VITALAH PRESS KIT 2012

Transcription

1 VITALAH PRESS KIT 2012

2 2012 Vitalah PK_001_R02

3 News Release FOR IMMEDIATE RELEASE Shari Hindman/Integral Marketing, Inc Children s Oxylent Goes No Sugar Offering Families Cutting Edge Nutrients for Children via a Delicious Effervescent Multivitamin Drink Santa Cruz County, CA (March 21, 2012) Vitalah, makers of the award-winning drink Oxylent, has reformulated its popular kids multivitamin drink Children s Oxylent so that it no longer contains sugar. New and improved, the product is sweetened only with stevia, offering parents a more nutritious choice for their kids. Plus, children love the taste and find it easy to enjoy as a fizzy drink instead of swallowing or chewing tabs, gels, gummies, or pills. Children s Oxylent is an effervescent daily multivitamin/mineral drink that nurtures, strengthens, and protects growing minds and bodies, specially formulated for ages 4 years and over. Children s Oxylent uses the revolutionary effervescent delivery system, which offers exceptional absorption of vital nutrients. Children s Oxylent powder can be added to 4 6 ounces of water, with or without ice, for a great-tasting, nutritious, hydrating drink in delicious Bubbly Berry Punch flavor. Best taken with meals or snack, the product is guaranteed to be free of gluten, dairy, caffeine, and artificial flavors and colors. Each box of Children s Oxylent contains 30 stick packets that are the perfect size for lunch boxes and little hands. According to Lisa Lent, CEO and Founder, We found by interviewing parents that they wanted a multivitamin option that did not include fillers or high sugar content. As a leader in alternative delivery systems for nutrients, we wanted to address their needs while ensuring a superior product that kids would love. To ensure safety and satisfaction, Vitalah uses only the highest-quality ingredients such as Albion chelated minerals, with a full spectrum of micronutrients including vitamins A, B, C, D3, and E, as well as calcium, zinc, chromium, magnesium, and more. Vitalah was founded by Lisa Lent as an invitation to health born from her passion to create a healthy travel experience. Her brand, Oxylent, is a unique blend of high-quality multivitamins and essential nutrients that create a synergistic environment, enabling the body to function at peak levels. Oxylent was named one of the top ten best new products of 2009 by Vitamin Retailer magazine, and received a Best of Supplements award from Better Nutrition magazine in 2010 and Oxylent is available at health food stores nationwide and online. When you purchase Oxylent, you help support Vitamin Angels a global organization that provides under-nourished children with nutritional supplements. To learn more, visit or call 877.OXYLENT ( ). Like us on Facebook at Vitalah PR_010_R01 Vitalah 41 Hangar Way, Watsonville, CA vitalah.com Tel: Fax:

4 Formulated for children ages 4+ nurtures: Children s Oxylent delivers a balance of vitamins and minerals, including all the B vitamins, to nurture growth and development of your child s body, mind, and well-being.* strengthens: Children s Oxylent contains 800 I.U. vitamin D3, along with calcium and magnesium to support the development of resilient bones and healthy muscles. Zinc promotes healthy immunity.* protects: Vitamins C and D support your child s healthy immune system. Vitamin C, a water-soluble vitamin, is lost when foods are processed, and it is important to replenish daily.* Albion Human Nutrition is the most established and globally recognized leader in the chelate industry. Albion is the first bis-glycinate chelate manufacturer to be approved by EFSA, European Food Safety Authority OXYLENT sales@oxylent.com 4.5 grams per packet 30 Stick Packets per box References available at oxylent.com * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Third-party testing ensures purity and potency Vitalah SS_002_R01

