Social Media Toolkit. Safety Week 2018

Transcription

1 Social Media Toolkit Safety Week 2018

2 Tools Overall Theme Overall Messaging Social Goals Social Voice Platforms & Hashtags Sample Posts Templates Visual Resources Action Steps

3 About Safety Week (Big Picture)

4 Safety Week 2018 Theme Every day, we are faced with choices: Decisions, from the mundane to the major, that set the stage for safety. While some of those choices may be second nature, like buckling seat belts, double-checking harnesses or wearing the right gloves on the job, others require practice before becoming habit. We must empower ourselves and each other to choose safety, time and time again - when we head to work at the beginning of the day, while we re on-site and until we arrive back home, safe again. We commit ourselves to safety because it s not just our personal safety that we hold in our hands: The choices we make - the ones we recognize and those we don t - impact our co-workers, our community and also our family and friends. This responsibility is what inspires us to always do things the right way, the safe way. We are committed to recognizing the opportunities and challenges we face, to speak up when we see an unsafe practice and to always make safe choices. This year, we call on every worker across every position in every company across our industry to join us on this mission. Our choices have the power to ripple across the communities, cities and countries in which we live, work and play. Together, we can and we will create a safer, stronger industry - for ourselves, our colleagues, our families and our friends. That is The power of safe choices.

5 Safety Week 2018 Messaging Rally Cry: We are stronger and safer together. This universal rally cry brings the industry together throughout the year, outside and in addition to each year s week-long campaign 2018 Campaign Theme: The Power of Safe Choices. Purpose: To create safe work environments, workers, employees and leaders must recognize two things - that they must actively make safe choices each and every day, and that those choices have significant impact on their colleagues, company and their family and friends. This year s campaign brings these two stories together as one: the individual s role and the collective impact of safety, with a nod to the Safety Week rally cry. The overall campaign will focus on the collective impact of safety - that safety extends far beyond job sites and corporate headquarters - while campaign activation will highlight the choices employees can make to think, act and be safe every day, empowering them to create a safer work environment for not only themselves, but for those on the job site and off.

6 Safety Week 2018 Social Goals Engage Encourage craft workers, families, friends and sponsors to participate in the campaign with educational, interesting and entertaining content that appeals across audience groups Educate Provide valuable resources that sponsors can share across their companies and that inform safe choices every day, at every level Elevate Raise awareness of the Safety Week organization among key audiences, from corporations, employees, workers, media and more

7 Social Tools (Platforms, Hashtags and Platform Graphics)

8 Safety Week 2018 Social Voice Tone of voice guides how we tell stories. It helps our content stand out and connect with our followers and employees - current and potential. IS: proud interested collaborative encouraging upbeat IS NOT: boastful informational one-sided enthusiastic ominous

9 Safety Week 2018 Platforms & Overall Hashtags Construction Safety Construction Industry Safety Week Forum No Specific Page Construction Safety Week Secondary Hashtag: #MySafetyPledge Secondary Hashtag: #MySafetyPledge Secondary Hashtag: #MySafetyPledge

10 Safety Week 2018 Profile and Cover Images Profile Image Platforms Cover Image

11 Social Posting (Posting Pillars, Templates, & Best Practices)

12 Social Posts General Content Content Suggestions Celebrate #safetyweek this week and every week. What is your team doing to promote safety during #safetyweek? Share your photos with us! Construction Safety Week is this week! Join us and promote safety at your job site. #safetyweek We might work for different companies or trades, but today we re united by one goal: safety. We are proud to be a part of.

13 Social Posts General Photography Guidelines Safety Checklist & Guidelines Photo Checklist: When taking photos at a jobsite, make sure your surroundings are safe and you are wearing the proper personal protective equipment. With safety as our culture, it is your responsibility to establish and maintain exceptional worksites. -Hard Hat -Gloves -Safety Glasses -Vest Guidelines: 1. Confirm your jobsite is allowed to share photos publicly. Do not share confidential company information. 2. Act responsibly and be respectful. 3. Actively post, like and share. 4. Show pride in the company and its projects. 5. Exchange ideas and connect with other safety week participants.

14 User Generated Posts

15 Social Posts User Generated Suggested Pillars & Posts for All Platforms Campaign Activations: Safety Spotlight (Image the represents personal quote or choice an individual makes to keep themselves and others safe.) My Safety Pledge (Selfie of individual or photo of individual with family or friends) Grassroots Engagement (Image of jobsite, colleague, STW event, gear, giveaway to shows participation) Post Graphics: Post Content: Wearing gloves to protect my hands is a small choice made everyday that ensures I do my job safely. I pledge to always use the proper equipment so the job gets done right and I make it home safe to my family. #MySafetyPledge Ready to celebrate Safety Week 2018.

16 Social Posts User Generated Best Practices Post Example: Primary Hashtag: (Use on all posts) #safetyweek Secondary Hashtag: (Use only on posts about your individual safety pledge) #MySafetyPledge Please note, this hashtag will power a mosaic of photos on constructionsafetyweek.com, showing the collective impact our individual actions can have on the industry. @(yourcompany) I pledge to always use the proper equipment so the job gets done right and I make it home safe to my family. #MySafetyPledge

17 Social Posts General Template Photo Frame Templates Click to download> Click to download> Click to download>

18 Safety Week Generated Posts

19 Social Posts Safety Week Generated Types of Posts Content Pillars: Safety Spotlights Quote/Image Graphic Mondays (March-May) Industry Expert Tip Experts Photos Wednesdays (March-May) My Safety Pledge Quote/Image Graphic Fridays (April-May); Mon, Wed, Fri (May 7th, 9th, 11th) The Power of Safe Choices Campaign Kick-Off (Video) Monday (May 7th) Toolbox Talks Quote/Image Graphic (Safety Week) Alex Campos of Granite Construction constantly reminds himself to stay safe by thinking of his family waiting at home. They are the exact reason I choose to make safe choices at work. #MySafetyPledge [link to Campaign Mosaic page] We all have our own safety story a story that motivates us to make safe choices every day. This is just one. What s your safety story? Working and communicating with team members are some of the choices that can help ensure the safety of ourselves and others. View our complete Toolbox Talks to learn more about the power of safe choices. [link] Post Graphics: Post Content: Nakia Jones, Labor Foreman at Baker DC makes safety a priority each day. I make sure my team wears the right gear, knows the work, and understands the plan. We want everyone to go home scratch-free to their families. [link] [link to Safety Spotlights page] Having each other s backs, we are committed to lifelong learning and creating the environment to educate and influence safe behaviors. Read more of Michael Bennett s, VP of Cianbro, construction safety tips here: [link] [link to Industry Expert page] * Daily during Safety Week (May 7th-11th) we will be sharing photos/videos from local and signature events.

20 POST SHARE LIKE/RETWEET COMMENT FOLLOW ENGAGE WITH SAFETY WEEK PLATFORMS!