Chicken Promotional Activity by Category. Fresh Chicken Parts Featuring by Type 14.3% 44.1% 2.9%

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1 Special Rate 23.0% 16.9% 6.1% 50,834 64,896 50,784 WHOLE BIRD: Stores /3 Wtd Avg Stores /3 Wtd Avg Stores /3 Wtd Avg PARTS: bagged fryer 2, , , cut-up fryer bagged roaster Cornish (frs/frz) , , , , , , , , , , , Whole Wings 1, , bagged Bnls/Sknls NATIONAL SUMMARY THIS WEEK 1/ 74.0% of 29,200 Feature Rate , , , , , , , , , , , , , , , , , LAST WEEK 89.3% of 29,200 B/S Breast , Wings Party Wings Source: USDA Livestock, Poultry, & Grain Market News; (404) of 7 LAST YEAR 61.5% of 29,100 This Week's Chicken Feature Highlights The volume of chicken featured decreased as we head into the last of the month. Incentives by retailers to move extra product remains strong for the second consecutive week. Whole birds are down significantly, prices are lower with the exception of Cornish. White meat parts are also down but are well represented by bulk pack b/s breast and split breast, asking prices are lower. Wing ads are up with most activity over in the deli section. Dark parts are also down as thighs and drums and leg quarters take the biggest hits. B/S thighs are more evenly distributed. Bagged leg quarters are enjoying a good promotion at slightly higher prices. IQF parts decrease but wings hold their ground in preparation for Super Bowl in the weeks to come. Prepared foods maintain a steady presence in the deli case, offering a variety of choices led by fried/baked 8 piece and finger foods. Specialty items are down slightly this week while organics return to normal. Chicken Promotional Activity by Category 30,000 25,000 20,000 15,000 10,000 5, % 9.7% 11.9% All report information gathered from publicly available sources including store circulars, newspaper ads, and retailer websites. 1/ Feature Rate: the amount of sampled stores advertising any reported chicken item during the current week, expressed as a percentage of the total sample. 2/ Activity Index: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised chicken item (e.g., a retailer with 100 featuring 3 chicken items has an activity index of 300). 3/ Stores/Avg: the total number of advertising and the weighted average price weighted by the respective number of. Special Rate: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) Prepared White Parts Dark Parts Whole IQF Dec Dec Dec 28-Jan-03 Jan Jan Jan Fresh Chicken Parts Featuring by Type 14.3% 2.9% 44.1% B/S Breast Split Breast Drums 18.5% Relative Feature Activity by Region 8.3% 15.2% 10.1% 13.5% 20.9% 6.1% 7.2% NE SE MW SC SW NW AK HI

2 Special Rate WHOLE BIRD: Price Range Price Range PARTS: Processor Brand Store Brand Processor Brand Store Brand Processor Brand Store Brand bagged fryer cut-up fryer bagged roaster Cornish (frs/frz) , , , Whole Wings , bagged Bnls/Sknls Price Range NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) , , B/S Breast Wings Party Wings Source: USDA Livestock, Poultry, & Grain Market News; (404) of % of 5,500 sampled 61.4% of 7,400 sampled 19.1% of stores w/ no-price promotions Activity Index = 9,737 SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 28.6% of stores w/ no-price promotions Activity Index = 5,003 MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 68.6% of 6,100 sampled 31.7% of stores w/ no-price promotions Activity Index = 4,968

3 Special Rate WHOLE BIRD: Price Range Price Range PARTS: Processor Brand Store Brand Processor Brand Store Brand Processor Brand Store Brand bagged roaster bagged fryer cut-up fryer Cornish (frs/frz) , Whole Wings bagged Bnls/Sknls B/S Breast Wings Party Wings 71.6% of 4,900 sampled 21.0% of stores w/ no-price promotions Price Range Activity Index = 4,860 Source: USDA Livestock, Poultry, & Grain Market News; (404) of 7 SOUTH CENTRAL U.S SOUTHWEST U.S. NORTHWEST U.S. (AR,CO,KS,LA,MO,NM,OK,TX) (AZ,CA,NV.UT) 85.0% of 3,800 sampled 11.4% of stores w/ no-price promotions Activity Index = 3,094 (ID,MT,OR,WA,WY) 85.5% of 1,300 sampled 11.1% of stores w/ no-price promotions Activity Index = 4,036

4 Special Rate 22.0% of stores w/ no-price promotions 2.9% of stores w/ no-price promotions WHOLE BIRD: Price Range PARTS: Processor Brand Store Brand Processor Brand Store Brand bagged fryer cut-up fryer Whole Wings bagged Bnls/Sknls B/S Breast Wings Party Wings (AK) Source: USDA Livestock, Poultry, & Grain Market News; (404) of % of 100 sampled 81.9% of 100 sampled Activity Index = 176 bagged roaster Cornish (frs/frz) Price Range (HI) Activity Index = 89

