Drink Well & Evidence Base

Transcription

1 Drink Well & Evidence Base Naturally functional: the nutritional benefits of whole foods in drinks Tamara Arbib Founder, Rebel Kitchen Supported by:

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3 Naturally functional: The nutritional benefits of whole foods in drinks Tamara Arbib, founder Rebel Kitchen

4 What are whole foods? Food that has been processed or refined as little as possible and is free from additives or other artificial substances. - From nature - Unprocessed

5 What are superfoods? In my opinion, any whole food is a super food!

6 The problem: We have strayed too far into the world of processed foods

7 Fact is Obesity and diet related illnesses have become a real problem Diet related disease is over 60% of deaths but no one talks about it - Jamie Oliver

8 Is it all doom and gloom? Change will happen with a bottom up evolution of enlightened individuals. The sensible ones will realise that nature can feed us best and will eat nature s produce. The Obesity Epidemic, Zoe Harcombe, 2010

9 What s actually in our food? We cannot sleepwalk our way through the aisles in the supermarket. Be careful. Be awake. Source: The Guardian Online, Tue 11 th Nov

10 Food businesses have an incredibly big and important role here. There are far too many brands churning out foods that are full of: Refined sugar - that gets us addicted Chemicals - it s cheaper than whole foods Additives - to extend shelf life

11 Currently Most Soft Drinks are Not Healthy X X X X X X THEY HAVE ADDED SUGAR THEY HAVE STABILISING AGENTS Such as ASCORBIC ACID are in many smoothies/health drinks ALSO ADDITIONAL ADDITIVES Such as natural flavorings and chemicals AND AN ABSENCE OF NUTRIENTS From many Pure juices and smoothies are frequently RECONSTITUTED CONCENTRATES SO HIGH SUGAR CONTENT PREVAILS With Innocent smoothies have almost 30% MORE sugar per 100ml than Coca-Cola and is the most sugar-rich smoothie on the market

12 We need to go back to basics

13 How and why we began this. The A Team Foundation My rebellious journey began six years ago, when my husband Ben and I launched the charity The A Team Foundation in 2008, to revolutionize the nation s approach to food, health and sustainability. Although we are effecting great change from the charitable angle, it s a slow process as every step forward we make from the charity s side, big business comes in and send us 2 steps back. We soon realized that to really shake things up though, we needed to BE the change we wanted to see in the world! We needed to show that you could be a commercial viable and successful brand without killing people to get there.

14 We are challenging the food space in a mega way by getting people excited about health food with an engaging and loveable brand, products that taste awesome direct from nature while containing no additives or preservatives and showing that you can be BIG commercial brand that doesn t harm people or the food system in the process.

15 Rebel Kitchen s goals To help show consumers that eating healthily CAN taste awesome and should be FUN! We want to introduce consumers to whole ingredients and their benefits through the drink and to give them the baton to start taking their health into their own hands. We also want to set an example by being responsible and accountable while still being commercially viable. But it s vital that we start putting people s health before profits

16 At Rebel Kitchen, we think everyone deserves delicious snacks made from truly nourishing ingredients, which means no added nasties and nothing you can t find in nature. We are diary free, lactose free, refined sugar free, and suitable for vegans and vegetarians We wanted to be something that everyone could have because we want to make health food accessible to EVERYONE EVERYDAY EVERYWHERE

17 Our mylks contain COCONUT MILK Metabolism boosting, anti-viral, antifungal and filling FAIR TRADE CACAO High in anti-oxidants and improves cardiovascular health ORGANIC DATES A wholesome source of natural sweetness which contains fibre, potassium and trace elements such as selenium and zinc SPRING WATER FROM SOMERSET Natural hydration RAINFOREST ALLIANCE BANANAS Full of potassium

18 Eat Food, Not too much, Mostly Plants Michael Pollan

19 Michael Pollan s Rules Rule 1: Eat mostly plants, especially leaves. Rule 2: Eat animals that have themselves eaten well. Rule 3: Eat your colors. Rule 4: Eat all the junk food you want as long as you cook it yourself.

20 Michael Pollan s Rules Rule 5: Shop the periphery of the supermarket and stay away from the middle. Rule 6: Read the labels and ingredients list. Rule 7: Limit your snacks to unprocessed plant foods. Rule 8: Avoid foods that have some form of sugar (or sweetener) listed among the top two ingredients.

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22 Awards and Societies that Officially Approve Us

23 Our Stockists & Listings Retail Health & Prestige Stores Wholesalers

24 Rebel Kitchen Tel: