SPORTS INNOVATION DAY. Spraino

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Roberta Todd
6 years ago
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1 SPORTS INNOVATION DAY Spraino

My fears are gone now and I have not suffered any injuries since I started using Spraino.

2 BOTH ACADEMICS AND USERS LIKE SPRAINO I suffered frequently from ankle injuries. I used to hold myself back. My fears are gone now and I have not suffered any injuries since I started using Spraino. The Spraino research is exactly what we have been looking for - a simple and feasible solution. CASPER HANSEN Handball player UWE KERSTING Professor of biomechanics

3 HUNDREDS OF MILLIONS PLAY INDOOR SPORTS SPRAINO RELEVANT FOR MOST SPORTS Basketball, volleyball, team handball, badminton, indoor soccer, table tennis etc. 200 MILLION ESTIMATED BADMINTON PLAYERS IN ASIA +100 MILLION POTENTIAL CUSTOMERS IN EU + US

4 A GLOBAL MARKET OF 10 BILLION KR/ YEAR PRICING PRICE PR. PACKAGE VALUE OF TOTAL EU + US MARKET 60 BILLIONS KR/YEAR RETAIL: 300DKK SPRAINO: 150DKK TOTAL ADDRESSABLE MARKET 6 BILLION 10% KR/ YEAR TOTAL WORLD BILLION 10 KR/YEAR

5 INJURY HISTORY AND COMPETITIVE LEVEL DRIVES USER SEGMENTATION BEEN INJURED COMPETITIVE Highly receptive Understand the consequences Serious consequences Few customers Not price sensitive RECREATIONAL Highly receptive Understand the consequences Minor consequences Many customers Moderately price sensitive NOT BEEN INJURED I know it happens, but not to me Serious consequences Few customers Moderately price sensitive I know it happens, but not to me Minor consequences Many customers Price sensitive

6 PHASED GO TO MARKET PLANS COMPETITIVE INJURED RECREATIONAL INJURED COMPETITIVE NOT INJURED RECREATIONAL NOT INJURED PRODUCT DISTRIBUTION: PRODUCT DISTRIBUTION: PRODUCT DISTRIBUTION: PRODUCT DISTRIBUTION: Physical therapists Webshop Webshop Webshop Webshop Marketing studies Retail Marketing studies Retail MARKETING: MARKETING: MARKETING: MARKETING: Medical marketing Testimonials Testimonials Testimonials Testimonials SoMe - Content marketing - Video SoMe - Content marketing - Video SoMe - Content marketing - Video SoMe - Content marketing - Video PRIORITY 1 PRIORITY 2 PRIORITY 3 PRIORITY 4

7 SPRAINO IS BORN TO BE GLOBAL REST OF SCANDINAVIA LAUNCH DECEMBER 2017 EUROPE LAUNCH 2018 DENMARK + NORWAY LAUNCH SEPTEMBER 2017 USA LAUNCH NOVEMBER 2017 GLOBAL

8 HEALTH PROFESSIONALS ARE INCREASINGLY LOOKING FOR EVIDENCE BASED PRODUCTS SCIENTIFIC STUDIES Investigating cutting, 180 degree turns, side-step movements, alternative Spraino applications and landing simulations ABSTRACTS & POSTERS 8 scientific posters presented at scientific congresses. PRODUCT DEVELOPMENT Various movements and dangerous landings positions tested in cooperation with Hvidovre Hospital.

