in a better world 2016 HOLIDAY GIFT CATALOGUE

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Warren Daniel
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1 in a better world 2016 HOLIDAY GIFT CATALOGUE

Dear Friends, The WE Movement We believe in a better world. A world where families here at home and around the globe have the tools they need to lead healthy, purposeful lives.

This holiday season, let s join together and give back in ways that uplift others and break the cycle of poverty. When you give a gift in this catalogue, you give a gift with meaning.

With just $50 you can give a child a primary education and help ignite their passion for learning.

Thank you for your continued generosity and support. WE is a movement that brings people together and gives them the tools to change the world.

2 Dear Friends, The WE Movement We believe in a better world. A world where families here at home and around the globe have the tools they need to lead healthy, purposeful lives. Many parents face the daily challenge of putting food on the table or affording expensive school fees. This holiday season, let s join together and give back in ways that uplift others and break the cycle of poverty. When you give a gift in this catalogue, you give a gift with meaning. Browse our selection of festive ME to WE products for a chance to track your impact overseas or make a donation that can transform an entire community. With just $50 you can give a child a primary education and help ignite their passion for learning. With $1,000, you can provide one year of healthy lunches for a class, ensuring students can focus on their studies without worrying about hunger. With your help, a better world is possible. Thank you for your continued generosity and support. WE is a movement that brings people together and gives them the tools to change the world. Our unique family of organizations, WE Charity, ME to WE social enterprise and WE Day, empower people at home and around the world. Happy holidays, Craig, Marc and Roxanne WE Charity ME to WE Marc Kielburger Co-Founder Roxanne Joyal CEO, ME to WE WE Charity empowers sustainable change through domestic programs like WE Schools and internationally through Free The Children s WE Villages. The unique partnership with ME to WE ensures that WE Charity achieves a remarkable rate of financial efficiency. ME to WE is a social enterprise that creates socially conscious products and experiences that empower people to change the world through their everyday choices. Half of our profits are donated to support WE Charity, while the other half is reinvested in ME to WE to grow the social mission. Craig Kielburger Co-Founder Gift Catalogue WE Believe 3

3 Why we are different When you give with WE, you give a gift that lasts a lifetime. With your donation, families in developing communities are given the resources and opportunities they need to become self-sustainable and lift themselves out of poverty. And here at home, youth can realize their full potential as leaders in their community. This annual holiday catalogue, created with the support of our partners, is made in our in-house agency to ensure it is produced and delivered at a low cost, and that your charitable dollars go directly to the communities and projects you choose to support. We have a proven holistic development model Our programs empower youth to lead long-term change Third-party experts evaluate our spending and impact IN 2015, - 91% - of donations supported our programming only 9% went toward our administrative costs. EDUCATION When children are equipped with the tools they need to succeed in school, they can focus on aiming for A s and building a better future for their families and communities. OPPORTUNITY Our development model WE Villages A sustainable community is one where families have the knowledge and skills to be self-reliant. This holiday season, help empower a community to break the cycle of poverty by supporting WE Villages, our holistic and sustainable development model. With workshops on running successful farms and businesses, families have what they need to become selfsustaining, develop new entrepreneurial skills and invest in their children s futures. FOOD Five Pillars of Impact If female farmers had the same resources as male farmers, up to 150 million more people would be fed! We teamed up with PotashCorp, founding sponsor of our Food Pillar, to implement agriculture and food security programs. WATER Access to clean water means girls get to dream big too and soak up the benefits of education instead of skipping school to fetch water from a distant source. Families can keep themselves healthy and run successful farms. HEALTH When children are healthy, they re less likely to miss school or drop out. And when parents are free of illness, family businesses are more likely to thrive Gift Catalogue WE Believe 5

4 EDUCATION Education is the gift that keeps on giving. By providing the gift of education, you will not only help a community build school rooms for children to begin their journey in education, but you will also provide the tools and resources to help students develop throughout their lives. Through education, youth are given the power to change the world. Learn more about our Education Pillar at WE.org/education Gift Catalogue WE Believe 7

EDUCATION GIVE A GIFT THAT EDUCATES Changing Lives Through Education Doreen Chepkorir dreams of becoming a journalist.

Thanks to your support, Doreen is now ready to serve as a leader in her community. She is giving speeches and participating in debates at school.

She is now a strong, independent young woman who is set to graduate at the end of 2016 and move on to Kenyatta University where she will continue to pursue a career in journalism.

With a school kit, a child can ignite their passion to study and succeed in school. $50 Primary education for one child Education is the first step to breaking the cycle of poverty.

