Kitchen Tools & Trends That Support Healthy Eating with Laura Chalela Hoover, MPH, RDN

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Eating for Kids Author: Mom s Sugar Solution (Jan 2018) LLC Today s Goals

promote fruit and veggie consumption Brainstorm motivational strategies

1 Kitchen Tools & Trends That Support Healthy Eating with Laura Chalela Hoover, MPH, RDN About Me Consultant: trend-watcher, strategist, writer Founder: Smart Eating for Kids Author: Mom s Sugar Solution (Jan 2018) LLC Today s Goals Understand consumers decision-making process Identify kitchen tool trends that promote fruit and veggie consumption Brainstorm motivational strategies through handson exploration Does Cooking at Home Improve Nutrient & Dietary Intake? LLC 1

A Systematic Review of Observational Studies 13,341 articles were screened for inclusion 853 full text articles were assessed for eligibility 38 studies met inclusion criteria Nutritional Benefits of

2 A Systematic Review of Observational Studies 13,341 articles were screened for inclusion 853 full text articles were assessed for eligibility 38 studies met inclusion criteria Nutritional Benefits of Home Cooking Greater preference for fruit and vegetables Higher Healthy Eating Index scores Improved adherence to Healthy People 2010 Enhanced nutrient intake Enhanced intake from healthier food groups Enhanced consumption of a healthful dietary pattern, including Mediterranean diet Reduced risk of overweight or obese BMI in adolescents Appetite 111 (2017) Appetite 111 (2017) Social-Emotional Benefits of Home Cooking Assist connections with others Increased independence amongst adolescents Possibility to explore new food cultures Appetite 111 (2017) Determinants of Home Cooking Female gender Personal relationships (i.e. being married, having kids at home) Desire to save money Interest in nutrition and/or cooking skills Knowledge (i.e. learning to cook from caregiver or role model) Ethnicity (i.e. immigrants, Asian Americans) Low and high SES Appetite 111 (2017)

3 In Summary: Factors We Can Influence The Best Kitchen Tools Save money Save time Are easy to use Let s Talk Trends! Who s Driving the Marketplace Boomers Millennials 3

What Drives Them What Drives Them Millennials: long

maintain connections Millennials: Experiences +

4 What Drives Them What Drives Them Millennials: long for experiences and distinction Boomers: long to maintain connections Millennials: Experiences + Distinction Boomers: Maintain Connections What Do They Have In Common? Opportunity: Home Is The Common Ground More me time More disposable income Home is the common ground 4

Unique Flavor Profiles Millennials place a greater emphasis on the need for a break from the ordinary;

Older Boomers prefer to stick with what they know A Closer Look at Kitchen Trends Entertaining Gadgets

Millennials $70M spent in six-month period in 2016 High-end small appliances like expensive coffee

5 Unique Flavor Profiles Millennials place a greater emphasis on the need for a break from the ordinary; they want to try new and bolder flavors. Older Boomers prefer to stick with what they know A Closer Look at Kitchen Trends Entertaining Gadgets Are Fastest Growing Kitchen Gadget Segment Conversation-Starting & Photogenic Gadgets Appeal Most to Millennials $70M spent in six-month period in 2016 High-end small appliances like expensive coffee makers and pressure cookers contributed 61% of U.S. small appliance dollar sales gains in Simplicity is key (for Boomers, too!) Portable Induction Cooktop: $120 5

Coffee Makers Lead Kitchen Appliance Sales $1.1B in sales in 2016.

Fun elements of entertaining / looking to. create a special, festive environment.

6 Coffee Makers Lead Kitchen Appliance Sales $1.1B in sales in Electric Cookers Are Among Fastest Growing Appliances Dollar sales of electric cookers and programmable slow cookers grew by about 25% in Breville Espresso Machine: $550 Chemex Ottomatic Coffeebrewer: $475 Fun Sells, Too! Fun elements of entertaining / looking to. create a special, festive environment. Sales of snow cone makers / ice shavers grew 15 percent, resulting in $6 million in sales in the first half of 2016 Portable Beverageware is Fastest Growing Housewares Category Sales in 2015 increased by 30%. Stainless steel portable beverageware doubled its market size to $450M. 6

Prepared Foods Continue to Offer Convenience More than 11% of inhome dinners are

Manhattan Whole Foods: Produce Butcher Expect Food + Mobile to Continue to Grow 7% of

40% of primary grocery shoppers are men (and they think it s a chore) Barriers to e-

Kits On the Rise 3% of Americans have used a meal kit over the past year.

