Online Survey on Television Subtitling Preferences in Poland and in Spain
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1 Online Survey on Television Subtitling Preferences in Poland and in Spain Agnieszka Szarkowska & Monika Laskowska University of Warsaw Verónica Arnáiz-Uzquiza Universidad de Valladolid
2 Online survey Survey What do you think subtitles should be like? Countries: Poland and Spain Goals: to test preferences of end-users Hearing Hearing-impaired to benchmark quality in subtitling 2
3 Participants Poland 815 people took part (partial responses) 427 people completed the entire survey 325 female/102 male Spain (work-in-progress) 90 people took part (partial responses) 41 people completed the entire survey 24 female/17 male 3
4 Participants by hearing status Poland Spain Hearing 189 / 44% 22 / 53.65% Hard of hearing 78 / 18% 4 / 9.75% Deaf 160 / 38% 15 / 36.58% TOTAL 427 / 100% 41 / 100% 4
5 Preferred AVT mode Poland Spain Subtitling 86.42% % Voiceover 4.22% - Dubbing % I don t mind 3.28% 2.43 % It depends 6.09% % Hearing people for subtitles in Poland: 77% 5
6 Subtitling or Sign Language Interpreting? Deaf Answer Age group TOTAL I don t mind 12.5% 6.52% 4.88% 0% 0% 16.67% 4.38% Subtitling 87.5% 93.48% 95.13% 100% 100% 83.33% 95.63% Sign language interpreter 0% 0% 0% 0% 0% 0% 0% Hard of hearing Answer Age group TOTAL I don t mind 0% 11.76% 4.17% 4.76% 12.5% 0% 6.41% Subtitling 66.67% 88.24% 95.24% 95.24% 87.5% 80% 91.03% Sign language interpreter 33.33% 0% 0% 0% 0% 20% 2.56% 6
7 Subtitling or Sign Language Interpreting? Deaf Answer Age group TOTAL I don t mind 0% 0% 0% 75% 0% 0% 25% Subtitling 0% 0% 0% 0% 100% 0% 50% Sign language interpreter 0% 0% 0% 25% 0% 0% 25% Hard of hearing Answer Age group TOTAL I don t mind 0% 0% 0% 7.69% 0% 0% 6.66% Subtitling 100% 0% 0% 84.61% 100% 100% 86.66% Sign language interpreter 0% 0% 0% 7.69% 0% 0% 6.66% 7
8 Foreign programmes for children Poland Spain Subtitling 49.41% 46.34% Dubbing 21.55% 4.87% Voiceover 6.32% 0% It depends 17.80% 17.07% I don t mind 4.92% 0% 8
9 Domestic programmes for (deaf) children Poland Spain Subtitling 33.96% 58.53% Sign language interpreting 37.24% 9.75% I don t mind 19.20% 2.43% It depends 9.60% 4.87% 9
10 Preferred font 10
11 Preferred font 1 (no good for subtitling) (perfect for subtitling) Arial 7.96% 11.48% 18.03% 33.49% 29.04% Verdana 3.75% 3.98% 11.24% 17.8% 63.23% Tahoma 5.15% 8.90% 28.81% 33.02% 24.12% Lucida Console 46.60% 18.74% 15.93% 10.77% 7.96% Trebuchet 10.54% 14.75% 25.06% 25.29% 24.36% 11
12 Preferred font 1 (no good for subtitling) (perfect for subtitling) Arial 9.67% 6.45% 16.12% 41.93% 25.80% Verdana 0% 0% 12.90% 29.03% 48.38% Tahoma 19.35% 35.48% 16.12% 9.67% 3.22% Lucida Console 16.12% 12.90% 32.25% 16.12% 6.45% Trebuchet 9.67% 22.58% 0% 6.45% 9.67% 12
13 Number of lines 13
14 Number of lines Poland Spain Max % 73.17% Max % - Max % 2.43% Are three-liners OK? Poland Spain Yes 39.81% 14.63% No 35.36% 53.65% It depends 17.56% - I don t mind 7.26% 7.31% 14
15 Number of lines Are four-liners OK? Poland Spain 4 lines are OK 9.37% - 4 lines is too much 81.26% 73.17% It depends 6.32% 2.43% I don t mind 3.04% - 15
