BURNS. Product Guide Real Food. DOGS Dry Food Moist Food Mixer Treats. Cats Dry Food Kitten Food. for Pets

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1 BURNS developed by a veterinary surgeon FREE Nutrition Helpline Product Guide Real Food for Pets Hypo-allergenic Alternative to Veterinary & Prescription Diets Highly digestible Suitable for sensitive pets Promotes good health & behaviour DOGS Dry Food Moist Food Mixer Treats Cats Dry Food Kitten Food Small Animals Hay Herbs Chew Sticks

2 2 Contents page Real Food 2 Feeding for health 3 Benefits 4 Veterinary & Prescription 5 alternatives Chemicals in the diet 5 Weight control 8 Real Food for Dogs 9 Dry Food 10 Moist Food 22 Treats 25 Real Food for Cats 26 Dry Food 27 Small Animal Range 29 Hay 30 Herbs 31 Chewsticks 31 Treats 31 General Enquiries Nutrition Helpline Scotland Ireland (061) Real Food For a number of years I recommended my veterinary practice clients to avoid feeding proprietary pet foods but instead to feed a home-made diet of brown rice, vegetables and chicken, fish or meat sold for human consumption. Although a number of people were able to follow this recommendation and achieved remarkable results, many found that preparing food at home for the pet was simply too daunting a task. For this reason I developed Burns Real Food, based upon the home-made diet which I used to recommend. As the name implies, Burns Real Food is just that, a simple food that is intended to allow the body to function as it should. There are no secret or magic ingredients; there are no added pharmacologically active supplements or ingredients. Burns foods are not intended to intervene in order to alter the normal metabolism of the body. The aim is to stand back and let the body get on with what it does best: to maintain and repair itself and to prevent deterioration of the organ systems. This is in contrast to medicinal products which are intended to have a direct therapeutic action. The principal ingredients in Burns are whole grains and animal proteins which I believe reflect how the diets of the dog and cat have changed since becoming domesticated. The traditional human diet for many centuries has been whole grain based and it is reasonable to expect that pets shared that diet. It is only in recent times that our modern western diet veered away from that. Burns philosophy is to revisit that traditional way of eating. We do not use refined grains, all ingredients are named (no cereals, animal and vegetable derivatives etc). Recipes are fixed so the ingredients do not alter when cheaper ingredients are available. This is of enormous importance as many health problems are caused by undiagnosed intolerance to food ingredients.

3 Feeding for health There are two strands to the Holistic Approach to health and nutrition. The first of these is the selection of suitable food. However, it is almost as important to ensure that the quantity of food is right. Overfeeding will undo much of the benefit of feeding the correct type of food. The best, and only reliable method of assessing whether a food is going to be beneficial to health is by a feeding trial which should be carried out as outlined below. 1. Gradually change to the trial food. Slow introduction allows a smooth change of intestinal bacteria, thus minimizing the risk of intestinal upset. 2. Following the introductory period the trial food should be the only food given 3. Quantity of food must be carefully controlled to meet but not exceed the pet s requirements. 4. Regular suitable exercise helps to use up excess calories, discharge waste products, improve circulation and provides mental stimulation. 5. Ask your veterinary surgeon to empty your dog s anal glands. This aids in the elimination of waste from the system. 6. All family members must co-operate by ensuring that no extras, titbits, treats, table scraps or other foods are given. This approach has to be tailored to the needs of the individual because there are so many individuals whose differing needs have to be accommodated. It is not enough to try the diet and hope for the best. The Burns Pet Nutrition Team can assist in feeding to promote health & wellbeing. John Burns BVMS MRCVS 3

4 Benefits of Burns There are many reasons why customers decide to buy products and services. Burns offers a wider range of benefits than most pet food manufacturers. Developed by a Veterinary Surgeon John Burns achieved great success as a veterinary surgeon by recommending home cooked food. Finding that many people couldn t manage the daunting task of preparing food at home on a daily basis he developed Burns Real Food. British Owned Burns Pet Nutrition is a British, family owned business unlike most large brands which belong to multi-national corperations. Veterinary and Prescription Diets Most people mistakenly believe that Veterinary and Prescription Diets are medicines which must be under the control of a veterinary practice and used only on the recommendation of a veterinary surgeon. None of that is true. They are only foods and Burns can offer an alternative to most of them which is available to the pet trade. Our Product Comparison Chart lists the veterinary food and our recommended alternative. This is backed by expert advice from the Burns Nutrition Team. Most veterinary foods are designed to assist a specific organ system or function. Burns foods offer holistic (whole body) benefits. Health Benefits Burns Real Food can help manage dietary related health issues such as bad breath and excess moulting and offers nutritional support for pets with major health disorders. Behaviour Benefits Burns is recommended by many behaviourists and trainers. A good diet can promote good behaviour and reduce hyperactivity. Lower Feeding Costs Burns Real Food is highly digestible and contains only high quality ingredients therefore daily feeding amounts are significantly lower than those of other brands. This also has an environmental benefit as the pet produces less waste. Free Helpline Our friendly nutrition helpline offers expert advice from a dedicated team of trained and experienced nutrition advisors. If you have any queries call Dedicated to the Independent Pet Trade Burns have always supported the independent pet trade. Ethical Burns promotes fairness, environmental awareness and animal welfare. We have achieved a number of awards for our efforts in this important area. 4

5 Are you feeding a Veterinary or Prescription Diet? If you are, you probably believe that you are buying a medicine for the treatment or prevention of a disease of your pet. If you do, you are mistaken. Although Veterinary and Prescription Diets are sold exclusively through veterinary practices they are not medicines and there are no legal restrictions on their sale. Burns Pet Nutrition diets can replace most of the Veterinary and Prescription Diets at a fraction of the cost. The tables overleaf show, in broad terms, which Burns food can be used to replace the Veterinary-only Diets. This information is not a blanket recommendation. We advise that pet owners consult with the Burns Nutrition Team on before changing as the diet should be tailored to suit the individual pet. The holistic properties of Burns products mean that they can replace many of the Veterinary-only foods. Burns promotes the normal, natural physiology of the body as a whole, unlike veterinary foods which are formulated to alter specific organ systems Turn the page to find out which Burns diet could replace your expensive Veterinary or Prescription Diet Chemicals in the diet Many commercial pet foods contain chemical colourings, flavourings and preservatives. These do not have to be declared if they are not added at the manufacturing stage. While it is claimed that these substances are harmless, we believe that a natural diet, wherever possible, is best. Chemical additives must inevitably contribute to the build up of toxic waste in the system. Dried foods must have an anti-oxidant or the fat will oxidise (go rancid). Most pet foods are preserved with the chemical anti-oxidants BHA, BHT or Ethoxyquin which are usually included in the raw materials. Some manufacturers include the words Naturally preserved but this may (legally) conceal the fact that although anti-oxidants were not added during manufacture they have been added to the raw materials listed in the ingredients. Many pet foods do not list BHA, BHT and Ethoxyquin in the ingredients but will state that the food contains EC permitted preservatives/anti-oxidants. Burns Pet Nutrition does not use artificial colourings or flavourings and the raw materials are naturally preserved with mixed tocopherols (vitamin E) and Rosemary Oil. We believe that we were the first British manufacturer to use natural preservatives, thus demonstrating yet again our commitment to providing the best food for our pets. 5

6 Dogs Burns alternatives to Veterinary & Prescription Diets HILLS diets ROYAL CANIN BURNS alternative Key nutritional characteristics of Burns diet Other notes r/d w/d Obesity Weight Control High Oats Burns Organic High fibre, low fat. High Oats may not be suitable for diabetic dogs if they are underweight i/d d/d Digestive Low Fat Intestinal Sensitivity Control Hypoallergenic Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Venison & Brown Rice Lamb & Brown Rice Lamb & Maize Pork & Potato Highly digestible, low fat, hypoallergenic, single protein source diets. z/d Hypoallergenic Sensitivity Control Venison & Brown Rice Pork & Potato Duck & Brown Rice Novel sources of ingredients, highly digestible, low fat, hypo-allergenic diets. h/d Early Cardiac Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Burns Organic l/d Hepatic Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Burns Hypo-allergenic Mixer Duck & Brown Rice Burns Organic c/d Urinary Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Burns Organic Controlled levels of sodium, low protein and low fat. Low protein, controlled levels of minerals, chemical free. Low protein, controlled levels of minerals, chemical free. Not recommended for copper metabolism disorders. j/d Mobility Support All adult foods Low protein, low fat hypo-allergenic, chemical free. b/d Chicken & Brown Rice Fish & Brown Rice Duck & Brown Rice Burns Organic Low protein, low fat chemical free. t/d Dental All Burns complete diets Low protein, low residue. k/d Renal Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Burns Hypo-allergenic Mixer Duck & Brown Rice Burns Organic Low protein, low phosphorus. Protein and phosphorus intake can be lowered by reducing feeding amounts of Burns complete food and supplementing with Burns Hypo-allergenic Mixer or boiled rice. 6

7 Burns alternatives to Veterinary & Prescription Diets HILLS diets ROYAL CANIN BURNS alternative Key nutritional characteristics of Burns diet Cats Other notes c/d Urinary Chicken & Brown Rice Ocean Fish Low protein, low fat, low residue, chemical free. For urinary problems the food should be soaked with water. It is important to avoid overfeeding. r/d w/d Obesity Management Chicken & Brown Rice Ocean Fish Low protein, low fat, low residue, chemical free. l/d Chicken & Brown Rice Ocean Fish Low protein, low fat, low residue, chemical free. t/d Dental Chicken & Brown Rice Ocean Fish Duck and Rice for Kittens Low protein, low fat, low residue, chemical free. i/d Intestinal Chicken & Brown Rice Ocean Fish, Duck and Rice for Kittens Hypo-allergenic, highly digestible, low protein, low fat. d/d z/d Hypoallergenic Sensitivity Control k/d Renal Ocean Fish Low protein, controlled phosphorus. For mild/moderate renal failure. Protein and phosphorus levels can be reduced further by reducing the complete food and supplementing with well-cooked rice or another carbohydrate. This information is not a blanket recommendation; we advise that pet owners should contact our nutrition advisors before changing as the diet should be tailored to suit the individual pet. Nutrition Helpline or info@burnspet.co.uk 7