7 Prepared Foods Continue to Offer Convenience More than 11% of inhome dinners are built around an entrée that came from foodservice. Manhattan Whole Foods: Produce Butcher Expect Food + Mobile to Continue to Grow 7% of adults do online grocery shopping in a typical month Less time in the grocery store 40% of primary grocery shoppers are men (and they think it s a chore) Barriers to e- shopping Barriers to e-shopping Desire to pick own fresh items Delivery fees Meal Kits On the Rise 3% of Americans have used a meal kit over the past year. 88% say they LOVE or VERY MUCH LIKE to cook Twice as likely to say their lives are rushed and hectic, compared to a typical meal preparer 7

8 Diet Individualization Qualities of Value: Doing Right My own diet is rising as the most common way consumers take control of their food intake. It s not about what works on average, but what works for the individual. Consumers especially Millennials want to support causes and actions aligned with their values. Do Right: support companies that are connected to locally sourced ingredients, charitable donations, sustainable environment practices, animal welfare practices. Healthy isn t a goal. It s a way of living 10 Kitchen Gadgets That Support Healthy Eating LLC 8

Herb savers and chopper 7. Fermentation gadgets 8.

9 The Only Kitchen Tools You Need? 10 Healthy Tool Categories That Are Trending 1. Veggie spiralizers 2. Veggie choppers 3. Mandolines 4. One trick ponies 5. Citrus juicers 6. Herb savers and chopper 7. Fermentation gadgets 8. DIY 9. Food storage 10. Fun! Cost-Benefit Analysis Spiralizers Spiralizer: $30 Oxo Handheld Spiralizer : $15 9

10 Cost $25 for Average Spiralizer $5 for 10.7 ounces Is a Spiralizer Worth It? Veggie Choppers Cost You d need to make 4.5 lbs of sweet potato noodles (7 servings of pre-spiralized) to break even on $25 cost of spiralizer. After that, 74% savings over pre-spiralized Time: Assuming 10 minutes to spiralize/wash on each of 7 occasions, pre-spiralized offers a 70 minute time savings. Oxo Veggie Chopper: $20 Oxo Chopped Salad Scissors : $20 Prepara Chop Scoop: $6 10

11 Mandolins One Trick Ponies Oxo Handheld: $15 Yakatto: $22 Citrus Juicers Herb Savers & Choppers Progressive Juicer: $7 Lemon Lime Squeezer: $16 Deiss Zester: $7 Herb Scissors & Stripper: $20 Prepara Herb Saver: $10/each Herb Stripper & Storage: $6 11

12 Fermentation Gadgets High-End DIY Microgreens Window Box: $50 DIY Greek Yogurt: $85 Kombucha Kit: $75 Tortilla Maker Kit: $50 Krautsource: $40 Food Storage / Organization Benefits Fruits and veggies in view (weigh 13 lbs less) Healthy food in front of fridge (3x more likely to eat) Tidy your kitchen before eating (people in messy kitchens eat twice as much) Food Storage ( Doing Right ) Certified B Corp Convert 3 million plastic bottles into products Takeback program with Tetracycle Founded by women Invest 1% in microentrepeneurs 12

13 Fun! Let s Get Hands-On! Frozen Fruit Ice Cream: $36 Zoku Pospicle Molds: $10 Whiskware Pancake Art: $25 Let s Keep In Touch laura@smarteatingforkids.com facebook.com/smarteatingforkids 13

HEALTHY EATING ON A BUDGET Eat Well (and Save Well)

HEALTHY EATING ON A BUDGET Eat Well (and Save Well) First of all. What is healthy eating? A healthy eating plan gives your body the nutrients it needs every day while staying within your daily calorie