RANGE. Made in Ireland

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Our team of experts, including our resident vet and dog nutritionist, are committed to an extensive research and development programme and are constantly striving to incorporate innovations into our

3 ith over 100 years of expertise in W animal nutrition, Connolly s RED MILLS know just what your dog needs. We know your dogs are a huge part of your life and as animal lovers ourselves, we want the very best for them. Our team of experts, including our resident vet and dog nutritionist, are committed to an extensive research and development programme and are constantly striving to incorporate innovations into our pet-foods for the benefit of your dog. We are confident that you will find a food to suit your dog within our LEADER range. LEADER offers only the very best for the sustained health and vitality of all dogs. Our Super Premium dog food range, LEADER, is made from top quality ingredients, with a very high meat content and is a fully balanced, complete food. LET THE SHINE THROUGH 1

So for continued health and vitality, feed your dog LEADER, let the LEADER shine through! 8 15 Nutrition by number: 7 14 1. High Meat Content Increases Digestibility 5 2 2.

4 Benefits to your dog If you want the very best for your dogs, LEADER dog food is for you. LEADER is formulated using only top quality ingredients that are beneficial to your dog, and will help your dog stay active and healthy throughout their lives. So for continued health and vitality, feed your dog LEADER, let the LEADER shine through! 8 15 Nutrition by number: High Meat Content Increases Digestibility Balanced Formula For All Vits & Mins 3. Optimal Growth Correct P / CA Ratio 4. Prebiotic FOS & MOS 5. Anti-Oxidants Supports the Immune System 6. FOS & MOS - Prebiotics 7. Rich in Omega 3 & 6 Healthy Shiny Coat 8. Optimal Kibble Size To Suit Your Dog 9. Glucosamine & Chondroitin Joint & Cartilage Health 10. Odour control Yucca- Reduces Stool Smell 11. Fat Burning Low GI 12. Optimal Fibre For Healthy Digestion 13. Low Allergy Risk Hypoallergenic Characteristics 14. Human Level To BRC Global Standard 15. Rich in DHA Assists Learning Capability 16. Optimal Nutrition Quality Protein Sources

OUR STANDARDS Connolly s RED MILLS pet-foods are

Standard for Food Safety at our state of the art pet-food

The main requirements of this standard are the adoption of

of factory environmental standards, process and personnel.

supplies coming into a food business and what is done with

Achieving this standard shows our commitment to producing

in our products knowing our pet foods are produced to the

OUR INGREDIENTS Chicken as a good source of protein Rice

complex carbohydrate Linseed source of Omega 3 fatty acids

Dehulled Oats good carbohydrate source 13 12 Lamb source

fibre 6 10 11 9 Lucerne (Alfalfa) natural source of

helps reduce stool odour Seaweed natural source of

prebiotic to help promote healthy intestinal bacteria

5 OUR STANDARDS Connolly s RED MILLS pet-foods are manufactured to meet the requirements for The BRC Global Standard for Food Safety at our state of the art pet-food facility. The main requirements of this standard are the adoption of HACCP, a documented quality management system and control of factory environmental standards, process and personnel. It involves controlling the safety of ingredients and supplies coming into a food business and what is done with them thereafter. Achieving this standard shows our commitment to producing safe food for your pets and it should give you confidence in our products knowing our pet foods are produced to the highest quality in the safest way possible. OUR INGREDIENTS Chicken as a good source of protein Rice highly digestible carbohydrate Maize excellent source of complex carbohydrate Linseed source of Omega 3 fatty acids Pearled Barley used as a slow release energy source Dehulled Oats good carbohydrate source Lamb source of protein, gentle on digestion Beet Pulp good source of fibre Lucerne (Alfalfa) natural source of antioxidant beta-carotene Yucca Extract aids digestion and helps reduce stool odour Seaweed natural source of antioxidants and trace elements Chicory Extract a prebiotic to help promote healthy intestinal bacteria Above is a selection of the ingredients that are included in our LEADER products. The ingredients listed do not represent a complete list of LEADER ingredients. For a full listing of ingredients check each product page. 3

improved formulations to our products, and to you, our customers.

Mixing: The raw ingredients are ground and blended together to ensure the entire batch of food is

Extrusion: 4 We use extrusion to achieve very high levels of cooking in order to gelatinise the starch,

indd 4 increases the digestibility of the food and ensures a sterile food.