5 EDUCATION GIVE A GIFT THAT EDUCATES Changing Lives Through Education Doreen Chepkorir dreams of becoming a journalist. But before she started at Kisaruni Girls Secondary School, she wasn t aware of her potential. She was shy, reserved and lacked basic leadership skills. Thanks to your support, Doreen is now ready to serve as a leader in her community. She is giving speeches and participating in debates at school. As a member of the journalism club, she collects news stories and presents them at school assemblies. She is now a strong, independent young woman who is set to graduate at the end of 2016 and move on to Kenyatta University where she will continue to pursue a career in journalism. $25 School kit for a child Help a young learner pursue their dream of education by removing one of the most common barriers to successful education: a lack of school supplies. With a school kit, a child can ignite their passion to study and succeed in school. $50 Primary education for one child Education is the first step to breaking the cycle of poverty. Giving a child access to education provides them with the knowledge and opportunity to transform their life, as well as their families and communities for generations to come. $2,500 Secondary school scholarship Help a student take their education to the next level with a four-year secondary school scholarship to WE s Kisaruni group of schools in Kenya. Donate at WE.org/webelieve or by calling ext Gift Catalogue WE Believe 9

EDUCATION Giftable Bracelet Set - Raspberry, $28 Help a child

TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.

Hazina Triple Spike Necklace, $66 Made with materials sourced in

limited in quantity and mixed with reclaimed brass.

6 EDUCATION Giftable Bracelet Set - Raspberry, $28 Help a child access education with this bracelet set that is ready to give. TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.ORG/WEBELIEVE. Hazina Triple Spike Necklace, $66 Made with materials sourced in Kenya, the Hazina Necklace contains carefully curated beads limited in quantity and mixed with reclaimed brass. #GirlLove Rafiki Bracelet, $15 IISuperwomanII Lilly Singh is all about ending girl-on-girl hate. Help her spread girl love with this Rafiki, designed by Lilly, that helps empower girls with access to education. Shop ME to WE products at WE.org/webelieve Gift Catalogue WE Believe 11

7 WATER Access to clean water is a basic human right, and access can transform a community. By giving the gift of clean water, students in developing communities are able to attend school and soak up the benefits of education instead of missing class to fetch water for their families. With access to clean water, families can keep themselves healthy and run successful and sustainable farms. Through the gift of clean water, you can help a community flourish. Learn more about our Water Pillar at WE.org/water Gift Catalogue WE Believe 13

WATER GIVE A GIFT THAT REPLENISHES Walking for Water in Kenya Walking for hours under the scorching sun to fetch water for cooking, cleaning and drinking is a reality for many women in Kenya.

Despite her back pain, the long hours it took and unsuccessful trips with little to no water, Patricia never gave up.

Thanks to your support, Patricia only walks 20 minutes now to access the clean water kiosk installed in her community with the help of WE Villages programming.

Patricia s greatest wish is to see everyone in her community living a comfortable life. With your support, we are continuing to make this possible.

8 WATER GIVE A GIFT THAT REPLENISHES Walking for Water in Kenya Walking for hours under the scorching sun to fetch water for cooking, cleaning and drinking is a reality for many women in Kenya. Patricia Leshoi, a farmer and grandmother in Irkaat, was used to spending three hours a day walking to the Ewaso Ng iro River to fetch water for her family. Despite her back pain, the long hours it took and unsuccessful trips with little to no water, Patricia never gave up. She continued making the trip every day because it was what she had to do so her family could survive. Thanks to your support, Patricia only walks 20 minutes now to access the clean water kiosk installed in her community with the help of WE Villages programming. Both she and her family s health and financial situation have significantly improved, as they are no longer making regular trips to the hospital to get treatment for waterborne diseases. Patricia s greatest wish is to see everyone in her community living a comfortable life. With your support, we are continuing to make this possible. $100 Clean water kiosk for a community Walking for hours to fetch water creates a long list of issues for families. By helping to support the creation of a clean water kiosk, families are able to fetch water in their communities, allowing children to attend school and helping families practice good hygiene. $250 Clean water for a family for life By providing a family with clean water, you open the door to a world of opportunities. With access to clean water, families can send their girls to school, grow crops and help prevent the spread of waterborne illnesses. Give a lifetime of good health and cheer with water this year. $1,000 Rehabilitation of a community well Many wells in developing communities need further construction to make them suitable for the agricultural needs of the community. By supporting the rehabilitation of a community well, you can help communities gain access to safe, clean water for drinking, cooking, farming and household needs. Donate at WE.org/webelieve or by calling ext Gift Catalogue WE Believe 15

WATER Giftable Bar Necklace - Harmony, $20

atelier, making every piece one-of-a-kind.

TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT

9 WATER Giftable Bar Necklace - Harmony, $20 With clean water, communities can find balance and harmony. This necklace is hand-stamped in our Nairobi atelier, making every piece one-of-a-kind. Water Series Rafikis Set of 6, $60 Help a community access clean water with this bracelet set that is ready to give. TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.ORG/WEBELIEVE Gift Catalogue Shop ME to WE products at WE.org/webelieve WE Believe 17

10 HEALTH Good health is vital to living a longer, more productive life. By giving to our Health Pillar, you can help families access clinics, medicine, health workers and hygiene workshops in developing communities. When children are healthy, they re less likely to miss school or drop out. And when parents are free of illness, family businesses are more likely to thrive. Give the gift of health, and you can equip communities with the resources they need to succeed. Learn more about our Health Pillar at WE.org/health Gift Catalogue WE Believe 19

HEALTH GIVE A GIFT THAT HEALS Celebrating Health in Kenya This year marked the joyous opening of Baraka Hospital.

With access to quality health care in their community, families will no longer need to travel far distances to access the health care they need, and will feel more assured when a loved one falls

$100 Healthy home resources for a family $500 Health workshop for new mothers $1,000 Community health programming and clinics Many families in developing communities lack the basic resources and

A healthy start is a precious gift that every child deserves.

11 HEALTH GIVE A GIFT THAT HEALS Celebrating Health in Kenya This year marked the joyous opening of Baraka Hospital. Equipped with inpatient services and a brand new surgical wing, Baraka Hospital will help save countless lives in Narok County. With access to quality health care in their community, families will no longer need to travel far distances to access the health care they need, and will feel more assured when a loved one falls ill. The impact of Baraka Hospital will be felt for generations to come. Together, we are saving lives. $100 Healthy home resources for a family $500 Health workshop for new mothers $1,000 Community health programming and clinics Many families in developing communities lack the basic resources and knowledge to create a healthy home environment. This gift provides a family with training on seven habits to a healthy home, ensuring they have the tools they need to keep their family safe. A healthy start is a precious gift that every child deserves. With this gift you provide training for new mothers to help prevent illness and malnutrition from getting in the way of their babies growth and development. When communities are healthy, they have the strength to take advantage of new opportunities to help them learn and grow. With this gift, you can help a community gain access to a health clinic to serve their medical needs, as well as health programming to educate them on how to prevent disease and illness in their families. Donate at WE.org/webelieve or by calling ext Gift Catalogue WE Believe 21

HEALTH Convertible Beaded Necklace - Black, $30

is made by twisting strings of bead around rope

Swahili, hakuna matata means no worries.

with these mix and matchable bracelets that

12 HEALTH Convertible Beaded Necklace - Black, $30 Adjustable to different lengths, this necklace is made by twisting strings of bead around rope or kamba in Swahili and gives health care to women as well. Hakuna Matata Bracelet Set - Mist, $14 In Swahili, hakuna matata means no worries. Bring peace of mind to mothers around the world with these mix and matchable bracelets that support prenatal workshops. TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.ORG/WEBELIEVE. ME to WE Mittens, $14.98 Cozy fleece mittens that warm hearts around the world. One size fits most. Shop ME to WE products at WE.org/webelieve Gift Catalogue WE Believe 23

13 FOOD With access to food security, a community can plan for the future. With proper nourishment, students can focus on their studies and parents don t have to worry about their children going hungry. Our projects focus on farming techniques that equip communities with droughtresistant crops and sustainable practices to feed communities for generations to come. Learn more about our Food Pillar at WE.org/food Gift Catalogue WE Believe 25

FOOD GIVE A GIFT THAT GROWS Sustainable Farming in Gufubao Xiaoyang Du lives in Gufubao, China with his wife, elderly father and two children.

Now, Du spends his days at home with his family, working on their farm and using the crop cultivation skills he developed through WE Villages programming.

With your support, Du is able to watch his children grow while remaining confident that he will be able to provide for them for years to come.

nutrients, they are able to concentrate on their studies and excel in school.