8 Weight Control Obesity in dogs Obesity is an accumulation of excess fat in the body as a result of an energy (calorie) intake which exceeds requirements. Overeating has numerous consequences of which excessive weight is only one. Many owners are unaware that there are other signs of overfeeding (even if the dog is lean). For example hyperactivity, itchy skin, moulting, digestive upset, tooth tartar, bad breath and full anal glands can also indicate the dog or cat is eating more than it needs. For more information please ask for a copy of John Burns Guide to Natural Health Care or call our nutritionists on the free helpline: Obesity tends to occur in a dog that is less physically active whereas the active dog will tend to discharge the excess. Obesity is associated with a shortened life span, disease of the heart, lungs, liver, kidneys, rheumatism and arthritis. The overweight dog cannot tolerate warm weather, is less able to exercise and will generally have less fun than a lean, healthy dog. How can you tell if your dog is overweight? Many owners are surprised when they are told that their dog is overweight. The easiest way to tell is by feeling the rib cage. The ribs should be easily and clearly felt with little flesh between the fingers when you pinch the skin. You should also be able to see a waist when looking at your dog from above. Which food? All of the Burns adult maintenance formulations contain controlled levels of fat (oil) and are considered light. However Burns High Oats recipe can be helpful in the control of obesity as oats have a higher fibre level than rice or maize. The high fibre level is due to the food ingredients themselves rather than an 'additive'. Specialist or Veterinary diets for weight control are usually high in fibre (cellulose which is indigestible plant material) to reduce the digestibility of the food. These foods are an expensive way of producing faeces. High Oats is low in fat and protein. The high digestibility means that the dog can feel satisfied by a small volume of food. Weight control can be achieved by feeding Burns High Oats according to the animals target weight (not actual weight). Vegetables (cooked and raw) can safely be included to help fill the dog up if you think that is needed. It is important to check the weight regularly to ensure that the weight reduction programme is on course. Underweight dogs It is first necessary to establish whether the dog really is underweight. Please contact the Burns nutritionists for advice on this. There are so many overweight pets that a fit, lean one often looks underweight. Forget what the weight charts say. You should be able to feel the ribs with only a thin covering of skin. In short coated dogs you may even see the last few ribs when the dog is twisting and turning. If your dog is underweight and the bones are prominent we have several higher calorie diets which are suitable. A higher calorie diet is often preferable to simply increasing the food intake as this reduces the efficiency of digestion and the dog may not put in weight. Increased feeding may even cause problems including loose stools. 8

9 Real Food for Dogs Dry Food Mini Bites 10 Canine Extra 10 High Energy Lamb 10 Chicken & Brown Rice 12 Lamb & Brown Rice 12 Fish & Brown Rice 12 Duck & Brown Rice 14 Venison & Brown Rice 14 Pork & Potato 14 Chicken & Maize 16 Lamb & Maize 16 Fish & Maize 16 Organic 18 High Oats 19 Active 19 Canine Alert 20 Hypo-allergenic Mixer 21 Moist Food Penlan Farm Range 22 Lamb, Rice & Vegetables 24 Cod & Arctic Char 24 Natural Treats 25 9

10 Puppy Also suitable for pregnant, nursing or underweight adults Complete, hypo-allergenic foods for puppies. Can also be used for pregnant, nursing or underweight dogs. Typical Analysis Mini Bites Canine Extra High Energy Lamb Protein 21% 24% 24% Oil 11% 12% 15% Fibre 2% 2% 2.8% Ash 7% 7% 7% Moisture 8% 8% 8% Copper 15mg/kg 15mg/kg 15mg/kg Sodium 0.13% 0.15% 0.21% Calcium 1.45% 1.66% 1.50% Phosphorus 0.90% 0.92% 0.94% Magnesium 0.10% 0.12% 0.11% Potassium 0.40% 0.40% 0.32% Chloride 0.20% 0.25% 0.21% Sulphur 0.15% 0.10% 0.28% Essential Fatty Acid 3.33% 3.64% 5.26% Feeding Guide for Puppy Foods Weight of dog g/day oz/day 1-5 kg kg kg kg Mini Bites - Toy Breed Adults 1-5 kg kg Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. BURNS MINI BITES For Puppies and Toy Breed Adults. Brown Rice, Chicken Meal, White Rice, Oats, Peas, Chicken Oil, Sunflower Oil, Ocean Fish, Seaweed, Minerals & Vitamins g 17 2kg kg 15 15kg 10