..to the World: Our team of pet food nutritionists and vets, in consultation with leading petfood

This is advanced nutritional technology to bring you super premium pet foods for the optimum health and

Quality Control: Our onsite laboratory is a key part in delivering foods of outstanding quality

6 How we make Leader so good.. Research & Development: We work closely with vets and universities to bring the latest technology and improved formulations to our products, and to you, our customers. Superior Ingredients: We use only the finest quality meat and cereals in all of our pet foods. Mixing: The raw ingredients are ground and blended together to ensure the entire batch of food is uniform. Extrusion: 4 We use extrusion to achieve very high levels of cooking in order to gelatinise the starch, because your dog cannot digest starch in its raw form. Extrusion Leader Brochure Pages Irl+UK DEC2012.indd 4 increases the digestibility of the food and ensures a sterile food. only the freshest of petfoods reach you and your pets. Progest Technology: Delivery...to the World: Our team of pet food nutritionists and vets, in consultation with leading petfood professionals and institutions around the world, has devised Progest Technology for pets. This is advanced nutritional technology to bring you super premium pet foods for the optimum health and vitality of your pet. Quality Control: Our onsite laboratory is a key part in delivering foods of outstanding quality everyday. Packaging: Our super premium ranges are foil packed to ensure Connolly s RED MILLS is established across the world;, UK, Europe, the USA and the Far East including Japan. Success: Show dogs fed on LEADER dog food are consistently finishing top of the line in the winners circles. In our minds no dog is more important than another, so all dogs deserve to be fed on LEADER dog foods. They will benefit from the very best dog nutrition, offering them sustained health and vitality.

7 Caring for your Puppy Puppies can be introduced to solid food from about 4 weeks of age. At this stage you will need to add some warm (not boiling) water to the kibbles to get a porridge-like consistency. Feed like this up to 6/7 weeks of age. In the event of changing a puppy s diet make sure to do so gradually, introducing the new food over a 1-2 week period, so as not to upset their sensitive digestive system. Puppies need to be fed regularly. For the first few months they should be fed 4-5 small meals daily. A puppy s tummy is very small. As your puppy matures, the frequency of feeds can be reduced until reaching adulthood, at which stage feeding twice daily is recommended. Remember different breeds mature at different ages. A small breed (e.g. Pug) may reach mature body size as early as 9 months, whereas a giant breed (e.g. St Bernard) will still be growing up to two years of age. Make sure your puppy gets all the necessary vaccinations from your vet. Also ensure that your puppy is wormed regularly. After exercising, place your puppy in another room for an hour or so. The puppy gets used to being left alone and this may help to prevent anxiety, which can often lead to excessive barking and chewing. It is good to get your puppy accustomed to travelling in the car at an early stage. Try to make the first few trips positive ones. Make sure to have FUN with your puppy! 5

6 High meat content (30% Chicken) for increased digestibility Can be introduced from 4 weeks upwards Omega 3 & 6 promoting healthy skinand shiny coat Fully balanced for all your puppy s growing needs

Skim Milk Powder, Savoury Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin.

4kg 260g 240g 225g 200g 170g. 5kg 310g 290g 270g 235g 200g 170g 10kg 480g 510g 360g 300g 260g 225g 20kg 790g 650g 575g 530g 480g 440g 30kg 1050g 900g 810g 740g 650g 560g 40kg.

8 6 High meat content (30% Chicken) for increased digestibility Can be introduced from 4 weeks upwards Omega 3 & 6 promoting healthy skinand shiny coat Fully balanced for all your puppy s growing needs Small puppy-friendly, extruded pellet 32% Protein, 20% Oil INGREDIENTS Dehydrated Poultry Meat (30% min ), Maize, Rice, Poultry Fat, Fishmeal, Prairie Meal, Salmon Oil, Linseed, Dried Whole Eggs, Skim Milk Powder, Savoury Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin. FEEDING GUIDE Puppy Weight Puppy Age Daily Feed 1-2 mths 2-3 mths 3-4 mths 4-6 mths 6-9 mths 9-12 mths 1kg 85g 80g 75g 70g.. 2kg 170g 160g 150g 130g.. 3kg 220g 190g 170g 150g 140g. 4kg 260g 240g 225g 200g 170g. 5kg 310g 290g 270g 235g 200g 170g 10kg 480g 510g 360g 300g 260g 225g 20kg 790g 650g 575g 530g 480g 440g 30kg 1050g 900g 810g 740g 650g 560g 40kg. 1050g 980g 840g 790g 660g Over 35kg body weight, feed an extra 75g per 5kg of bodyweight Ideally feed Leader Puppy Large Breed to puppies who will reach 35kg+ as Adults ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate).. 28 mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

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High meat content (25% Chicken) for increased digestibility Calcium to phosphorus ratio formulated to optimum levels for Large Breeds, helping to avoid skeletal developmental problems.