14 FOOD GIVE A GIFT THAT GROWS Sustainable Farming in Gufubao Xiaoyang Du lives in Gufubao, China with his wife, elderly father and two children. Before the agriculture and food security program was implemented in his community, his typical day consisted of traveling to downtown Beijing for work a tiring three-hour trip. Now, Du spends his days at home with his family, working on their farm and using the crop cultivation skills he developed through WE Villages programming. He and his family are now food secure and the community is flourishing with the skills they are learning in the program. With your support, Du is able to watch his children grow while remaining confident that he will be able to provide for them for years to come. $25 Year of healthy lunches for a primary student $125 Plant the seeds of a school garden $1,000 One year of healthy lunches for a class When students are equipped with healthy food and essential nutrients, they are able to concentrate on their studies and excel in school. With this gift, you can help a primary school student focus on their goals by fuelling their nutrition needs while at school. School gardens provide students with a source of healthy nutrients while teaching them essential farming skills they can pass on to their families. Plant the seeds of a new school garden with this gift and help provide fuel for learning while allowing students the chance to develop agriculture skills and techniques. Help an entire class become lifelong learners with nutritious lunches to fuel their growing bodies and minds. When students receive fresh, healthy meals, they have the energy to focus not just on getting through the day, but on getting the most out of it. Donate at WE.org/webelieve or by calling ext Gift Catalogue WE Believe 27

FOOD Giftable Bar Necklace - Hope, $20 With

Giftable Bracelet Set - Black, $28 Wear as a

nourished with this classic bestselling Rafiki

15 FOOD Giftable Bar Necklace - Hope, $20 With enough food to build a secure future, hope can grow into reality for every WE Village. Wear hope with this hand-stamped necklace. Giftable Bracelet Set - Black, $28 Wear as a bracelet set, or style your Rafiki as a necklace or anklet! TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.ORG/WEBELIEVE. Food Rafiki Bracelet, $10 Keep communities nourished with this classic bestselling Rafiki that symbolizes your commitment to a cause Gift Catalogue Shop ME to WE products at WE.org/webelieve WE Believe 29

16 OPPORTUNITY In developing communities, sustainable incomes give access to opportunity. By giving income opportunities, women can generate enough money to support themselves and their families and realize the value of their talents and skills. Through our programs, familes become empowered with sustainable financial independence. Learn more about our Opportunity Pillar at WE.org/opportunity Gift Catalogue WE Believe 31

OPPORTUNITY GIVE A GIFT THAT EMPOWERS Women s Empowerment in Ecuador This year marked the beginning of many new opportunities for women in Ecuador with the

In this space, women have the chance to learn about mathematics, literacy and leadership, and create Minga bracelets, which will help them earn a sustainable

Thanks to your support, women in small communities in Ecuador will now be able to earn their way to a brighter future.

source of nutritious milk and sustainable income.

A small herd can change lives in a big way.

17 OPPORTUNITY GIVE A GIFT THAT EMPOWERS Women s Empowerment in Ecuador This year marked the beginning of many new opportunities for women in Ecuador with the opening of the Women s Empowerment Center at Minga Lodge in Los Rios. In this space, women have the chance to learn about mathematics, literacy and leadership, and create Minga bracelets, which will help them earn a sustainable income for years to come. All of the activities they participate in give women various opportunities to empower themselves and their families. Thanks to your support, women in small communities in Ecuador will now be able to earn their way to a brighter future. $50 The goat that gives back $250 Farm animal bundle $1,000 Start-up kit for a women s empowerment circle By gifting a dairy goat, a family will gain a source of nutritious milk and sustainable income. A goat is a gift that keeps on giving by continuously creating opportunities for a family to learn, grow and become self-sustainable. A small herd can change lives in a big way. By gifting this bundle of three goats and 15 chicks, you give a family the chance to sell eggs and milk, pay for school fees and learn the skills for running a sustainable small business. Empower a women s circle with a start-up kit and help them develop new entrepreneurial skills to become self-sufficient. When women are empowered, they re able to save money for the future, grow as leaders, run successful businesses and provide for their families. Donate at WE.org/webelieve or by calling ext Gift Catalogue WE Believe 33

18 OPPORTUNITY Elevated Impact Series Rafikis Set of 6, $60 Using new tonal color techniques, this series of Rafikis provides Kenyan artisans with sustainable income to support their families. Impact Series Rafikis Set of 6, $60 In Swahili, the word for friend is rafiki. Celebrate with our classic, bestselling Rafiki collection that represents all Pillars of Impact and supports the mamas in Kenya who hand make each piece. TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.ORG/WEBELIEVE Gift Catalogue Shop ME to WE products at WE.org/webelieve WE Believe 35