16 Verbatim or edited? Poland Spain Edited 37.94% 19.51% Verbatim 42.39% 24.39% It depends 14.52% 29.26% I don t mind 5.15% (24.39%) Deaf participants: 59.38% for verbatim Hard of hearing participants: 53.56% for verbatim Deaf participants: 25% for verbatim Hard of hearing participants: 46.66% for edited 33.33% for verbatim 16
17 Music in SDH 17
18 Music in SDH Poland Spain Word [MUSIC] 33.02% 36.58% Music note 51.29% 24.39% Hash (#) 9.60% 7.31% I don t mind 6.09% - 18
19 Music description 1 (worst) (best) Ambience [SAD MUSIC] 7.26% 3.28% 11.71% 19.44% 58.31% Type of music [GUITAR MUSIC] 7.73% 7.49% 20.61% 27.63% 36.53% [MUSIC] 35.36% 17.10% 18.27% 12.65% 16.63% 19
20 Music description 1 (worst) (best) Ambience [SAD MUSIC] 7.31% 2.43% 9.75% 17.07% 29.26% Type of music [PIANO MUSIC] 9.75% 2.43% 12.19% 0% 14.63% Title + Author [Beatles Help] Only the word [MUSIC] 17.07% 12.19% 12.19% 9.75% 17.07% 14.63% 7.31% 17.07% 7.31% 7.31% 20
21 Character identification in SDH 1 (worst) (best) Colours for main characters 5.85% 4.92% 12.41% 16.39% 60.42% Labels 14.52% 11.71% 23.89% 25.06% 24.82% Speaker-dependent placement 39.58% 16.16% 17.10% 12.88% 14.29% 21
22 Character identification in SDH 1 (worst) (best) Colours for main characters 10% 0% 0% 10% 80% Labels 20% 16.66% 16.66% 20% 13.33% Speaker-dependent placement 46.66% 16.66% 13.33% 3.33% 6.66% 22
23 How many colours in SDH? Deaf Hard of hearing Hearing 1 colour 6.25% 6.41% 7.94% 2 colours 12.50% 25.64% 19.58% 3 colours 30.00% 21.79% 31.75% 4 colours 10.63% 10.26% 17.46% 5 colours 11.25% 8.97% 6.88% I don t mind % 26.92% 16.40% 23
24 How many colours in SDH? Deaf Hard of hearing Hearing 1 colour 0% 0% 0% 2 colours 0% 0% 0% 3 colours 0% 13.33% 9.09% 4 colours 25% 20% 22.72% 5 colours 25% 33.33% 31.81% I don t mind. 50% 13.33% 9.09% 24
25 Colours in SDH Should one colour be allocated to one character for the whole film? Deaf Hard of hearing Hearing A character should have the same colour in the entire film % 70.51% 78.84% Colours can change with each scene % 14.10% 8.47% I don t mind % 15.38% 12.70% 25
26 Colours in SDH Should one colour be allocated to one character for the whole film? A character should have the same colour in the entire film. Deaf Hard of hearing Hearing 25% 66.66% 68.18% Colours can change with each scene. 25% 13.33% 4.54% I don t mind. 50% 6.66% 0% 26
27 Which colours? 27
28 Colours in SDH 1 (unsuitable for subtitling) (perfect for subtitling) Yellow 6.56% 3.28% 6.56% 14.29% 69.32% Blue/cyan 6.32% 7.49% 13.11% 23.89% 49.18% Green 5.85% 6.09% 14.99% 23.42% 49.65% Magenta 30.21% 16.16% 19.20% 16.86% 17.56% Red 35.36% 21.55% 15.22% 11.01% 16.86% 28
29 Colours in SDH 1 (unsuitable for subtitling) (perfect for subtitling) Yellow 9.67% 0% 3.22% 9.67% 74.19% Blue/cyan 9.67% 3.22% 6.45% 12.90% 58.06% Green 9.67% 0% 9.67% 12.90% 64.51% Magenta 3.22% 9.67% 19.35% 12.90% 45.16% Red 32.22% 6.45% 16.12% 3.22% 12.90% 29
30 No. of speakers per line 30
31 No. of speakers per line Poland Spain Only one person per line More than one person per line I don t mind 78.45% 77.41% 14.05% 16.12% 7.49% 6.45% 31
32 Conclusion The importance of testing and implementing end-users preferences Recommendations: More subtitling on TV, esp. in children s programmes Enable REAL choice between AVT modes Avoid using red in subtitles One person per line Subtitling quality? Full version of the Polish report: 32
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