MATTHEW MAXWELL-SMITH

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1 MATTHEW MAXWELL-SMITH Western University (formerly the University of Western Ontario); London, Ontario; N6A 5C2; Canada Phone: ACADEMIC EDUCATION & EMPLOYMENT Postdoctoral Marketing Fellow, Ivey Business School Lecturer in Marketing, Management & Organizational Studies Lecturer in Psychology, Department of Psychology Western University: 2012-current Western University: 2013-current Western University: 2008-current Doctor of Philosophy, Social Psychology Western University: 2012 Masters of Science, Social Psychology Western University: 2007 Bachelor of Arts, Honors Psychology and Applied Studies University of Waterloo: 2002 RESEARCH INTERESTS Processes Ideology Social dominance tendencies Outcomes Consumer behavior Lifestyle habits/tendencies Health; self-regulation Note. * = select abstracts of published, presented, and in-progress research are on pages 8-9. PUBLICATIONS *Maxwell-Smith, M. A., Seligman, C., Conway, P., & Cheung, I. Individual Differences in Commitment to Value-Based Beliefs and the Amplification of Perceived Belief Dissimilarity Effects. Journal of Personality (In press). *Maxwell-Smith, M. A., & Esses, V. M. (2012). Assessing Individual Differences in the Degree to Which People are Committed to Following Their Beliefs. Journal of Research in Personality, 46, MANUSCRIPTS UNDER REVISION Dumas, T. M., Graham, K., Maxwell-Smith, M. A., & Wells, S. Cool guys don t take crap! Young men s within-peer-group dominance status as a predictor of physical aggression in response to provocation at the bar. Invited revisions for 2nd round resubmission to Addiction Research and Theory in preparation. SUBMITTED MANUSCRIPTS *Maxwell-Smith, M. A., & Johnson, A. Suppressing Pocketbook Patriotism for International Dominance: Joint Effects from Perceptions of Buying Products from Developing Countries and Social Dominance Orientation. Manuscript under review at Marketing Letters.

2 M.A. Maxwell-Smith CV 2/9 MANUSCRIPTS IN PREPARATION Maxwell-Smith, M. A., Cotte, J., & Johnson, A. Consuming in Support of the Free Market: The Relation Between Economic System-Justification and Consumer Preferences. o Final editing in progress. Maxwell-Smith, M. A., & Johnson, A. Buying as Domination: The Effects of Intergroup Dominance Motives and Offshoring Perceptions on the Consumption of Domestic and Foreign Goods. o Two studies completed, one in progress. Maxwell-Smith, M. A., Conway, P., & Olson, J. Amplifying the Effects of Environmental Ideology on Environmentally-Conscious Motivation and Behavior: The Role of Commitment to Beliefs. o Three studies completed, analysis of third in progress. Maxwell-Smith, M. A., Barnes, K., & Mattos, M. Competition and Intergroup Bias: Toward a New Model of Distinguishing Competitive Perceptions from Competitive Motivations. o Three studies completed, analysis of third in progress. Maxwell-Smith, M. A., & Seligman, C. The When (and How) of Competition and Discrimination: Distinguishing the Contributions of Competitive Perceptions and Motivations. o One study completed, one in progress. PEER-REVIEWED CONFERENCE PRESENTATIONS Maxwell-Smith, M. A. (2014, January). For whom are the effects of consumption-based ideology and belief dissimilarity stronger? Examining the amplifying role of commitment to value-based beliefs. Accepted for presentation at the 7 th Annual Ivey Consumer Behavior Research Symposium, London, ON. Maxwell-Smith, M. A., Cotte, J., & Johnson, A. (2013, February). Consuming in Support of the Free Market: The Relation Between Economic System-Justification and Consumer Preferences and Behaviours. Presented at the Society for Consumer Psychology Winter 2013 Meeting, San Antonio, TX. Maxwell-Smith, M. A., & Esses, V. M. (2012, June). Assessing Individual Differences in Commitment to Beliefs A New Measure. Presented at the Society for the Psychological Study of Social Issues 2012 Biennial Meeting, Charlotte, NC. Dumas, T. M., Graham, K., Maxwell-Smith, M. A., & Wells, S. (2012, October). Young men s peer group status and high-risk behaviours. Presented at CIHR Institute of Gender and Health s Advancing Excellence in Gender, Sex and Health Research Conference Montreal, QU, Canada. Maxwell-Smith, M. A., Conway, P., Cheung, I., & Seligman, C. (2009, June). The Influence of Individual Differences in Commitment to Beliefs on People s Attitudes, Feelings, and Behaviours Related to the 2008 Canadian Federal Election. Presented at the 70 th annual Canadian Psychological Association Annual Convention, Montreal, QC.