5 News Release FOR IMMEDIATE RELEASE Shari Hindman/Integral Marketing, Inc Award-Winning Prenatal Oxylent from Vitalah Earns Albion Gold Medallion Status, Offering Women a Quality Solution for Daily Multivitamin Compliance Santa Cruz County, CA (January 17, 2012) Vitalah is pleased to announce that Prenatal Oxylent has received the highly prestigious Albion Gold Medallion status, recognizing the product for excellence in mineral formulation. Since 1956, Albion has been the worldwide leader in fully reacted mineral amino acid chelates, and is the only chelated mineral manufacturer to have its products patented, third-party validated, and clinically proven to be better absorbed than common mineral salts. Reflecting its commitment to superior quality and science-backed ingredients, Vitalah has chosen to use Ferrochel as its source of iron in Prenatal Oxylent. Manufactured exclusively by Albion Minerals, Ferrochel or ferrous bis-glycinate chelate is a safe, gentle, effective iron supplement that offers key advantages over typical iron salts. Backed by scientific research, Ferrochel has been shown to be safer than iron sulfate as well as the typical inorganic iron found in foods and dietary supplements. Research has also found that a significant number of study participants reported fewer instances of gastrointestinal (GI) upset with Ferrochel than with ferrous sulfate, which is typically associated with gastric side effects. Ferrochel is Kosher certified and vegetarian friendly. Winner of a 2011 Honorable Mention from Better Nutrition magazine, Prenatal Oxylent uses the unique effervescent delivery system, which offers exceptional absorption of vital nutrients. Naturally sweetened with stevia, Prenatal Oxylent powder can be added to 6 ounces of water for a greattasting, nutritious, hydrating drink in its new and improved flavor: Sparkling Cranberry Raspberry. The product is guaranteed to be gluten, dairy, and caffeine free, and contains no sugar or artificial flavors or colors. Prenatal Oxylent now contains natural-form vitamin E, or d-alpha tocopherol acetate. Each box is third-party tested for purity and potency. Prenatal Oxylent is the official prenatal multivitamin of the American Pregnancy Association, the leading nonprofit in the United States that is committed to promoting reproductive and pregnancy wellness through education, research, advocacy, and community awareness. Vitalah was founded by Lisa Lent as an invitation to health born from her passion to create a healthy travel experience. Her brand, Oxylent, is a unique blend of high-quality multivitamins and essential nutrients that create a synergistic environment, enabling the body to function at peak levels. Oxylent is available at health food stores nationwide and online. When you purchase Oxylent, you help support Vitamin Angels a global organization that provides under-nourished children with nutritional supplements. Visit or call 877.OXYLENT ( ). Like us on Facebook at Vitalah PR_008_R01 Vitalah 41 Hangar Way, Watsonville, CA vitalah.com Tel: Fax:

6 Nourishes: A full spectrum of nutrients including folic acid, a form of folate promotes the health of both mom and baby.* Supports: Vitamin D supports bone health, glucose metabolism, immune function, and uterine contractility as many as 70% of pregnant women aren t getting enough vitamin D!* Balances: Vitamin B6 assists in reducing nausea associated with pregnancy.* Starting your prenatal vitamin along with eating well-balanced meals before you conceive, supports your body s health and ensures that the vitamins and nutrients necessary for healthy development are accessible to your growing baby. - American Pregnancy Association Albion Human Nutrition is the most established and globally recognized leader in the chelate industry. Albion is the first bis-glycinate chelate manufacturer to be approved by EFSA, European Food Safety Authority OXYLENT sales@oxylent.com References available at oxylent.com * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Third-party testing ensures purity and potency Vitalah SS_003_R02

