Community College Students

Transcription

1 Community College Students Web Assisted Tobacco Intervention The WATI Study Scott McIntosh, PhD (585)

2 What We Are Doing Studying which features of internet smoking cessation treatment are effective with Community College (CC) Students: PHS Guideline Info, interactivity, social media, etc. Randomized Controlled Research Study compares smoking cessation rates among CC Students Why We Are Doing It Young adults: a priority population for the National Cancer Institute (1/3 1/2 of CC students are young adults) CC Students are both understudied, and underserved Web Assisted Tobacco Interventions (WATIs) are becoming more evidence-based with a variety of populations 2

3 Common Tobacco Free Campus Strategies Establish a Committee and a Timeline From development through implementation Decisions on each element of the policy Public Relations / messaging / signage Perimeter / smoking huts / parking lot / cars Enforcement of Policy / Evaluate Success Plan for Smoking Cessation (Interest goes UP) Referral to evidence-based Assistance On campus resources (health offices) Telephone Quitline (STATE QUITLINE) Websites (INTERVENTION WEBSITES) 3

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6 NIH- FUNDED RESEARCH WHY COMMUNITY COLLEGE STUDENTS? GOAL 1: WHAT WATI TREATMENTS WORK BEST, FOR WHOM, UNDER WHAT CONDITIONS? GOAL 2: WHAT RECRUITMENT WORKS FOR CC STUDENTS? NOT JUST FOR STOP SMOKING STUDIES! 6

7 WATI: Web Assisted Tobacco Intervention NIH Funded Research (National Cancer Institute) 5 year study: Recruit 1,500 Community College Students by June, 2015 (Currently ~ 1,200) Smokers who are ready to quit get a Study Intervention Website (with components determined by scientific studies to be effective with adults who want to quit) All participation is online (websites and questionnaires) Students get up to $45 whether they successfully quit or not (for answering 1, 6, and 12-month Questionnaires) Students who are not eligible, and all non-students (faculty, staff, visitors) are referred to the NY State Quitline. 7

8 RESEARCH DESIGN PHASE II RECRUITMENT SCREENER / CONSENT / BASELINE SURVEY NOT ELIGIBLE OR NOT INTERESTED ELIGIBLE PARTICIPANTS INTERVENTION WEBSITE ACCESS FOR ONE YEAR 1 MONTH FOLLOW- UP SURVEY ($10) EVIDENCE-BASED RESOURCES 6 MONTH FOLLOW- UP SURVEY ($15) 12 MONTH FOLLOW- UP SURVEY ($20) EVERYTHING IS ONLINE 8

9 RESEARCH DESIGN PHASE III What Information? DISSEMINATION ANALYZE DATA WHAT WORKED TO RECRUIT STUDENTS? WHAT WORKED AND WHAT DIDN T WORK TO HELP THEM QUIT LONG TERM? Which Recruitment Channels? For Whom? What Web Features? RECOMMENDATIONS FOR RESOURCES FOR STUDENTS PUBLISH RESULTS SHARE WITH COMMUNITY COLLEGES 9

10 RESEARCH DESIGN FACE-T0-FACE (TABLING / EVENTS) RECRUITMENT STRATEGIES AND SUCCESS FLYERS GLOBAL BLASTS E-BULLETIN BOARDS BANNER ROLL AD ON MAIN WEBSITE NEWSLETTERS TABLE TENT CARDS POSTERS RADIO PSAs SOCIAL MEDIA ONLINE -Facebook -GoogleAds --Craigs List 10

11 I m Ready to Stop Smoking, But How? Join an Online Research Study & Earn Up to $45.00! You will be paid for answering online surveys whether you stop smoking or not! You may be eligible to join if you are: A Community College student, at least 18 years old, and ready to quit in the next 3 months! CLICK HERE: wati@urmc.rochester.edu Phone: Project Coordinator (585)

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15 Current Status Recruited 1,200 of Targeted 1,500 Community College Students so far Need remaining 300 by end of this Semester Will continue to explore successful top down strategies, and partnership-building Who do YOU know at the Community College in your area, and/or can you help? Will Gear Up for Final Semester Push Solidify mass permissions, work-flows and, most importantly, Buy In from the top Solidify prominent banner ad placement 15

16 THANK YOU! WATI Scott McIntosh, PhD Andrew Wall, PhD Ryan Jones, MBA, MS (585)