2017 Media Kit. Overview. A quarterly magazine for parents from Southern California s most trusted pediatric healthcare institution A PUBLICATION BY

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Adele Craig
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1 2017 Media Kit A PUBLICATION BY Overview A quarterly magazine for parents from Southern California s most trusted pediatric healthcare institution

Fall 2016 At a Glance SPOTLIGHT ON THE REVOLUTIONARY GENDER MANAGEMENT CLINIC TheSpinal Frontier AN INSIDE LOOK AT WHY THE ORTHOPEDICS DEPARTMENT IS RANKED AMONG THE NATION S BEST Rady Children s

Healthy Kids is the most trusted place parents can turn for information on everything for their kids to live better.

Two distribution channels through San Diego Magazine and Rady Children s Hospital mean direct and targeted channels to San Diego parents.

2 Fall 2016 At a Glance SPOTLIGHT ON THE REVOLUTIONARY GENDER MANAGEMENT CLINIC TheSpinal Frontier AN INSIDE LOOK AT WHY THE ORTHOPEDICS DEPARTMENT IS RANKED AMONG THE NATION S BEST Rady Children s Hospital has partnered with San Diego Magazine to publish Healthy Kids, a quarterly consumer magazine that premiered in January Healthy Kids is the most trusted place parents can turn for information on everything for their kids to live better. Stories focus on nutrition, water safety, mental health, ground-breaking treatments for disease and much more. Two distribution channels through San Diego Magazine and Rady Children s Hospital mean direct and targeted channels to San Diego parents. Demographics San Diego Magazine Readers Female/Male: 64%/36% Married: 65% College Educated: 79% Average Net Worth: $2,024,000 Average Household Income: $157,000 Own Home: 62% Own A Vacation Home: 15% Average Home Value: $1,090,000 Took Action as a Result of Reading The Magazine: 96% Source: Erdos & Morgan Subscriber Study, 2015 Strength of Print Readers said magazines: Are a way to learn about new products Get me to try new things Inspire me to buy things Include content that is deeply engaging According to a 2014 Gfk MRI Study, net audience for print magazines has increased every year since Additionally, magazine media ads are valued more than ads in other media. PLUS KID- FRIENDLY RECIPES, SAFE ROUTES TO SCHOOL AND A CHAT WITH THE FAMILY BEHIND AJ S KIDS CRANE! 91% Of adults read magazines 53 Average minutes spent reading each issue JENNIFER SEIGWART Print magazines excel in reaching influential consumers in healthcare Source: GFK, MRI

At a Glance healthy habits 2017 Editorial Lineup Winter Epilepsy + Robotics Genomics eat//play//think//heal// Spring Summer

protection tips and more Special Edition heal Keeping young minds active over summer and a fun reading list A guide to

Turn to page 27 for profiles, stats, and more.

RADY CHILDREN S CLINICAL DIETITIAN It s easy to celebrate the holidays with your health in mind.

Your friends and family won t notice the difference except in their waistlines.

in plant-based foods, including fruits, vegetables, beans and grains Alpha- and beta-carotene: These powerful antioxidants

Good sources include autumnal foods like pumpkins, sweet potatoes and persimmons.

broccoli, these may help prevent certain cancers.

cup stuffing 1/2 cup broccoli with hollandaise sauce 1/2 cup cranberry relish 1 medium crescent roll 1 slice pecan pie SUPER

may help prevent cancer. Find them in red, blue or purple veggies or fruits, such as grapes or cranberries.

(FOODS TO TRY) Distribution Nothing ruins a beach day like sunburn, and there s more to preventing one than just SPF.

cranberry relish 1 whole-grain roll 1 slice pumpkin pie Total calories: 735 Total fat: 20 grams Seek shade! Double up.

