Barb Stegemann. For all inquiries, please contact: Victor Stegemann VP Marketing & Communications E: T:

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1 Barb Stegemann Top Game Changer CBC s Dragons Den CEO and Founder, The 7 Virtues Barbara Stegemann s entrepreneurial vision was formed after her best friend a soldier was severely wounded in Afghanistan. Understanding that supporting Afghanistan s economy was a key to building stability for its people, Stegemann created The 7 Virtues Beauty a company that sources organic oils from countries experiencing turmoil (such as Afghanistan, Haiti and the Middle East) to encourage change and to reverse the effects of war and poverty. Despite addressing complex global matters in her talks, she uses humour to explain how individuals can effect change both at home and worlds away. Stegemann became known to millions when she landed a venture-capital deal on the CBC TV show Dragons Den for The 7 Virtues Beauty. She went on to become the Top Game Changer in the show s history. Since then, Stegemann was named one of the Top 100 Most Powerful Women in Canada ; she won the Ernst & Young Entrepreneur of the Year Award in the emerging Entrepreneur category for Atlantic Canada (2012); she was ranked as one of Profit Guide magazine s Top 30 Cool and Fabulous Canadian Entrepreneurs (2012); her fragrance collection won Chatelaine s Beauty 100 Award (2012); she received the Women Innovators Award from the US State Department at the APEC Women and the Economy Summit; and she was also made the first female Honorary Colonel for 14 Wing Greenwood base, Royal Canadian Air Force. Stegemann has opened as keynote speaker for Erin Brockovich; emceed for Rudy Giuliani and Danny Williams; and is often invited to moderate panels and attend events as a delegate with world leaders such as Bill Clinton. A newsmaker, Stegemann has been featured in major media around the world including in the The Wall Street Journal Magazine, The London Sunday Times, The Globe and Mail, The National Post, Tattler, and on CBC, CNN, Bloomberg, and more. Stegemann is the author of the bestselling book, The 7 Virtues of a Philosopher Queen.

2 The 7 Virtues Fragrances These award winning fragrances made with natural essential oils from nations rebuilding launched in 2010 and rapidly grew in popularity for their story of empowering farmers as much as the quality of the fragrances. The fragrances are phthalate free, paraben free and vegan. Good for the world. Good for your skin.

3 The 7 Virtues Fragrance Collection Afghanistan Orange Blossom A joyous fragrance, Afghanistan Orange Blossom is layered with notes of freesia and jasmine. This precious organic oil is made from delicate orange blossoms harvested by Afghan farmers who bravely choose to tend these ancient groves instead of the poppy crop. We buy this excellent oil at fair market value from our supplier who is rebuilding his community. Poetry festivals are held during the harvest in Jalalabad to celebrate the historic orange blossom groves. Afghanistan Orange Blossom aired on CBC s Dragons Den, making CEO, Barb Stegemann the first woman from Atlantic Canada to land a deal on the popular show. Stegemann went on to win the title of Top Game Changer in the history of CBC s Dragons Den for her socially conscious company. Noble Rose of Afghanistan A spicy fragrance, Noble Rose of Afghanistan is layered with notes of clove, peppercorn and carnation. There are 178 handpicked rose petals in each 50mL bottle, harvested by Afghan farmers who courageously transport the oils on the world s most dangerous highway. We buy this beautiful organic essential oil at fair market value from our supplier who is rebuilding his community. Noble Rose of Afghanistan was named by History TV viewers for a show called Name This. Click here to watch.

4 The 7 Virtues Fragrance Collection Vetiver of Haiti Created especially for both men and women, Vetiver of Haiti is layered with notes of lime tree, bergamot and amber. This warm fragrance, with its musky vetiver base note, is the perfect fall and winter scent, popular with men and women alike. The organic vetiver of Haiti is considered the best in the world, grown by Haitian farmers whose country was devastated by the earthquakes in We buy this exquisite oil at fair market value from our supplier who is rebuilding his community. Vetiver of Haiti launched on September 21st, 2011, International Day of Peace. Chatelaine Beauty 100 Winner. Ranked top 5 Fragrances by Chatelaine Magazine. Middle East Peace Inspired by the citizens of Israel & Iran and their respect for one another, we felt something so intense it could only be expressed in a thought provoking perfume. The enchantment of Middle East Peace eau de parfum is for all humankind. This ambrosial blend of sweetie grapefruit oil of Israel with the lime & basil oils of Iran captivates our hearts and ignites our senses. With a dry down of cedar wood and bamboo, this fragrance is for men and women. Sweetie grapefruit is a cross between a grapefruit and a pomelo and is harvested in the fertile Sharon Plain of Israel. The lime & basil oils of Iran are grown in Shiraz in the Fars province, known as the cultural capital of Iran. The fragrance launched September 21st 2012, International Day of Peace.

5 The 7 Virtues Fragrance Collection Patchouli of Rwanda Patchouli of Rwanda Eau de Parfum is a refreshing unisex fragrance with lasting notes of organic patchouli oil. Our Rwandan supplier employs adult orphans and widows of the genocide. This fragrance is a gentle reminder that we are rebuilding together. The soothing green hibiscus, red grapefruit, cedar flower and freesia notes complement the earthy patchouli harvested with love.

6 International Media Coverage To learn more about our awards or watch our media interviews please visit