DOG LAMB & RICE WEIGHT OF DOG 1-5kg 5-20kg 20-30kg 30kg+ (GRAMS ) g g g 435g+ Crude Protein 22%, Crude Oils & Fats 9.5%, Crude Fibres 3%, Crude Ash 8.5%, Omega 3 0.6% bag: bag: bag: A complete dog food with lamb as the main protein source an ideal alternative for dogs with sensitivity to chicken & beef and formulated without wheat and wheat gluten. Lamb Meal (26%), Rice (26%), Barley, Oats, Brewers Yeast, Poultry Fat, Sugar Beet Pulp, Lamb Digest, Minerals, Vitamins, Yucca Schidigera Extract (190 mg/kg) Vitamins: Vitamin A 15,000 IU, Vitamin D3 2,250 IU; Trace Elements: Ferrous Sulphate Monohydrate 167 mg (Iron 50 mg), Zinc Sulphate, Monohydrate 139 mg (Zinc 50 mg), M anganous Sulphate, Monohydrate 109 mg (Manganese 35 mg), Cupric Sulphate, P entahydrate 60 mg (Copper 15 mg), Calcium Iodate Anhydrous 1.64mg (Iodine 1 mg), Sodium Selenite 0.67 mg (Selenium 0.3 mg) Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya. M a y immune p et s digestive SALMON & POTATO ADULT DOG SALMON & POTATO bag: bag: bag: WEIGHT OF DOG 1-5kg 5-20kg 20-30kg 30kg g g g 380g+ Crude Protein 23%, Crude Oils & Fats 12%, Crude Fibres 4%, Crude Ash 7%, Omega % A highly palatable complete food which is especially suited t fussy eaters. M a y immune p et s digestive Salmon (36.5%); including 24% Salmon & 12.5% Salmon Meal), Potato (26%), Oats, Maize (12.5%), Sugar Beet Pulp, Poultry Fat, Salmon Digest, Minerals, Salmon Oil, Vitamins Vitamins: Vitamin A (as retinyl acetate) 15,000 IU, Vitamin D3 (as cholecalciferol) 2,250 IU, Biotin 150 mcg; Trace Elements: Ferrous Sulphate Monohydrate 167 mg (Iron 50 mg), Zinc Sulphate Monohydrate 139 mg (Zinc 50 mg), Manganous Sulphate Monohydrate 109 mg (Manganese 35 mg), Cupric Sulphate Pentahydrate 60 mg (Copper 15 mg), Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg), Sodium Selenite 0.67 mg (Selenium 0.3 mg) Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya.
11 Complete SENIOR/LIGHT Pet Food for Adult Dogs SENIOR/ LIGHT DOG WEIGHT OF DOG 1-5kg 5-20kg 20-30kg 30kg g g g 375g+ Crude Protein 20%, Crude Oils & Fats 7%, Crude Fibres 5%, Crude Ash 7%, Omega 3 0.5% bag: bag: bag: A nutritious, tasty diet for the older dog. Can be used as a light alternative for dogs requiring a weight loss programme. With added L-carnitine to promote conversion of fat to muscle. M SM, Chondroitin f atty acids Rice (33%), Fish Meal (20%), Barley, Oats, Poultry Fat, Sugar Beet Pulp, Peas, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract (190 mg/kg), Glucosamine (180 mg/kg), Methylsulfonylmethane (180 mg/ kg), Chondroitin Sulphate (125 mg/kg) Vitamins: Vitamin A 15,000 IU, Vitamin D3 2,250 IU, Biotin 150 mcg; Trace Elements: Ferrous Sulphate Monohydrate 167 mg(iron 50 mg), Zinc Sulphate Monohydrate 139 mg (Zinc 50 mg), Manganous Sulphate Monohydrate 101 mg (Manganese 35 mg), Cupric Sulphate Pentahydrate 60 mg (Copper 15 mg), Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg), Sodium Selenite 0.67 (Selenium 0.3 mg). Amino Acids: L-Carnitine 480 mg Made in a factory which may contain traces of Gluten, Wheat, Dairy and Soya. M a y immune p et s digestive satisfaction guarantee The range comes with a satisfaction guarantee. This is there to give reassurance but to reduce abuse do not over promote this selling point. In the event of a return: Make sure the client has introduced the food gradually and if they haven t followed this send them back to try again. Exercise common sense we do not accept a 12 kg bag being returned with 1kg of food left and the owner saying The dog didn t like it Process with a legitimate return Refund the owner Send an to ckingdon@independentvetcare.co.uk with the: Product, Bag size, Info from sprayed strip on back of pack W-xxxxx and best before date Name of Practice, returning customers name and address Your own reference (e.g. BATHVET RETURN001). Practice to retain returned product until credit is issued
12 How to order Ordering Simply place your order via My Centaur or IVC Voyager practice management. Order individual products as below Kitten Starter Diet Adult Cat Chicken Adult Cat Salmon Senior/Light Cat Puppy Starter Diet Adult Dog Chicken & Rice Adult Dog Lamb & Rice Adult Dog Salmon & Potato Senior/Light Dog 8x300g bag 8x300g bag 8x300g bag 8x300g bag bag bag bag bag bag bag bag bag bag bag bag bag bag bag bag bag bag bag Marketing materials If you would like to order POS materials please order through Think Marketing Material General enquiries If you have any questions or specific needs please get in touch with Ryan Deighton at rdeighton@independentvetcare.co.uk
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