3 M.A. Maxwell-Smith CV 3/9 Conway, P., Cheung, I., Maxwell-Smith, M. A., & Seligman, C. (2009, June). Was Justice Served in the 2008 Canadian Federal Election? It Depends on Who You Voted For. Presented at the 70 th annual Canadian Psychological Association Annual Convention, Montreal, QC. Cheung, I., Conway, P., Maxwell-Smith, M. A., & Seligman, C. (2009, June). Happiness and the Outcome of the 2008 Canadian Federal Election. Presented at the 70 th annual Canadian Psychological Association Annual Convention, Montreal, QC. PEER-REVIEWED CONFERENCE POSTERS Maxwell-Smith, M. A. & Johnson, A. (2013, October). Suppressing Pocketbook Patriotism for International Dominance: Joint Effects from Dominance-Related Perceptions of Buying Products from Developing Countries and Social Dominance Orientation. Accepted for presentation at the Society for Consumer Psychology Winter 2014 Meeting, Miami, FL. *Maxwell-Smith, M. A., Cotte, J., & Johnson, A. (2013, October). Consuming to Support the Free Market: The Effects of Economic System-Justification on Consumer Preferences. Presented at the Association for Consumer Research October 2013 Meeting, Chicago, IL. Maxwell-Smith, M. A. (2013, February). The Amplification Effect of Individual Differences in Commitment to Beliefs on Ideologically-Driven Motivations to Engage in Environmentally- Sustainable Consumption. Presented at the Society for Consumer Psychology Winter 2013 Meeting, San Antonio, TX. Maxwell-Smith, M. A., & Mattos, M. (2012, June). Competition and Intergroup Bias: Distinguishing Competitive Perceptions from Competitive Motivations. Presented at the Society for the Psychological Study of Social Issues 2012 Biennial Meeting, Charlotte, NC. Maxwell-Smith, M. A., & Seligman, C. (2011, January). Applying the Competitive Elements Model to Understand How Competitive Outcomes Affect Evaluations of One s Competitors. Presented at the Society for Personality and Social Psychology 2010 Annual Meeting, San Antonio, TX. Maxwell-Smith, M. A., & Seligman, C. (2011, January). (How) Is Competition Bad for Us? Preliminary Evidence for the Utility of the Competitive Elements Model in Understanding Hostility toward One s Competitor(s). Presented at the Political Psychology Preconference for the Society for Personality and Social Psychology 2011 Annual Meeting, San Antonio, TX. Conway, P., Maxwell-Smith, M. A., & Olson, J. (2010, January). Is it Fair to be Green? How Perceptions of the Environment and Past Behaviour Influence Justice Principles and Willingness to Support Ecological Initiatives. Presented at the Society for Personality and Social Psychology 2010 Annual Meeting, Las Vegas, NV. Maxwell-Smith, M. A., & Seligman, C. (2010, January). The Origins of Threat Perceptions in Competitive Contexts. Presented at the Society for Personality and Social Psychology 2010 Annual Meeting, Las Vegas, NV. Maxwell-Smith, M. A., Seligman, C., Cheung, I., &.Conway, P. (2009, August). Commitment to Beliefs Predicts Attitudes Towards Religious and Political Groups. Presented at the American Psychological Association Annual Convention, Toronto, ON.

