EXPLORE CONSUMER PRODUCT OPPORTUNITIES WITH NATURAL ASTAXANTHIN

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Winifred Peters
6 years ago
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1 EXPLORE CONSUMER PRODUCT OPPORTUNITIES WITH NATURAL ASTAXANTHIN An Introduction for Marketing and Supply Chain Teams PRESENTED BY SOLIX ALGREDIENTS, INC.

2 OVERVIEW American consumers are taking a more proactive role as managers and stewards of their personal health, wellness and nutrition. So, it s an excellent time for producers of dietary supplements, and food and beverage manufacturers, to explore product development, reformulation and/or new positioning opportunities. According to recent research 1, the top three desired health benefits from foods or nutrients are: Weight Loss/Management Cardiovascular Health Energy And, the top three motivators to change eating habits are: 2 I wanted to lose weight. I wanted to protect my long-term health / prevent future health conditions. I wanted to feel better and have more energy. International Food Information Council (IFIC) Foundation Food & Health Survey, A Healthy Perspective: Understanding American Food Values. 1 International Food Information Council (IFIC) Foundation Food & Health Survey, A Healthy Perspective: Understanding American Food Values. 2 PAGE 2

ROLE FOR DIETARY SUPPLEMENTS A growing percentage of USA

personal health and wellness management system.

What else do we know about the American 71%dietary supplement

household 70% age 18-34 70% age 35-54 74% age 55+ Graphic and

SUPPLEMENTS #1 Overall Health and Wellness Benefits (46%) 5 3

2016 CRN Consumer Survey on Dietary Supplements.

3 ROLE FOR DIETARY SUPPLEMENTS A growing percentage of USA consumers are utilizing dietary supplements as part of their personal health and wellness management system. Now 76% 4 WHO TAKES DIETARY SUPPLEMENTS? 3 of U.S. ADULTS take dietary supplements. What else do we know about the American 71%dietary supplement consumer? 77% of U.S. adult women 65% of U.S. adult men 74% with children in household 70% without children in household 70% age % age % age 55+ Graphic and Data: Council for Responsible Nutrition 3 REASON FOR TAKING SUPPLEMENTS #1 Overall Health and Wellness Benefits (46%) 5 3 Council for Responsible Nutrition (CRN) CRN Consumer Survey on Dietary Supplements. 4 Council for Responsible Nutrition (CRN) CRN Consumer Survey on Dietary Supplements. 5 Council for Responsible Nutrition (CRN) CRN Consumer Survey on Dietary Supplements. Increase from 42% in PAGE 3

4 WHAT IS ASTAXANTHIN? Pronunciation: a-stə-ˈzan(t)-thən Astaxanthin is a naturally occurring dark red carotenoid pigment found in aquatic animals such as salmon, trout, krill, shrimp, crayfish and crustaceans. Animals, such as salmon, lobster, shrimp and trout, acquire astaxanthin by consuming mainly algae directly or via other marine food chain. Since humans cannot synthesize astaxanthin, they consume this valuable nutrient from seafood or a dietary supplement. 6 The ubiquitous fresh water microalga, Haematococcus pluvialis, is the richest natural source of astaxanthin and is used in the production of Solasta Astaxanthin. Algal astaxanthin provides a broad range of health benefits, which are well-established through extensive third-party research and clinical studies. 7 NATURAL ASTAZANTHIN IS A POTENT ANTIOXIDANT 500+ times stronger than vitamin E and much more potent than other carotenoids such as lutein, lycopene and beta carotene. SUPPORTS EYE HEALTH SUPPORTS SKIN HEALTH & IMPROVES APPEARANCE HELPS MAINTAIN CARDIOVASCULAR HEALTH SUPPORTS A BALANCED IMMUNE SYSTEM IMPROVES EXERCISE ENDURANCE & MUSCLE RECOVERY 6 Natural Algae Astaxanthin Association (NAXA) 7 Third-party research bibliography. Astaxanthin: Selected Bibliography of Functional Health Benefit Studies. Compiled by Solix Algredients, Inc. and available at solixalgredients.com PAGE 4

5 IT S TIME TO GROW YOUR BUSINESS Understand and take advantage of consumer-driven opportunities to maximize your product portfolio and grow your business. Explore supplier options to better manage ingredient sourcing margin while maintaining, if not increasing, the levels of quality and service. YOUR ASTAXANTHIN SOURCING MARGIN WITH SOLASTA ASTAXANTHIN WITHOUT SOLASTA ASTAXANTHIN FRESH CHOICE FOR QUALITY, FLEXIBILITY AND VALUE ENTRENCHED SUPPLIERS DOMINATE High Costs & Low Profits Long Lead Times Limited Product Choice Lack Of Supply Chain Flexibility Greater Customer Profit Margin Expanded B2B Growth Opportunities Increased Market Share Potential SOLASTA ASTAXANTHIN BENEFITS USP quality 3rd-party certification USA Extraction Tailored products for your application Learn more at solixalgredients.com PAGE 5

6 SOLIX ALGREDIENTS, INC. Fort Collins, CO USA solixalgredients.com

PURE ASTAXANTHIN. Characteristic. Origin. Concept. Function. Product

PURE ASTAXANTHIN. Characteristic. Origin. Concept. Function. Product ASTAXANTHIN 1 2 3 4 5 Characteristic Origin Concept Function Product Characteristic Astaxanthin is a carotenoid. It belongs to a larger class of phytochemicals known as terpenes, which are built from five