Pure Dried Honey as a Platform Technology for Natural Health and Therapeutic Applications. Copyright Island Abbey Foods Ltd All Rights Reserved

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Joshua Harris
5 years ago
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1 Pure Dried Honey as a Platform Technology for Natural Health and Therapeutic Applications 1

2 Honibe Pure Honey Joy World s first method (worldwide patents) to dehydrate honey into a 100% pure solid form. We have developed a proprietary platform technology for taking all of the benefits of honey into a new form factor: 100% pure, natural, solid honey. Form Factors: Any Solid Shape: Cube, Powder, Granular, etc. Other drying techniques such as freeze drying, spray drying, etc. denature honey and require additives up to 90% of final product. Platform utilized primarily for Natural Health Products: Lozenges, Vitamins, Minerals, Herbs, and Botanicals. Honibe Awards! Global SIAL d Or (Gold Medal) Best New Food Product Worldwide Overall Winner at SIAL Paris! SIAL d Or Awards 2010 Winner: Best New Sweet Grocery & Best of Canada 2

In 2004 we took our lab prototypes to the PEI Food Technology Centre (PEI FTC) and the National Research Centre Institute for

3 How did we get here Our technology took over 15 years of development, from initial concept to the launch of our first product line. Our research began at home within our own lab. In 2004 we took our lab prototypes to the PEI Food Technology Centre (PEI FTC) and the National Research Centre Institute for Nutrisciences and Health (NRC INH) who we hired to assist us with our commercial scale up. These partnerships have provided us with access to world class R&D collaborative services. NRC INH PEI FTC 3

4 The Benefits of Honey as a Health Platform for Nutrition & Sante Why People Buy Honibe Honey Lozenges Lower Glycemic Index than Sucrose It s 100% All Natural Sweetener It s Healthier For You: Anti-Bacterial & Anti- Microbial, Contains Anti-Oxidants Consumers are becoming conscious of What They eat due to health epidemics: Diabetes, Obesity It s 100% All Natural Honey works extremely well to combat coughs and colds We have the only pure honey lozenge in the world! Offering something brand new to the category Much healthier alternative then sugar based products, which are flavored with honey(typically less than 5%) ex. Strepsils, Halls, Ricola, Vicks etc. (References: 4

Two trademark flavors: Honibe Honey Lozenges with Menthol & Eucalyptus Honibe Honey & Lemon Lozenges with Menthol & Eucalyptus MSRP in Canada: $4.

5 Nutrition & Sante-Honibe Lozenges HoneyLozenges - Nature s Cough Drop The worlds 1 st 100% pure honey lozenge with natural Therapeutic ingredients. Two trademark flavors: Honibe Honey Lozenges with Menthol & Eucalyptus Honibe Honey & Lemon Lozenges with Menthol & Eucalyptus MSRP in Canada: $4.49-$4.99 Honibe Lozenges successfully sell at a premium to other lozenges in the Cough & Cold category due to the health benefits of honey and their great taste! The HoneyLozenge is 100% All Natural Cough Drop Healthier For You: Anti- Bacterial & Anti- Microbial, Contains Anti- Oxidants 5

6 Product Opportunities Future Product Development: Sports and Energy Nutrition, Vitamins, Minerals & Supplements, Weight Management, Omega 3 s, Herbs and Oils, Extension of other Cough & Cold products including API s. Products Already Developed: Blackcurrent & Honey, Vitamin C & E with Honey, Maca Root & Honey, Vitamin K & Zinc with Honey,Echinacea, Vitamin C & Honey etc. Honey lozenges with Echinacea, Vitamin C, Menthol and Eucalyptus

7 Current Canadian Honibe Honey Lozenge Customers

8 Canadian Honibe Honey Lozenge Distribution Lozenges launched in retail outlets in Canada retail outlets with National listings at Shoppers Drug Mart, Jean Coutu, London Drugs, Safeway, and Loblaws Estimated stores with listings at Rexall, Uniprix, Family Prix, and Metro. Primary Distribution to date is through Pharmacy, Grocery, and Natural Health Retail Locations.

Honibe In-Store Display Showcases Multiple Product Floor Displays

Boxes 15 Honey with Lemon Drop Boxes Lozenge Clip Strip 6 Honey Loz

5 Dims: 15 L x 13 W x 51 H Lozenge Counter Displays 12 pack lozenge

9 Honibe In-Store Display Showcases Multiple Product Floor Displays 36 Honey Euc/Menth Loz 36 Honey Lemon/Euc/ Menth Loz 15 Honey Drop Boxes 15 Honey with Lemon Drop Boxes Lozenge Clip Strip 6 Honey Loz with Euc/Menth 6 Honey Loz with Lemon/Euc/Menth Dims: 4.5 W x L 26.5 Dims: 15 L x 13 W x 51 H Lozenge Counter Displays 12 pack lozenge display Both Lemon and Honey flavouring Dims: 4.5 L x 4.5 W x 7 H 9

10 Floor Display and POG

11 Honibe Clip Strips

12 Comvita Current Worldwide Partnerships Sato Pharmaceutical Smith Brothers Orion Pharmaceutical Jamieson Laboratories To list only a few

Island Abbey Foods Awards for Products created with our Technology Food In Canada - Top 10 Innovators 2008 Springwise Top

- Hot 100 Innovators 2009 (www.planeteureka.

Recipient 2009 Manning Awards 2010 Nominee Ernst & Young EOY 2010 Nominee Manning Awards 2011 Nominee Global SIAL d Or

13 Island Abbey Foods Awards for Products created with our Technology Food In Canada - Top 10 Innovators 2008 Springwise Top 10 Global Food Ideas 2008, 2009 ( Americas Food & Beverage Show - Best New Condiment 2008 Planet Eureka! - Hot 100 Innovators 2009 ( Prince Edward Island Innovation Pilot Fund Recipient 2009 Prince Edward Island Innovation Discovery & Development Fund Recipient 2009 Manning Awards 2010 Nominee Ernst & Young EOY 2010 Nominee Manning Awards 2011 Nominee Global SIAL d Or (Gold Medal) Best New Food Product Worldwide Overall Winner at SIAL Paris! SIAL d Or Awards 2010 Winner: Best New Sweet Grocery & Best of Canada Also: Honibe was on Dragons Den Canada on January 19, 2011!

# Claims with disp.fee > 0. Average cost submitted by Rx**

# Claims with disp.fee > 0. Average cost submitted by Rx** QUEBEC SUMMARY REPORT QC Amount submitted (total) # Claims with disp.fee > 0 Average cost submitted by Rx** Average quantity per Rx Unit DIN cost submitted ALL PHARMACIES $540,947,952. 10,749,790 48.76