4 M.A. Maxwell-Smith CV 4/9 Maxwell-Smith, M. A., & Esses, V. M. (2008, February). Assessing Individual Differences in Commitment to Beliefs. Presented at the Society for Personality and Social Psychology 2008 Annual Meeting, Albuquerque, NM. RESEARCH REPORTS Maxwell-Smith, M. A., & Seligman, C. (2011, January). The Moderating Role of Individual Differences in Commitment to Beliefs on Religious Intergroup Bias. Conference Paper presented at the Political Psychology Preconference for the Society for Personality and Social Psychology 2011 Annual Meeting, San Antonio, TX. Brochu, P., Abu-Ayyash, C., & Maxwell-Smith, M. A. (2006, March). Profiling London as a second tier immigration city in Ontario: How does London attract and retain newcomers? Paper Prepared for The Metropolis Project, Citizenship and Immigration Canada. Maxwell-Smith, M. A. (2005, April). Analysis of Visitor Satisfaction for the United States Postal Service Web site Implications for improvement. Paper presented to clients of comscore SurveySite Market Research. RESEARCH FUNDING & AWARDS *Canadian Psychological Association (CPA) Doctoral Thesis Award 2013 Western University Graduate Research Thesis Award ; Society for the Psychological Study of Social Issues (SPSSI) Diversity 2010 Travel Award Western University Graduate Alumni Scholarship 2009 American Psychological Association Travel Award 2009 Social Sciences and Humanities Research Council (SSHRC) Travel Grant 2009 Society for Personality & Social Psychology Diversity Travel Award 2008 Western University Dean's Graduate Scholarship in Migration and Ethnic 2007 Relations Western University Graduate Research Scholarship SPSSI Clara Mayo Grant 2006 SSHRC Canada Graduate Scholarship University of Waterloo Dean s Honors List SUPERVISION & MENTORSHIP Lab supervisor for Seligman Psychology Lab Interviewed, hired, and primarily supervised 4-8 research assistants each year to conduct social and consumer psychology research studies in the laboratory and field Thesis supervision: Megan Mattos Thesis Title: The Moderating Effects of Competitive Motivations and Competitive Perceptions on the Relation between Social Identification and Competitive Intergroup Behavior

5 M.A. Maxwell-Smith CV 5/9 TEACHING EXPERIENCE & TRAINING Courses: Consumer Behavior Western University: current Introduction to Social Psychology Western University: current Marketing Research Western University: f2013 Psychology of People, Work, & Organizations King s University: Psychology of Persuasion (distance education) Western University: w2012 Introduction to Human Sexuality Western University: Invited lectures: Social Cognition King s University: Jan 2013 Stereotypes, Prejudice, and Discrimination King s University: Oct 2011, March 2012 Scale Construction and Individual Differences Western University: Oct 2011 Teaching assistance: Psychology & Diversity King s University: w2011 Research Methods and Statistical Analysis Western University: Introduction to Social Psychology Western University: Introduction to Psychology Western University: Research Methods in Psychology Western University: Supplemental training: Instructional Skills Workshop Teaching Support Centre at Western University: May 2011 o Received training on a variety of teaching methods for large- and small-class sizes o Completed and received professional feedback on university-style lectures Teaching awards: Dean s Honor Roll of Teaching Excellence at King s University Certificate of Teaching Excellence from the Council of Canadian Departments of Psychology o Research Methods and Statistical Analysis Nominations for Outstanding Teaching Assistant Award: o Research Methods and Statistical Analysis o Introduction to Social Psychology PROFESSIONAL AFFILIATIONS Association for Consumer Research (ACR) Society for Consumer Psychology (SCP) Society for the Psychological Study of Social Issues (SPSSI) Society for Personality and Social Psychology (SPSP) Canadian Psychological Association (CPA) American Psychological Association (APA) Building Sustainable Value Research Centre, Ivey Business School