11 Nutrition Helpline It is now well established that high intakes of protein and fat during puppyhood can lead to health problems in the adult, for example obesity and skeletal disorders, especially hip dysplasia. Burns puppy foods contain controlled levels of protein, fat and minerals to ensure that requirements for energy, muscle and bone development are met but not exceeded. CANINE EXTRA Complete high energy food for the largebreed growing dog, pregnant/ nursing bitches and underweight adult dog. HIGH ENERGY LAMB Complete high energy food for the largebreed growing dog, pregnant/ nursing bitches and underweight adult dog. Chicken Meal, Brown Rice, White Rice, Oats, Beet Pulp, Peas, Chicken Oil, Sunflower Oil, Seaweed, Minerals & Vitamins. Lamb Meal (Min 32%), Brown Rice, White Rice, Sunflower Oil, Oats, Peas, Beet Pulp, Seaweed, Minerals & Vitamins. 06 2kg kg kg 61 15kg 11

12 Adult Dogs Maintenance diets Complete, hypo-allergenic foods for adult dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets. Typical Analysis Chicken & Brown Rice Lamb & Brown Fish & Brown Rice Rice Protein 18.5% 18.5% 18.5% Oil 7.5% 7.5% 7.5% Fibre 2.2% 2% 2.2% Ash 7% 7% 7% Moisture 8% 8% 8% Copper 15mg/kg 15mg/kg 15mg/kg Sodium 0.13% 0.19% 0.18% Calcium 1.10% 1.39% 0.61% Phosphorus 0.63% 0.83% 0.48% Magnesium 0.10% 0.10% 0.09% Potassium 0.35% 0.42% 0.41% Chloride 0.18% 0.20% 0.22% Sulphur 0.10% 0.20% 0.11% Essential Fatty Acid 2.60% 3.61% 3.14% Approximate daily feeding cost* Price per day (7.5kg) 10kg dog 75 days 20kg dog 75 days Price per day (15kg) 30kg dog 50 days Chicken & Brown Rice 31p 59p 88p Lamb & Brown Rice 31p 59p 88p Fish & Brown Rice 32p 60p 90p *Prices correct at time of printing Feeding Guide for Adult Foods Weight of dog g/day oz/day 1-5 kg kg kg kg kg kg Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Chicken & Brown Rice A complete food for adult dogs including seniors. Brown Rice (Min 63%), Chicken Meal (Min 20%), Oats, Peas, Chicken Oil, Sunflower Oil, Seaweed, Minerals & Vitamins. 03 2kg kg 01 15kg 12

13 Nutrition Helpline Hypo-allergenic & gluten free - No wheat, beef or dairy. - Suitable for managing food intolerance. Suitable for sensitive dogs Highly digestible - Economical. - Less to clean up. Alternative to Veterinary and Prescription diets Free nutritional advice Lamb & Brown Rice A complete food for adult dogs. Brown Rice (Min 54%), Lamb Meal (Min 21%), Oats, Peas, Sunflower Oil, Seaweed, Minerals & Vitamins. Fish & Brown Rice A complete food for adult dogs including seniors. Brown Rice (Min 63%), Fish Meal (Min 18%), Oats, Peas, Fish Oil, Sunflower Oil, Seaweed, Minerals & Vitamins. 28 2kg kg 26 15kg 14 2kg kg 13 15kg 13

14 Adult Dogs Maintenance diets Complete, hypo-allergenic foods for adult dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets. Typical Analysis Duck & Brown Rice Venison & Brown Rice Pork & Potato Protein 18.5% 18.5% 18.5% Oil 8% 8% 8% Fibre 2.2% 3% 3% Ash 7% 9% 9% Moisture 8% 8% 8% Copper 15mg/kg 15mg/kg 15mg/kg Sodium 0.13% 0.20% 0.18% Calcium 1.15% 1.69% 1.39% Phosphorus 0.65% 0.98% 0.83% Magnesium 0.10% 0.11% 0.13% Potassium 0.35% 0.33% 0.42% Chloride 0.18% 0.15% 0.20% Sulphur 0.10% 0.25% 0.33% Essential Fatty Acid 2.60% 2.58% 3.68% Approximate daily feeding cost* Price per day (7.5kg) 10kg dog 75 days 20kg dog 75 days Feeding Guide for Adult Foods Price per day (15kg) Weight of dog g/day oz/day 1-5 kg kg kg kg kg kg kg dog 50 days Duck & Brown Rice 33p 63p 94p Venison & Brown Rice 33p 63p 94p Pork & Potato 31p 59p 88p *Prices correct at time of printing Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Duck & Brown Rice A complete food for adult dogs including seniors. Brown Rice (Min 65%), Duck Meal (Min 20%), Oats, Peas, Duck Fat, Sunflower Oil, Seaweed, Minerals & Vitamins. 54 2kg kg 52 15kg 14

15 Nutrition Helpline Hypo-allergenic & gluten free - No wheat, beef or dairy. - Suitable for managing food intolerance. Suitable for sensitive dogs Highly digestible - Economical. - Less to clean up. Alternative to Veterinary and Prescription diets Novel proteins -Venison, Duck or Pork may be called novel proteins which may be beneficial to dogs with intolerances. Free nutrition advice Venison & Brown Rice A complete food for adult dogs. Brown Rice (Min 50%), Venison meal (Min 27%), Oats, Peas, Sunflower Oil, Seaweed, Minerals & Vitamins. 34 2kg kg 32 15kg Pork & Potato A complete food for adult dogs. Particularly suitable for dogs with rice intolerance. Potato (Min 35%), Pork Meal (Min 29%), Maize, Peas, Pork Fat, Seaweed, Minerals & Vitamins. 66 2kg kg 64 15kg 15