7 Great Taste of Sparkling Fruit! Oxylent delivers a four-step solution for supporting optimal cellular health. OXYGENATES: The naturally occurring enzymes SOD and Catalase work together to promote the conversion of hydrogen peroxide into beneficial oxygen and water, enhancing cellular oxygenation. Our SOD and Catalase are derived from melon. Oxylent contains 20 I.U. of SOD which statistically is shown to contain 3 I.U. of catalase.* HYDRATES: Important electrolytes control the balance of fluid in the body. They are also important for muscle and nerve function, blood pressure, movement of nutrients into the cells, and the removal of waste product from the cells.* CIRCULATES: The amino acid L-Arginine promotes healthy blood flow, which significantly improves circulation.* REJUVENATES: A full range of B vitamins support adrenal health and immune and nervous systems. High-potency antioxidants: vitamin C, selenium, and bioflavonoids are also included I.U. natural vitamin D3 supports bone and heart health. NO artificial sweeteners, flavoring, or coloring. Gluten and Dairy free! References available at oxylent.com * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Variety Pack has 10 packets each of the 3 flavors Albion Human Nutrition is the most established and globally recognized leader in the chelate industry. Albion is the first bis-glycinate chelate manufacturer to be approved by EFSA, European Food Safety Authority. 6.5 grams per packet 30 Packets per box OXYLENT sales@oxylent.com 2012 Vitalah SS_001_R01

8 Our Goal to create a unique, great-tasting, premium effervescent multivitamin drink has been met! Oxylent is sourced with the highest-quality ingredients, providing healthy levels of key vitamins, chelated minerals, amino acids, and enzymes providing energy to your cells naturally. Our Customer is someone who invests in themselves by making nutrition a priority. They want a high-quality multivitamin with maximum bioavailability. They recognize the importance of health to improve their quality of life. Superior Quality is at the heart of Vitalah. Using only top-quality ingredients that are easily absorbed, Oxylent is made exclusively with Albion Minerals, and has received Albion s Gold Medallion, which recognizes products for excellence in mineral fortification. Research has shown that Albion s chelated minerals exhibit superior absorption over common mineral salts. Oxylent is the only effervescent multivitamin product to be awarded Albion s Gold Medallion, as a recognition of excellence in mineral formulation. Better Absorption through effervescent technology offers 100% bioavailability. In recent articles in Nutrition Business Journal, effervescence is forecasted as the future delivery system of choice. According to published scientific evidence, effervescent technology is both better and faster absorbed than tablets. Oxylent provides nearly 100% bioavailability. Convenient Packets of Oxylent are easily transported, so you can drink it any time, anywhere. Just add water. Naturally Sweetened, Oxylent contains stevia and only 1.75 grams of organic cane sugar. Drink it as a substitute for juice, soft drinks, or high-sugar energy drinks. Great Taste is the secret to Oxylent Sparkling Berry, Sparkling Mandarin, and Sparkling Blackberry Pomegranate are delicious any time of the day. Tastes so good, you ll forget they are supplements! Unique Ingredients The naturally occurring enzymes SOD and Catalase work together to promote the conversion of hydrogen peroxide into beneficial oxygen and water, enhancing cellular oxygenation. Our SOD and catalase are derived from melon. Oxylent contains 20 I.U. of SOD which statistically is shown to contain 3 I.U. of catalase. The vital importance of vitamin D is proven by leading research institutions worldwide, and is now recognized as a key ingredient for bone and immune health. Oxylent includes 1000 I.U. of natural Vitamin D3, which is the form more easily absorbed and utilized by the body. Calcium Ascorbate is Oxylent s source of vitamin C, and, because it is buffered and less acidic, it is easier on the stomach. Oxylent has 100% RDI or more of B Vitamins, which support the nervous system, enhance energy, and support adrenal glands during stress. Oxylent includes a healthy dose of the essential minerals Calcium and Magnesium. Magnesium plays a crucial role in regulating the heart and also supports the proper metabolizing of calcium and vitamin C. Albion Human Nutrition is the most established and globally recognized leader in the chelate industry. Albion is the first bis-glycinate chelate manufacturer to be approved by EFSA, European Food Safety Authority Vitalah EDU_014_R OXYLENT ( ) sales@oxylent.com oxylent.com References available at oxylent.com These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