9 A STRONG TEAM WITH PROVEN EXPERTISE AND EXECUTION POWER THOR GRØNLYKKE BILL CLOUGH MORTEN JOHANSEN MD & CEO BASKETBALL PLAYER US MARKETING CHAIRMAN OF THE BOARD INDOOR FOOTBALL PLAYER SØREN WÜRTZ FILIP GERTZ LYSDAL PELLE PETERSEN PHYSICAL THERAPIST & MEDICAL MARKETING AND SALES HANDBALL PLAYER CAND. SCIENT & RESEARCH PROJECT MANAGER FOOTBALL PLAYER MD & MEDICAL ADVISOR FLOORBALL PLAYER

10 SUPPORTED BY STRONG ADVISORS PETER LAM Ph.D. ADHESIVES AND PRODUCTION JACOB FREDERIKSEN PATENT ATTORNEY ION SIVEBÆK Ph.D. ASSOCIATE PROFESSOR IN NANOTRIBOLOGY TRINE JØRGENSEN EXPERIENCED MULTIMEDIA DESIGNER

11 WE EXPECT STRONG GROWTH AND EXPECT TO HIT BREAKEVEN AROUND Q THE REVENUE ( ) DKK 000 SALES STARTED IN SEPTEMBER BREAK EVEN Q1 18F Q2 18F Q3 18F Q4 18F Q1 19F Q2 19F Q3 19F Q4 19F Q1 20F Q2 20F Q3 20F Q4 20F Q1 21F Q2 21F Q3 21F Q4 21F 5.25MDKK 28MDKK 74MDKK 155MDKK

12 EXTRA

13 SPRAINS ARE THE MOST FREQUENT INJURIES WHEN PLAYING INDOOR SPORTS 20% 20% Of all athletes lost playing time due to sprains of the population has chronic pain in their feet/ankles People are increasingly active in sports and the sports medicine market is growing by 8% annually IN UP TO 50% of cases sprains cause chronic ankle instability, a disabling condition that can be career ending Sprains significantly decrease quality of life.

14 SPRAINO IS THE SOLUTION 1Spraino attaches to the outside of your shoe 2 Spraino has both a stabilization and rescue function. Each function helps prevent ankle sprains 3 Spraino works with >95% of all indoor sport shoes. Durability: sessions NO MORE LIMPING TO THE BENCH!

15 THE TWO SPRAINO MECHANISMS STABILIZING FUNCTION WHEN YOU LAND WRONG SPRAINO STABILIZES YOUR FOOT WITHOUT SPRAINO WITH SPRAINO 0.1SEC WITHIN AND 91% REDUCING FORCE BY RESCUE FUNCTION WITH SPRAINO YOUR FOOT SLIDES INSTEAD OF TWISTING AND SIGNIFICANTLY REDUCES INJURY FORCES 82% REDUCTION IN THE FORCE

16 SPRAINO IS SAFE NO ADVERSE EFFECTS HAVE BEEN OBSERVED PERFORMACE IS NOT DECREASED LESS FEAR MEANS YOU GO TO THE LIMIT

17 SPRAINO PRODUCT AND DISPLAY ONE PACKAGE CONTAINS APPLICATOR WITH SPRAINOS FOR 4 SHOES, WET WIPES AND INSTRUCTIONS

18 STRONGEST VALUE PROPOSITION METHOD USER FRIENDLY EFFECTIVE- NESS FREEDOM OF MOTION LOWEST COST BRACING TAPING SUPERVISED REHABILI- TATION ESTIMATED SPRAINO

19 MANY OTHER STRONG INDICATORS ATTRACTS WIDE INTEREST AND TV TIME BEFORE LAUNCH AND MARKETING PATENTED PATENTED ( PATENT PENDING REF PCT00 ) HIGH REFERRAL VALUE OF PRODUCT STRONG PATENT SITUATION RESEARCH FUNDED FROM MEDTECH INNOVATION, COPENHAGEN HEALTHTECH SOLUTIONS AND INOVATIONSFONDEN $ SOFT MONEY FUNDING OF EXPORT ACTIVITIES FROM THE DANISH TRADE COUNCIL (E-VITUS)

20 COMMERCIAL ACHIEVEMENTS First sale in sept Agreement with Proterapi, largest distributor to PT s in Denmark Agreements with InterSport Valby and Squashbutikken (product-market fit in retail) Negotiations with Alfacare in Norway, largest distributor to PT s and clubs in Norway Testing with Physiotherapists in Sweden Ambassador program with 8 ambassadors in division handball and basketball Professional teams playing with Spraino: Nordsjælland Håndbold (888 Ligaen), Team København, (HTH Go Ligaen) Floorball national team playing with Spraino

