MATTHEW PHILP Assistant Professor of Marketing HEC Montréal 3000 chemin de la Côte-Sainte-Catherine Montréal, QC H3T 2B1

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1 MATTHEW PHILP Assistant Professor of Marketing HEC Montréal 3000 chemin de la Côte-Sainte-Catherine Montréal, QC H3T 2B1 +1 (514) mattphilp.com EMPLOYMENT Assistant Professor of Marketing (2016 Present) HEC Montréal EDUCATION Ph.D. Marketing, 2016 Queen s University Smith School of Business Supervisor: Dr. Laurence Ashworth M.Sc. Marketing, 2011 Queen s University, Smith School of Business Advisor: Dr. Laurence Ashworth BBA (Hons.) Concentration in Finance and Marketing, 2010 Brock University, Goodman School of Business RESEARCH INTERESTS Consumer Incompetence Consumer Identity Impression Management Judgment and Decision Making Word of Mouth Gift-Giving and Receiving Page 1 of 7

2 RESEARCH UNDER REVIEW AND WORKING PAPERS ( for copies) 1. Ashworth, Laurence, Maggie Matear, and Matthew Philp, What Will They Think?: An Investigation of the Origin, Impact, and Accuracy of Individuals Impression Management Decisions in the Context of Product Choice. Invited for 2 nd round revise and resubmit at Organizational Behavior and Human Decision Processes. 2. Philp, Matthew, Martin Pyle, and Laurence Ashworth, Sounding Stupid and Not Caring: Understanding the Impact of Trait Self-Esteem on Word-of-Mouth Behavior. Under 2 nd round review at Marketing Letters. 3. Philp, Matthew, and Laurence Ashworth, Hiding from the Press: Negative Product Reviews, Feeling Incompetent, and the Effect on Product Usage. Manuscript under first round review at the Journal of Public Policy and Marketing. 4. Philp, Matthew, Antonia Mantonakis, and Reid Hastie, Effects of Serial Position on Choice when Imposing Choice Strategies. Manuscript in preparation for submission at Psychological Science. 5. Philp, Matthew, and Laurence Ashworth, Stupid is as Stupid Says: The Effect of Incompetence Perceptions on Negative Word of Mouth. Manuscript in preparation for submission at the Journal of Marketing Research. 6. Philp, Matthew, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath, Gifted an Identity: How Receiving a Gift Can Impact Identity. Manuscript in preparation for submission at the Journal of Consumer Research. 7. Philp, Matthew, and Laurence Ashworth, Feeling Stupid About Nothing. Manuscript in preparation for submission at the Journal of Consumer Psychology. CONFERENCE PRESENTATIONS (* denotes presenter) 1. *Rath, Suzanne, Laurence Ashworth, Nicole Robitaille, and Matthew Philp (2017), I m Not Your Friend, Buddy: Friendliness Without Friendship Hinders Consumer-Firm Relationship Development, in NA Advances in Consumer Research Volume 45, ed. Ayelet Gneezy, Vlad Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, in press. 2. *Philp, Matthew and Laurence Ashworth (2016), "Feeling Stupid About Nothing: Inferring Competence From Externally Caused Negative Outcomes," in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: Page 2 of 7

3 3. *Philp, Matthew, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath (2016), "Gifting an Identity: the Effect of Gifts on Receiver Identity," in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: *Suzanne Rath, Laurence Ashworth, Matthew Philp, and Nicole Robitaille (2016), "Friend Or Firm: When Friendliness Reduces Comfort Perceptions During Sales Interactions," in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: *Philp, Matthew and Laurence Ashworth (2015), Feeling Stupid About Nothing: How Random Firm-Caused Negative Outcomes Can Increase Feelings of Consumer Incompetence, Administrative Sciences Association of Canada Annual Conference, Conference Proceedings, Halifax, NS., June *Philp, Matthew and Laurence Ashworth (2014), "Hiding From the Press: Negative Product Reviews, Feeling Incompetent, and Product Usage," in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, Martin Pyle, and Laurence Ashworth (2014), "Negative Word-Of- Mouth and Trait Self-Esteem: the Inverse Effects of Self-Liking and Self-Competence," in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: *Laurence Ashworth, Margaret Matear, and Matthew Philp (2014), "What Will They Think of Me?: Anticipated Impressions and Product Decisions," in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, and Laurence Ashworth (2014), Effect of Consumer Incompetence on Negative Word-of-Mouth, Administrative Sciences Association of Canada Annual Conference, Conference Proceedings, Muskoka, ON., May *Philp, Matthew and Laurence Ashworth (2013), "Concealing Your Consumer Stupidity: How the Fear of Appearing as an Incompetent Consumer Reduces Negative Word-Of- Mouth," in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, Antonia Mantonakis, and Reid Hastie (2013), "The Impact of Sequence Disruptions on Order Effects in Choice: a Script Theoretical Perspective," in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research, Pages: Page 3 of 7

