y e a r - r o u n d a d v e r t i s i n g and m a r k e t i n g o p p o r t u n i t i e s MED A KIT

Transcription

1 y e a r - r o u n d a d v e r t i s i n g and m a r k e t i n g o p p o r t u n i t i e s MED A KIT Connect Directly with MORE THAN 14,000 Certified, Professional & Consumer Homeopathic Community Members PARTNER WITH US TODAY: CHRISTINA DEROSE Industry Relations Associate P: E: cderose@homeopathycenter.org

2 WHO IS TODAY'S HOMEOPATH? 79% ARE WOMEN 75% ARE MEN & WOMEN BETWEEN THE AGES OF % HAVE COMPUTER ACCESS 88% SHOP AT NATURAL & ORGANIC FOOD STORES 85% HAVE COLLEGE DEGREES AND/OR HIGHER ADVANCED DEGREES 66% LIVE WITH A PET About the National Center for Homeopathy Founded in 1974, the National Center for Homeopathy (NCH) is dedicated to promoting health through homeopathy by advancing the use and practice of homeopathy. NCH supports education in, awareness of, and increased access to homeopathy. NCH has the largest, most diverse membership in the homeopathic community and is the national go-to resource for all who are interested in learning about homeopathy. NCH MEMBER PROFILE 10% 45% A Voice for the Homeopathic Community We educate consumers and play an important, active role in the continuing education of practitioners who are dedicated to making homeopathy more accessible to the public. We inform legislators and work to secure homeopathy s place in the U.S. health care system, while working to ensure that homeopathy is accurately represented in the media. NCH helps our members get and stay connected to the resources they seek while being a strong and collective voice for the homeopathic community in the U.S. 45% GENERAL CONSUMER HOMEOPATHIC PRACTITIONERS (INCLUDING VETERINARIANS) ORGANIZATIONAL/NON-PROFIT 2 NATIONAL CENTER FOR HOMEOPATHY

3 NCH S REACH BY THE NUMBERS: How will you engage? 20% OF NCH MEMBERS HAVE EARNED A PROFESSIONAL CERTIFICATION: NCH enewsletter 14,000+ CIRCULATION Homeopathy Today Magazine 4,500 CIRCULATION NCH Website 30,000 UNIQUE VISITORS PER MONTH Twitter 5,200+ FOLLOWERS TOP 5 CERTIFICATIONS Certified Classical Homeopath (CCH) Registered by the North American Society of Homeopaths (RSHomNA) Medical Doctor (MD) Naturopathic Doctor (ND) Facebook 38,000+ FOLLOWERS 5 Doctor of Chiropractic (DC) Should you be marketing to Homeopathic Practitioners & Consumers? If your organization addresses any of the following categories the answer is YES! Acupuncture Alternative healthcare Cruelty-free cosmetics Disease prevention Detoxification, products & services Educational services & information Environmental sustainability & conservation Essential oils & organic fragrances Natural & organic gardening/ agriculture Green & holistic living Healthy aging, products & services Homeopathic remedies, products & services Massage & bodywork Meditation & relaxation Natural & holistic pet/ animal health Natural & organic foods (wheat-free, soy-based, dairy alternative, glutenfree, vegan, vegetarian) Nutrition, diet & exercise Technology & software solutions for the homeopathic practice Yoga 3 NATIONAL CENTER FOR HOMEOPATHY

