SKP3501 TOPIC 1 CONCEPT OF SOCIAL PSYCHOLOGY
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1 SKP3501 TOPIC 1 CONCEPT OF SOCIAL PSYCHOLOGY BY: DR. AZLINA MOHD KHIR Department of Social & Development Sciences Faculty of Human Ecology, UPM
2 LEARNING OUTCOMES 1. Define the concept of social psychology and its field. 2. Describe the theories related to social psychology.
3 DEFINITION OF SOCIAL PSYCHOLOGY (SP) Our life is influencing and being influence by other people and environment. Gordon Allport: SP is an explanation of how our thinking, feeling and behaviour is influenced by the presence of other people, in real or imagination. Influenced by physical, personality and social norm.
4 Human psychology is influenced and being influenced by the presence of other people and environment
5 THE CONCEPT OF PSYCHOLOGY Psychology Psyche Logos Mind Science Psychology logo by Alessio Facchin is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported license.
6 MAIN CONCEPTS OF PSYCHOLOGY Science: Knowledge which is acquired through scientific research Behavior: Any action or movement of the body/ soma (can bee seen) Mental Process: Mental activities take place in the brain 1. Thinking: memorization, perception, reasoning, evaluation, beliefs. 2. Emotion: sadness, happiness, anxiety. 3. Feeling: like, hate 4. Motive: intention Some mental processes are manifested in forms of behavior. Mental Process Behaviour
7 GOALS OF PSYCHOLOGY Description - Tell what occurred as accurately and completely as possible Explanation - An understanding of conditions; confirmed by ruling in or out alternatives Prediction - Must identify all antecedent conditions Influence - Apply principle prevents unwanted occurrences or bring about desired outcomes
8 Who is the individual human being? 1. Man is biological being 2. Has a unique personality 3. Can be understood through the cultural and ethnic background 4. Man is in the process of development and growth. 5. Human behavior is motivated 6. Man is a social animal 7. Man has the ability to determine his own goal 8. Human behavior is adaptive and maladaptive 9. Human behavior is influenced by many factors
9 FOCUS OF SOCIAL PSYCHOLOGY Cultural system Focus on the influence of culture on individual (personality and culture Anthropology). Social psychology Focus on relationship between individual (Sociology) Social system Personality system Attempts to explain the three system in human life Focus on personality elements eg: traits (Psychology)
10 SKOP PSIKOLOGI SOSIAL Tumpuan Psikologi kepada individu (mental dan tingkah laku) persepsi, pemikiran, motivasi, pembelajaran, kognitif. Tumpuan Sosiologi kepada hubungan antara manusia norma sosial, organisasi, kelas dan institusi sosial. Tumpuan PS kepada individu (proses mental/tingkah laku) dikesani oleh orang, budaya dan persekitaran tarikan antara perseorangan, tingkah laku langsang/prososial, pengaruh sosial. Melihat perkara yang sama dari sudut (pendekatan) yang berbeza-beza.
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12 A Study of Individual Human Being INDIVIDUAL AND SOCIETY INDIVIDUAL SOCIETY PSYCHOLOGY SOCIOLOGY & ANTROPOLOGY GROUP SOCIOLOGY & ANTROPOLOGY
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14 TYPES OF SOCIAL PSYCHOLOGY SP is taught is two department: Department Sociology & Department of Psychology Difference Methods used Fields Journal
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16 THEORIES Psychoanalysis focus on unconscious mind in influencing behavior (Sigmund Freud). Cognitive focus on thinking, perception, motive, experience in influencing behavior. Behaviorism learning process (operant conditioning and classic), reinforcement and rewards; external stimuli, observation, imitation and modelling,. Pavlov, Skinner, and Bandura. Humanistic - man has the ability to determine his own being; man has potentials, and use his potential to develop himself. Abraham Maslow, and Carl Rogers.
17 Psychoanalysis Pioneered by Sigmund Freud. Stresses on internal forces in influencing human behavior. Unconscious mind-was instrumental behavior. The unconscious mind: thoughts, desires, wants, sexual impulses and aggression. Using psychoanalysis approach, to bring out unconscious mind into conscious mind.
18 Psychoanalysis Levels of consciousness: unconscious, preconscious and conscious 18
19 Psychoanalysis as a theraphy
20 Behaviorism Reject previous approaches (which stress on mental process). Stress on observable factor of environment which influenced behavior. Stress on Stimulus Response Psychology is perceived as science of behavior. Behavior was shaped by environment. Main figures: Skinner stress on behavior which is shaped by reinforcement system. Main perspective in United States, pioneered by J.B. Watson. B.F. Skinner by Msanders nti used under CC -BY SA License
21 Brutus. F. Skinner
22 A learning perspective that shares behaviorism s interest in looking for principles of learning to explain behavior, but also examines how perceptions, feelings, and thoughts can influence behavior. Emphasizes that human behavior is acquired through observation, imitation and modelling. Its central figure is Albert Bandura Social Learning Perspective (Neobehaviorism) Psychologist Albert Bandura in 2005 by bandura@stanford.edu, used under CC -BY -SA License
23 The Bobo Doll Experiment by Albert Bandura
24 Cognitive Perspective An approach that focuses on thinking and information processes. React to behaviourism -> consider it as too strict regard this seemingly passive man. Humans are chosen where appropriate stimulus -> the man is thinking. Psychologists should focus on processes, structures and mental functions. Mental process: perceive, thinking, memory and problem solving is the underlying behaviour.
25 Humanistic Emphasize the positive qualities of a person: the ability to grow, and the freedom to determine their own destiny. Humans have different revenue potential. Emphasize that humans have the ability to control their lives and avoid being manipulated by the environment. Rejects behavioural and psychoanalytic views. Its central figures are Abraham Maslow and Carl Rogers. Important in research of human motivation. Self- Actualization Esteem Belonging, Affection, and Love Safety and Security Physiological Needs Abraham Maslow: Hierarchy of Needs
26 FIELDS OF SOCIAL PSYCHOLOGY Social Cognition Social Perception Self presentation Attitude and attitudinal change Prosocial behavior Interpersonal attraction Social influence Stereotyping, prejudice and discrimination Aggressive behavior Groups and individual Applied social psychology: Law, health,business, workplace, gender etc.
27 CONCLUSIONS What is social psychology? What are mental process and behavior? What are psychological theories related to social psychology? What are the fields in social psychology?
28 References Baron, R.A., Byrne, D. & Branscombe, N.R. (2007). Mastering Social Psychology. Boston: Pearson & Allyn Bacon. Crawford, L.A., & Novak, K.B. (2014). Individual and Society: Sociological Social Psychology. New York: Routledge. Greenberg, J., Schmader, T., Arndt, J. & Landau, M. (2015). Social Psychology: The Science of Everyday Life. New York: Worth Publishers. Ma rof Redzuan. (2001). Psikologi Sosial. Serdang: Penerbit UPM. Myers, D.G. (2012). Social Psychology. (11 th Edition). New York: McGraw-Hill
29 Terima Kasih Thank You
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