Fundraising Handbook

Transcription

1 Fundraising Handbook 1

2 Table of Contents Create Awareness about your Ride 2 Letter Writing Tips 4 24 Hour Schedule with Type 1 Diabetes 5 Sample Fundraising Letter 6 Online Fundraising Create a Personal Page in 5 Minutes 7 Participant Badges 8 Participant Center FAQs 9 Social Networking Links 12 Fundraising with Facebook 14 Twitter for Fundraising 15 How to Blog Your Story 16 Video Letter Writing 17 Other Fundraising Ideas 10 Ways and 10 Days to $ Ways to Put the Fun in Fundraising 21 2

3 Create Awareness about your Ride! Change your cell phone or answering machine message to mention your fundraising campaign and where you will be riding! On your signature, mention your commitment to ride 100 miles and provide the link to your fundraising page. Create return address labels for all your outgoing mail that say, Sponsor my 100 miles for a cure and better treatments for type 1 diabetes so that anyone who sees your mail learns about your involvement. Download the Boundless Fundraising App found in your Participant Center! Make personal business cards to leave behind, include in mailings, and to hand out at networking events. Post a Ride poster in the break room or on public bulletin boards at your place of business or local gym. Ask for sponsorship. Change your screen saver at work to a rolling ask for sponsorship or a picture of past participation. Make people who pass your desk aware of the Ride and JDRF. Having a birthday, anniversary, or other special occasion? Ask for donations in lieu of gifts. Ask friends to make a donation in honor of your occasion. Post an announcement in a local bulletin about the Ride. Ask to be adopted by a youth group, Sunday School class, or fraternity/sorority to help in your fundraising efforts. Make and wear an Ask Me About the Ride sticker on your shirt or jacket. Give friends and coworkers an opportunity to learn about your participation. Copy your personal webpage address and invite 10 friends to ask 10 of their friends for a donation to your ride. Try this on Facebook...you will be amazed how it turns viral fast! Speak to the local spin classes, health classes or bike clubs! Recruiting new Riders is just as good as a donation! Update your status message on Facebook! Change your picture on Facebook to a bike-related photo! Let all your cyber friends know what you are doing!!! Ask anyone who donates to you if their company has a matching gift program. 3

4 Letter writing tips When you are ready to write your letter, determine what information needs to go into the body of your letter. Start by breaking the letter into four steps: Begin by explaining what it s like for you, your child, your friend, etc. to live with diabetes. (hint: if you don t have a direct connection, ask you chapter the connect you with a Youth Ambassador!) Discuss what you and your family experienced when your loved one was diagnosed, how old he or she was, what you were feeling, etc. (If you don t have a direct connection, a Youth Ambassador can help.) Discuss what routine is like and the importance of always maintaining this routine everyday. Explain your concerns about the potential complications that may be experienced. Include pictures!!! 2. Provide details on the extensive training you are faced with: Explain the training programs that you have set up in order to prepare you for Ride day. Talk about the conditions at the location you are riding in (desert heat, endless country roads, etc.) Give details about how many hours a week you are dedicating to your training and conditioning. Provide an opportunity to follow your progress via your participant center, blogs, Facebook, Twitter, etc. 3. Provide some facts about JDRF and the JDRF Ride program: Explain the mission of JDRF. Include research funding facts and figures. Be sure to reference the JDRF Ride facts and figures (Your Chapter can help you with this!) Talk about what you may be witnessing first hand! End your letter by telling people how they can help JDRF and your goal. For example, they can: Join the Ride to Cure Diabetes! Register online at ride.jdrf.org Send a tax-deductible donation (All checks should be made payable to JDRF and give them an address to send to!) Make a donation directly to you at ride.jdrf.org or enter your personal webpage address. Mail checks directly to you so that you can monitor your progress. 4

