National Health Center Week 2016 Kick-Off Webinar. May 11, 2016 Presented by the NACHC Advocacy Team

Transcription

1 National Health Center Week 2016 Kick-Off Webinar May 11, 2016 Presented by the NACHC Advocacy Team

2 Questions during the webinar If you have questions at any point during the presentation, please type them in the chat box to the right of your screen. If you do not see the chat box, click the icon at the top of the screen- it should light up blue and the box will drop down.

3 Thank you to our sponsors! Gold Silver Bronze

4 2016 Theme America s Health Centers: Innovators in Community Health

5 Five Steps to Success 1. Planning Start Early! a. Determine the types of event(s) you would like to hold b. Create invitation & sponsor list 2. Teamwork, Planning Support & Benchmarks 3. Outreach a. Create a committee, consider working with local partner organizations b. Make sure you have board & leadership support a. Invitations to local, state, federal elected officials b. Seek Sponsors Start with a list of potential sponsors and begin getting the word out c. Don t forget the media TV, Radio, Newspaper, Online 4. Persistence a. Create a timeline to continue reaching out to elected officials, the media and other invitees leading up to the event b. Make sure your communications plan includes regular updates for sponsors, attendees, and the public 5. Thank You s & Notes of Success a. Always say THANK YOU to attendees, sponsors, etc. b. Let your supporters participants AND nonparticipants know how your event turned out

6 Hear from your peers! Amanda Palmore Central Virginia Health Services Margarethia Bledsoe The Family Health Centers of Georgia

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8 Charlotte Primary Care Intergenerational NCHC Week Event

9 Charlotte Primary Care Intergenerational NCHC Week Event

10 Charlotte Primary Care Intergenerational NCHC Week Event

11 Charlotte Primary Care Intergenerational NCHC Week Event

12 Engaging Elected Officials & Sponsors and Creating Engagement Through Events presented by Margarethia G. Bledsoe Director of Marketing & Outreach The Family Health Centers of Georgia, Inc. for the National Association of Community Health Centers, Inc. National Health Center Week Kick Off May 11, 2016

13 Understanding Elected Officials Elected by the public or appointed by someone who was elected by the public. Collaborate and negotiate with other elected and/or appointed officials. Seek funding for projects and programs in their district. Listen and address the concerns of the people they represent. Obtain testimony from people who are concerned about an issue or who are likely to be impacted by their actions.

14 Engaging Sponsors Vendors, businesses, corporations, organizations with a local presence Alignment with their mission, vision or goals Branding for their products/services Opportunity to increase revenue Leverage to get in the door Be direct with how they can assist Documentation of community giving and/or service

15 Creating Engagement Through Events Back to School Immunization Drive Media Brunch Legislative Breakfast Community (Outreach) Partners & Volunteers Appreciation Community Partners & Legislators Round Table Discussion Sponsor Existing Community Health Fairs & Events Meet/Ask the Doctor

16 Easier said than done not really 1. Involve your state association. 2. Include representatives in your Social Media and exchanges. 3. Publicly acknowledge your presence & partnerships at community events. 4. Gain permission to use their names/images. 5. Acknowledge dates that are important to them. 6. Serve as their direct contact. 7. Keep records of your interactions. 8. Add partnerships and supporters to your website. 9. Use elected officials, partners, sponsors, and media representatives as speakers. 10. Arrange opportunities for your CEO & other executives (including Board of Directors) to interact. 11. Support their events & initiatives. 12. Set regular times to connect. 13. Allow use of your center as a meeting place. 14. Ask representatives to serve as honorary chairs, co-chairs and event committee members. 15. Involve your staff and Board of Directors in making the ask. 16. Leverage advertising representatives to meet the news team. 17. Allow partners to promote appropriate products and set up displays in your lobby. 18. Include elected officials, partners, and media in volunteer recruitment & document their support. 19. Create Co-Op advertisement opportunities. 20. Ask them to host patient round table discussions regarding your products & services. 21. Give awards & recognitions; name wings of care or programs in their honor. 22. Host voter registration drives. 23. Connect them to resources. 24. Know and include their staff and/or family, as appropriate. 25. Say Thank you!

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18 There s a system for sponsorship! Types of Sponsorship In kind, Cash, Participation & Volunteers Securing Sponsors NACHC National Sponsors Paired with Local Events Health Center Connections Survey Your Contacts Who knows who? Who does your HC work with? Who do your partners work with? Take What You Can Get & Think Outside the Box

19 NHCW & Members of Congress Timing: 2 nd Week in August & August Recess Start Early & Be Persistent Work with Staff in DC & District Flexibility is Key 2016 is an Election Year** Pay Attention to Timing & Rules Campaign Events Strictly Prohibited Event Posting & Sponsorship Opportunities

20 Post Your Event(s) Please post your event details online as soon as possible! >>Post event information online here

21 2016 Picture & Video Contests Start thinking about the pictures and video that best represent the work your Health Center does and how you will celebrate NHCW Then, submit your NHCW photos and videos during August for a chance to win awesome prizes! For the rules and more information about the contest, visit: NOTE: One picture and video per person limit, but a Health Center may have multiple submitters

22 2016 Contests Webinar Save the Date! Wednesday, July 20 at 3pm ET NHCW Picture & Video Contests Webinar Join us to find out what s new this year, the timeline for entering the contests, prizes, and more! Stay tuned for information on how to register for the webinar coming soon.

23 #NHCW Social Media Be sure to post about National Health Center Week 2016 on Facebook, Twitter, and other social media outlets using the hashtags #NHCW16 and #CHCsInnovate.

24 #NHCW Social Media.

25 Announcing National Challenge to Recruit 100,000 Health Center Advocates in 100 Days STARTS NOW!

26 100K in 100 Days Supporting Resources To help you get started: Advocacy flyer Advocate sign-up sheet Excel template for easy uploading Social media tools Contact NACHC for help with bulk advocate imports or for any other tools and resources you may need.

27 100K in 100 Days Graphics and Special Promotion Encourage friends and other health center supporters Spread the word on social media with graphics

28 100K in 100 Days Graphics and Special Promotion Profile Badge or Twibbon Tell a Friend

29 Post Your Event(s) Please post your event details online as soon as possible! >>Post event information online here

30 Questions? Contact Us! Amanda Pears Kelly Director of National Advocacy & Civic Engagement Elizabeth Kwasnik Manager of Grassroots Advocacy Alex Harris Manager of Grassroots Advocacy Special Populations Dorian Wanzer Manager of Grassroots Advocacy Communications & Outreach