Crowdfunding & Peer to Peer Fundraising

Transcription

1 Crowdfunding & Peer to Peer Fundraising

2 Meet Your Presenter 13+ Years Experience in Peer to Peer Fundraising Raised $30 Million+ during 8 years with National MS Society Worked with 70+ NPOs as a Strategy Consultant at Blackbaud Supported 100+ P2P Campaigns Specializes in DIY, Endurance and Event Fundraising Contributor to numerous publications and conferences DIY, Endurance and Event Specialist 100+ Events P2P Industry Expert Nancy Palo $30 Million+ Raised 13+ Years Experience 70+ NPOs

3 What is Crowdfunding? Organizations or fundraisers ask networks to support a specific project to fund, otherwise known as fundraising.

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6 #IceBucketChallenge

7 Peer to Peer Fundraising (in no particular order!)

8 WHAT?

9 What is P2P Fundraising? Organizations recruit supporters to ask their peers to donate to the organization. Non-Profit Donors Fundraisers

10 An Army of Fundraisers

11 WHY?

12 Why is P2P Fundraising Important? Attract younger audience Grow constituent base Engage your supporters

13 P2P Fundraising Acquires Donors Recruit Receive Fundraiser Donors

14 The Power of a P2P Fundraising Ask 1 in 1,250 Number of fundraising s from your organization that result into a donation 1 in 4 Number of fundraising s from an P2P Fundraiser that result in a donation *2011 enonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.

15 Why do donors give to P2P Fundraisers? 62.8% of donors are more likely to give if asked by a friend. 74.6% of donors are more likely to give if asked by a family member.

16 P2P Fundraisers Acquire New Donors 71% of all DIY donors were first time donors to the organization compared to 36% of events and 20% of traditional donors.* Data is from a first year P2P DIY Campaign in 2013

17 WHO?

18 The P2P Landscape

19 The Expansion of P2P Landscape

20 Donated to an Organization 72% 88% 60% 59% Gen Y Gen X Boomers Matures earlier Blackbaud s Next Generation of American Giving

21 Fundraised on Behalf of an Organization 46% 43% 35% 30% Gen Y Gen X Boomers Matures earlier

22 Fundraised & Donated Comparison Gen Y Gen X Boomers Matures earlier

23 Millennials and P2P Fundraising 64% fundraise for a traditional event (run, walk, ride) 70% willing to raise money on behalf of a nonprofit they care about 45% NOT afraid to ask family and friends for money when they feel strongly about a cause 46% prefer asking people to donate to a designated nonprofit in lieu of physical gifts 2013 Millennial Impact Report

24 HOW?

25 Event Fundraising is the Leader

26 Traditional Run, Walk, Ride Events 2013: $1.4 billion raised in 23 different campaigns

27 Endurance Events Team in Training has coached 600K+ runners to raise $1.4 Billion

28 Non-Traditional Events 2013: $33 million raised at 1,382 events by 58K fundraisers

29 DIY Fundraising is Emerging

30 All Inclusive DIY Fundraising View Website

31 Defined Channels DIY Fundraising View Website

32 Defined Channels DIY Fundraising View Website

33 Defined Channels with a Featured Campaign in DIY Fundraising View Website

34 Memorial and Tributes View Website

35 Virtual Campaigns View Website

36 Don t Stop There Annual Campaigns Almost Every Traditional Campaign Can Have a P2P Component Board Fundraising Child Sponsorship

37 WHEN?

38 P2P Fundraising Happens All Year Long

39 New Year Resolution Campaign

40 Awareness Campaigns

41 Even End of Year

42 WHERE

43 They Fundraise Online

44 They Fundraise on the Go

45 They Engage Social Networks Link to personal fundraising webpage Highlight fundraising milestones Tell stories about why they are fundraising Tag their donors in your thank you posts Encourage their friends to help reach their goal Ask their friends to share their fundraising webpage Post regular updates about their progress Share information about who they are fundraising for They post photos and videos Fundraising updates supplement social engagements

46 They Have Special Events

47 Everyday Hero

48 Questions?