16 Adult Dogs Maintenance diets Complete, hypo-allergenic foods for adult dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets. Typical Analysis Chicken & Maize Lamb & Maize Fish & Maize Protein 18.5% 18.5% 18.5% Oil 7.5% 7.5% 7.5% Fibre 2% 2% 1.6% Ash 5% 6.35% 4.1% Moisture 8% 8% 8% Copper 15mg/kg 15mg/kg 15mg/kg Sodium 0.10% 0.15% 0.15% Calcium 0.95% 1.40% 0.73% Phosphorus 0.65% 0.87% 0.56% Magnesium 0.11% 0.11% 0.10% Potassium 0.44% 0.38% 0.51% Chloride 0.19% 0.19% 0.25% Sulphur 0.11% 0.25% 0.17% Essential Fatty Acid 2.20% 3.23% 4.48% Approximate daily feeding cost* Price per day (7.5kg) 10kg dog 75 days 20kg dog 75 days Feeding Guide for Adult Foods Price per day (15kg) 30kg dog 50 days Chicken & Maize 28p 53p 80p Lamb & Maize 28p 53p 80p Fish & Maize 29p 55p 82p *Prices correct at time of printing Weight of dog g/day oz/day 1-5 kg kg kg kg kg kg Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Chicken & Maize A complete food for adult dogs including seniors. Maize (Min 70%), Chicken Meal (Min 16%), Peas, Chicken Oil, Seaweed, Minerals & Vitamins kg kg kg 16

17 Nutrition Helpline Like brown rice, maize, when fed in its whole, unrefined form is an excellent source of complex carbohydrate, essential fatty acids and other nutrients. Burns foods can be used for the promotion of health, both physical and mental. Burns Chicken & Maize, Lamb & Maize and Fish & Maize are useful in avoiding illness caused by food allergy or intolerance and as an economical alternative to Veterinary and Prescription diets. Lamb & Maize A complete food for adult dogs. Maize (Min 70%), Lamb Meal (Min 19%), Peas, Sunflower Oil, Seaweed, Minerals & Vitamins kg kg kg Fish & Maize A complete food for adult dogs including seniors. Maize (Min 70%), Fish Meal (Min 18%), Peas, Fish Oil, Sunflower Oil, Seaweed, Minerals & Vitamins kg kg kg 17

18 Adult Dogs Maintenance diets Nutrition Helpline Typical Analysis Organic High Oats Protein 18.5% 20% Oil 7.5% 7.5% Fibre 4.0% 6.5% Ash 4.5% 7.5% Moisture 8% 8% Copper 15mg/kg 15mg/kg Sodium 0.16% 0.18% Calcium 0.73% 0.93% Phosphorus 0.63% 0.64% Magnesium 0.14% 0.13% Potassium 0.40% 0.55% Chloride 0.36% 0.21% Sulphur 0.27% 0.14% Essential Fatty Acid 3.28% 2.13% Feeding Guide for Adult Foods Weight of dog g/day oz/day 1-5 kg kg kg kg kg kg Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Organic A complete organic food for adult dogs of all ages including seniors. Organic Rice, Organic Oats, Organic Barley, Organic Fish Meal, Fish Oil, Organic Sunflower Oil, Seaweed, Minerals & Vitamins. 24 2kg 18

19 Active For working dogs A VAT free food developed to meet the higher energy and nutritional requirements of the really active dog. White Rice, Chicken Meal, Chicken Oil, Oats, Peas, Linseed, Beet Pulp, Fish Meal, Sunflower Oil, Yucca, Seaweed, Minerals & Vitamins kg High Oats Higher in fibre making it suitable for the overweight or diabetic dog. Oats (Min 56%), Chicken Meal, Brown Rice, Peas, Chicken Oil, Seaweed, Minerals & Vitamins. Approximate daily feeding cost* Price per day (7.5kg) 10kg dog 75 days Price per day (15kg) 20kg dog 75 days 30kg dog 50 days High Oats 29p 56p 84p *Prices correct at time of printing 31 2kg kg 29 15kg Typical Analysis Protein 24% Oil 20% Fibre 3.5% Ash 9% Moisture 8% Copper 15mg/kg Sodium 0.18% Calcium 1.58% Phosphorus 0.87% Magnesium 0.12% Potassium 0.41% Chloride 0.25% Sulphur 0.10% Essential Fatty Acid 4.90% Feeding Guide for Adult Foods Weight of dog g/day oz/day 1-5 kg kg kg kg kg kg Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information.