4 E-Newsletter Advertising PUBLISHED MONTHLY 14,000+ CIRCULATION TO NCH COMMUNITY MEMBERS This digital publication brings tips and seasonal advice about using homeopathy, information on the latest homeopathic research findings, updates from NCH industry leaders and the homeopathic community, Organizational Member spotlights and an extensive calendar of upcoming events directly to the inboxes of this highly engaged audience. ADVERTISING SIZES RATES PER MONTH HORIZONTAL BANNER 642(W) x 120(H) pixels $279 BUTTON 210(w) x 130(h) pixels $169 All enewsletter ad artwork must be submitted in.jpeg or.png file format, along with the URL for linking. BUTTON TWO ADVERTISING OPTIONS AVAILABLE: HORIZONTAL BANNER JAHC2018 JAHC2018 j o i n t a m e r i c a n h o m e o pat h i c c o n f e r e n c e j o i n t a m e r i c a n h o m e o pat h i c c o n f e r e n c e HOMEOPATHY: HOMEOPATHY: AN AFFORDABLE HEALTHCARE SOLUTION Website Advertising ADVERTISING SIZES AN ON-LINE HUB FOR HOMEOPATHY INFORMATION AND RESOURCES 30,000 UNIQUE VISITORS PER MONTH The NCH website provides a powerful platform to expand your marketing reach and get your message in front of the homeopathic audience. NCH s website receives thousands of unique visitors per month, with up to 70% being new visitors each month. The NCH website is known in the industry by professional homeopaths, students and consumers of natural/homeopathic products as the premiere, go-to resource for homeopathy-related information, including association news and events, on-line professional and organizational directory, find a remedy look-up and much more! THREE ADVERTISING OPTIONS AVAILABLE: AN AFFORDABLE HEALTHCARE SOLU TION RATES PER MONTH HOMEPAGE HORIZONTAL BANNER 728(W) x 90(H) pixels $499 HOMEPAGE BUTTONS 285(W) x 137(H) pixels $300 INTERNAL PAGE BUTTON* 285(W) x 137(H) pixels $250 *Internal page button appears on all pages of the website except for the homepage. All enewsletter ad artwork must be submitted in.jpeg or.png file format, along with the URL for linking. INTERNAL PAGE BUTTON HOMEPAGE HORIZONTAL BANNER Subscribe to the NCH News Brief Ad Space: 728px x 90px News View All New Research Finds Homeopathic Remedy......Read More Raising Awareness for Alternative Treaments for Muscular Degeneration...Read More HOMEPAGE BUTTONS Ad Space: 285px x 137px Homeopathic Pharmaceuticals Top OTC Recommended Products...Read More Ad Space: 285px x 137px Ad Space: 285px x 137px Ad Space: 285px x 137px 4 NATIONAL CENTER FOR HOMEOPATHY

5 Homeopathy Today Magazine PUBLISHED QUARTERLY 4,500 CIRCULATION TO NCH COMMUNITY MEMBERS Homeopathy Today magazine is one of NCH s most valued and treasured publications. Through the magazine, readers are presented with case studies from some of the most respected homeopathic practitioners and scholars in the world, tips and advice about using homeopathy effectively at home, the latest in homeopathic research, and updates about homeopathic and integrative medicine advocacy efforts. Homeopathy Today is published 4 times per year in hard copy (delivered via USPS) and electronic (delivered via ) formats. Deliver your advertising message to this devoted health- conscious audience. NEW in 2018! Check out the Buyer s Guide Edition of Homeopathy Today! Interested in featuring your company, products or services to the entire circulation? See page 7 for more information, pricing and details. COLOR 1X 2X 3X 4X FULL PAGE $1,750 $1,500 $1,300 $1,200 HALF PAGE $1,200 $1,100 $900 $700 QUARTER PAGE $650 $550 $500 $450 MARKETPLACE AD $100 $75 $50 $25 Add $250 per issue for Premium Positioning (i.e.) Inside Front Cover, Inside Back Cover SPACE RESERVATIONS & DISTRIBUTION DATES EDITION RESERVATION DISTRIBUTION SPRING FEBRUARY 12 APRIL 9 SUMMER MAY 7 JULY 9 AUTUMN AUGUST 6 OCTOBER 8 WINTER NOVEMBER 18 JANUARY 8 5 NATIONAL CENTER FOR HOMEOPATHY

