What is Stevia? What is Erythritol? Our Product range. Via Health company profile. The GoodGood brand

Transcription

1 Brand Guidelines

2 A B C D E What is Stevia? What is Erythritol? Our Product range Via Health company profile The GoodGood brand

3 A What is Stevia? 3

4 Stevia is a natural sweetener and sugar substitute made from the leaves of the plant species Stevia rebaudiana. ISO Certificate Via Health holds BSI certification that complies with the requierments of FSSCC Certification scheme for food safety systems including ISO 22000:2005, ISO/TS :2009 and additional FSSC requirments for production of Stevia drops and Erythritol with Stevia. Zero Calories Organically grown 100% - 480% Sweeter than sugar Does not affect blood sugar Helps to prevent tooth decay and gum disease Natural sugar replacement Our Stevia products are made with stevia leaves through an extraction process using only pure water. The final production and quality control is conducted by employing the highest standards. THE STEVIA PLANT Stevia rebaudiana The herb, Stevia rebaudiana, has been used for centuries by the Guarani Indians of Paraguay, who had several names for the plant, several of which are Kaa -he-e, Caa -ehe, or Ca-a-yupeall. referring to the sweet leaf or honey leaf. It is commonly known in South America as yerba dulce meaning sweet herb. The Guarani used stevia nutritionally and medicinally. The plant came to the attention of the rest of the world when South American naturalist, Bertoni, discovered the plant in the late 1800 s. After his report,. the herb became widely used by herbalists in Paraguay. Stevia s most obvious and notable characteristic is its sweet taste. However, the sweet taste is not due to carbohydrate-based molecules, but to several non-caloric molecules called glycosides. Individuals who can not tolerate sugar or other sweeteners can use stevia. The first glycoside molecule was isolated from stevia in 1931 by two French chemists named Bridel and Lavieille and called stevioside.) 4

5 The disadvantages of using sugar are well documented - and the way of quitting sugar has never been easier. Now you can quit sugar without losing this one precious and simple joy of life the satisfaction of a safe sweetener in your foods and beverages. Replacing sugar with Stevia is the most valuable health effort available that people can make with relatively small effort, and therefore easily help to prevent a great number of the most common modern diseases. Stevia - Stevia leaves - One packet of stevia - No calories - No carbohydrates Sugar - Sugar cane - 2 tsp. of sugar - 30 calories - 8 g of carbohydrates - Lowers blood glucose levels and reduces the risk of metabolic syndrome. - Contributes to obesity, insulin resistance and general inflammation. Risk of use: - Heart disease and stroke - High blood pressure - Blindness - Kidney disease - Nervous system disease (Neuropathy) 5

6 B What is Erythritol? 6

7 Erythritol belongs to a class of compounds called sugar alcohols. It s natural, calorie-free and tastes almost exactly like sugar. Erythritol with stevia has exactly the same sweetness as conventional sugar. Basically, all the good stuff in regular sugar, with none of the bad stuff. The way its molecules are structured gives them the ability to stimulate the sweet taste receptors on our tongues. Erythritol Does Not Spike Blood Sugar or Insulin Humans don t have the enzymes to break down erythritol. It gets absorbed into the bloodstream and is then excreted unchanged in the urine. When healthy people are given erythritol, there is no change in blood sugar or insulin levels. There is also no effect on cholesterol, triglycerides or other biomarkers. For people who are overweight, with diabetes or other issues related to the metabolic syndrome, erythritol appears to be an excellent alternative to sugar. 7

8 C Product Range 8

9 #1 Sweet Stevia Drops 50 ml 11 Flavors: Peppermint Coconut Strawberry Lemon Grape Raspberry Cinnamon Caramel Chocolate Original Vanilla SWEET Drops of Stevia offer you delightful natural flavours with the sweetness you desire. Like things a bit sweeter? Add another drop or two. Mixes well with beverages, yoghurt and smoothies; anything you can stir! The adventurous soul will welcome the original and love the peppermint, strawberry, lemon and wide variety of natural flavours! CONTENT: Approx. 200 servings. NET WEIGHT: 50ml INGREDIENTS: Water, sweetener (steviol glycosides), natural flavour, preservatives (potassium sorbate), antioxidant (ascorbic acid). SWEETNESS: 5-6 drops sweeten one cup of coffee or tea. 9

10 #2 Stevia Packets 50 x 2g packets Ingredients: Stevia and Erythritol Granulated SWEET LIKE SUGAR is also available in single portion sachets for cafés, restaurants and home use. CONTENT: 50 sachets NET WEIGHT: 2g 10

11 #3 Stevia Tablets 200 tablets per unit 1 tablet = 0ne teaspon of sugar Good things come in small packages. With 200 stevia tablets in a dispenser you can stop reminding yourself to stock up before leaving for work every day. One handy little pack goes a long way unless, of course, your friends keep asking you to let them try one! CONTENT: 200 tablets NET WEIGHT: 11.2g INGREDIENTS: Sodium carboxymethyl starch, sweetener (Erythritol, Steviol glycosides), Magnesium stearate. SWEETNESS: One tsp = one tsp sugar. 12

12 #4 Sweet Like Sugar 450g bags SWEET LIKE SUGAR replaces regular sugar in the kitchen cupboard. It s ideal for baking, decorating and adding a sweet touch to every meal. CONTENT: Household sweetener NET WEIGHT: 450g (Granulated) INGREDIENTS: Sweetener (Erythritol, Steviol glycosides). SWEETNESS: One tsp = one tsp sugar. 13

13 E The Good Good Brand 14

14 Brand Platform Brand Promise Pure Sweetness for a truly fulfilling living True sweetness is not in the cake, nor in the sweetener, true sweetness is being able to selfindulge without it all getting bitter in the end. It might sound bold, and it probably is, but as a brand we are not simply trying to make food sweeter, our ultimate goal is helping in the process of making life a bit more fulfilling. Good Good s promise wishes to connect directly with the demands of our target audience, those individuals worried about their well-being but that consider self-indulging in non healthdamaging pleasures an essential part of it. Brand Insight If it isn t healthy, it isn t good enough. 15 The shift, the change, has consolidated. Consumers are now more worried about their health and the negative impact that certain foods have on it, and have decided to start making more informed decisions about what they eat. Good taste on its own is no longer valid, healthy has entered the equation with great power, ultimately becoming a key aspect in the decision making process. Nobody wants to stop having fun, but consumers are more aware of the ultimate price and they are no longer willing to pay it. The insight at the core of our Brand is simple and refreshingly honest, but also true and therefore very, very powerful.

15 Brand Platform Brand Idea If it tastes good and it also is healthy, It s good twice. Directly connected and born out of our Brand Insight is our Brand Idea. Our vision to offer access to pleasureful treats without harming one s health, goodness with none of the bad hidden stuff, is made tangible in an honest, and simply refreshing way. If one can enjoy a snack that is tasty and also healthy, the perfect balance is reached. Positioning statement Good Good is a brand for the health conscious consumer wishing to live a healthy but also fulfilling life. For individuals looking for the most natural way to replace sugar, through the easy access to a premium all natural, high quality table top sweetener and ready to use products based on high quality natural sweeteners. 16

16 Brand Platform Tone Premium Joy Clean Natural Organic Rich Welcoming Smart Fun Tasty 17

17 Positioning Statement in 4 steps 1. Target GoodGood is for the health conscious consumer wishing to live a balanced and fulfilling healthy life 2. Consumer Insight looking for the most natural way to replace sugar 3. Benefit 4. Credibility through an easy access to a premium all natural, high quality table top sweetener and ready to use products based on high quality forms of natural sweeteners 18