5 (prices in dollars per unit or per pound unless otherwise noted) 6, , , < 2 lbs , , , , , , lbs Whole Breast Whole Breast Leg Quarter Leg Quarter FRIED & BAKED: FRIED & BAKED: Fried 8-Piece Mix 4, , , Fried 8-Piece Mix , Baked 8-Piece Mix 2, , , Baked 8-Piece Mix F/B 8-Piece Dark F/B 8-Piece Dark F/B 12-Piece F/B 12-Piece Bulk Pack ($/piece) Wings: PREPARED FOODS NATIONAL SUMMARY < 2 lbs lbs. bone-in boneless THIS WEEK 41.4% of 29,200 LAST WEEK 44.3% of 29,200 LAST YEAR 18.9% of 29, Bulk Pack ($/piece) 1, , Wings: bone-in , boneless , , Strips Popcorn Source: USDA Livestock, Poultry, & Grain Market News; (404) Strips Popcorn NORTHEAST U.S. SOUTHEAST U.S MIDWEST U.S. SOUTH CENTRAL U.S. 40.2% of 5,500 sampled 33.8% of 7,400 sampled 40.6% of 6,100 sampled 34.3% of 4,900 sampled 18,871 17,684 12,528 Activity Index = 3,259 Activity Index = 3,245 Activity Index = 4,584 Activity Index = 3,022 price range stores wtd avg price range stores wtd avg price range stores wtd avg price range stores wtd avg ROTISSERIE: ROTISSERIE: Prepared Chicken Featuring by Category 38.6% 7.6% 26.4% 11.6% 15.7% Rotisserie Fried Baked Wings Other * * Other = tenders, strips, and popcorn Featuring Fresh versus Prepared 4.3% 0.4% 8.3% 13.4% Fresh Whole Fresh Cutup Rotisserie 35.1% 38.5% Specialty Fresh Roaster 8-Pc Fried/Bkd SOUTHWEST U.S. NORTHWEST U.S. 56.9% of 3,800 sampled 73.8% of 1,300 sampled 69.0% of 100 sampled 38.1% of 100 sampled Activity Index = 3,566 Activity Index = 1,086 Activity Index = 69 Activity Index = 40 price range stores wtd avg price range stores wtd avg price range stores wtd avg price range stores wtd avg ROTISSERIE: < 2 lbs lbs Whole Breast Leg Quarter FRIED & BAKED: Fried 8-Piece Mix Baked 8-Piece Mix F/B 8-Piece Dark F/B 12-Piece Bulk Pack ($/piece) Wings: bone-in Strips Popcorn boneless 5 of 7

6 Whole Fryer 1, , , , , , , , Whole Wings , , , % 2, , , B/S , , SPECIALTY NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. 30.1% of 5,500 sampled 16.3% of 7,400 sampled 23.6% of 6,100 sampled 16.8% of 4,900 sampled 25.3% of 3,800 sampled 9.0% of 1,300 sampled Activity Index = 4,614 Activity Index = 2,522 Activity Index = 3,661 Activity Index = 902 Activity Index = 1,857 Activity Index = 326 price range stores wtd avg price range stores wtd avg price range stores wtd avg price range stores wtd avg price range stores wtd avg price range stores wtd avg Whole Fryer , , Whole Wings B/S SPECIALTY 0.0% of 100 sampled 0.0% of 100 sampled Activity Index = 52 Activity Index = 23 price range stores wtd avg price range stores wtd avg Whole Fryer Whole Wings THIS WEEK 21.4% of 29,200 NATIONAL SUMMARY SPECIALTY CHICKEN 13,957 17,743 LAST WEEK 31.2% of 29,200 LAST YEAR 20.7% of 29,100 11, % Feature Rate Comparison % of Stores w/ Ads by Category Regular Prepared Specialty Organic 21.4% B/S Specialty products are produced from chickens raised on an all vegetable diet without antibiotics and are minimally processed. USDA Certified Organic are products grown and processed according to USDA's national organic standards and certified by USDA-accredited State and private certification organizations. For more information, visit % Source: USDA Livestock, Poultry, & Grain Market News; (404) of 7

7 Whole Fryer , , , Whole Wings B/S Whole Fryer ORGANIC B/S NATIONAL SUMMARY USDA ORGANIC CHICKEN THIS WEEK LAST WEEK LAST YEAR 12.2% of 29, % of 29, % of 29,100 4,415 2,561 2,627 NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. SOUTH CENTRAL U.S. SOUTHWEST U.S. 17.7% of 5,500 sampled 12.0% of 7,400 sampled Activity Index = 1,793 Activity Index = 612 Activity Index = Whole Wings B/S ORGANIC 0.0% of 100 sampled 0.0% of 100 sampled Activity Index = 0 Activity Index = 0 Whole Fryer Whole Wings Specialty products are produced from chickens raised on an all vegetable diet without antibiotics and are minimally processed. USDA Certified Organic are products grown and processed according to USDA's national organic standards and certified by USDA-accredited State and private certification organizations. For more information, visit Source: USDA Livestock, Poultry, & Grain Market News; (404) % of Stores Featuring Specialty/Organic Chicken vs. Regular Product /5 Specialty Organic 120% 110% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Dec Dec Dec 28-Jan-03 Jan Jan Jan /5: % = total store count for Specialty items/by total store count for the same set of regular items. 14.3% of 6,100 sampled 11.5% of 4,900 sampled 6.8% of 3,800 sampled 1.6% of 1,300 sampled Activity Index = 550 Activity Index = 566 NORTHWEST U.S. Activity Index = 21 7 of 7