6 Full Page 7.5 x 10 1/2 Page (Vertical) x 10 1/2 Page (Horizontal) 7.5 x /4 Page x 4.75 PRODUCTION SPECIFICATIONS AD SIZE NON BLEED BLEED TRIM FULL PAGE 7.5 x x x 11 HALF PAGE (VERTICAL) x x x 11 HALF PAGE (HORIZONTAL) 7.5 x x x QUARTER PAGE x 4.75 N/A N/A Advertising cannot be cancelled after the closing date of each issue. Premium positions become non-cancelable two months prior to the issue closing date. ACCEPTABLE DIGITAL FORMATS: Advertisements must be created and submitted in either Adobe InDesign (include fonts and images), Adobe Photoshop (TIF format), Adobe Illustrator (EPS format) or high-resolution PDF (fonts embedded). Ads created in other programs, such as Microsoft Word or PowerPoint, will not be accepted. FILE SUBMISSION: Ads can be submitted on 100MB zip disk or CD-ROM. Ads can be ed to mcatalano@ ahredchair.com if they are less than 3MB when compressed or stuffed. All compressed or stuffed files must be self-extracting. PRINTING REQUIREMENTS: Homeopathy Today is printed by sheet-fed offset press. Black-and-white and color photographs should be scanned at no less than 300 dpi. Line art should be scanned at no less than 1,000 dpi. Standard dot gain is 5 percent; maximum ink density is 300. Note: For color ads, Homeopathy Today cannot guarantee color reproduction in printed publication without a supplied contract-level color proof. Advertiser must accept printer s judgment on color if something other than a contract-level proof is submitted. 6 NATIONAL CENTER FOR HOMEOPATHY

7 Homeopathy Today Autumn Buyer s Guide Edition NEW FOR 2018! Looking to promote your homeopathic, holistic and natural products and services? Use this opportunity to drive sales ahead of the holiday season! A go-to resource for the homeopathic community and beyond, available in both Basic and Featured Directory Listings. Be sure to reserve your listing by August 6th! FEATURED DIRECTORY LISTING: $400 Bold face company name (listed in alpha order) Main office address Primary contact Phone, and website 50-word organizational description 50-word specific product/service highlight and call to action SAMPLE Boiron, Inc. 6 Campus Blvd. Newtown Square, PA Contact: Suzanne Smith Phone: contact@boiron.com Website: Boiron, the world leader in homeopathic medicines, is best known for its popular Arnicare line of pain relievers and Oscillococcinum flu reliever. Boiron maintains the highest standards in manufacturing, complying with U.S. Food and Drug Administration regulations, the Homeopathic Pharmacopoeia of the United States, and drug Good Manufacturing Practices. BASIC DIRECTORY LISTING $250 Bold face company name (listed in alpha order) Main office address Primary contact Phone, and website SAMPLE Boiron, Inc 6 Campus Blvd. Newtown Square, PA Contact: Suzanne Smith Phone: contact@boiron.com Website: 7 NATIONAL CENTER FOR HOMEOPATHY

8 NCH Topical Webinar VIRTUAL AND ON-DEMAND EDUCATION THROUGHOUT THE YEAR LUNCH N LEARN VENDOR-LED WEBINAR (ONLY 12 SPOTS AVAILABLE PER YEAR!) $1,000 PER NCH proudly supports industry research and the latest advancements in technology, products and services available to members of the homeopathic community. Partnering with NCH on a promotional webinar (under the NCH banner) is a smart way to further your organization s message to both members and non-members, while leveraging NCH s network and marketing power. Sponsors receive: One (1) 45-minute presentation with a minute question/answer period at the conclusion Promotion of webinar via , social media and NCH e-newsletter. Ability to develop your own content and provide your own speaker On-demand webinar access for NCH members and non-members Co-branded PowerPoint slide deck template provided by NCH One logo, 50-word company description with URL and contact information positioned on the opening and closing slide Lead share generated by the webinar of registered participants (for opt-ins only) All webinars and their topics are subject to NCH approval. Webinar dates and timing subject to NCH approval. NCH webinars are recorded and archived for on-demand access and all logistics, including the technology platform, is managed internally. Social Media Advertising Posts FOUR (4) POSTS TOTAL PER YEAR: $600 Position your company, technology, product or service at the cutting-edge by targeting your communication to the industry s insiders, influencers, and front-liners. NCH s social share program allows for four pre-approved posts per year in each of the organization s most active channels; Facebook and Twitter. Further posts available at an additional cost! NCH 24/7 across all mobile devices Facebook 38,000+ FOLLOWERS Twitter 5,200+ FOLLOWERS Did You Know? Facebook drives 78% of all referrals to the NCH website! 8 NATIONAL CENTER FOR HOMEOPATHY