9 Vitamin C (calcium ascorbate) provides antioxidant protection, maintains the integrity of collagen, and helps promote capillary strength. Vitamin C also improves the absorption of iron and the resistance to infection. Humans do not manufacture their own supply of vitamin C, so it must be obtained through diet. Calcium ascorbate is a form of vitamin C that is less acidic and easier on the stomach. Citrus Bioflavonoids are found in the pigment of fruits. Bioflavonoids cannot be made by the human body, so they must be obtained through diet. Bioflavonoids improve immune function and work synergistically with vitamin C. Calcium (calcium ascorbate, DimaCal di-calcium malate) gives bones their strength and controls muscle functions. Calcium maintains cell membranes, and is needed for nerve cell transmissions. Iodine (potassium iodide) is an essential mineral for proper thyroid function. Iodine has a major role in thyroid hormone activities, including regulating metabolism, mental development, nerve and muscle function, and reproduction. Magnesium (di-magnesium malate, TRAACS magnesium lysyl) works with calcium and phosphorus to build bones and teeth. Magnesium is responsible for over 300 enzyme reactions, and is critical in muscle and cardiac functions. Zinc (TRAACS zinc glycinate chelate) is a mineral that supports the body s defense systems. Zinc promotes immunity, wound healing, and normal growth and development, and supports healthy reproduction. Selenium (selenium glycinate complex) is a mineral that plays a major support role in the production of a potent antioxidant called glutathione peroxidase. Selenium protects DNA against free radicals, and boosts immune function. Manganese (TRAACS manganese glycinate chelate) is a trace mineral that is a component and activator of many enzymes. Manganese is necessary for building bones and connective tissue, and supports the nervous system. Manganese functions as an antioxidant, and may protect cells from damage. Chromium (TRAACS chromium nicotinate glycinate chelate) is a mineral that is part of a hormone-like substance called glucose tolerance factor (GTF), which is released into the blood when there are increased levels of blood sugar and insulin. Chromium works with insulin to metabolize fatty acids and carbohydrates. Molybdenum (TRAACS molybdenum glycinate chelate) is a trace mineral that plays an essential role in the metabolism of carbohydrates, fats, and proteins. Potassium (potassium bicarbonate) is a mineral that is classified as an electrolyte. Like sodium and chloride, the other two electrolytes, it is involved in maintaining the body s fluids and acid-base balances. Potassium is also essential for proper muscle function and various metabolic processes. continued... Gold Medallion status is awarded to those Albion customers whose products have been recognized for their mineral excellence Vitalah EDU_001_R OXYLENT ( ) sales@oxylent.com oxylent.com

