Awareness and Events Presentation by: Danielle Yango - Communications Manager, International Awareness
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1 Awareness and Events Presentation by: Danielle Yango - Communications Manager, International Awareness
2 Autism Speaks Mission Statement We are dedicated to funding global biomedical research into the causes, prevention, treatments, and cure for autism; to raising public awareness about autism and its effects on individuals, families, and society; and to bringing hope to all who deal with the hardships of this disorder. We are committed to raising the funds necessary to support these goals.
3 Awareness & Events Department Structure Creative Services National Special Events Co-Founders Office Communications and Public Relations Awareness
4 Why Raise Awareness? Encourage families to learn the early warning signs of autism and act early by consulting their doctor if they suspect a delay Help build a more compassionate community Increase fundraising to support science, advocacy and family services programs
5 Creative Services Autism Speaks award-winning Learn the Signs campaign with the Advertising Council has received over $300 million in donated media.
6 Ad Council: Year 1
7 Ad Council: Year 2
8 Ad Council: Year 3 Celebrity Odds Campaign Illustrates the astounding odds of having a child with autism by telling the stories of celebrities who have children on the autism spectrum. Features Toni Braxton and Ernie Els
9 Ad Council: Year 4 Autism is getting Closer to Home Features a real family living with autism
10 Closer to Home
11 Ad Council: Year 5 New Celebrity Spots featuring: Jamie McMurray, NASCAR Driver Tommy Hilfiger, International Fashion Designer
12 Tommy Hilfiger
13 Measurement of Success: Tracking Survey Since the 2006 launch of the campaign: Six in 10 parents of young children now believe that autism is somewhat or very common, a 43% increase from More parents of young children are talking to their doctors and learning more about autism.
14 National Special Events Celebrity Chef Gala Face-off For A Cure Winged Foot A Blue Affair Fall Classic AS2YP Events
15 Co-founders Office Support the activities of Suzanne and Bob Wright at events and in media interviews. Encourage interaction between the Wrights and the autism community.
16 Communications and Public Relations Develop story ideas and disseminate news about autism to the media we take what you do and promote it! Primary point of contact with Rubenstein Public Relations & Brown Lloyd James International Public Relations firms. Manage overall communication about the progress made in Autism Speaks four mission areas: Awareness, Science, Family Services and Advocacy.
17 World Autism Awareness Day April 2 marks the annual World Autism Awareness Day (WAAD) which was adopted by the United Nations in Began in 2008 through a collaboration with Autism Speaks and the State of Qatar. One of only three official United Nations health related days. More information about the day, with activities from around the world are featured at
18 Light It Up Blue April 2, 2012 Autism Speaks started Light It Up Blue in 2010 as a global way to celebrate World Autism Awareness Day. In 2011, more than 2000 buildings in over 180 cities in 48 countries on six continents lit blue. Visit to learn more on how you can participate and to see photos of participants.
19 Light It Up Blue April 2, 2012 How do I Light It Up Blue? Wear blue clothing and take a picture! Purchase blue light bulbs from Home Depot and light your home blue. Ask the building manager where you work if the exterior lighting can change to blue. Ask local businesses if they will donate a percentage of proceeds from April 2 to Autism Speaks.
20 Nebraska State Capitol Lincoln, NE Massachusetts State House Boston, MA City Hall Baltimore, MD Tennessee State Capitol Nashville, TN City Hall Chicago, IL City Hall San Francisco, CA City Hall Houston, TX Vigo County Courthouse Terre Haute, IN Drumthwacket (Governor s Residence) Princeton, NJ Civil Courts Building St. Louis, MO City Fountain Opelika, AL
21 Pitt Ohio Staff Pittsburgh, PA The Blue Ridge Autism and Achievement Center Buena Vista, VA Nantucket Cottage Hospital Nantucket, MA Spectrum Academy North Salt Lake City, UT Cathy Kanefsky and her sons with R.I. Senator Tom Carper Prairie Center Elementary Olathe, KS Greenglade Elementary School - Miami, FL
22 Website iphone app downloads photos uploaded total More photos uploaded via iphone app alone this year than were uploaded by any method in ,353 visits to 352,478 pageviews on 67,305 people pledged to Light It Up Blue
23 Although the White House did not turn its lights blue, Autism Speaks still Lit It Up Blue on April 1! As a result of our social media push, the White House released its first ever official Proclamation for World Autism Awareness Day; and the U.S. Mission to the U.N. cosponsored our Panel Discussion event at the UN on April 6.
24 Awareness & Events Department Staff Dana Marnane Vice President of Awareness and Events Bill Shea National Director of Creative Services Elizabeth Irving Director of Special Events Justine Benisch Special Events Manager Alanna Draudt Special Events Manager Patrick Johnson Special Events Associate Manager Marisa Maltese Special Events Coordinator Denise Bianchi Executive Assistant to Dana Marnane Charles (C.J.) Volpe Media Relations Manager Danielle Yango Communications Manager, International Awareness Sean Hudock Communications Coordinator, International Awareness Dee Tavares Executive Assistant to Suzanne and Bob Wright, Co-founders Office Jamitha Fields Managing Director, Co-founders Office Kim Levering Senior Writer and Communications Manager, Co-founders Office
25 THANK YOU!!! For your commitment and dedication to increasing awareness of autism and advocating for families affected by autism. We could not accomplish what we do without advocates like you!
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