6 M.A. Maxwell-Smith CV 6/9 SERVICE Student Representative: Social Psychology Department Western University: Ethics & Research Participation Pool Committee Western University: Workload & Resource Planning Committee Western University: Online Mass-Testing Survey Coordinator Western University: Technology & Social Research Committee chair Western University: RESEARCH & CONSULTING EXPERIENCE Research Consultant: Faculty of Marketing Ivey Business School: Reviewed manuscripts and conference papers prior to their submission for publication Conducted requested literature reviews on requested topics in consumer and social psychology Provided feedback on survey and experimental design Metropolis Toronto March-April 2006 Conducted research and authored a report on the experience of recent immigrants to the Kitchener-Waterloo region of Ontario Donview Middle School Jan-Sept 2004 Advised teachers in writing and administering a survey of elementary school students experiences with bullying; analyzed research findings; delivered a report to bullying committee Professional market research: comscore SurveySite: Authored, designed, and implemented online survey studies for Fortune 500 Companies Coordination of project teams to deliver timely research reports for clients; training of research associates in research and company procedures Authored reports describing advanced analysis of survey results Participated in training modules and provided expertise to staff and clients regarding multivariate statistical techniques, including Analysis of Variance, Multiple Regression and Structural Equation Modeling Accomplishments: o Research Associate ( ), Project Manager ( ) o Occupied key leadership role in the management and growth of a major client account o Successful execution of over 50 client research studies Research assistance: Ivey Business School: Sept 2011 June 2012 o Supervisors: Dr. s June Cotte, Danté Piroux, Matthew Thompson, Allison Johnson Defense Research & Development Canada Sept-Dec 2001 o Supervisor: Dr. Jocelyn Keillor

7 M.A. Maxwell-Smith CV 7/9 University of Waterloo o Supervisors: Dr. s Steve Spencer, Mark Zanna, Mike Ross, Dov Cohen REFERENCES Dr. June Cotte Dr. Allison Johnson Dr. Clive Seligman Ivey Business School Marketing 1151 Richmond Street London, Ontario, Canada N6A 3K7 t: e: jcotte@ivey.uwo.ca Ivey Business School Marketing 1151 Richmond Street London, Ontario, Canada N6A 3K7 t: e: ajohnson@ivey.uwo.ca Western University Department of Psychology 1151 Richmond Street London, Ontario, Canada N6A 5B8 t: x84666 e: seligman@.uwo.ca Dr. James Olson Western University Department of Psychology 1151 Richmond Street London, Ontario, Canada N6A 5B8 t: x84637 e: jolson@uwo.ca COLLABORATORS Dr. June Cotte, marketing area faculty, Ivey Business School Dr. Allison Johnson, marketing area faculty, Ivey Business School Dr. Clive Seligman, social psychology area faculty, Western University Dr. James Olson, social psychology area faculty, Western University Dr. Paul Conway, Postdoctoral associate, University of Cologne Dr. Irene Cheung, psychology faculty, Huron University College Dr. Tara Dumas, postdoctoral associate, Centre of Addiction & Mental Health Jeff Rotman, marketing Ph.D. candidate, Ivey Business School Kelly Barnes, social psychology Ph.D. candidate, Western University Amanda DeVaul-Fetters, social psychology Ph.D. candidate, Western University Joel Armstrong, social psychology Ph.D. candidate, Western University Megan Mattos, psychology B.A. graduate, Western University

8 M.A. Maxwell-Smith CV 8/9 SELECT ABSTRACTS *Maxwell-Smith, M. A., & Johnson, A. Suppressing Pocketbook Patriotism for International Dominance: Joint Effects from Perceptions of Buying Products from Developing Countries and Social Dominance Orientation. Manuscript under review at Marketing Letters. Could buying domestic be seen as sacrificing the global influence that might be gained from outsourcing? Although people typically prefer products with a domestic versus a foreign or outsourced origin, this bias is typically weak and perceptions of foreign or outsourced products vary widely. We hypothesized, based on Social Dominance Theory, that certain consumers would strategically neglect domestic products if they believe that buying products from developing countries ultimately serves to maintain their own country s influence abroad. An online study of 175 Canadian respondents supported this hypothesis: those with higher levels of Social Dominance Orientation (SDO)-Dominance showed weaker intentions to purchase domestic products if they perceived that buying products from developing countries served to maintain their own country s global influence. This joint effect of the perceived impact of purchasing products from developing countries and SDO- Dominance occurred over and above other relevant ideological and individual variables. These results imply that individuals with strong group-based dominance motives may use consumer purchases as a way to maintain their country s international influence, even if this means neglecting domestic products. *Maxwell-Smith, M. A., Cotte, J., & Johnson, A. (2013, February). Consuming to Support the Free Market: The Effects of Economic System-Justification on Consumer Preferences. Working paper presented at the Association for Consumer Research October 2013 Meeting, Chicago, IL. Political system-justification tendencies have affected consumption behaviors, although the influence of economic system-justification has not been investigated systematically. Three studies showed that economic system-justification predicted consumption habits that support companies and industries which feature prominently within the current economic system, even if such behaviors undermined people s own health interests. *Maxwell-Smith, M. A., Seligman, C., Conway, P., & Cheung, I. Individual Differences in Commitment to Value-Based Beliefs and the Amplification of Perceived Belief Dissimilarity Effects. Journal of Personality (In press). The Commitment to Beliefs (CTB) framework (Maxwell-Smith & Esses, 2012) proposes that there are individual differences in the extent to which people generally follow beliefs that are a reflection of their values. The current research hypothesized that CTB would amplify the effects of perceived belief dissimilarity or incompatibility, such that individuals higher in CTB would display more pronounced reactions to belief-relevant groups, events, or individuals that are seen as incompatible with their value-based beliefs. CTB amplified the effects of perceived belief dissimilarity or incompatibility on people s biases toward other religious groups (Study 1), voting intentions and behavior in a national election (Study 2), and their evaluative and behavioral responses toward their romantic partner (Study 3). These results collectively suggest that perceptions of belief dissimilarity or incompatibility are particularly important cues for individuals with higher levels of CTB as they encounter other people or events that are relevant to their beliefs.