10 Sodium (sodium bicarbonate) is an electrolyte that is essential to maintain proper balance of fluid and body chemicals. Boron (boron glycinate complex) plays a role in bone development, and can protect against osteoporosis. Boron maintains mental function and alertness. Vitamin D (cholecalciferol) plays a role in supporting calcium uptake, and is partly responsible for the making and maintaining of bones and teeth. Vitamin D has also been found to boost immune function, and may be helpful for those with autoimmune diseases, depression, and cancer. Cholecalciferol, or vitamin D3, is the natural form of vitamin D that is found in food and made by the sun. This form of vitamin D is better absorbed and utilized by the body. Thiamin (thiamine HCL) (B1) is a B vitamin and a coenzyme that is essential for many body functions, including energy metabolism, nerve and muscle function, and mood and mental attitude. Riboflavin (riboflavin -5-phosphate) (B2) is a B vitamin that affects numerous functions in metabolism and in the release of energy. B2 has a role in the conversion of all macronutrients carbohydrates, proteins, and fats into forms used by the body for energy. Niacin (niacinamide) (B3) works with other B vitamins to release energy from carbohydrates, proteins, and fats. B3 promotes healthy skin and nerve function. B3 may also help maintain cholesterol levels in blood, and it is required for the production of adrenal and reproductive hormones. Vitamin B6 (pyridoxine HCL) has a major role in the conversion of carbohydrates, proteins, and fats into energy. B6 is involved in the healthy function of nervous, immune, and muscle systems, and has a role in the manufacturing of neurotransmitters. Folate is a B vitamin that works with B12 and vitamin C in the breakdown and utilization of proteins. Folate is necessary for the formation of DNA (making of new cells) and the conversion of homocysteine to methionine. Vitamin B12 (methylcobalamin) is involved with the synthesis of proteins for healthy nerve function. B12 also supports cognitive and emotional well-being. Pantothenic acid (d-calcium pantothenate) is a B vitamin that functions in many metabolic pathways to convert carbohydrates, proteins, and fats into energy. Pantothenic acid is also involved in red blood cell production, and supports and maintains adrenal gland function. Arginine (L-arginine base) is an amino acid responsible for the healthy dilation of blood vessels, circulation, and blood flow. Arginine has a role in the production of ATP and nitric oxide. This amino acid can improve immune function, and it supports male fertility. Lysine (as L-lysine TRAACS magnesium lysyl glycinate chelate) is an essential amino acid that has anti-viral properties and supports a healthy immune system. Lysine ensures adequate calcium absorption, and plays a role in collagen production. Lysine must be obtained through diet because it cannot be manufactured by the body. CoQ10 is a coenzyme that is essential for cellular energy production, and is a potent antioxidant that fights free radicals. Supplementing with CoQ10 is important in maintaining normal heart function because the energy provided to the heart muscle is supplied by CoQ10. The naturally occurring enzymes SOD and Catalase work together to promote the conversion of hydrogen peroxide into beneficial oxygen and water, enhancing cellular oxygenation. Our SOD and catalase are derived from melon. Oxylent contains 20 I.U. of SOD which statistically is shown to contain 3 I.U. of catalase. DRINKOXYLENTBREATHELIFE DimaCal, TRAACS, and the Albion Medallion design are registered trademarks of Albion Laboratories, Inc Vitalah EDU_001_R OXYLENT ( ) sales@oxylent.com oxylent.com References available at oxylent.com These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

11 Eight Great Things You Can Do with Oxylent! 1. Support Your Weight Loss Regimen. Add this boost to your health smoothies to get your daily dose of important vitamins and minerals. Oxylent practically calorie free helps curb cravings and provides nutrients at a time when you just need to cut calories! 2. Stay Healthy All Winter Long. Move over, hand sanitizer. The best way to be prepared for a long, healthy winter is to support your immune system. Oxylent is a daily dose of vitamins, minerals, and antioxidants that will enhance the health and function of your immune system all winter long. 3. Take A Hike. Whether you re a pro or amateur, Oxylent is the chosen drink for hikers, offering energy support and the convenience a hiker demands. Everything you need is in one small packet that you can throw in your pack and mix with water at any time. Whether hiking, camping, or enjoying an active lifestyle, Oxylent is an excellent choice for daily supplementation of important nutrients. 4. Wake Up In Another Time Zone Feeling Great. These little effervescent packets pack a punch against the fatigue and disrupted sleep associated with long distance travel, giving your body the nutrients it needs to adjust quickly. 5. Avoid the Biz, Get the Fizz. If you re still drinking conventional soda pop and specialty drinks, you haven t heard the word. Don t stay hooked on these outrageous corporate moneymakers. Sugar, caffeine, artificial colors, and preservatives can do you in while making someone else some nice profits! The next generation is drinking Oxylent in style: just 1 packet in 6 oz. of cold water, crushed ice, and lemon or lime! Bliss! 6. Do the D. The Harvard Heart Letter announced that supplements are the safest, easiest way to boost vitamin D, which is not only good for the heart but is also great for bones, immune function, and a host of other important benefits. Oxylent delivers 1000 I.U. of natural vitamin D3, the form most easily absorbed by the body. 7. Travel Light, Travel Healthy. The low oxygen, dehydration, and decreased mobility experienced when traveling via planes, trains, and automobiles aren t good for human beings. Oxylent oxygenates, hydrates, circulates, and rejuvenates the entire body: the naturally occurring enzymes SOD and Catalase work together to promote the conversion of hydrogen peroxide into beneficial oxygen and water, enhancing cellular oxygenation* while electrolytes hydrate your cells, and the amino acid arginine promotes circulation. *Oxylent s SOD and catalase are derived from melon. Oxylent contains 20 I.U. of SOD, which statistically is shown to contain 3 I.U. of catalase. 8. Save Money. You can buy a lot of bottles of individual supplements, OR, for a little over $1.00 per day, you can choose Oxylent. Simple, easy, tasty, and absorbable by the body. No pain, all gain! DRINKOXYLENTBREATHELIFE For Information, contact: Shari Hindman/Integral Marketing, Inc voice or sharilhindman1@comcast.net 2011 Vitalah MPIM_001_R OXYLENT ( ) sales@oxylent.com oxylent.com References available at oxylent.com These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