20 Alert For assistance dogs Nutrition Helpline Typical Analysis Chicken & Brown Rice Lamb & Brown Rice Protein 18.5% 18.5% Oil 7.5% 7.5% Fibre 2.2% 2% Ash 7% 7% Moisture 8% 8% Copper 20mg/kg 20mg/kg Sodium 0.13% 0.19% Calcium 1.10% 1.39% Phosphorus 0.63% 0.83% Magnesium 0.10% 0.10% Potassium 0.31% 0.29% Chloride 0.17% 0.17% Sulphur 0.10% 0.20% Essential Fatty Acid 3.10% 3.61% Approximate daily feeding cost* Price per day (7.5kg) 10kg dog 75 days Feeding Guide for Adult Foods Price per day (15kg) 20kg dog 75 days Weight of dog g/day oz/day 1-5 kg kg kg kg kg kg kg dog 50 days Chicken & Brown Rice 27p 51p 77p Lamb & Brown Rice 27p 51p 77p *Prices correct at time of printing Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Burns Alert is a food for working dogs but with a difference. Foods for working dogs are traditionally formulated using high levels of fat and protein to meet the energy demands of heavy physical activity. For many, if not most working dogs, work requires mental alertness and low or moderate physical activity; they must also be calm, wellbehaved and attentive. For example, this would apply to dogs which assist people with disabilities of sight, hearing or PAT dogs. For them, a low energy diet is indicated most of the time. Canine Alert Chicken & Brown Rice Brown Rice (Min 63%), Chicken Meal (Min 20%), Oats, Peas, Fish Oil, Chicken Oil, Vitamins, Minerals, Seaweed, Chicken Livers, Green Tea Extract, Grapeseed Extract kg kg kg 20

21 Mixer Complementary food A complete hypo-allergenic food for assistance dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets. A natural mixer, wheat free & based on rice. No soya or un-named cereals. Can be used as part of a home cooked recipe, feeding raw food or with Burns complete foods. Burns Canine Alert is formulated to meet those demands. Protein and fat levels are controlled; this promotes excellent physical and mental health. Levels of antioxidants and omega 3 fats are increased; this helps to neutralise free radicals which can inhibit brain function. Working dog foods also tend to use low quality ingredients to keep the cost low. At Burns we believe that high quality ingredients promote good health. This ensures optimum performance and is more economical in the long run. Brown Rice (Min 54%), Lamb Meal (Min 21%), Oats, Peas, Fish Oil, Sunflower Oil, Vitamins, Minerals, Seaweed, Green Tea Extract, Grapeseed Extract. Canine Alert Lamb & Brown Rice 328 2kg kg kg White Rice, Brown Rice, Peas, Whole Linseed, Duck Fat, Seaweed, Mixed Herbs. 69 2kg kg Typical Analysis Protein 9% Oil 4% Fibre 2.5% Ash 4% Moisture 8% Sodium 0.12% Calcium 0.24% Phosphorus 0.14% Magnesium 0.08% Potassium 0.21% Chloride 0.03% Sulphur 0.04% Essential Fatty Acid 1.96% Feeding Guide for Adult Foods The following is only a general guide, further advice can be obtained from our Nutrition Helpline. Feeding with Burns moist food See feeding guide on the following page Home-prepared cooked and raw foods Burns Mixer can be fed with 1/3rd meat and 1/3rd vegetables 21

22 Moist Food The Penlan Farm Range consists of three varieties of complete moist foods for dogs. These ethically produced pouches are made using as many ingredients from our own farm as possible. Those ingredients not grown on our farm are from sustainable, ethical sources. As with all Burns products, this is a high quality food developed to promote good health and behaviour. Egg, Brown Rice & Vegetables A complete food suitable for dogs of all ages. Free Range Egg (min. 20%) Organic Brown Rice (min. 20%) Seasonal Vegetables (min. 20%) Minerals & Vitamins Product code 403: Box of 6 x 400g pouches Lamb, Brown Rice & Vegetables A complete food suitable for dogs of all ages. Lambs Hearts (min. 20%) Organic Brown Rice (min. 20%) Seasonal Vegetables (min. 20%) Minerals & Vitamins Product code 402: Box of 6 x 400g pouches 22

23 Penlan Farm New for 2010 Over a number of years Burns Pet Nutrition has built up a reputation not just for excellent nutrition but for high ethical standards. This product takes those ideals to a new level. Locally produced food, high standards of animal welfare, sustainable farming methods and concern for the environment and wildlife are the principles which underpin the production of the ingredients. As with all Burns foods you can be sure that you are giving your dog the very best. Typical Analysis Egg, Brown Rice & Vegetables Lamb, Brown Rice & Vegetables Chicken, Brown Rice & Vegetables Protein 5.7% 4.95% 4.8% Oil 3.3% 3.3% 2.6% Fibre 1.1% 0.7% 2.3% Ash 0.7% 1.5% 1.5% Moisture 69.4% 78.2% 78.6% Copper 8mg/kg 8mg/kg 8mg/kg Chicken, Brown Rice & Vegetables A complete food suitable for dogs of all ages. Organic Chicken (min. 20%) Organic Brown Rice (min. 20%) Seasonal Vegetables (min. 20%) Minerals & Vitamins Product code 401: Box of 6 x 400g pouches This product contains bone - a natural source of glucosamine Feeding Guide for Adult Foods Moist food only Mixing moist and complete dry food Weight of dog Dry Food Moist Food 10 kg g 65-70g g 20 kg g g g 30 kg g g g Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information. Multi Pack 2 x Egg, Brown Rice & Vegetables 2 x Chicken, Brown Rice & Vegetables 2 x Lamb, Brown Rice & Vegetables Product code 404: Box of 6 x 400g pouches 23

