HorseShoer s Secret Extra Strength Hoof & Connective Tissue Supplement

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1 HorseShoer s Secret Extra Strength Hoof & Connective Tissue Supplement

2 Built Strong from the Ground Up Introducing: HorseShoer s Secret Extra Strength Hoof & Connective Tissue Supplement Ω Provide optimum nutrition for strong hooves, tendons and ligaments Ω Supports cracked hooves & strengthens weak walls Ω Grows strong, tough, flexible hooves

3 HorseShoer s Secret Extra Strength Hoof & Connective Tissue Supplement Provides optimum nutrition for strong healthy hooves, tendons & ligaments o Supports cracked hooves & strengthens weak walls o Grows strong, tough, flexible hooves o 2 oz serving for maintenance provides 25mg Biotin & 4oz serving for replenishment provides 50mg Biotin - in a unique extruded nugget that supports proper digestion of nutrients Available in all states

4 HorseShoer s Secret Extra Strength Hoof & Connective Tissue Supplement Formulated by an Equine PhD Nutritionist o Horseshoer s Secret Extra Strength provides extra benefits where your horse needs them most, supporting tendons and ligaments as well as hooves. Horseshoer s Secret supplement has long been a popular Farnam product, but this new extra-strength formula offers the peace of mind that you have done what you can to serve your horse s unique hoof and connective tissue needs. Provides optimum nutrition for strong healthy hooves, tendons & ligaments including 25 mg of biotin (for a maintenance level) per 2 oz. serving to keep hooves durable, hydrated and flexible Unique extruded nugget supports proper digestion of nutrients Supports hoof hydration, moisture retention and hoof hardness

5 HorseShoer s Secret Extra Strength HorseShoer s Secret Concentrate HorseShoer s Secret HorseShoer s Secret Product Line 25 mg biotin per 2 oz serving plus a probiotic, chelated trace minerals and ceramides for maintenance 50 mg of biotin per 4oz serving for replenishment New extruded nugget format Strong consumer messaging with added connective tissue supplement claim 12.5mg of biotin per 1 oz serving plus minerals, essential amino acids, yeast culture, omega 3 & 6 fatty acids for maintenance 25 mg of biotin per 2oz serving for replenishment Traditional pellet format Economical option with competitive cost and 1/3 rd of daily dose of original 7.5mg of biotin per 3oz serving, methionine, trace minerals, yeast culture and omega 3 &6 fatty acids for maintenance 15 mg of biotin per 6oz serving for replenishment Traditional pellet format Lower cost per day than newer formulas Strong following with consumers

6 Unique Packaging 7.5 lb / 60 day supply o Farnam Fresh Keeper Bucket Easy open, easy close, air tight Refillable o 2oz serving size o Scoop included 3.75 lb / 30 day supply o SURP (Stand up, re-sealable bag) Not just a refill, use as complete package Square bottom style stands easily o 2oz serving size o Scoop included

7 Package Detail Front Panel Designed to stand out on the shelf Strong claims o o Optimum Nutrition Hooves, Tendons and Ligaments Image of hooves and legs Image of product o Unique new format that feeds easily as well as providing more benefit

8 Package Detail Back Panel Both sizes feature image of Farnam Fresh Keeper Bucket with refill bag Bag makes a great trial size o Economical price point for full 30 day supply More great claims and detail Bottom of Bag Panel Flat bottom of bag display when stacked

9 Package Detail Side Panels Ingredient panel Feeding Directions Made in USA! Family of Hoof Products o From the Inside Out o From the Outside In Satisfaction Guarantee

10 HorseShoer s Secret Extra Strength Hoof & Connective Tissue Supplement Big market that is growing More than just hooves o Builds strong healthy hooves, tendons & ligaments o 1 st extruded nugget product in class o New stand out convenience packaging Part of a complete legacy line o Breakthrough marketing plan o Impactful POP horseshoerssecret.com