Slow Growing Broilers in The Netherlands

Transcription

1 Slow Growing Broilers in The Netherlands XII Jornada Técnica Internacional de Avicultura de Carne Hubbard JA987 Bert Janssen, February 14 th 2017

2 What about this presentation 1 Introduction 5 Housing and Management 2 The History 6 Nutrition and Feed 3 Chicken of Tomorrow and other concepts 7 Health(care) 4 Breeds 8 Technical results 9 Sustainability and how to continue the future? 2

3 Introduction World is changing, also in The Netherlands 3

4 Production capacity of eggs and broilers grew in the 60 till 80 and as a reaction NGO s became active as a counter force Dierenbescherming (regular NGO) Introduction of poultry quota 01 Wakker Dier (NGO, activist group) Partij voor de Dieren (political party) Restructuring broiler industry 00 Intro welfare broilers 2014 Ban traditional cage Strong growth 60 till 80 Bird flu 2003 Source: CBS

5 History of slow growing broilers in NL (1) Already in 70 NGO s (Non Governmental Organizations) active against environmental impact of animal production (manure, dust, smell) From 2000 onwards more attention for animal welfare Active NGO s: Dierenbescherming (Animal Welfare Association) Since 2006: Partij voor de Dieren (Party for the Animals) 2 seats out of 150 in our Dutch parliament Since 2008: Wakker Dier (Awoken Animal) 5

6 History of slow growing broilers in NL (2) In the same period ( ) some development of slow growing project to develop new concept: 1 feed company, Animal Welfare Association, 1 breeding company and 2 supermarkets 2006: first production of Volwaard broilers (10.000/week) 2007: Introduction Beter Leven (Better Life) concept by Animal Welfare Association stars or 2010: Growing volume of Volwaard and other supermarkets started with scharrelkip (Better Life 1 = extensive indoor / barn chicken) 6

7 History star system Dierenbescherming Introduced in 2007 by the Dutch Animal Welfare Association Dierenbescherming for different products: layers broilers pigs beef veal For broilers: 56 days indoor + winter garden (= covered range) 56 days Free Range > 70 days, big free range area; organic is part if it 7

8 Star system Dierenbescherming 8

9 Star system Dierenbescherming 9 Photo s: Hubbard

10 Kip van Morgen = Chicken of Tomorrow Pressure on retailers from NGO s, especially Wakker Dier Very strong media campaign Focus on broiler meat Against supermarkets and food producers Against plofkip (= exploding chicken) The campaign has been extremely successful Plofkip most popular word in 2012 The word plofkip has nearly 100% name recognition The campaign won an important media award September 2012: announcement CBL* and Poultry Sector to make the poultry meat assortment more sustainable *CBL = Centraal Bureau Levensmiddelen = Central Institute of Food Retailers 10

11 Chicken of Tomorrow May 2013: Introduction Chicken of Tomorrow Stakeholders: All retailers organized in CBL Dutch Poultry Board Processing plants Dutch Farmers associations (NOP & NVP) Agreement for: Replacement all fresh broiler meat in supermarkets (2020) Max. ADG of 50 gr/d Min. age 45 days First steps to lower density (max 19 birds/m 2 ) Enrichment material, f.e. straw bales and/or cereals in litter 11

12 Chicken of Tomorrow January 2015: Dutch Authority Consumer & Market gives negative advice to Dutch government this agreement is illegal: no competition anymore between supermarkets From that moment poultry industry and supermarkets go their own way Supermarkets replace all fresh chicken meat by meat from slow growing birds Nowadays 30 35% of our broiler production is according to a slow growing concept 12

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14 Breeds Groupe Grimaud: Hubbard biggest market share Hubbard JA 987: segment max 50 grams daily gain Hubbard JA 757: 1 segment From both lines parent stock in NL Hubbard JA987 Aviagen: The Rowan Ranger Cobb Sasso 14

15 Breeds Parent stock Female breeders: no feed restriction, also not during rearing Note: prevent stealing feed by the males Max weight of the (Hubbard JA87) breeders is 2400 gr Hubbard M99 is a male also used for production of traditional broilers Minimum surface per bird 1200 cm 2 8,3 birds/m 2 Hardly any light stimulation To prevent too many small eggs 15

16 Housing For the Chicken of Tomorrow (supermarket AH) no changes in housing is necessary Daylight (roof or window) for the broiler for the Jumbo supermarket (new standard broiler) Winter garden (= covered range) for the production No extra needs in feed and water supply 16