24 Moist Food Nutrition Helpline Cod & Arctic Char A complementary moist food Cod (min. 45%), Arctic Char (min 45%), Rice, Kelp and Carrageen. Lamb, Rice & Vegetables A complete moist food Ingredients: Lamb (58%), Rice(10%), Carrots (4%), Peas (2%). 111s 300g 111 Box of 8 RRP g?? g?? Burns Cod & Arctic Char is a complementary moist food which is hypo-allergenic and made from over 90% fresh fish caught in the pure, clean waters off Iceland. We have insisted that the ingredients are sourced from sustainable Icelandic fish stocks. Lamb Rice and Vegetables is a hypo-allergenic moist diet that can be fed either on its own, with Burns Hypo-allergenic Mixer or with Burns dry complete food. Typical Analysis Cod & Arctic Char Protein 10.2% Oil 8.4% Fibre 1.6% Ash 2.4% Moisture 70.6% Typical Analysis Lamb, Rice & Vegetables Protein 10% Oil 5.4% Fibre 1% Ash 1.4% Moisture 75% Feeding Guide for Adult Foods Weight of dog Dry mixer or complete Pouch 10 kg 75-80g 1/4-1/3 20 kg g 1/3-1/2 30 kg g 1/2-2/3 Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information Feeding Guide for Adult Foods for 410g Weight of dog Can Only Can + Mixer 10kg g 1/4 can g 20 kg g 1/2 can g 30 kg g 1/2 can g Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further information 24

25 Natural Treats for all dogs Burns natural treats are the perfect accompaniment to our maintenance diets. Feed as an occasional treat and adjust the daily the feeding amount accordingly. Burns Kelties are a natural wholesome biscuit treat for your dog, based on brown rice with chicken and ocean fish. Brown rice, Oats, Poultry meal, Potato flour, Fish meal, Chicken fat, Sunflower oil, Seaweed, Mixed herbs g Burns Ocean Bites are a 100% natural fish treat for dogs, rich in the organic vitamins and minerals which help maintain your pet s health. Made from sustainable Icelandic fish stocks. 100% White Fish Skins Burns Training Treats are small fish treats that make an ideal training aid. Made from managed Icelandic fish stocks. 100% Fish The healthy option. Burns Carrot Treats are the ideal way to reward dogs who need to watch their weight. 100% Carrot 59 40g g We have a range of Venison Treats - 100% natural venison chews which offer a hypo-allergenic alternative for dogs that have an intolerance to other meat or protein sources. 19A 200g Venison Ears 20 pack of 3 Venison Hearts g Venison Tongues g 25

26 Real Food for Cats Dry Food Duck & Rice 27 Chicken & Brown Rice 28 Ocean Fish 28 Burns Real Food for Cats is a British made range of hypoallergenic diets for cats and kittens. These highly digestible diets were developed by veterinary surgeon John Burns and are suitable for both healthy cats and those that are prone to skin or digestive problems. In some cases these diets can be used as alternatives to Veterinary and Prescription diets. Irritating problems (e.g. bad breath, excessive moulting and strong smelling stools) that many cat owners take as normal can often be linked to an inappropriate diet. These problems should not occur if the cat is fed correctly (i.e. not overfed) on a healthy, low fat, naturally preserved diet such as Burns. 26

27 Kitten Complete food Complete, hypo-allergenic food for kittens. Nutrition Helpline Burns Real Food for Kittens is a complete diet made with duck and rice. It is suitable from weaning to 6 months old. For young kittens we suggest that the food is soaked in warm water and made into a porridge consistency. Kittens have very small stomachs so small frequent meals are recommended. At six months old they can change to Burns Real Food for Cats. Duck & Rice A complete food for kittens Duck meal (min 39%), Brown rice (min 21%), White rice (min 20%), Maize, Duck fat, Chicken liver, Seaweed, Minerals & Vitamins g Typical Analysis Protein 30% Oil 14% Fibre 2% Ash 7% Moisture 8% Copper 18mg/kg Sodium 0.20% Calcium 2.10% Phosphorus 1.15% Magnesium 0.12% Potassium 0.54% Chloride 0.30% Sulphur 0.10% Essential Fatty Acid 2.6% Feeding Guide for Kittens Weight of cat g/day under 0.5 kg kg kg Feeding amounts can be adjusted to meet the needs of individual cats. Ring our Nutrition Helpline for further information. 27