5 Your 24 Hour Schedule with Type 1 Diabetes 5

6 Sample Fundraising Letter 6

7 Create a Personal Page in 5 Minutes 7

8 Ride to Cure Diabetes Participant Badges 8

9 JDRF Ride Participant Center FAQ 9

10 10

11 11

12 Social Networking Links 12

13 13

14 Fundraising with Facebook 14

15 Twitter for Fundraising 15

16 How to Blog Your Story 16

17 Video Letter Writing, a picture is worth a thousand words. Looking for a new and exciting way to increase your Ride fundraising? Want to give your letter writing campaign a boost? All you need is a computer, some photos, and our easy to follow script and you ll be on your way to creating your own Ride to Cure Diabetes Fundraising Video. GETTING STARTED... Step 1: Print off the Ride video script (included in the following pages,) look over it, and tailor the message to fit your story! Or be more creative and write your own script! Step 2: Gather some photos like the ones described in the left-hand column of the script. Horizontal photos work the best. Create a new folder on your desktop to save your photos in. (right-click the desktop screen and scroll down to new and then click folder name the folder something catchy, such as John s Ride Video. ) If necessary, scan the photos onto your computer and save them in the folder, or move the pictures already on your computer into that same folder. (TIP: If you do not have a scanner, you can go to Wal-Mart, Walgreen's, etc. and they can scan them for a small fee.) Step 3: Locate your computer s video editing program you may not know you have it! There's no need to go out and buy video editing software when you probably already have it on your computer. Windows Movie Maker comes preinstalled on most windows operating systems. Just look under your "Start" menu button in your bottom tray and navigate to "Programs" and then to Windows Movie Maker. (Other examples are imovie (Mac), FinalCut Pro (Mac), Adobe Premiere (PC), Avid (PC) ) Step 4: Get all of your pictures into the program by using the Capture Video section, then clicking Import pictures. Follow the steps to browse and add all of the pictures you have selected for the project. If you have video clips on your computer and want to add a little live motion to the presentation, you can add that here as well! Step 5: Drag and drop the pictures into the Timeline at the bottom of the screen. To add captions, click on the picture. Then in Edit Movie, select Add titles and credits and then add title on the selected clip. The picture will seem to disappear and you will be typing on your windows screen, but as soon as you hit Enter, the text will appear on your picture. If you want a title slide or two, click add title at the beginning of the movie. There are options on this screen to edit the text colors, font, and animation. Make sure it shows up against the background of any given photo. Step 6: Once you have added the text to each slide, you are ready to add music! (A word of caution about music rights and YouTube: Recently, a number of JDRF Fundraising Videos have been pulled from, or had the music removed from, their YouTube posting. JDRF has secured the rights to a few songs that have been written specifically about type 1, and these can be used without restriction. See the inks at the end of the this video section.) Find the song you want to use, and simply drop it into the bar below the text. Step 7: Once you are finished editing your program, make sure the movie is saved as one of the following formats:.wmv,.avi,.mov, or.mpg. 17

18 Step 8: Once you are happy with your finished product, you are ready to show it to the world! Save it in your documents. Log into YouTube. If you do not have an existing YouTube account, stop to create one here. If you have never before uploaded a video to YouTube, you will need to follow the steps to confirm your address before proceeding. It will only take a couple of minutes. Step 9: Be sure to create a title such as John s Ride to Cure Diabetes. Then provide a description for the video such as JDRF Ride to Cure Diabetes. Next, in the box tags be sure to include any words that are related to the video, for example diabetes, type 1, ride, JDRF, research, etc. These are the words used when someone searches for a topic of a video. Under video category select people and blogs. Lastly, click Upload Video, browse to where your video is stored in your documents, and open. Step 10: Now that your video has been uploaded you can view it by clicking on my account at the top of the main YouTube page and then click my videos under the videos section on the right side of the page. When you click on your video, you will be able to view the URL. The URL is the web address that you can provide to people so they can go directly to the page where your video is displayed. (TIP: Instead of having people search for your video, provide this URL in your letter for people to visit. If you are sending your letter electronically, you can copy this link into your and when people click on it, they will be directed to your video without having to type anything!) Step 11: Send out the video link to anyone and everyone you know! Ask them to pass it along to everyone they know! Post it on Facebook! Post it on Twitter! Just keep posting it! You ll be surprised how the fundraising dollars roll in. Below is music to which JDRF has secured the rights so you can use any of the songs below when creating your video use links below to download the music. Promise to Remember Me There Will Come a Day The Future is Now 18

19 Sample Video Script, page 3 Sample video script Slide Photo Description Text to Insert Over the Photo 1 Single photo of person with diabetes Hi, I m (person s name) 2 Person with diabetes riding a bike, playing sports, etc. I m your typical kid/teen/adult...trying to live atypical life! 3 Person with diabetes around the time of diagnosis However...on (diagnosis date) I didn t have such a typical day. 4 Person with diabetes I was diagnosed with type 1 diabetes (T1D) and my life was changed forever! 5 Person with diabetes It is a disease that I will never outgrow and can never forget about. 6 Person with diabetes, checking blood sugar I have to check my blood sugar (number) of times a day. 7 Photo of pump/pump site I also have to wear an insulin pump which serves as my life support. 8 Person with diabetes checking blood sugar with food next ot meter on table 9 Person with diabetes balancing (standing on swim raft, standing on one foot, skateboarding, etc.) Before I can even think about eating, I have to check my blood sugar first. It s a constant balancing act. 10 Person with diabetes happy and smiling Sometimes you win and vigilance has paid off. 11 Person with diabetes sad, frustrated, or not feeling well Other times you don't...despite all that hard work, there are no guarantees. 12 Person with diabetes sleeping with meter in picture, or taking a bg at night 13 Person with diabetes on vacation or playing while testing bg or with pump visible 14 Person with diabetes treating low blood sugar or photo of diabetes supplies Diabetes never sleeps. And never takes a vacation. Every day is a battle with a disease that you can treat but never fully control 15 Person with diabetes The road ahead for people living with diabetes is long and uncertain...but you can help 16 Person with diabetes JDRF is the worlds largest charitable funder of diabetes research! I will be riding XX miles on XX to help fund that research! 17 Ride photo or person with diabetes with friends and family The Ride to Cure Diabetes is an adventure of a lifetime. I will be challenging myself both physically and mentally 18 Person with diabetes For those who live with diabetes...every day brings another challenge. 19 Ride photo To donate, or to register to ride with me, to to ride.jdrf.org (insert personal fundraising link) 20 Ride photo Thank you! Help us move faster toward better treatments and a cure for type 1 diabetes with every mile pedaled. 19

20 10 Days and 10 Ways to $500 20

21 100 Ways to Put the Fun in Fundraising 21

22 22

23 23

24 24

25 25

26 26