21 CONTINUED AMBITIOUS PLANS FOR NEW PRODUCTS AND IMPROVED SCIENTIFIC DOCUMENTATION NOVEMBER 2017 SPRAINO LAUNCHES OFFICIALLY 1 CASE SERIES STUDY IN ELITE ATHLETES WITH CHRONIC ANKLE INSTABILITY (INTERNATIONAL LEVEL) CLAIMS REGARDING PERFORMANCE PROPERTIES ( 4 ) Q RANDOMIZED CONTROLLED STUDY INVOLVING 500 HIGH-LEVEL ATHLETES (1.-3. DIVISION) CLAIMS REGARDING USER NEED AND CONFIDENCE ( ) Q USER SURVEY TARGETING 3000 HIGH-LEVEL ATHLETES (1.-3. DIVISION) BADMINTON MODEL STUDY INVOLVING EUROPEAN ELITE BADMINTON PLAYERS (INTERNATIONAL LEVEL) CLAIMS REGARDING EXPERIENCE IN PATIENTS WITH CHRONIC ANKLE INSTABILITY ( 1 ) Q LAUNCH OF IMPROVED INDOOR PROTOTYPE STUDY PROTOCOLS ARE CO-AUTHOURED BY LEADING INTERNATIONAL RESEARCHERS. GOOD CONTACT TO LEADING INTERNATIONAL RESEARCHERS AND STUDIES ABROAD IN PIPELINE. CLINICAL DATA WITH CLAIMS REGARDING EFFECTIVENESS ( 2 ) Q LAUNCH OF OUTDOOR MODEL CLAIMS REGARDING SAFETY OF OWN SHOES PRODUCT LAUNCH OF MODEL INTEGRATED IN SHOES SCIENTIFIC

STUDIES AND TESTING STRONGLY ENDORSED BY DANISH

desværre risiko for skader ved badminton, som ved al

Det forhindrer mange spillere i at nå deres fulde

Heldigvis kan mange skader forebygges, og jeg

Danmark DANISH HANDBALL FEDERATION DANISH BADMINTON

22 STUDIES AND TESTING STRONGLY ENDORSED BY DANISH SPORT FEDERATION DANISH BASKETBALL FEDERATION Der er desværre risiko for skader ved badminton, som ved al anden sport. Det forhindrer mange spillere i at nå deres fulde potentiale. Heldigvis kan mange skader forebygges, og jeg forventer, at dette projekt kan dokumentere nye veje til at forebygge ankelskader. BO ØMOSEGAARD - Talentudviklingschef i Badminton Danmark DANISH HANDBALL FEDERATION DANISH BADMINTON FEDERATION Injuries and particularly ankle injuries is a part of handball. Research in injuries is therefore important, and I hope to see important and usefull results from this project. MORTEN HENRIKSEN - Sports Director, Danish Handball Federation DANISH FLOORBALL FEDERATION

23 WE ARE RAISING 4 MDKK IN ORDER TO LAUNCH SPRAINO IN SCANDINAVIA AND THE US PRODUCT DEVELOPMENT AND SCIENTIFIC TESTING 750TDKK GROW TEAM TO HANDLE LAUNCH AND GROWTH 1000TDKK MARKETING AND INTERNATIONAL SALES 1000TDKK WORKING CAPITAL 750TDKK IP FILINGS 500TDKK

GN Store Nord Goldman Sachs European Medtech and Healthcare Services Conference. CEO GN ReSound, Mike van der Wallen September 3, 2008

GN Store Nord Goldman Sachs European Medtech and Healthcare Services Conference CEO GN ReSound, Mike van der Wallen September 3, 2008 GN Store Nord A/S GN GN Store Store Nord Nord Listed Listed company