Maize, Rice, Pearled Barley, Dehulled Oats, Poultry Fat, Linseed, Salmon Oil, Fishmeal, Seasoned Chicken Gravy, Beet Pulp, Calcium Carbonate, Mono-di-calcium Phosphate, Sodium Chloride, Chicory

10 High meat content (25% Chicken) for increased digestibility Calcium to phosphorus ratio formulated to optimum levels for Large Breeds, helping to avoid skeletal developmental problems. Maxi kibble, the optimum shape and size for large breed puppies Added Glucosamine & Chondroitin for joint & cartilage health 25% Protein, 13% Oil 8 INGREDIENTS Dehydrated Poultry Meat (25% min), Maize, Rice, Pearled Barley, Dehulled Oats, Poultry Fat, Linseed, Salmon Oil, Fishmeal, Seasoned Chicken Gravy, Beet Pulp, Calcium Carbonate, Mono-di-calcium Phosphate, Sodium Chloride, Chicory Inulin, Chondroitin Sulphate, Glucosamine Hydrochloride. FEEDING GUIDE Puppy Weight Puppy Age Daily Feed 3 mths 6 mths 9 mths 12+ mths 12+ mths 5Kg 260g 210g Adult Adult Adult 10Kg 420g 290g 260g Adult Adult 20Kg 680g 650g 575g 475g Adult 30Kg - 735g 680g 600g Adult LB 40Kg - 945g 840g 790g Adult LB 50Kg g 890g 840g Adult LB 60Kg g 890g Adult LB Over 60kg body weight feed an extra 80g per 5kg of body weight ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

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Formulated for Adolescent Dog, in the transition period between puppyhood and adulthood High Meat Content (25%) forincreased digestibility Omega 3 & 6 promoting healthy coat Can be fed as follows:

Seasoned Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin.

12 Formulated for Adolescent Dog, in the transition period between puppyhood and adulthood High Meat Content (25%) forincreased digestibility Omega 3 & 6 promoting healthy coat Can be fed as follows: Medium Breed (10-15 months) Large Breed (12-18 months) 25% Protein, 13% Oil 10 INGREDIENTS Dehydrated Poultry Meat (25% min ), Maize, Rice, Poultry Fat, Dehulled Oats, Linseed, Beet Pulp, Fishmeal, Seasoned Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin. FEEDING GUIDE Type Dog Weight Daily Feed Adult Dog Junior 1-3kg 4-10kg 11-25kg g g g 26-32kg 32kg g g ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

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High Meat Content (20%) for increased digestibility Complete food suitable for all Adult dogs Omega 3 & 6 promoting healthy skin and a shiny coat Prebiotics promoting healthy digestion 20% protein,

Inulin. FEEDING GUIDE Type Dog Weight Daily Feed Adult Dog 1-3kg 4-10kg 11-25kg 30-100g 80-180g 180-300g 26-32kg 32kg+ 320-450g 10g/kg of bodyweight ANALYTICAL CONSTITUENTS Crude Protein... 20.

14 High Meat Content (20%) for increased digestibility Complete food suitable for all Adult dogs Omega 3 & 6 promoting healthy skin and a shiny coat Prebiotics promoting healthy digestion 20% protein, 12% Oil 12 COMPOSITION Dehydrated Poultry Meat (20% min ), Maize, Rice, Dehulled Oats, Poultry Fat, Linseed, Beet Pulp, Fishmeal, Seasoned Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin. FEEDING GUIDE Type Dog Weight Daily Feed Adult Dog 1-3kg 4-10kg 11-25kg g g g 26-32kg 32kg g 10g/kg of bodyweight ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

Dehulled Oats, Poultry Fat, Linseed, Fishmeal, Seasoned Chicken Gravy, Beet Pulp, Calcium Carbonate, Sodium Chloride, Chicory Inulin, Chondroitin Sulphate, Glucosamine Hydrochloride.