28 Adult Cats Maintenance diets Nutrition Helpline Complete, hypo-allergenic foods for cats. Can be used for the nutritional management of certain diet related health problems as an alternative to Veterinary and Prescription Diets. Typical Analysis Protein 28% 28% Oil 12% 12% Fibre 2% 2% Ash 7% 7% Moisture 8% 8% Copper 18mg/kg 18mg/kg Sodium 0.18% 0.26% Calcium 2.08% 1.25% Phosphorus 1.06% 0.77% Magnesium 0.12% 0.09% Potassium 0.50% 0.52% Chloride 0.28% 0.45% Sulphur 0.10% 0.16% Essential Fatty Acid 2.6% 7.8% Chicken & Brown Rice A complete food for cats Brown rice (min 46%), Chicken Meal (min 36%), Maize, Chicken Oil, Chicken Liver, Seaweed, Minerals & Vitamins g 09A 2kg Approximate daily feeding cost* 2.5kg cat 66 days Price per day (2kg) 4.5kg cat 40 days Chicken &Brown Rice 12p 20p Ocean Fish 14p 22p *Prices correct at time of printing Feeding Guide for Adult Cats kg Ocean Fish A complete food for cats Brown rice, Fish Meal (min 35%), Maize, Fish Oil, Chicken Liver, Seaweed, Minerals & Vitamins. Weight of cat g/day kg kg kg Feeding amounts can be adjusted to meet the needs of individual cats. Ring our Nutrition Helpline for further information g 46 2kg kg 28

29 Burns Small Animal Range Hay Green Oat Hay 30 Herbs Coltsfoot 31 Dandelion 31 Plantain 31 Meadow Mix 31 Chewsticks Willow Sticks 31 Treats Carrot Treats 31 It is vital that rabbits, guinea pigs and chinchillas are fed on a high fibre diet. Dental problems, digestive upset, obesity and even fly strike can all be attributed to a lack of fibre in the diet. Commercial dried diets (pellets, flaked foods and cereals) were originally developed to promote weight gain for meat production. Even today they tend to be too low in fibre and too high in protein and carbohydrates. With enough variation of hay, herbs, vegetables and wild plants there may be no need for dried cereals, pellets or flaked food in the diet. This should not be attempted without first seeking advice from a vet or a Burns nutritionist. 29

30 Recommended feeding for small animals Hay Ideally the diet of the pet rabbit, guinea pig or chinchilla should mimic that of their wild cousins. Grass and hay must be the bulk of the diet. Hay should always be available and supplemented with fresh vegetables, wild plants and herbs. Dry pelleted food and cereal mixes should form the smallest part of the diet and may be weaned out completely on advice from a vet if your pet is overweight or suffering from a health problem. However, these can only be weaned out if your pet is eating a good variety of wild plants, herbs and vegetables every day. Young, pregnant or nursing rabbits, guinea pigs and chinchillas or those housed outdoors may still have a need for a high fibre dry pelleted food. Small amounts of dry pelleted food, fruit & Burns Carrot Slices. Fresh vegetables, herbs & wild plants. Burns Meadow Mix, Plantain, Dandelion & Coltsfoot. Hay is the foundation of the feeding pyramid and should not be considered as simply bedding material. A variety of hay and grass should form the bulk of the diet as its high fibre content supports digestive function. Chewing hay and grass also helps to promote healthy teeth. Welsh Meadow Hay Our Welsh Meadow Hay is produced on our Carmarthenshire farms from flower-rich pasture. Penlan Farm Green Oat Hay A coarse, high fibre hay harvested from a single grass variety. Hay & Grass. Burns Green Oat Hay. Product Code Green Oat Hay g Welsh Meadow Hay 86 1kg 30

31 Herbs & Treats Hay should always be supplemented with a variety of fresh vegetables, herbs and wild plants to ensure all the nutritional requirements are being met. Fibre Coltsfoot 17.31% g Dandelion 14.9% g Plantain 12.8% g Meadow Mix Dandelion, Chicory, Plantain, Mint, Milfoil, Chamomile, Marigold, Nettle, Birch tree leaf, Willow bark. 19% g Carrot Treats An occasional, easy to feed treat for your rabbit, guinea pig or chinchilla. Willow Sticks Promotes natural chewing action to help wear down teeth Fibre % 100g 78 Pack of 14 31

32 TM BURNS developed by a veterinary surgeon Nutritional Help Remember, you are not alone. John Burns team of expert nutritional advisors are just a phone call away. Whether you need in-depth advice on managing specific health problems or simply fine tuning feeding amounts, Burns has the experience and knowledge to help. Call Freephone or info@burnspet.co.uk Contact Us Head Office Burns Pet Nutrition Ltd Ferry Road Kidwelly Carmarthenshire SA17 5EJ Tel Ireland Tel (061) Scotland Office Block 14 Unit 2 & 4 Smiddy Court Glencairn Industrial Estate Kilmarnock Ayrshire KA1 4BY Scotland Tel Find us online Follow us Burns Pet Nutrition Ask for your free copy of John Burns Guide to Natural Health Care from your pet shop or direct from Burns Pet Nutrition.