The Mediterranean Diet The Diet for the 21 st Century Food and Drink Innova9on Network Dr Simon Poole

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1 The Mediterranean Diet The Diet for the 21 st Century Food and Drink Innova9on Network Dr Simon Poole The Story of the Science, the Food and the Opportuni9es

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4 Landmark Studies Keys, Ancel (1980). Seven Countries; A mul9variate analysis of death and coronary heart disease Lyon Heart Study 2004 HALE project publica9on; 10 year mortality in elderly men and women Nutri9on Review February 2006, analysis of 43 interven9on studies - Scien9fic Evidence for the Mediterranean Diet Large meta analysis; Adherence to a Mediterranean Diet and health status; 2008 Sofi et al BMJ The Effect of Mediterranean Diet on metabolic syndrome and its components; a meta- analysis of 50 studies and 534,906 individuals. Am Coll Cardiology 2011 Kastorini Regular updates long9tudonal study including 2005, 2009 Trichopoulou. BMJ Further studies detail effects on neurological condi9ons, demen9a, various cancers, rheumatoid arthri9s, depression.

5 Recent Advances 2010 UNESCO declares the Mediterranean Diet as an intangible cultural heritage of humanity Ongoing endorsements by AHA, NHS etc Consump9on of fried foods and risk of coronary heart disease. Spanish cohort of the EPIC study 2012 The Predimed Study 2013 The Science of Extra Virgin Olive Oil

6 From Tylomeres to Tyrosols; An9oxidants and The Special Place of Extra Virgin Olive Oil The Theories of DNA Damage Oxida9on and Free Radicals EFSA and Extra Virgin Olive Oil The Predimed Study and Extra Virgin Olive Oil The Interac9ons of Nutrients EVOO fish PUFA protec9on, salads nitrate/ FAs, protec9ng itself, absorbing fat sol vitamins, meat and HAs, lowering GI

7 Figure 3. OLE modifies Aβ plaque load and morphology in the brains of TgCRND8 mice. Grossi C, Rigacci S, Ambrosini S, Ed Dami T, et al. (2013) The Polyphenol Oleuropein Aglycone Protects TgCRND8 Mice against Aß Plaque Pathology. PLoS ONE 8(8): e doi: /journal.pone hgp://

8 Inflamma9on, Oxida9on and Chronic Disease The concept of an An9- inflammatory Diet

9 The Role of Inflamma9on and Cancers

10 Dietary Pro and An9- Inflammatory Transfats Monounsaturates Determinants Sugars Omega6s Low GI Omega3s Obesity An9oxidants

11 The (natural) Mediterranean Diet Lower Markers of Chronic Inflamma9on Lower Rates of Chronic Diseases Lower Levels inflammatory Chemicals Specific An9- Inflammatory and An9oxidant Ingredients

12 The Mediterranean diet - endorsed by the UK s leading health brand And also in the USA...

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15 Dietary fat 25-35% (Crete 40%) - majority MUFAs/olive oil Fruit, vegetables, legumes and cereals Fish Nuts, seeds, herbs, spices..low salt Fermented dairy products (sheep and goat) and alcohol (with food) in modera9on Low intake saturated fat compared with western diet, N1,3 SFAs Naturally low saturated fat, cholesterol lowering, low GI, low salt, high fibre, an9oxidant diet. More than the sum of its parts = low sat fat, salt, sugar = high an9oxidant, high protec9on Calories in = Calories out Natural, Local and Sustainable. Cooking from Scratch

16 Tradi9onal Diet Meets Modern Understanding Low GI High Fibre Low Sat Fat Low Sugar High MUFAs High Omega 3s Cholesterol Lowering Low Salt A Day High An9oxidants, phytochemicals, minerals The Interac9on Between Foods A Template for other tradi9onal diets Quality not Quan9ty of Calories

17 From Journals to Journalists

18 HEALTH AND THE MEDITERRANEAN DIET - An Innova9on Opportunity? The Mediterranean lifestyle and cuisine is now understood to be the gold standard diet for the 21st Century. In a landmark primary authority agreement with UK regulators, Posi9vely Good for You has used the new EU heath claims guidance to promote extra virgin olive oil based products to reflect the health of the Mediterranean Diet. Posi9vely Good for You products are created to bring the best in taste and are on label; "Specially Selected High in An9oxidants for a Healthy Heart". Posi9vely Good for You 2013 A taste of the Mediterranean

19 A growing brand with a USP A taste of the Mediterranean

20 A growing brand with a USP A range of single estate, infused, monocul9var, extra virgin olive oils for dressings, drizzling and dipping The subtle perfume of the rosemary with the grassy flavours of the extra virgin olive oil creates a wonderful oil to add to potatoes or other vegetables ater roas9ng or to drizzle over lamb or beef This fabulous oil is great for dipping, or for drizzling over salads, pasta or adding to game dishes. This oil has a bite, and is perfect for drizzling over pasta dishes and salads, such as the tradi9onal tricolore salad 250 ml bogles Lemons have been shown to possibly reduce the glycaemic index of foods, making this a great oil to drizzle on cous cous, rice or over fish and chicken dishes A taste of the Mediterranean This oil achieves a wonderful balance of pepper with balsamic vinegar and the familiar hint of garlic with the smooth tones of the extra virgin olive oil This is a truly unique Bergamot infused oil and is great for drizzling on salads and is especially good with beetroot, walnuts and grapes. Also, try it as a dessert oil with fruit or dark chocolate

21 Ready To Roast Mediterranean Vegetables Product Details Vegetables Red Pepper quartered 100g Yellow Pepper quartered 50g Red onion wedged 90g Courgege wedged 70g Dressings Chilli oil (10g coat) Chilli oil (20g sachet) Format Foil tray Pack size 340g Cook 9me Approx c A taste of the Mediterranean

22 Thank You for Listening A taste of the Mediterranean