15 High Meat Content (22%) for increased digestibility Unique kibble shape and size, designed to help slow food intake. Added Glucosamine & Chondroitin at optimum levels for joint & cartilage health Enhanced palatability 21% Protein, 12% Oil INGREDIENTS Dehydrated Poultry Meat (22% min ), Maize, Rice, Pearled Barley, Dehulled Oats, Poultry Fat, Linseed, Fishmeal, Seasoned Chicken Gravy, Beet Pulp, Calcium Carbonate, Sodium Chloride, Chicory Inulin, Chondroitin Sulphate, Glucosamine Hydrochloride. FEEDING GUIDE Adult Dog Dog Type Dog Weight Daily Feed 25kg 30kg 35kg 40kg 45kg 50kg 334g 382g 429g 475g 518g 561g 55kg 60kg 65kg 70kg 75kg 80kg 603g 643g 683g 722g 760g 798g ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin) 13

High meat content (22%) Small Kibble especially for Small Breeds Omega 3 & 6 promoting healthy skin and shiny coat Antioxidants to promote health & vitality Enhanced palatability to suit those fussy

23% Protein, 14% Oil 14 COMPOSITION Dehydrated Poultry Meat (22% min ), Maize, Rice, Poultry Fat, Dehulled Oats, Linseed, Beet Pulp, Fishmeal, Seasoned Chicken Gravy, Calcium Carbonate, Sodium

16 High meat content (22%) Small Kibble especially for Small Breeds Omega 3 & 6 promoting healthy skin and shiny coat Antioxidants to promote health & vitality Enhanced palatability to suit those fussy eaters! 23% Protein, 14% Oil 14 COMPOSITION Dehydrated Poultry Meat (22% min ), Maize, Rice, Poultry Fat, Dehulled Oats, Linseed, Beet Pulp, Fishmeal, Seasoned Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin. FEEDING GUIDE Adult Dog Dog Type Dog Weight Daily Feed 1kg 2kg 3kg 4kg 5kg 6kg 35g 55g 70g 90g 105g 120g 8kg 10kg 12kg 14kg 16kg 18kg 150g 170g 190g 210g 230g 250g Adult Small ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

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For that Show Dog Shine Higher protein (23%) & oil (15%) content than Adult Antioxidants to aid the immune system Odour control, reduced stool smell 23% Protein, 15% Oil 16 COMPOSITION Dehydrated

18 For that Show Dog Shine Higher protein (23%) & oil (15%) content than Adult Antioxidants to aid the immune system Odour control, reduced stool smell 23% Protein, 15% Oil 16 COMPOSITION Dehydrated Poultry Meat (22% min ), Maize, Rice, Poultry Fat, Dehulled Oats, Linseed, Beet Pulp, Fishmeal, Seasoned Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin. FEEDING GUIDE Adult Dog Dog Type Dog Weight Daily Feed Supreme 5kg 10kg 15kg 20kg 25kg 30kg 95g 160g 215g 265g 315g 360g 35kg 40kg 45kg 50kg 55kg 60kg 400g 450g 490g 530g 570g 600g ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

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Lamb (22%), Rice & Potato formula for sensitive digestion, gentle on the tummy May help in some cases of skin sensitivity caused by diet Unique kibble shape Includes Lucerne, which contains a natural

20 Lamb (22%), Rice & Potato formula for sensitive digestion, gentle on the tummy May help in some cases of skin sensitivity caused by diet Unique kibble shape Includes Lucerne, which contains a natural antioxidant (beta carotene) Contains Seaweed as a source of fibre, which aids healthy digestion 20% Protein, 11% Oil 18 COMPOSITION Dehydrated Lamb Protein (22% min.), Rice, Pearled Barley, Sorghum Sunflower Oil, Linseed, Potato Protein, Beet Pulp, Lucerne, Savoury Lamb Gravy, Mono-dicalcium phosphate, Sodium Chloride, Seaweed Meal, Chicory Inulin. FEEDING GUIDE Adult Dog Dog Type Dog Weight Daily Feed 5kg 10kg 15kg 20kg 25kg 30kg 106g 179g 242g 300g 355g 407g 35kg 40kg 45kg 50kg 55kg 60kg 457g 505g 552g 597g 642g 685g ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

21 19

High meat content (18%) Lower calorie dog food for e.g. overweight, less active or senior dogs Low protein 19% Prebiotics promoting healthy digestion Complete food for all breeds 19% Protein, 7% Oil