9 M.A. Maxwell-Smith CV 9/9 *Maxwell-Smith, M. A. (2012). The When (and How) of Competition and Discrimination: Distinguishing the Contributions of Competitive Perceptions and Motivations. Ph.D. Dissertation. A new framework is proposed to examine the effects of intergroup competition on discrimination by assessing the influence of participants subjective construal of potentially competitive events. It posits that competitive intergroup perceptions (CIP; the perception that one s ingroup and another group(s) are attempting to gain a reward or desired outcome at the expense of each other) and competitive intergroup motivations (CIM; the desire for one s ingroup to acquire more of a reward than the other group(s)) are related but distinct constructs. This distinction implies that CIP and CIM should be strongly related, but not to the point of suggesting they are the same variable. A distinction between CIP and CIM also implies that both constructs can be elicited and experimentally manipulated independently of each other. Most importantly, this distinction implies that both constructs will have unique influences on intergroup behavior. Although this approach has not been systematically investigated previously, the intergroup relations literature suggests two potential explanations by which CIP and CIM may lead to discrimination: i) CIP and CIM have unique, additive effects on intergroup discrimination (the independence perspective); and ii) CIM is the primary contributor to discrimination, such that CIM is more strongly related with discriminatory behavior than CIP, and that CIP leads to discriminatory behavior only when CIM is strong (the motivational perspective). These ideas were examined in three studies that assessed and/or manipulated self-reported CIP and CIM within an intergroup context, then assessed discriminatory intentions or behavior towards a relevant outgroup. The results of these studies collectively supported the construct validity of the proposed framework: CIP and CIM were positively and non-redundantly related with each other, affected to differing degrees by experimental manipulations that were designed for each variable, and had generally distinct influences on intergroup behavior. Studies 1-3 generally attested to the primary role of CIM over CIP in predicting intergroup discrimination; however, Studies 2-3 illustrated that experimentally-augmented levels of CIM did not lead to very strong discriminatory behavior without high levels of CIP. The proposed framework may be instrumental in generating more thorough insights on the processes and social consequences of competitive group dynamics. *Maxwell-Smith, M. A., & Esses, V. M. (2012). Assessing Individual Differences in the Degree to Which People are Committed to Following Their Beliefs. Journal of Research in Personality, 46, The authors developed a new dispositional measure of Commitment to Beliefs (CTB) the degree to which people feel it is important to follow their value-expressive beliefs across three phases of research. In Phases 1 and 2 (Studies 1 4), the CTB scale demonstrated strong internal consistency, and convergent and discriminant validity. Phase 3 demonstrated the scale s predictive validity: high-ctb individuals were more likely to report engaging in activities during the past month and year that followed directly from their beliefs (Study 5), act on their beliefs when given the opportunity (Study 6), and show more polarized attitudes toward ideologicallyrelevant groups (Study 7). These findings illustrate the utility of a dispositional approach for examining the extent to which people follow their beliefs.

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