THE EXPERIENCE SCIENCE
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1 Gerhard Frank THE EXPERIENCE SCIENCE A New Discipline on the Rise A LIT
2 Preface,_ 1 Part 1: Domains, Dimensions & Designs 1 Five Domains: What do Human Experiences Consist of? - 11 How do Cells Coordinate Themselves? 14 What can Introspection Tell us about Humoral and Neuronal Coordination? 16 From Introspection to Identification and Insight: the Emotional Domain of Human Experiences 17 From Motor Action to Sensory Feedback: the Sensorimotor Domain of Human Experiences 19 From Perceiving to Conversing: the Communicational Domain 26 Words Do Not Move Nor Smell: the Linguistic Domain of Human Experiences 31 Daydreams Do Not Bite: the Mental Imagery Domain 34 A Brief Summary of the 5 Domains Including a Genetic Perspective 36 What or How does Learning Contribute to Experiences? 38 From Analysis to Synthesis: How Human Experiences Organize Themselves 47 2 Five Dimensions: The Making of Reality 53 The Emotional Logic of Reality: Real is What Confirms the, Prevailing Emotion and Vice Versa 55 The Sensorimotor Logic of Reality: Real is What Results Straight from Action * 57 The Mental Imagery Logic of Reality: Real is What the Story Tells 61 The Linguistic Logic of Reality: Real is What the Logical Logic has Proven, 66
3 The Communicational Logic of Reality: Real is What the Others Confirm 70 The Making of Reality from a Holistic Point of View 73 Five Designs: How to Design Attractions and Experiences 79 Emotional Design - Affect-Logic Staging 81 Emotional Design I: Moods & Needs 82 Emotional Design II: How to Handle Human Needs 89 Emotional Design II 1 : Curiosity is the Right Horse to Back 91 Emotional Design II 2 : Reality Counts 94 Emotional Design II 3 : There is no Human_Being without Meaning 96 Emotional Design II 4 : the Strategy of Understanding 101 Emotional Design II 5 : Myths Provide Holistic Understanding 105 Emotional Design III: Planning the Dynamics of Experiences 107 Emotional Design IV: How to Stimulate Needs and Moods 116 Mental Imagery Design - Narrative Staging 118 Mental Imagery Design I: from Storytelling to Staged Experiences 120 Mental Imagery Design II: Themes and Stories 124 Mental Imagery Design III: Sub-Context and Epi-Context 131 Mental Imagery Staging IV: From Perception to Imagination 134 Mental Imagery Staging V: the Structure of a Story 137 Communicational Design: How to Create Characters we Identify With 140 Communicational Design I: Identification 142 Communicational Design II: Immediate Emotional Reaction 145 Communicational Design III: from Protagonists to Characters and Heroes 146 Linguistic Design - Explanatory Staging 150 Linguistic / Explanatory Design I: How it Differentiates from the Narrative Design of the Mental Imagery Domain 154' Linguistic / Explanatory Design II: Exemplary or Encyclopedic? * 156 Linguistic / Explanatory Design III: Continuous or Discontinuous? 157 Linguistic / Explanatory Design IV: How to Connect Narrative and Explanatory Staging, 158
4 Sensorimotor Design: from (Mental Imagery and Linguistic) Concepts to Designed Landscapes 160 Sensorimotor Design I: Types of Designed Landscape - Themed / Narrative / Explanatory / Mixed Landscapes 162 Themed Landscape 163 Narrative Landscape 164 Explanatory Landscape 169 Mixed Landscape 174 Sensorimotor Design II 1 : Circular Staging (Immersion versus Involvement) ^ 175 Sensorimotor Design II 2 : Circular Staging (Description versus Construction) 183 Sensorimotor Design III: Synesthetic Staging - Perceptual Convergence versus Perceptual Divergence Part 2: 5D-ing Human Experiences How to Differentiate Attractions A System Related Classification 199 Nonsense-Experiences. 205 No-Nonsense Experiences 207 Inconsistent No-Nonsense Experiences 208 Partially Consistent No-Nonsense Experiences I: the Exploratorium in San Francisco 216 Partially Consistent No-Nonsense Experiences II: Pearl Harbor - the Film Experience 224 Partially Consistent No-Nonsense Experiences III: Theater Experiences 232 Partially Consistent No-Nonsense Experiences IV: Reading 235 Partially Consistent No-Nonsense Experiences V: Zoo & Aquarium Experiences 239 Why this Analytical Detour? ' 243 Totally Consistent No-Nonsense Experiences: the Return of the Third Man ; ' A Process Related Classification 251 Repeat-Experiences 254 Learning-Experiences 255 Change-Experiences, 266 iii
5 6 On the Verge of a New Attraction Era 279 First Perspective: the Rise of a New Scientific Discipline 279 Second Perspective: the Disappearance of the Mind-Body-Problem 287 Third Perspective: the Emergence of "Meta-Genres" 293 Fourth Perspective: "Enriched Tourism" through Dramatization 304 Fifth Perspective: "Symbiotic Staging" 309 Epilogue 317 Acknowledgements 325 Bibliography _, Index 331 Illustrations v 342 IV
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