3 At a Glance healthy habits 2017 Editorial Lineup Winter Epilepsy + Robotics Genomics eat//play//think//heal// Spring Summer Fall eat play think Best breakfast habits, drinking more water, and healthy lunches How to play it cool this summer, plus sun protection tips and more Special Edition heal Keeping young minds active over summer and a fun reading list A guide to immunizations for school and how to heal a sunburn Looking for more inside scoop on Rady Children s? Turn to page 27 for profiles, stats, and more. Summer 2016 // Healthy Kids Magazine 7 healthy habits//play healthy habits//eat Holiday Meals Made Healthy LAURA CAUDILL, RD, RADY CHILDREN S CLINICAL DIETITIAN It s easy to celebrate the holidays with your health in mind. You can make small changes to traditional holiday menus to lower the calorie and fat content. Your friends and family won t notice the difference except in their waistlines. Total calories: 1,140 Total fat: 50 grams Phytochemicals are natural compounds that are beneficial to human health and found in plant-based foods, including fruits, vegetables, beans and grains Alpha- and beta-carotene: These powerful antioxidants are precursors for vitamin A, an important nutrient for vision, immune function, and skin and bone health. Good sources include autumnal foods like pumpkins, sweet potatoes and persimmons. Lutein and zeaxanthin: With direct benefits to vision and heart health, these can be found in broccoli, kale, spinach, Swiss chard and red peppers. 8 Healthy Kids Magazine // Fall 2016 Glucosinolates: Found in cruciferous vegetables, such as Brussels sprouts, cabbage and broccoli, these may help prevent certain cancers. SOURCE: LINUS PAULING INSTITUTE, OREGON STATE UNIVERSITY Saving Face ORIGINAL MENU: 3 1/2 ounces roasted turkey with skin 1/2 cup stuffing 1/2 cup broccoli with hollandaise sauce 1/2 cup cranberry relish 1 medium crescent roll 1 slice pecan pie SUPER FOODS Resveratrol and anthocyanins: In addition to antiinflammatory and antioxidant properties, they benefit heart health and may help prevent cancer. Find them in red, blue or purple veggies or fruits, such as grapes or cranberries. 50,000 copies Compare this traditional holiday menu with its leaner version from the American Dietetic Association Complete Food and Nutrition Guide. The latter contains nearly half the calories and less than half the fat; quite a difference without a loss of flavor. (FOODS TO TRY) Distribution Nothing ruins a beach day like sunburn, and there s more to preventing one than just SPF. Here s what the Rady Children s Pediatric and Adolescent Dermatology team advises for keeping kids safe from the sun this summer while still having fun. LEANER MENU: 3 1/2 ounces roasted turkey, skinless 1/2 cup wild rice pilaf 1/2 cup broccoli with lemon juice 1/4 cup cranberry relish 1 whole-grain roll 1 slice pumpkin pie Total calories: 735 Total fat: 20 grams Seek shade! Double up. Repel the rays. The sun s rays are strongest between 10 a.m. and 2 p.m. Be aware of the time of day, head to shade as much as possible, and stay covered up when in the sun. Hats, clothing such as swim rash guards, and long-sleeved shirts can protect your skin from the rays. Apply broadspectrum, waterresistant sunscreen to exposed skin to block UVA and UVB rays. And reapply it every two hours! Sunglasses that protect against both UVA and UVB rays are the only shades worth wearing and are most effective when paired with a wide-brimmed hat. 25,000 to San Diego Magazine subscribers 25,000 to Rady Children s Hospital affluent donors and pediatrician offices in the Primary Children s Medical Group 10 Healthy Kids Magazine // Summer 2016 Connect with us on social

Advertising Rates Display Advertising Premium Positions Full-page Half-page Quarter-page Back cover three-quarter Inside front cover Inside back cover Interior center spread *All rates are net 1x 3x

4 Advertising Rates Display Advertising Premium Positions Full-page Half-page Quarter-page Back cover three-quarter Inside front cover Inside back cover Interior center spread *All rates are net 1x 3x 5x Please inquire for rates Please inquire for rates Deadlines Winter Sales Close: October 30, 2016 Creative Due: November 3, 2016 Mail date: December 26, 2017 San Diego Magazine s January issue out December 26 Spring Sales Close: February 3, 2017 Creative Due: February 8, 2017 Mail date: March 24, 2017 San Diego Magazine s April issue out March 24 Summer Sales Close: May 5, 2017 Creative Due: May 9, 2017 Mail date: June 23, 2017 San Diego Magazine s July issue out June 23 Fall Sales Close: July 14, 2017 Creative Due: July 18, 2017 Mail date: September 22, 2017 San Diego Magazine s October issue out September 22 Special 5th Edition Sales Close: TBD Creative Due: TBD Mail date: TBD Brands that advertise in print magazines achieve higher brand favorability, purchase intent, and ad awareness than they do online or on TV.

Page Specifications File Delivery PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, ect...) can be uploaded to sdmag.

5 Page Specifications File Delivery PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, ect...) can be uploaded to sdmag. us/sdmdropbox or ed to sandiegomagazine.com. Please compress all files before uploading. File Formats PDF/X-1 or press ready PDF documents with crop marks indicating trim and bleed. Resolution All images and logos must have a resolution of 300 dpi at 100% print size. Color All colors must be CMYK. Total ink density should not exceed 300%. Bleed Full-page files must include.125 bleed on all sides. Text and logos must be within.25 from the trim to avoid live matter trimming off. Proof To ensure exact colors, a high-quality color-match print accompanying all print-ready digital files is recommended when submitting files. San Diego Magazine is not responsible for reproduction quality if color match proof is not provided. Production Fees* Stock photos or graphics purchased for ad creation (client to approve purchase) Proofs beyond the third revision $25 each $50 each Packaged files for use outside of Healthy Kids magazine $150 *Applies to ads created/edited by the Healthy Kids magazine design team BORDERS SHOW BLEED ADS. Spread Ad Dimensions Space width x height (in.) Full Page [A] Two-Page Spread Bleed x 11 (create as two separate full-page bleed ads) [B] [A] 1/4 Page Horizontal [B] 1/2 Page Horizontal Full-Page Non-Bleed 7.25 x Full-Page Bleed Bleed x 11 Trim x Live 7 x Half Horizontal-Page 7.25 x Half Vertical-Page 3.5x9.875 Quarter-Page 3.5 x /2 Page Vertical

MEDIA KIT 2016 PUBLISHING GROUP YOUR NATURAL HEALTH AND WELLNESS PUBLISHER. apg.alive.com

MEDIA KIT 2016 PUBLISHING GROUP YOUR NATURAL HEALTH AND WELLNESS PUBLISHER. apg.alive.com MEDIA KIT 2016 BY PUBLISHING GROUP YOUR NATURAL HEALTH AND WELLNESS PUBLISHER apg.alive.com THE PUBLISHING STORY For 41 years our brands have been synonymous with natural health and wellness, editorial