Company Overview January 2018
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1 Company Overview January 2018
2 Our vision We are a leading family-owned pharmaceutical company in Austria that aims to expand this leading role in other European OTC markets. 2
3 Phyto-expertise "The most comprehensive phyto-portfolio in Austria" Over the past few decades, APOMEDICA has developed one of the most comprehensive portfolios of OTC medications in Europe. 3
4 We stand for quality High-quality ingredients, unique formulations, and state-of-the-art GMP production technologies guarantee that all APOMEDICA products are of the highest quality. QUALITY 4
5 Key facts I Founded in: 1968 Dr. Friedrich Böhm, MD, MS in Pharmacy Company status: Privately held pharmaceutical company Market position: No. 1 Brand in pharmacies 1 : Dr. Böhm No. 2 on the Austrian DS market 1,2 (out of 732 companies) No. 3 on the Austrian OTC market 1 (out of 759 companies) 1 Source: IMS Consumer Health OTC Offtake Report Q3/ DS = Dietary supplements 5
6 Key facts II Legal form: Main office: Turnover: Portfolio: Apomedica Pharmazeutische Produkte GmbH Graz, Austria ~ 22 million euros Medications (one of the leading manufacturers of herbal medications in Austria) Dietary supplements Medical products Cosmetic products Employees: 57 6
7 Key facts III Production: Companies in Austria, Germany, and Switzerland with GMP standards 1 Partners: Distribution exclusively via pharmacies Equity ratio: ~ 75% 1 Global standards in medication production (Multiple award-winning; for example IMS Health OTC Mirror) 7
8 Market data Austria Apomedica is no. 3 on the Austrian OTC market Out of 759 companies, 150 have a pharmaceutical licence, of which only 15 are Austrian companies BAYER AUSTRIA GSK-GEBRO APOMEDICA RATIOPHARM All other (749) KWIZDA IMS Consumer Health OTC Offtake Report Q3/2017 TAKEDA PHARMA PRO MEDICO MERCK SANOFI-AVENTIS ALLERGOSAN 8
9 2000/ / / / / / / / / / / / / / / / /17 Market data Austria - Turnover Source: internal sales figures; based on ex-works prices, sales in millions of euros 9
10 Highlights product launches Development of the first LUUF products (cold) Development of the first Apozema products (homeopathy) 1995 Development of the Dr. Böhm product line (herbal med., dietary foods, dietary suppl.) Dr. Böhm Kürbis + Knoblauch 1x täglich 2002 Launch of Dr. Böhm Magnesium Sport and Dr. Böhm Isloflavon 2009 Launch of Dr. Böhm Gelenks complex 2017 Launch of Dr. Böhm Damiana Company founded by Friedrich Böhm, MD, MS Pharmacy 1997 Launch of Dr. Böhm Magnesium 1x täglich 2005 Launch of Dr. Böhm Omega 3 forte 2007 Acquisition of Lasepton products (medical skin care) Launch of Dr. Böhm Passionsblume 10
11 The key to success Comprehensive product range with focus on phytopharmacy Highest quality, unique recipes, carefully selected raw materials Special additional benefits for every product Special delivery form depending on requirement Ongoing research progress Marketing expertise and large investment in marketing Close collaboration with patients, health experts, and science Highly qualified employees 11
12 Management Management Ruth Fischer 1 Jürgen Schlagbauer 2 Today, a team of experienced doctors, pharmacists, and marketing experts develops and perfects products that meet the needs of the market, under the management of Ruth Fischer. Divisional management Research & Development (RD) 2 Supply Chain Management (SC) 2 Marketing (MA) 1 Communication (CM) 1 Sales (SA) 2 Finance & Administration (FA) 1 Albert Kompek Bernd Loibnegger Martin Überhuber Karin Kohlfürst Ernst Unger Gerlinde Schnabel 12
13 Company with major brands 47 products Herbal compounds, vitamins, minerals Mobility Heart & Circulation Vitamins & Minerals Bladder & Prostate Performance & Sports Mental Health Stress & Sleep Problems Digestion & Metabolism Menstruation & Menopause Inner beauty Woman & Men optico Feverfew 13
14 Dr. Böhm No. 1 OTC brand* Market leader in the following areas*: Menopause Urinary tract Herbal antirheumatic remedies Healthy joints Digestion Psychological symptoms Magnesium Omega 3 Garlic 1. place *Source: IMS Consumer Health OTC Offtake Report Q3/
15 Company with major brands Medical skin care Medicines for coughs and colds Homeopathic medicine 14 products 12 products 52 products 15
16 More than 3 million units sold per year Other Source: internal sales figures in units; business year 2016/17; sales in units per year 16
17 Extensive marketing activities Effective investment and support for brand launch For laypeople: print, radio and POS For experts: scientific documents, training, campaigns, events, conferences 17
18 Thank you for your attention. 18
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