17 Management Partly different from traditional production: Focus on slower growth, max 50 gr/day Max 38 kg/m 2 Extra attention for temperature first weeks Smaller day old chicks due to lower egg weights Lower heat production Lower stocking density What to feed: crumbs or pellets? Adjustment of water pressure to regulate water and feed intake Health control 17

18 Nutrition and Feed Nutritional values according to the concept Based on recommendations of breeding companies Adjustment according to experience Trouw Nutrition recommendations for Chicken of Tomorrow (max gain 50 g/d) 1 star Better Life concept (age min 56 days) Compared to traditional broiler feed: Relative small change in energy (lower feed intake capacity) Lower in CP and amino acids (lower daily gain) Feed structure Feed is supplied in crumble or pellets Use of feed additives (coccidiostats, enzymes,.) as in traditional broilers 18

19 JA987 (Chicken of Tomorrow) Target 2400 g LW at 49 days Age (days) ME (kcal/kg) Feed type Example of diet specifications for Hubbard Premium Broilers JA987 at 49 days PRE STARTER STARTER GROWER 0 to 10 days 11 to 25 days 26 to 35 days 2,900 2,950 3,050 FINISHER Last 14 days 3,100 Crumbs Crumbs Pellet Pellet Min. amino acids Tot. Dig. Tot. Dig. Tot. Dig. Tot. Dig. Lysine % Methionine % Meth. and Cyst. % Valine % Isoleucine % Arginine % Tryptophan % Threonine % Min. Max. Min. Max. Min. Max. Min. Max. Crude protein % Calcium % Av. Phosphorus % Sodium % Chloride % Potassium % Crude fat % Linoleic acid %

20 JA757 (1 56 days) Target 2350 g LW at 56 days) Example of diet specifications for Hubbard Premium Broilers JA757 at 56 days STARTER GROWER FINISHER Age (days) 0 to 14 days 15 to 35 days Last 21 days ME (kcal/kg) 2,950 3,050 3,100 Feed type Crumbs Pellet Pellet Min. amino acids Tot. Dig. Tot. Dig. Tot. Dig. Lysine % Methionine % Meth. and Cyst. % Valine % Isoleucine % Arginine % Tryptophan % Threonine % Min. Max. Min. Max. Min. Max. Crude protein % Calcium % Av. Phosphorus % Sodium % Chloride % Potassium % Crude fat % Linoleic acid %

21 Nutrition and Feed TN Recommendations 21

22 Nutrition and Feed Feed program Source: ForFarmers 22

23 Health(care) Health seems to be better, due to: Lower stocking density Slower growth No differences in vaccination program compared to traditional broilers For NL this means: NCD, IBD and most farms also IB In general very dry litter Positive effect on footpad lesions Difficult to control fresh manure Older birds other diseases: some cases of E.Necatrix in 56 days concept 23

24 Health(care) Use of antibiotics Percentage of flocks treated with antibiotics: Traditional broilers 40% Chicken of Tomorrow 10% Broilers 1 BL 56 days 1% 24

25 Technical results Traditional broiler Chicken of Tomorrow 1 Better Life Most important Daily gain max 50 gr Minimum age 56 days characteristic Mortality, % 3,5 2,5 1,5 Age, days 39,5 46 ( ) 56 Live weight, gr ( ) 2360 Daily gain, gr 61,0 49,3 42,1 Feed per bird, gr Feed conversion ratio 1,61 1,83 2,11 FCR 1500 gr 1,246 1,52 1,76 25

26 Slow growing in relation to Sustainability What is sustainable broiler production? Strong points Animal welfare No feed restriction in rearing breeders Lower mortality Less footpad dermatitis Less antibiotic Meat quality (no white striping, wooden breast) Weak points NL: No choice for consumer 20% higher cost price Additional feed needed Additional land needed Additional water needed Extra manure output 26

27 What will be the future? In The Netherlands: Only the fresh meat from slow growing birds in supermarkets, 30%, like nowadays? Or also on the week markets? What will the food processors do? What will the fast food chains do? On these last 2 groups a strong pressure from NGO s 27

28 Some other countries Slow growing broiler market share in France (2014) 28

29 Future new development X treck, Vencomatic What else???? Hatchcare, HatchTech 29

30 Thank you Thank you for your attention