THE ELIMINATE PROJECT MODEL CLUB GUIDE TEAM UP TO CHANGE THE WORLD. UNICEF/NYHQ /Giacomo Pirozzi

Transcription

1 THE ELIMINATE PROJECT MODEL GUIDE TEAM UP TO CHANGE THE WORLD UNICEF/NYHQ /Giacomo Pirozzi

2 IT STARTS WITH YOU Maternal and neonatal tetanus is a cruel killer. It marks an infected baby s short life with excruciating pain, preventing even the comfort of a mother s touch. The Kiwanis family is partnering with UNICEF to eliminate this highly preventable disease. It s an ambitious goal, but it s achievable thanks especially to our strong global network of clubs. That network includes you and your club. You can protect precious lives. This guide will show you how. THE FACTS 1 baby dies every 9 minutes from tetanus MNT has been eliminated from more than 30 countries since 2000 US$1.80 protects 1 woman and her future babies A series of 3 doses of tetanus vaccine = immunity from tetanus Kiwanis/2013/Garing

3 WHAT S A MODEL? As a Model Club, your club pledges to raise an annual per-member average of US$150 or more each year for five years through any combination of fundraising methods. That comes to an average of US$13 per month, per member, over those five years. Your club s five-year commitment begins the day you submit your commitment form. It s an average of $13/month per member over 5 years. FUNDRAISING ACTIVITIES CHILI COOKOFF, WINE TASTING, STREET FAIR, WALK/RUN, AUCTION, GOLF SCRAMBLE, DRESS-DOWN DAY INDIVIDUAL MEMBERS GIFTS OR PLEDGES OVER FIVE YEARS TREASURY GIFTS OR PLEDGES FOUNDATION MATCHING GIFTS OR PLEDGES FROM YOUR OR DISTRICT FOUNDATION BUSINESSES GIFTS OR PLEDGES

4 WHY WE DO IT We chose to eliminate MNT from the face of the Earth because our partner, UNICEF, already has a proven action plan and because the results are measurable and profound. We have the power to save or protect millions of lives and to be a part of a meaningful global commitment. In honor of this commitment, you ll receive a Model Club certificate and be recognized at worldwide events. After fulfilling your pledge, you ll receive a Model Club banner patch, a lapel pin for each member and organization-wide recognition. Model Clubs that exceed their fundraising goal can receive additional recognition. If you commit to raise more than the US$750 permember average over a five-year period, you may be named a 200 or 300 percent Model Club and receive a special banner patch. Together we can save or protect more than 416 lives with every US$750 we raise. Our goal: to raise US$110 million by 2015

5 APPLICATION AND COMMITMENT FORM Our club accepts the challenge to become a Model Club. This is how it feels to do something remarkable. Complete the form. Detach and then mail or fax it to our campaign office. Or simply scan and it to campaign@theeliminateproject.org. We ll follow up quickly to discuss your application. If you like, we can help your club create a fundraising roadmap. Along the way, we ll support your efforts with tools and information to make your projects successful. And in 2015, all of Kiwanis will honor your club s extraordinary contribution when we ve eliminated MNT. Club name Date Club number Division District Model Club commitment In support of The Eliminate Project and the efforts to eliminate MNT, our club agrees to become a Model Club with the commitment to The Eliminate Project s fundraising campaign described below. Total club membership Total amount of gift/pledge US$ Authorized signature Club contact information First name Last name Member number Address City State / Province Postal code Country Home telephone Office Mobile Fax Send your completed form to The Eliminate Project: Campaign Office FAX Kiwanis International Foundation 3636 Woodview Trace Indianapolis, Indiana USA You can also scan the form and it to campaign@theeliminateproject.org.

6 WORKSHEET You can reach your goal. This is what it looks like. Plug in the numbers and bring things to life. There are women and babies behind every dollar you raise. Club summary Club name Number of members Model Club total (Number of members x US$750) Number of women and babies saved or protected (Model Club total US$1.80) Club contributions (Total from already raised line below) What we still need to raise (Model Club total - club contributions) Monthly goal (What s left to raise 60 months) Comprehensive giving per year GIFTS From members (e.g., Zeller Fellowships) From fundraising activities From the club s treasury From the club or district foundation From local businesses or the community Total Example (Based on 30 members over five years) 8 Zeller Fellowships = $10,000 Member gifts: 30 members@$50/year = $5,500 Chili Cookoff $5,500 $500 n/a $1,000 $22,500 Already raised Year 1 Year 2 Year 3 Year 4 Year 5 Total All figures are in U.S. dollars. Find an easy-to-use Excel worksheet at LET S GO CHANGE THE WORLD!