22 High meat content (18%) Lower calorie dog food for e.g. overweight, less active or senior dogs Low protein 19% Prebiotics promoting healthy digestion Complete food for all breeds 19% Protein, 7% Oil 20 COMPOSITION Maize, Dehydrated Poultry Meat (18% min), Dehulled Oats, Poultry Fat, Beet Pulp, Linseed, Fishmeal, Calcium Carbonate, Seasoned Chicken Gravy, Sodium Chloride, Mono-dicalcium Phosphate, Chicory Inulin. FEEDING GUIDE Type Dog Weight Daily Feed Adult Dog 1-3kg 4-10kg 11-25kg 25-80g g g 26-32kg 32kg g g ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin)

Very High Meat Content (40%) Suitable for very active or working dogs Antioxidants to aid the immune system Omega 3 & 6 for healthy skin and a shiny coat 32% Protein, 20% Oil COMPOSITION Dehydrated

23 Very High Meat Content (40%) Suitable for very active or working dogs Antioxidants to aid the immune system Omega 3 & 6 for healthy skin and a shiny coat 32% Protein, 20% Oil COMPOSITION Dehydrated Poultry Meat (40% min), Maize, Poultry Fat, Dehulled Oats, Linseed, Beet Pulp, Fishmeal, Seasoned Chicken Gravy, Calcium Carbonate, Sodium Chloride, Chicory Inulin, Chondroitin Sulphate, Glucosamine Hydrochloride. FEEDING GUIDE Type Dog Weight Daily Feed Adult Dog 1-3kg 4-10kg 11-25kg g g g 26-32kg 32kg g g ANALYTICAL CONSTITUENTS Crude Protein % Crude Oil % Crude Fibre % Crude Ash % Moisture Max % ADDITIVES Nutritional Additives Vitamins Vitamin A E ,000 iu/kg Vitamin D3 E ,000 iu/kg Alpha Tocopherol Acetate (Vitamin E) iu/kg Trace Elements Copper E4 (Copper Sulphate pent ahydrate)... 28mg/kg Selenium E8 (Sodium Selenite) mg/kg Iron E1 (Iron Sulphate monohydrate) mg/kg Manganese E5 (Manganese Oxide)... 65mg/kg Zinc E6 (Zinc Oxide)... 97mg/kg Zinc E6 (Zinc chelate of amino acid hydrate) mg/kg Iodine E2 (Calcium iodate anhydrous) mg/kg Antioxidants Preservatives (Preserved with tocopherol rich extracts of natural origin) 21

24 LET YOUR SHINE THROUGH.. 22

Top Tips Small Dog 2-10kg, Medium Dog 11-25kg, Large Dog 26kg+ Dogs digestive systems differ from ours, so dogs need a diet formulated especially for their needs.

25 Top Tips Small Dog 2-10kg, Medium Dog 11-25kg, Large Dog 26kg+ Dogs digestive systems differ from ours, so dogs need a diet formulated especially for their needs. You should try to feed your dog at the same time each day If possible it is better to feed your adult dog in two feeds per day rather than just one, especially for large breeds. There are certain foods which can be toxic to dogs, including chocolate (unless specifically formulated for dogs) and onions. You should be aware of what foods can be harmful to your dog. Make sure your dog gets sufficient exercise. This is a great way to bond with your dog while maintaining their health. Be vigilant with the amount of food you give your dog. Use our LEADER measuring cups to help follow the recommended amounts. If changing your dog s food, do so by gradually mixing the new food with the old food over a period of several days. Money Back Guarantee if you are not entirely satisfied with the product. Just search Leader Dog Food and you ll find us! The tips and information in this booklet are just guidelines. All dogs are individuals and may have individual needs RANGE 23

26 Useful Contacts Veterinary Surgery: Dog Groomer: Pet Store: Boarding Kennels: Dog Trainer: Notes 24 Connolly s RED MILLS Goresbridge, Co. Kilkenny, Ireland Tel: +353(0) Fax: +353(0) leader@redmills.ie

28 4.14 RANGE Super Premium Dog Food Connolly s RED MILLS Goresbridge, Co. Kilkenny, Ireland Tel: +353(0) Fax: +353(0) leader@redmills.ie

Contents.

Contents. Made in Ireland Contents Leader Natural Dog Nutrition 3 Leader Range 4 Introducing your dog to Leader 5 6 7 Top Tips 8 Caring for your Puppy 9 Puppy Small 10 Puppy 12 Puppy Large 14 Adult Small 16 Adult