4 12. *Philp, Matthew, Andrew Stephen, and Laurence Ashworth(2013), "Consumer Incompetence and the Motivation to Avoid Consumption," in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew and Laurence Ashworth (2012), "Not Immediately Stupid: the Moderating Effects of Purchase Immediacy and the Mediating Effects of Regret on Self- Perceptions of Consumer Incompetence," in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, and Laurence Ashworth (2012), Sharing Stupidity: The Effect of Gift- Cards on the Willingness to Share Negative Word-of-Mouth, Society for Consumer Psychology Annual Conference, Conference Proceedings, Las Vegas, Nevada, February *Mantonakis, Antonia, Matthew Philp, Isabelle Lesschaeve, and Reid Hastie (2011), Consumer Evaluation and Decision Process when Engaging in a Sequential Sampling Scenario, in Advances in Wine Business Research Volume 6, eds. Tatiana Bouzdine- Chameeva, and Hervé Remaud: Academy of Wine Business Research. 16. *Philp, Matthew, Antonia Mantonakis, Isabelle Lesschaeve, and Reid Hastie (2011), Decision Process of Serial Position Effects in Choice, presented at the Southern Ontario Behavioral Decision Research Conference, Toronto, ON. INVITED PRESENTATIONS Faculty Fellow at ACR 2017 doctoral consortium Ivey Business School Consumer Behavior Symposium, Western University (2016) University College Dublin (2015) University of Victoria (2015) HEC Montréal (2015) Ivey Business School Consumer Behavior Symposium, Western University (2015) Schulich School of Business Marketing Idea Camp, York University (2014) Free Queen s U Lecture Series, Queen s University (2013) Ivey Business School Consumer Behavior Symposium, Western University (2013) Page 4 of 7

5 RESEARCH GRANTS AWARDED 2016 HEC New Project Research Grant ($7,185) 2014 The Causes and Effects of Consumer Incompetence, Social Sciences and Humanities Research Council of Canada Fellowship ($40,000). AWARDS AND RECOGNITION 2015 D.I. McLeod Fellowship ($5,000) Queen s Graduate Award ($5,000) 2014 American Marketing Association Sheth Foundation Doctoral Consortium Fellow Shirley Taylor Memorial Fellowship ($1,500) 2013 R.S. McLaughlin Fellowship ($10,000; University recognition) Melville S. Hatch Memorial Fellowship ($5,276) D.I. McLeod Fellowship ($1,179) Queen s Graduate Award ($4,000) Smith School of Business Award ($2,600) 2012 New PhD Student Research Excellence Award ($1,500; University recognition) Melville S. Hatch Memorial Fellowship ($11,429) Smith School of Business Award ($6,614) Queen s Graduate Award ($1,000) 2011 D.D. Monieson Graduate Business Scholarship ($2,600) Melville S. Hatch Memorial Fellowship ($10,030) Smith School of Business Award ($17,000) Geoffrey H. Wood M.Sc. in Management Award ($2,600) 2010 Smith School of Business Award ($8,000) Queen s Graduate Award ($4,000) Inducted into Beta Gamma Sigma Page 5 of 7

6 TEACHING HEC Montréal Winter 2017 Marketing Management (MARK 2-100) Two sections 85 students total Evaluation Summary (4=highest) Sec A01 Sec B01 - General Satisfaction: Would Recommend Professor: Instructor Presented Material Clearly: Smith School of Business, Queen s University Winter 2016 Introduction to Marketing (COMM 131) Two sections 160 students total Evaluation Summary (5=highest) Sec 1 Sec 2 - Course Overall Score: Instructor Effectiveness: Instructor Presented Material Clearly: Winter 2015 Introduction to Marketing (COMM 131) Two sections 160 students total Evaluation Summary (5=highest) Sec 1 Sec 2 - Course Overall Score: Instructor Effectiveness: Instructor Presented Material Clearly: Winter 2013 Principles of Marketing (COMM 231) One section 80 students Evaluation Summary (5=highest) Sec 1 - Course Overall Score: Instructor Effectiveness: Instructor Presented Material Clearly: Page 6 of 7

7 COMMITTEE/SERVICE INVOLVEMENT Queen s University General Research Ethics Board, Smith School of Business Commerce Research Pool Administrator, Journal of Consumer Research Trainee Reviewer, Conference Submission Reviewer Annual Society for Consumer Psychology Conference, Present Conference Submission Reviewer Annual Association for Consumer Research Conference, Present Smith School of Business Goodes Hall Usage Committee, Smith School of Business PhD/MSc Social Committee, Smith School of Business Goodes Hall Expansion Committee, 2012 INDUSTRY EXPERIENCE Lab Manager Consumer Cognition and Perceptions Laboratory Investment Analyst Hydro One Advertising Coordinator Canadian Tire Corporation Investment Analyst John Deere Credit Canada SELECT MEDIA COVERAGE 2016 Smith Business Insight (Canada): Page 7 of 7

MATTHEW PHILP Assistant Professor of Marketing HEC Montréal 3000 chemin de la Côte-Sainte-Catherine Montréal, QC H3T 2B1

MATTHEW PHILP Assistant Professor of Marketing 3000 chemin de la Côte-Sainte-Catherine Montréal, QC H3T 2B1 +1 (514) 340-1446 matthew.philp@hec.ca EMPLOYMENT Assistant Professor of Marketing (2016 Present)