19 Shop. Donate. Make an Impact. WE Gift Cards empower your loved ones to choose their impact and change the world in two exciting ways. You can support sustainable change by directing funds to WE Charity s local and global programs, or you can do good through your everyday choices by purchasing ME to WE products and experiences. Shop gift cards at WE.org/webelieve Gift Catalogue WE Believe 37

20 Festive Favorites Festive Series Rafikis. $10 EACH Spread the cheer of the holiday season here and around the world. Gift impact with our top picks for the holidays every Rafiki is handmade with love, and makes an impact in a WE Village! COLLECT ALL FOUR! TO PURCHASE A GIFT OF IMPACT OR FOR MORE GIFT IDEAS, VISIT WE.ORG/WEBELIEVE. Furry Friends Rafikis. $10 EACH Memorable little treats to commemorate the holidays. Shop ME to WE products at WE.org/webelieve Gift Catalogue WE Believe 39

GIVE A GIFT THAT CREATES local change $25 Empower a youth Provide a local

materials they need to become a world-changer.

participate in a three-day dynamic workshop that will help them develop

21 GIVE A GIFT THAT CREATES local change $25 Empower a youth Provide a local young person with the leadership training, mentorship and learning materials they need to become a world-changer. $1,000 Workshop for Indigenous youth Give Indigenous youth the chance to participate in a three-day dynamic workshop that will help them develop leadership skills, explore their personal and cultural identity, and become role models in their community. $2,500 Empower a school for a year Education doesn t end when the school year does. Give a school the WE Schools program, plus scholarships to leadership and skills development camp over the summer months. Donate at WE.org/webelieve or by calling ext Gift Catalogue WE Believe 41

EDUCATION $10,000 Build a Classroom. WATER $5,000 Support clean water for life for a school.

22 Give a gift that creates transformative change. Empower a community by supporting WE Villages, our holistic and sustainable development model that engages communities and provides them with the tools and resources to break the cycle of poverty. EDUCATION $10,000 Build a Classroom. WATER $5,000 Support clean water for life for a school. OPPORTUNITY $5,000 Create sustainable change by empowering communities with the skills and resources to earn an income and support their families. Support an Entire Community HEALTH $5,000 Support community health workshops, outreach and clinics to provide better access to health care. FOOD $5,000 Mobilize community farmers with agricultural training and resources for consistent crops that will feed and support their families Gift Catalogue WE Believe 43

23 ME TO WE TRIPS: the Ultimate Gift. Looking to provide the gift of a life-changing experience? Explore ME to WE s incredible youth, family and corporate opportunities. Youth Trips Adult and Family Trips Learn more at metowe.com/trips Or call us at Gift Catalogue WE Believe 45

Donate online at WE.org/donate or by phone and you can provide details for us to send them a card in recognition of your gift. WE Charity donations over $10 will receive a tax receipt.

24 Donate 1. ONLINE How to Give Back For these and other donation items or product purchases, visit us online at WE.org/webelieve. 2. BY MAIL Use the enclosed donation card and envelope to send in your donation. 3. BY PHONE Donations can be made by phone at ext MAKING A GIFT IN HONOR OF SOMEONE? Donate online at WE.org/donate or by phone and you can provide details for us to send them a card in recognition of your gift. WE Charity donations over $10 will receive a tax receipt. Matched gifts will be issued receipts for the amount of the original donation. Shop Change the world with your everyday purchases! Shop ME to WE products online at WE.org/webelieve or visit our flagship store at CF Toronto Eaton Centre (generously donated by Cadillac Fairview) Gift Catalogue WE Believe 47

25 WE Charity donations over $10 will receive a tax receipt. Matched gifts will be issued receipts for the amount of your original donation. ME to WE is a social enterprise and not a registered charity, so purchases are not eligible for a tax receipt. ME to WE donates half of its profits to WE Charity and the other half is reinvested to assure sustainability, so regardless, you can feel good about contributing. For more information, visit metowe.com/aboutus. The Gift of Impact items are representative of projects and programming within one of our five Pillars of Impact. Your purchase of the donation catalogue items will be used to supply the selected item where locally appropriate, or funds will be used to support an associated project or program within the Pillar, ensuring a sustainable and holistic impact that takes into consideration the specific needs of the communities we work with.

Sustainable Impact Fundraising

Sustainable Impact Fundraising Service Toolkit Fundraising Toolkit 1 Welcome WE is a movement that believes ever y individual can create meaningful change in our world. By offering the resources to help