7 YES! FINISH START 1 PREPARE MAYBE NO [Our pledge] saves more lives than people in your hometown 4 AFTER YOU ASK [Our pledge] saves more lives than fans in your university football stadium [Our pledge] saves more lives than members of your church [Our pledge] saves more lives than the students of your area s grade schools combined YOU HAVE TO ASK TO KNOW HOW TO BUILD YOUR MODEL 2 [Our pledge] saves more lives than fans at the Super Bowl EDUCATE BE SPECIFIC ANSWER QUESTIONS 3 ASK USE EXAMPLES USE THE K-WAY SHOW A VIDEO

8 HOW TO BUILD YOUR MODEL PREPARE 1 PREPARE KNOW YOUR NUMBERS Break down the Model Club pledge into a weekly or daily amount per member. For example, an average of US$13 per member, per month, over five years. SHOW THE GIFT S IMPACT Convert your club s pledge into lives saved. US$1.80 protects one woman and her future babies. [Our pledge] saves more lives than people in your hometown FIND A CHAMPION Partner with a club member who has fundraising experience and/or who s influential within the club. [Our pledge] saves more lives than fans in your university football stadium [Our pledge] saves more lives than members of your church WORK IT OUT Use the worksheet below to see what your club can do. [Our pledge] saves more lives than the students of your area s grade schools combined [Our pledge] saves more lives than fans at the Super Bowl

9 HOW TO BUILD YOUR MODEL EDUCATE 2 EDUCATE USE EXAMPLES SHOW A VIDEO USE THE K-WAY Let members know funds can be raised in a variety of ways over five years. MAKE IT PERSONAL Partner with someone who can share his or her passion about The Eliminate Project. It helps to have personal experience with the project or tetanus. PICTURES TELL THE STORY Find inspiring photos and videos at SHOW WHAT SUCCESS LOOKS LIKE Find donor and club profiles at

10 HOW TO BUILD YOUR MODEL ASK 3 YOU HAVE TO ASK TO KNOW SHOW GRATITUDE Say: Thank you for the chance to present. ASK CONFIDENTLY Say: I invite you to join the hundreds of other clubs that are changing history and the world by becoming a Model Club. BE SPECIFIC ANSWER QUESTIONS ASK DEMONSTRATE SUCCESS We raised nearly US$100 million with the IDD campaign. TALK ABOUT BABIES You re speaking for women and babies who can t speak for themselves. Always show the gift s impact.

11 HOW TO BUILD YOUR MODEL AFTER YOU ASK 4 IF YES Complete, sign and send the Model Club commitment form to the campaign office. IF WE NEED MORE TIME Be respectful, answer questions and set a date to come back. IF NO Thank the club for its time. Suggest giving at a level better suited to the members, and give them a chance to change their minds or upgrade their gifts. A no now doesn t mean you can t revisit the Model Club concept in a few months. NO MAYBE YES! AFTER YOU ASK

12 None of the money we re raising for the campaign is taking away from our local projects. It s not a matter of instead of. It s in addition to. Kelley, The Kiwanis Club of Utica-Shelby Township, Michigan

13 UNICEF Haiti/2013/Dormino Without education, people won t give. The very fact that there s a connection between a mother and a child, and that they both benefit from the shots it s inspiring. Richard, Lead Gift donor, Kiwanis Club of West Des Moines, Iowa

14 The Eliminate Project: Campaign Office Kiwanis International Foundation 3636 Woodview Trace, Indianapolis, Indiana USA (fax) Find resources and give securely online at Every dollar changes lives for women and children in places that are remote, impoverished and invisible to the world. Join the Kiwanis International Foundation in raising funds to support The Eliminate Project. Figures are accurate as of June 2013 and are subject to change. JULY 2013 GIEP English single pages