12 Oxylent is the only effervescent multivitamin formula to be awarded the Albion Gold Medallion for excellence in mineral formulation. Oxylent is the only one of the popular mulitvitamin drinks to include the enzymes SOD and Catalase. Calcium ascorbate is a form of vitamin C that is less acidic and easier on the stomach. The enzymes SOD and Catalase work together to promote the conversion of free radicals into beneficial oxygen and water. Our SOD and Catalase are derived from melon. Oxylent contains 20 I.U. of SOD, which statistically is shown to contain 3 I.U. of catalase Vitalah PK_004_R OXYLENT ( ) sales@oxylent.com oxylent.com References available at oxylent.com These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

13 Matt Dayka/Vitamin Angels US12 Vitalah is pleased to announce that Vitamin Angels is their primary charity of choice to receive financial donation. Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, among at-risk populations worldwide. In 2011, Vitamin Angels is connecting over 24,000,000 children in more than 40 countries, including the US, with the vital nutrients they need as a foundation for good health. We have received four consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit Our relationship with Vitamin Angels is aligned beautifully with Vitalah s mission of bringing high-quality supplements to families everywhere. We are so pleased to be able to help them reach out to those in need. Lisa Lent, CEO of Vitalah You can support Vitamin Angels by purchasing Oxylent today! 2012 Vitalah PK_006_R OXYLENT ( ) sales@oxylent.com oxylent.com

14 Lisa doesn t just have a passion for world travel; it s in her DNA. Born in San Francisco to an American father and Norwegian mother, she grew up in an environment that combined traditional European customs with the drive and tenacity that fuel the western world. In 2000, while based in London and flying internationally for work, Lisa developed multiple clots, known as pulmonary embolus, in her lungs. She immediately sought medical treatment for her condition, and began to explore what factors may have contributed to her deteriorating health and well-being. At Vitalah, our goal is to support optimal health by providing exceptional quality and innovative nutritional products worldwide. We use only the highest-quality ingredients in their most absorbable form in order to deliver a product of unsurpassed quality and efficacy. At age 29, she knew her lifestyle was a contributing factor. She learned that low oxygen, cabin pressure, dehydration, and radiation can lead to many different types of health issues. It was then that she began the search for the ultimate supplement that could support her well-being amid the stressful environment she had been living in. Lisa harnessed her drive, experience in travel, and desire for optimum health and Vitalah s first product, Oxylent, was born. What was initially created for those who love to travel, has become the ultimate nutritional supplement for everyday life. As anyone who has taken an idea from conception to fruition knows, it takes the support of mentors and friends to survive the long journey. Lisa credits the guidance from leading nutritional companies in the industry with nurturing Vitalah s success. Lisa has been forever changed by their assistance, and is grateful for their help in making Vitalah come alive. Vitalah is committed to bringing the latest science within personal nutrition to consumers worldwide. Oxylent, a unique blend of high-quality essential nutrients, creates a synergetic environment, enabling the body to function at peak levels. Vitalah is very excited to put the convenience of health and wellness into a single, portable packet. The vital ingredients create the hydrating atmosphere our bodies crave to oxygenate, circulate, and rejuvenate cells for total well-being Vitalah BIO_001_R OXYLENT ( ) sales@oxylent.com oxylent.com