9 NCH Advertising Insertion Order COMPANY NAME (as it should appear in print) PRIMARY PRODUCT OR SERVICE PROVIDED KEY CONTACT NAME JOB TITLE COMPANY ADDRESS CITY STATE ZIP COMPANY PHONE FAX KEY CONTACT KEY CONTACT PHONE COMPANY WEBSITE HOMEOPATHY TODAY ADVERTISING Edition: Spring Summer Autumn Winter COLOR 1X 2X 3X 4X Full Page $1,750 $1,500 $1,300 $1,200 Half Page $1,200 $1,100 $900 $700 Quarter Page $650 $550 $500 $450 Marketplace Ad $100 $75 $50 $25 Premium Position Add $250 per issue HOMEOPATHY TODAY BUYER S GUIDE LISTING Premium Listing $400 Basic Listing $250 WEBSITE ADVERTISING Homepage Horizontal Banner 728(w) x 90(h) pixels $499 /mo. Run Dates Payment Information: PLEASE RETURN COMPLETED APPLICATION, ALONG WITH FULL PAYMENT TO: NCH, National Center for Homeopathy ATTN: Christina DeRose, Industry Relations Associate 1120 Route 73, Suite 200, Mount Laurel, NJ Fax: MY CHECK PAYABLE TO NCH IS ENCLOSED: NCH accepts U.S. funds drawn on a U.S. bank only. NCH Tax ID #: Check enclosed: $ PLEASE CHARGE MY: VISA MASTER CARD AMERICAN EXPRESS NAME ON CARD ACCOUNT NUMBER Homepage Button 285(w) x 137(h) pixels Internal Page Button 285(w) x 137(h) pixels $300/mo. Run Dates $250/mo. Run Dates EXP DATE 3-DIGIT SECURITY CODE SIGNATURE TOTAL $ E-NEWSLETTER ADVERTISING Horizontal Banner 642(w) x 120(h) pixels Button 210(w) x 130(h) pixels $279/mo. Run Dates $169/mo. Run Dates VENDOR-LED LUNCH N LEARN WEBINAR (12 AVAILABLE) $1000/per QTY ANNUAL SOCIAL MEDIA POSTS (PACKAGE OF 4) $600 NCH ADVERTISING TERMS AND CONDITIONS: 1. Ads will not run without up-front payment in full. 2. The advertiser agrees to pay 100% of all fees per the terms of this application made payable to NCH. 3. Any company requesting to pay later than net 60 days after the receipt of invoice, agrees to pay a deposit in the amount of 10% the total fee. 4. All cancellations must be submitted to NCH in writing. 10% of total fee will be retained as a cancellation fee. Advertising cannot be cancelled after the closing date of each issue. Premium positions become non-cancelable two months prior to the issue closing date. 5. Advertisers are responsible for ensuring the accuracy of all advertising content. NCH is not responsible for grammatical, spelling, or other errors appearing in the content of published advertising. 6. Advertisers assume liability for all content of published advertising, and assume responsibility for all claims against Homeopathy Today resulting from their advertising. 7. Requests for specific positions are not guaranteed unless position premium has been selected in the advertising insertion order. 9 NATIONAL CENTER FOR HOMEOPATHY